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What's Next

Balderton Capital

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Welcome to What's Next with Balderton Capital, where we take a closer look at emerging technologies, the people behind them and the potential impact on our lives. We're interviewing the founders of companies behind breakthroughs in fields as diverse as self-driving vehicles, robotics, drones, biohacking and clean energy. If you're interested in hard tech companies, what drives the people behind them, and how they might shape our world, this is for you.
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Balderton Capital are one of Europe's largest tech VCs, investing the best breakthrough technology companies in the continent. This podcast will share weekly insights for those at the forefront of the European technology scene: our partners, investment team, portfolio companies, and other selected experts and contributors. The 'cast will be a worthwhile listen for anyone who is looking to raise venture capital investment, building a technology company from the ground up, or is enthusiastic a ...
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Standout Startup Brands

Amrita Gurney and Janessa Lantz

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This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.
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The Ideas in Motion podcast will feature interviews with founders, VCs, and startup enthusiasts all connected by a common thread – INSEAD. These interviews will span a wide range of topics such as fundraising, sector trends, and the startup ecosystem.
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The raw potential of generative AI has been made clear in recent years, but how can enterprises draw on the technology's full potential? And do so in a secure and compliant manner? Suranga Chandratillake sat down with Writer CEO and co-founder May Habib to discuss how the company's full-stack platform is making it faster and easier for organisation…
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From 10 Downing Street to deeptech investing, IQ Capital's Jonno Evans brings unique insight into the relationship between government and startups. We sat down with Jonno to explore the opportunity government has when faced with new technologies, how to encourage collaboration, and how to understand and bridge the culture around risk-taking. Find o…
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There's clear untapped potential as the world looks to decarbonize the energy sector: nuclear power. Blue Energy's CEO and co-founder Jake Jurewicz joins James Wise to discuss how offshore nuclear power plants can play a key role in building a sustainable and resilient energy grid of tomorrow. Find out more about Blue Energy here Find Balderton Cap…
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The UK is facing an acute shortage of bricklayers. At the same time, the new UK government has pledged to build 1.5m new homes over the next five years. Can bricklaying robots be the solution? Salar al Khafaji, CEO and co-founder of Dutch robotics startup Monumental, sat down with Suranga Chandratillake to why autonomous construction robots are the…
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Drawing on her experience leading big social media platforms in their early days, we talk with Baroness Joanna Shields about what AI leaders need to get right when thinking about building their businesses, and how we’d accelerate the adoption of these new technologies in a safe and responsible way. Find out more about Precognition here and follow B…
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Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit. Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights int…
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Painless real-time health monitoring at an affordable price? Listen to our chat with SAVA’s Renato Circi to find out how their advanced biosensing technology will deliver on this. Find out more about SAVA here and follow them on LinkedIn Find Balderton Capital here and follow us on LinkedInBy Balderton Capital
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Coffee delivered to your doorstep via a drone? Manna Drone Delivery is already making it happen in the suburbs of Dublin and Texas. Tune into our conversation with founder and CEO Bobby Healy to learn more about how Manna are making deliveries more accessible in suburbs, the regulatory journey, and whether there’s a case for drones in space. Find o…
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Dave Kellogg is well-known in B2B marketing circles thanks to his popular and sometimes contrarian blog Kellblog. In this episode, Dave emphasizes the importance of building trust and maintaining professional consistency in brand presentation. He discusses the significance of "hygiene" in branding, stressing the need for professional-looking materi…
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What do synthetic biology, machine learning and robotics have in common? James Field, CEO and founder of LabGenius, explains how his company is integrating bleeding-edge technologies from across these fields to discover the next-generation therapeutic antibodies. And change the way we approach drug discovery. Find out more about Labgenius here and …
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In this insightful episode, we sit down with Roger, the CMO at #paid, to delve into the intricacies of influencer marketing, brand reputation, and creating memorable customer experiences. Roger, a prominent figure in the greater Toronto tech community, shares his journey and strategies for building and maintaining a strong brand from the ground up.…
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Angela Whiteford, a repeat CMO with multiple exits, discusses her approach to brand and communications in Series C or D stage startups. Angela highlights the importance of having a strong point of view and leveraging partnerships to build a brand. She shares examples from her career, such as working with Intel to validate technology claims, which b…
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Uncommon is using ground-breaking RNA cell technology to tackle the most pressing challenges to our health, starting with cultivated pork. Co-founder and CEO Benjamina Bollag sat down with James Wise to break down how cultivated meat will help tackle not only climate challenges, but also help improve global public health. Find out more about Uncomm…
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Meagen Eisenberg is the CMO at Lacework, former CMO at TripActions and MongoDB, and advisor to multiple successful startups. Her career spans 19 successful exits since 2011 as an operator and advisor, including 3 IPOs and 16 mergers and acquisitions. In today's episode, Meagen shares how the brand leader's job is to get everyone aligned and consist…
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As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. In this interview Jamie shares Which roles that are important in brand work The evolution of the role of visual identity in the last 10…
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Welcome to What's Next with Balderton Capital, where we take a closer look at emerging technologies, the people behind them and the potential impact on our lives. Wayve has just raised a landmark $1.05 billion Series C round to launch their first Embodied AI solutions for autonomous vehicles. James Wise sat down with co-founder and CEO Alex Kendall…
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This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the s…
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In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely. Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to …
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Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B. In this ep…
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On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand. You can learn more by following us on LinkedIn using the links below: Jess Iandiorio StarTree.…
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Moly leads the Brand Marketing and Communications team at Jobber, one of Canada’s fastest growing companies. She manages a team of 12 people dedicated to growing awareness of Jobber and building a global community of passionate and supportive home service entrepreneurs. In today's episode Moly shares how she built the brand team to include communit…
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What is like to lead marketing at a public company? Kathy Bryan, EVP and Head of Marketing at Electives joins me today. She shares her experience joining a company as the first marketing leader and through their acquisition and IPO. In this episode Kathy shares her path to CMO, how she thinks about marketing stakeholders, and how she thinks about b…
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Marissa Homère, VP Marketing at Irwin is a true revenue-focused marketer. She shares lessons learned along her career journey covering everything from marketing leadership titles, where brand building fits in the life of a newer brand, and how to build trust and respect with your finance counterparts. You can find Marissa at: https://www.linkedin.c…
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Mitch Solway was one of Canada's first marketing leaders to achieve repeat success building startup brands like Freshbooks, Lavalife and Vidyard. Today he is a respected fractional CMO and coach to other marketing leaders. In this episode we talk about: Whether you should work for a CEO who doesn't "get" marketing Common mistakes startup marketing …
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Marketing today is a broad function. Most marketing leaders start their career in one area of marketing - like demand gen, and then as they progress into leadership roles, they are responsible for brand, demand, product marketing, and sometimes in-house creative. My guest today, Nadia Milani, VP Marketing at Proposify, has done it all, and shares h…
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What can startups learn from their bigger brand counterparts? That’s one of the questions I posed to Sean Mathews, who left agency life to join RBC Ventures and work with their portfolio of startups. We cover everything from defining brand strategy to putting together your first brand budget. I hope you enjoy this episode. Show Notes: Sean Mathews …
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Being marketer #1 at a startup is not for the faint of heart. I describe it as trying to plant the roots of a new tree while standing in the middle of a tornado. Manuela Bárcenas knows exactly what I mean, as someone who joined Fellow as not just the first marketer, but also the first non-technical employee outside of its founders. In this episode …
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In our first episode of Standout Startup Brands, I interview Jared Henriques, the founder and CEO of Renga, a brand strategy and design agency in Toronto. Jared shares valuable insights on what it’s like to build a brand from scratch, how has an investment in brand pays off for early stage teams and some common pitfalls that marketers and founders …
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Learn how to build a brand that gets noticed, drives revenue and fosters retention in this podcast for marketers and founders at startups in the Seed to Series B stages of growth. Every episode will feature an in-depth interview with a startup marketing leader, and answer your burning questions about what it takes to build a standout startup brand.…
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Laura McGinnis (21D), an Associate at Balderton Capital in London, joins us for this episode of the INSEAD Ideas in Motion podcast. We chat about the excitement around European tech and how her previous operating experience has helped her to become a better investor. Laura also shares some challenges she encountered when trying to break into VC alo…
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Giuseppe Lacerenza, an investor and Head of New Ventures at Slimmer AI, joins us for the inaugural episode of INSEAD Ideas in Motion. In today’s episode, Giuseppe shares his passion for the venture studio model, the impact of AI, and how INSEAD led him to Slimmer AI. The Ideas in Motion podcast will feature interviews with founders, VCs, and startu…
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John Cole is the CCO of Ezoic. Ezoic is a Google award-winning artificial intelligence platform designed to automatically test ads, website layouts, mediation, and more to increase ad revenue and optimize user experiences at the same time.John is the Chief Customer Officer of Ezoic. Formerly an officer in the British Royal Navy, John was a founding…
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Mårten Mickos is a rare European founder. He has led 3 global software companies, including the Balderton-backed MySQL, and is now opening the London office of HackerOne, a new company which is used by Uber, Twitter and Github to protect their critical systems.Mårten joined open-source database company MySQL as CEO early in the company's journey. H…
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All three coFounders of Lovecrafts - Cherry Freeman, Nigel Whiteoak and Edward Griffith - joined Ben Goldsmith for the latest episode of the Balderton podcast. Lovecrafts create online marketplaces such as LoveKnitting and LoveCrochet that bring traditional crafts to the digital age. Balderton first invested in the company in 2015, leading a $7.5m …
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The Tab's CEO and Founder Jack Rivlin talks to Ben Goldsmith about all of the 'first-times' he's encountered since founding student media company The Tab with a group of friends at Cambridge University. The first time Jack hired people outside of the founding team, the first fund-raise, the first time that The Tab decided that they were going to la…
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Steve O’Hear is best known as a technology journalist, currently at TechCrunch where he focuses on European startups, companies and products.Steve joined TechCrunch in November 2009 as Contributing Editor for TechCrunch Europe, where he worked alongside Editor Mike Butcher to help build TechCrunch’s coverage in the continent. In June 2011, Steve to…
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In the latest Balderton Capital podcast, James Cook talks to Ben Goldsmith about how technology entrepreneurs (and their PRs) can get newsjacking right, and avoid falling foul of a journalist's 'delete' button. James Cook is Technology Editor at Business Insider UK. He was formerly Contributing Editor at The Daily Dot, and the Deputy Editor of The …
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The latest Balderton Capital podcast is a recording of the panel session from the latest Doctorpreneurs Meetup, which was held at Balderton HQ. Doctorpreneurs is the ‘global community for doctors, medical students, and individuals interested in healthcare innovation and entrepreneurship’. The panellists were: Dr Andre Chow, TouchSurgery Dr Jean Neh…
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Chris Morton is the CEO and founder of Lyst, a fashion aggregation and discovery app, and universal checkout cart. Before launching Lyst, Morton was part of our investment team here at Balderton Capital. Chris talks to Ben Goldsmith about building a team from 3-150 people, and about the decision he made to take the business through a massive pivot.…
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