Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and indu ...
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Transforming the world, one stranger at a time. On a quest to eliminate loneliness and isolation, writer and speaker Lauren Hansen is on a mission to encourage every person to meet someone new every day. This podcast shares inspirational stories of her interactions with strangers across the world. Be inspired through her stories to create new stories of your own.
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127: From The Derby to Courtrooms to Kentucky Bourbon: Legal and Business Insights from Andre Regard
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Behind every successful lawyer is a blend of expertise, adaptability, and a knack for storytelling—and Andre Regard exemplifies all three. Today I am joined by Andre, whose journey spans from the horse tracks of Kentucky to bourbon distilleries and high-stakes litigation. He shares insights on building a versatile legal career, the art of client se…
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Episode 125: Melanie Martinez - The beauty of nature, your unique design, and journaling
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In Episode 125, Lauren interviews Melanie Martinez, a teacher, mom, nature lover, and adventurer who lives in Mexico. In this episode, Melanie talks about a special flower encounter, how to experience God in nature, the power of your unique design, and ways to connect with God through journaling. Melanie is full of wisdom, perseverance, and joy. - …
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126: Law Firm Profitability and Business Process with Mark Khazanovich from KORE Accounting Solutions
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If you’ve ever wondered how law firms can achieve financial efficiency and unlock sustainable growth, this episode has a wealth of insights. I sat down with Mark Khazanovich of Core Accounting Solutions to dive into the tools and strategies every law firm needs to thrive in 2025 and beyond. Mark shared how his firm specializes in helping law practi…
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Episode 124: Jim Emkhe - Healing through fasting, infertility, and the wonder of the human body
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In Episode 124, Lauren interviews Clinical Nutritionist and "Health Detective" Jim Emkhe. Jim has helped people overcome health challenges for decades through his meticulous study of the human body. In this episode, Jim shares about the positive effects of fasting on our overall health, including how to start, its effects on the body, and how to do…
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125: Streamlining Law Firm Accounts Receivable with Matt Darner from Collbox
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Are you looking for some strategies to stabilize your law firm’s cash flow? In this episode, I sit down with Matt Darner, co-founder of Collbox, to uncover the secrets to mastering accounts receivable and build a financially sustainable practice. Matt shared valuable insights into the importance of cash flow management and collections for law firms…
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Episode 123: Ben Serpell - Creating healthy families, why men need brothers, and life in Australia
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In this episode, Lauren interviews Loving on Purpose senior leader Ben Serpell. Originally from Melbourne, Australia, Ben followed his dream of ministry to America at the age of 18 where he met his wife, Brittney. Together they have three kids and are passionate about equipping people to cultivate healthy, whole families and marriages. In this epis…
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124: How to Create Your Annual Business and Marketing Plan – The 2025 Playbook for Law Firms
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Welcome to our annual planning session! I dive deep into the strategies and tools you need to build a winning business and marketing plan for 2025. From setting objectives to developing your strategies and tactics, I break down the steps to help your firm thrive. And to make it easier, I’ve created a downloadable Workbook and Worksheet to help you …
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Episode 122: Lindsey Reiman - Prophesy Your Year, pouring love in Hollywood, and finding the lost
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In Episode 122, Lauren interviews a real life superhero, Lindsey Reiman. Lindsey is the founder of the spiritual intelligence company Aqua Regia, the equipping center called The Prophetic Labs, and co-founder of the SQ Institute. Because all prophetic people carry only a portion of the puzzle, she believes deeply in the power of teamwork and enjoys…
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123: Meet Lawyerist CEO Stephanie Everett – Creating Scalable Law Firms
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Ever wonder what it takes to scale your law firm while reclaiming your life? Stephanie Everett reveals the blueprint for building a thriving practice that works for you, not the other way around. I had the pleasure of speaking with Stephanie Everett, CEO of Lawyerist. Stephanie shared her fascinating journey from practicing attorney to managing a 2…
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Episode 121: Shelly McCandliss - Adventure, unity, and imparting peace
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In Episode 121, Lauren interviews wife, mom and missions leader Shelly McCandliss. Shelly is a carrier of peace and unity and has served a Catholic community called the Chemin Neuf for a number of years. In this episode, Shelly shares about her experience building the friendship with the Chemin Neuf community, what it's like to lead with an empower…
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122: Chris Ronzio from Trainual on Transforming Training, New Employee Onboarding and Processes for Scalable Success
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Do you want to scale your business without being tied to every detail? Our guest today Chris Ronzio, the founder of Trainual, shares the secrets behind creating a streamlined, scalable business through effective systems and SOPs. Chris shared his journey from running a sports video production company to creating Trainual, a game-changing software t…
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Episode 120: Peter Chatain - Being an Olympic Medalist, experiencing Paris 2024, and reaching goals
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In Episode 120, Lauren interviews 2024 USA Rowing Olympian Peter Chatain. Peter competed in the 2024 Summer Olympics and won a bronze medal in the men's eight in rowing. In this episode, Peter shares the beginning of his rowing career at New Trier High School and Stanford University and his journey to making the USA Olympic team. Peter also gives l…
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121: Secrets of High-Converting Law Firms: Proven Intake Strategies with Attorney Ben Leader, Chad Kerby, and Adam Reiman
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For our latest webinar I hosted an incredible panel of experts—Ben Leader, Adam Reiman, Chad Kerby, and Gary Musler —where we uncovered game-changing intake strategies that can revolutionize law firm conversion and client acquisition. From optimizing response times to implementing effective lead tracking and follow-up systems, we explored how firms…
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Episode 119: Michelle McIver - USA Government, overcoming grief, and the simplicity of breakthrough
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In Episode 119, Lauren interviews east-coast native Michelle McIver. Michelle is passionate about the federal government and worked in areas like the Department of Justice in her 20s. She is launching an initiative called "100 Days of Blessing our Nation's Leaders" as we begin the new year and welcome a new administration in the United States gover…
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120: Attorney, Law-Di-Gras host, founder of Justice HQ and Attorney Share: meet lawyer-entrepreneur Robert Simon
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I had the privilege of sitting down with Robert Simon, co-founder of the Simon Law Group, Law-Di-Gras, Attorney Share and Justice HQ, to explore his remarkable journey from launching a small law practice in 2009 to leading a powerhouse firm with 27 lawyers across multiple states. And, somehow he also finds time to host the popular Bourbon Approved …
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Episode 118: Dave Bindewald - Hidden goodness, curiosity, and the Center for Play & Exploration
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In Episode 118, Lauren interviews founder of the Center for Play & Exploration Dave Bindewald. After shifting careers, Dave discovered that there is goodness everywhere in the world. Most of that goodness is hidden. The Center for Play & Exploration uses curiosity, divergent thinking, and freedom to fail to unlock hidden potential in teams, individ…
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119: Automate, Communicate and Innovate with Tech Experts Edward Kirk, Jay Sarmaz, Kellen Brown and host Jay Berkowitz
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Automate, Communicate and Innovate! At our most recent live event I had the privilege of hosting a stellar panel featuring Edward Kirk, Kellen Brown, and Jay Sarmaz, where we explored cutting-edge tools that are transforming business marketing and client engagement in the legal industry. We dove deep into the role of technology in enhancing everyth…
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Episode 117: Steve Backlund - Speaking life, building identity, and empowering leaders
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In Episode 117, Lauren interviews author, speaker and joy-activator Steve Backlund. Steve Backlund is a prolific encourager, catalytic author, joy activator, and revivalist teacher. He and his wife Wendy lead Igniting Hope Ministries and bring transformational levels of hope to churches and organizations around the world. He is uniquely gifted to r…
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118: Raquel Gomes from Stafi shares insights on staffing solutions for Law Firms
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Hiring great resources as VAs, paralegals and office staff can transform your law firm’s productivity, profitability, and your work-life balance. In this game-changing episode I am joined by Raquel Gomes, the founder of Stafi, a unique staffing solution tailored specifically for small and mid-sized law firms. Raquel shares her journey from corporat…
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Episode 116: Dele Okuwobi - Building and creating, how to pray, and the power of failure
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In Episode 116, Lauren interviews builder and creator Dele Okuwobi. Dele leads an organization called Wonder Association that helps church leaders build, create, innovate, and launch the dreams God has placed in their heart. In this episode, Dele shares about the innovation process of a builder and creator, how builders and creators are like scient…
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117: The App for Law Firm Client Communications – Meet Case Status CEO Andy Seavers
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Discover how streamlining client communication can transform your law firm’s success. I had the pleasure of speaking with Andy Seavers, co-founder and CEO of Case Status. Andy and I delved into the critical role that client communication plays in the legal industry and how Case Status is transforming client engagement for law firms. Andy shared how…
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Episode 115: Jacki Mjoen - Teaching the next generation, the Enneagram, and overcoming brain cancer
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In Episode 115, Lauren interviews teacher and brain cancer warrior Jacki Mjoen. Jacki is a middle school math teacher who helps her students overcome shame and the fear of not being smart enough. In 2022, Jacki received a brain tumor diagnosis and fought cancer. In this episode, Jacki shares wisdom she's learned by walking through the valley, how t…
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116: Strategies from Greg Crabtree’s Fantastic Book – Simple Numbers for Big Profits
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Today I welcome Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits, to dive deep into the most common sense financial strategies that I have ever used. Greg shares his straightforward approach to accounting, including focusing on gross margin instead of just revenue, and why achieving a labor efficiency ratio of 2:1 is critical for…
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Episode 114: Romain Berthelot - Becoming a Catholic priest, coming to light, and Ignatius of Loyola
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In Episode 114, Lauren interviews French Catholic priest Romain Berthelot. Romain serves in a wonderful Catholic community called the Chemin Neuf. In this episode, Romain shares his journey to becoming a priest, reconciliation between family, and his process deciding to give up marriage to become a priest. The way Romain is loved by God and loves h…
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115: 16 Million Views on YouTube – Attorney Jeff Hampton’s Guide to Growing Your Law Firm with Video
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Today, we’re diving into the YouTube strategies that transformed Jeff Hampton’s business and can do the same for yours. My guest today, Jeff Hampton is founder of two highly successful law firms in Texas. Jeff shared invaluable insights into leveraging YouTube as a powerful tool for law firm marketing. He walked us through his YouTube journey, from…
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Episode 113: Francesco Bianco - Healing miracles, Italy, and meaning from Moana
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In Episode 113, Lauren interviews Italian-native Francesco Bianco. Francesco lives with a community in Italy and is passionate about praying for healing and people understanding their royal identity. In this episode, Francesco talks about how he found meaning from the movie Moana, shares miracles of healing he's witnessed, and prays for listeners a…
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114: Mastering Law Firm Strategy with Fractional COO Craig Paxson
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Today I’m excited to sit down with Craig Paxson, a seasoned fractional COO specializing in small law firms of up to 20 employees. In this episode, we dive deep into the key strategies that drive success in both law and business, focusing on the importance of a clear value proposition and long-term vision. Craig shares his experience using tools lik…
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Episode 112: Hannah Shallenberger - Intentionally loving others, handwritten notes, and growing up in a big family
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In Episode 112, Lauren interviews brilliant, witty and connector of people Hannah Shallenberger. Hannah has served in higher education and K12 for her career helping to fulfill goals of students and organizations through fundraising. In this episode, we talk about the beauty of intentionally loving others (especially through the use of paper produc…
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113: LegalSoft’s Adam Reiman on Transforming Legal Intake, Law Firm Growth and Client Conversion
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Today our special guest is Adam Reiman from LegalSoft. Adam brings a wealth of knowledge from his background in sales, digital marketing, and the legal sector. In this episode, he shares actionable strategies for law firms to boost their operations through virtual assistants, efficient intake processes, and structured client communication. We explo…
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Episode 111: Jeffrey Clayton - From introvert to extrovert, connecting with people, and being a dad
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In Episode 111, Lauren interviews risk-taking introvert and people connector Jeffrey Clayton. When Lauren met Jeffrey, he was introducing himself to everyone in the room and she noticed his kind friendliness. What she didn't know was that Jeffrey had been quite shy growing up, but began striking up conversations with friends and strangers in an eff…
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112: From Strategy to Success: Essential Law Firm Management Techniques Webinar with Bill Biggs & Dominic Grew
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Today, I’m joined by Bill Biggs and Dominic Grew to discuss essential strategies for law firm management and business growth. Bill Biggs is one of the world’s leading experts in law firm team culture and leadership, shares insights from his role as a Chief Team and Culture Officer, and his experiences working with top athletes like Johnny Manziel a…
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Episode 110: Christine Haber - Celebrations, everlasting love, and life in Jamaica
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In Episode 110, Lauren interviews Jamaican Bishop Christine Haber. Christine was a Broadway dancer in New York, a travel agent, and began leading a ministry in Jamaica 23 years ago (and is celebrating the 23rd anniversary this month!). Christine's passionate faith is inspiring. In this episode, Christine shares her experience as a little girl being…
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111: Adam Rossen’s YouTube Blueprint – Growing a Criminal Defense Law Firm
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In this episode, I sit down with Adam Rossen, a dynamic criminal defense attorney from Fort Lauderdale and founder of the Rossen Law Firm. We discuss the power of YouTube videos, social media marketing and growth in the legal world. He emphasizes the role of YouTube in generating six figures annually and explains how a balance of digital efforts an…
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Episode 109: Alyssa Goncales - Finding your voice, voting, and the power of local elections
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In Episode 109, Lauren interviews Arizona-based wife, mom and political field representative Alyssa Goncales. Alyssa was a business owner and hair stylist for 21 years and a couple of years ago, a friend invited her to volunteer at a political rally and it lit a spark inside of her. Alyssa now works with Turning Point Action, helps lead a Mom's Coa…
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110: Bold Shirts and Big Success: Gary Sarner “The Law Firm Radio Guy”
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Today I welcome Gary Sarner, the Loud Shirted Legal Radio Guy who has made his mark with legal advertising through radio. With over 35 years in the industry, Gary transitioned from a young radio salesman to running his own agency, ROI 360+, which helps law firms expand their client base through innovative and authentic marketing strategies. Gary sh…
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Episode 108: Eléna Kappers - Belonging, cross-cultural mission, and growing up in Yemen
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In Episode 108, Lauren interviews worldwide adventurer Eléna Kappers. Eléna grew up in Yemen with her parents (her dad is Dutch-Canadian and her mom is German), went to university in Scotland, and currently lives in England. In January, Eléna will board an Operation Mobilization (OM) Ship based in Taiwan that will travel throughout Southeast Asia t…
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EP109: Live Case Study — How a Small Law Firm Signed 62 New Clients with Steven Goldstein
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Today, I’m excited to share our most recent webinar, Live Case Study: How a Small Law Firm Signed 62 New Clients, featuring Steven Goldstein, the owner of a small personal injury and criminal law firm in New York and New Jersey. In this session, we dive into how Steven’s firm signed 62 new clients in just five months from Google Screened - Local Se…
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Episode 107: Lea Schmehl - Scouts, experiencing peace, and life in Germany
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In Episode 107, Lauren interviews German-native Lea Schmehl. Lea is a joy-filled 21-year old student studying to become a math/geography teacher. In this episode, Lea shares about what it's like living in Germany, her experience working and serving children and teens, and Lea leads listeners into a beautiful imaginative encounter at the end of the …
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EP108: GLM – The Great Legal Marketing Conference, Grassroots Marketing and Masterminds with Attorney Brian Glass
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Today we have a very special guest, attorney and entrepreneur Brian Glass—renowned personal injury attorney and co-founder of Great Legal Marketing. You may recognize the name, as I had the pleasure of hosting Ben Glass, Brian’s father and the other half of the dynamic team behind Great Legal Marketing, in our previous episode. Brian shares invalua…
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Episode 106: Bertine Pas - Unity, mushroom chairs, and life in the Netherlands
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In Episode 106, Lauren interviews Netherlands-native Bertine Pas. Bertine is a teacher filled with so much joy and light! In this episode, Bertine shares about her adventurous summer across Europe, life in the Netherlands, and her journey of faith. Bertine is inspiring and full of life! - The Strangers on The Way Podcast: Transforming the world, on…
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EP107: GLM – The Great Legal Marketing Conference, Masterminds and a new Book! Law Firm Growth Strategies with Ben Glass
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In this episode, I had the pleasure of sitting down with Ben Glass, a seasoned lawyer, legal marketing expert, and founder of Great Legal Marketing. Ben shared his incredible journey from law school to building a highly successful law firm, and he offered some invaluable insights into time management and business growth for entrepreneurs, especiall…
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Episode 105: Derek Matthews - Leadership, how to connect with people, and the future of AI
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In Episode 105, Lauren interviews leadership expert Dr. Derek Matthews. Derek lives in Arizona with his wife and three children and serves businesses through leadership consulting (Character Quest) and innovative growth solutions (The Patriot Pay). In this episode, Derek talks about the #1 secret the best leaders are doing, specific ways to build c…
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EP106: Superior Ai for Law Firms – meet Supio.com’s Edward Kirk, Plus Breaking News about their Series A Funding Round
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I'm thrilled to be joined by Edward Kirk, a former litigator from London who's now leading the charge in legal technology as the head of partnerships at Supio, an Ai-powered software startup. Edward shares his fascinating journey from his legal career in London to launching Supio, a platform that streamlines case management, reduces time on desk, a…
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EP105: Attorney Justin Lovely – Leveraging Ai for Legal Marketing and Operations – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Bringing you another amazing recording from TGR Live! Our Growth Strategies for Law Firms event, which we hold annually in beautiful Boca Raton, Florida. Everyone absolutely loved this presentation from Justin Lovely, the Ai Lawyer. The transformative impact of artificial intelligence on the legal industry. Justin dives deep into Ai's practical app…
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EP104: Law Firm Culture and Performance Guru Bill Biggs – Recorded at The TGR Live! Growth Strategies for Law Firms Event
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Today I’m excited to bring you something truly special. This episode features a recording from TGR Live! Our Growth Strategies for Law Firms conference, which we hold annually in beautiful Boca Raton, Florida. In this session, we have Bill Biggs, one of the most recognized experts in law firm management and culture. Bill has over 25 years of experi…
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EP103: Insider Tips for Successful Outsourcing & Nearshoring for Legal Practices with Jason Melton, Zuly Murphy, and Emily LaRusch
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Today I share the audio recording from our recent webinar on the growing trend of nearshoring and outsourcing for law firms, focusing on the benefits and practical implementation. I'm joined by an awesome panel of experts who share their insider tips and valuable insights. We explain the difference between Outsourcing, Offshoring and Nearshoring. J…
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Episode 103: Valerie and Leon - Kids Interview!
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In Episode 103, Lauren interviews the youngest guests on the Strangers on the Way Podcast, eight-year-old Valerie and five-year old Leon! Valerie and Leon are siblings and live in the Chicago suburbs. In this episode, Valerie and Leon joyfully share about their favorite things, including swimming, travel, ice skating and their family! This is a sho…
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EP102: The Human Side of Law: Enhancing Culture and Well-being with Jeff Nischwitz
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Today, I had an enlightening conversation with Jeff Nischwitz, a former lawyer turned coach and consultant who specializes in helping law firms and professional services businesses enhance their culture, leadership, and business development strategies. We delved into the dangers of defining one's identity solely by their profession, especially in t…
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Episode 102: Anne Beall - Analyzing fairytales, embracing self-compassion, and a hot air balloon ride
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In Episode 102, Lauren interviews author and entrepreneur Dr. Anne Beall. Anne has written numerous award-winning books and owned a research company that enabled her to learn about fairytales, love, and gender dynamics of men and women, among many others. In this episode, Anne shares about the surprising discovery of hidden messages in the Grimm's …
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EP101: Strategies for Lawyer Rainmaking and Business Development with The Lawyer’s Coach, Phyllis Sisenwine
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In today's episode, I speak with Phyllis Sisenwine, a Master Certified Coach specializing in coaching for attorneys. Phyllis shares insights on enhancing productivity through time blocking, the power of accountability, and maintaining focus amidst mental clutter. We discuss her recommended reads, including "How to Become a Rainmaker" and "The Power…
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