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Shelf Impactors™. Brought to you by Blue Nectar Design and hosted by Mark Grey & Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.
 
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show series
 
#S3E09 Shelf Impactors™'November Challenge Update'with Mark Grey and Lisa Hastings.1. NOVEMBER CHALLENGE UPDATE- Lisa and Mark discuss their challenges for November and how they're tracking:• Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)!• Lisa - Cold showers daily for the month and 1x15 …
 
#S3E08 Shelf Impactors™'Design Awards - are they worth it?'with Mark Grey and Lisa Hastings.1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS- Do they favour big names over boutique design houses?2. WHY ARE DESGIN AWARDS IMPORTANT?- Do they add value to the designer/ agency3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS- Unproductive approach to design brief- …
 
#S3E07 Shelf Impactors™Guest Episode - Matt Essamwith Lisa HastingsHow to market yourself as a creative and win those dream clients!KEY AREAS OF DISCUSSION:SALES AND MARKETING (For Creative Agencies)1. DEFINITIONSMarketing, Sales, Branding, let’s just pull them apart - why they need each other to survive.2. A BIT DEEPERFreelance v Agency - what is …
 
#S3E06 Shelf Impactors™'Creative Networking - Do's and Don'ts'with Mark Grey and Lisa Hastings.1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY?– What does networking mean to us– What are our experiences2. BUILDING YOU CURRENT NETWORK– How to keep you network informed, interested and engaged– Our advice on network building 3. QUALITY OVER QUANTITY– W…
 
#S3E05 Shelf Impactors™'I want it NOW!'with Mark Grey and Lisa Hastings.1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted- Digital commerce continuously adapting- Shopping within social media - The impact - death of the Highstreet, buy now pay later2. CONNECTED TV!- TV shows using shoppable content - linking viewers to re…
 
#S3E04 Shelf Impactors™Guest Episode with Simon Dixon - DixonBaxiwith Lisa HastingsHow to Inspire Optimism and Change MindsetsKEY AREAS OF DISCUSSION:1. DIXONBAXI STUDIO LIFEThe studio and the work beyond it...2. CREATIVE SAVES THE WORLDThinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the…
 
#S3E03 Shelf Impactors™'Agency Adaption'with Mark Grey and Lisa Hastings.1. AGENCIES ADAPTING TO CHANGE- Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams- What do you offer your teams -- Are talent pools being lost/ losing out due to industry inconsistencies?- What can agencies offer to entice te…
 
#S3E02 Shelf Impactors™'Mindfulness 2.0'with Mark Grey and Lisa Hastings.Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS!1. MINDFULN…
 
#S3E01 Shelf Impactors™Guest Episode with Alexis Vera - VP Creative & Strategy at SGKwith Lisa Hastings - The Metaverse.The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces.KEY AREAS OF DISCUSSION:1. INTO THE METAVERSE- This is a…
 
#S3E00 Shelf Impactors™ 'SEASON 3 - Introduction'with Mark Grey and Lisa HastingsWelcome to Shelf Impactors™ Podcast Season 3---------------------------------Shelf Impactors™ Podcast:LinkedIn: https://www.linkedin.com/company/shelf-impactorsLisa Hastings:Website - www.lisahastings.meTwitter - @shoebox20Instagram - @shoebox20LinkedIn - Lisa Hastings…
 
#S2E25 Shelf Impactors™Guest Episode with Alexis Vera - VP Creative & Strategy at SGKAnother great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sectorKEY AREAS OF DISCUSSION:1. SOBRIETY - Rise in non drink drinking (how will this play out when we go back to social…
 
#S2E24 Shelf Impactors™ '2021 Round Up - Blurred Lines'with Mark Grey and Lisa HastingsOur brief round - up for 2021KEY AREAS OF DISCUSSION:1. LIFE CATCH UPS- WFH Blues? Missing the studio vibes!2. STAND OUT DESIGN PROJECTS FOR 20213. DESIGN AGENCIES WORKING OUT HOW BEST TO COMMUNICATE INTERNALLY- How are design agencies communicating internally in…
 
#S2E23 Shelf Impactors™Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands.Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KE…
 
#S2E22 Shelf Impactors™ 'Mark and Lisa's, 'Who What and Why''with Mark Grey and Lisa HastingsThis one's is ALL ABOUT US!KEY AREAS OF DISCUSSION:1. WHO ARE WE2. WHAT ARE WE ABOUT2. WHY ARE WE DOING THISWHO - Is Mark Grey/Lisa HastingsWHAT - Do we do - where did we start and what do we position ourselves as nowWHY would anyone care - do we have some …
 
#S2E21 Shelf Impactors™ 'Digital & Sustainability'with Lisa Hastings and guest Richard GearingDIGITAL SUSTAINABILITY---------------------------------Lisa Hastings:Website - www.lisahastings.meTwitter - @shoebox20Instagram - @shoebox20LinkedIn - Lisa HastingsRichard GearingWebsite - LinkedIn - Richard GearingMark Grey:Website - www.bluenectardesign.…
 
#S2E20 Shelf Impactors™ 'Heroes Mentors and Influencers'with Mark Grey and Lisa HastingsMENTORS & INFLUENCERSWe live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The vill…
 
#S2E19 Shelf Impactors™ 'Interview with Chris Do - Founder of The Futur'with Mark Grey and Lisa HastingsIn this fantastic episode we have another great guest on the pod - the great Chris Do.As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder …
 
#S2E18 Shelf Impactors™ 'What's in a Job Title'with Mark Grey and Lisa HastingsDo you own what you do?There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival?KEY ARE…
 
#S2E17 Shelf Impactors™ 'Passion and Purpose'with Mark Grey and Lisa Hastings2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and PurposeIn a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose.KEY AREA…
 
#S2E16 Shelf Impactors™ 'WTF... 2020'with Mark Grey and Lisa HastingsRIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future.KEY AREAS OF DISCUSSION:1. TRANSPARANCY- The year where consumers demanded the truth, honest brands and relevancy.2. SUSTAINABILITY- A growth area that may have been placed t…
 
#S2E15 Shelf Impactors™ 'Wellness Trends' (Wellness Trends for 2021 and beyond)with Mark Grey and Lisa HastingsWellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) t…
 
#S2E14 Shelf Impactors™ 'Future of Food' (Food Trends for 2021 and beyond)with Mark Grey and Lisa HastingsThis year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affecte…
 
#S2E13 Shelf Impactors™ 'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo GroupIn this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala.Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us ab…
 
#S2E12 Shelf Impactors™ 'Being Brave or Taking a Risk?' (Courage v Recklessness)with Mark Grey and Lisa HastingsEvery single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk. Those of us in the creative industries are tasked to make bold decisions eve…
 
#S2E11 Shelf Impactors™ 'Sustainability and Brands in the New World'with Mark Grey and Lisa HastingsFor most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely. Mark and Lisa discuss what brands a…
 
#S2E10 Shelf Impactors™ 'Brand Thinking for the New Normal - Back to Basics'with Mark Grey and Lisa HastingsAs a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'.1. Brands returning …
 
#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism'with Mark Grey and Lisa HastingsMarkets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unpr…
 
#S2E08 Shelf Impactors™ Interview with Luke Sherriff, owner of PROVERB Skincare.This extremely insightful podcast conversation is with the super positive, highly driven owner and co-founder of PROVERB - the Life-Fuelled Skincare brand. Luke Sherriff.Luke is an Oxford grad with a degree in Epidermiology, who went on to play professional Rugby for th…
 
#S2E07 Shelf Impactors™ 'Feeling the Pressure to be More Productive' with Mark Grey and Lisa HastingsMark and Lisa again follow on from their previous podcast (Episode 6 -Resilience and Creative Grit) to discuss their latest 'lockdown' experiences and moreover delve into the feeling many of us are enduring right now:1. Feeling the pressure to be mo…
 
#S2E06 Shelf Impactors™ 'Resilience and Creative Grit' with Mark Grey and Lisa HastingsMark and Lisa follow on from their previous podcast (Pandemic) and discuss in more detail how they are being affected by the 'lockdown'. Also delving into how creatives and the creative industry might be impacted:1. Creative Grit & Resilience- Developing our abil…
 
#S2E05 Shelf Impactors™ 'COVID-19 and it's effect on the creative industries' with Mark Grey and Lisa HastingsIn this impromptu 5th episode Lisa and have a discussion on the immediate impact of the Corona Virus is having on us personally and professionally.We discuss the impact on our industry and how creatives might use the circumstances to their …
 
#S02E02 Shelf Impactors™ Interview with Matt DaviesIn this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker. Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy.I ha…
 
#S02E01 Shelf Impactors™ Taking Time OutEntering into Season 2 of Shelf Impactors, in this episode Lisa and I discuss the important subject of taking tIme out and the benefits of doing so to creative minds.We begin the podcast with a quick update with what we’ve both been up to these last few months since we last recorded a podcast. We discuss Lisa…
 
#009 Shelf Impactors™ MindfulnessTOP 5 TIPS TO A MORE ‘MINDFUL APPROACH TO YOUR LIFESTYLE TO IMPROVE YOUR CREATIVE OUTPUT…1. SLEEP2. NUTIRITION3. DAILY ROUTINES4. RESEARCH/ READING5. MENTORSWith this episode, and based around our 5 top tips, Lisa and I discuss the very topical subject of Mindfulness. To give you bit of a background, the purpose of …
 
Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging designIt seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or redu…
 
Shelf Impactors™ Episode Number 7 - Measuring the True Value of DesignIn this short episode it's just me talking solo on a subject that I'm in touch with on a daily basis in both my creative work and the running of my business - measuring the success of design and moreover measuring design effectiveness. I discuss the paradigm of how measuring the …
 
Shelf Impactors™ Episode Number 6 - Lisa Hastings Interview Part 2Following on from Episode No. 2, Lisa and I catch up on her latest work adventure, having recently returned from undertaking a Creative Director role in Shanghai China. We discuss; the challenges one faces when moving to a country and not being able to speak the language; working and…
 
Shelf Impactors™ Episode Number 5 - Andy Pendlebury Interview.In this episode I interview Andy Pendlebury, a commercial photographer with huge levels of experience in food photography, much of which is used on the packaging for food and drinks. We dive into a few subject areas including; the importance of good studio space when shooting food produc…
 
Shelf Impactors™ Episode Number 4 - Michael Duffy Interview.In this episode I interview Michael Duffy - Global Creative Director for Equator Design. Based in Chicago, Duffy has been instrumental in the fantastic growth that Equator Design has experienced over the last 10 years, becoming one of the world's top branding and packaging design agencies.…
 
Shelf Impactors™ Episode Number 3 - Deciding Between being a Permanent Designer or a Freelancer Designer.In this episode its just me talking. Building on from an article I wrote on LinkedIn recently I thought I'd translate it to a podcast. In short I discuss the pros and cons of both types of designers. I touch on the options available to Freelance…
 
Shelf Impactors™ Episode Number 2 - Lisa Hastings Interview Part 1In this episode I interview Lisa Hastings - an experienced and well travelled senior creative thinker who lives in Sydney Australia. We discuss Lisa's background in design and how her career has developed over the years. We also delve into the key design and cultural differences with…
 
Shelf Impactors™ Episode Number 1 - IntroductionIn the first episode I introduce the Shelf Impactors podcast explaining the purpose behind it, whilst also touching upon my background as a designer and the creative processes I use when working on branding and packaging.Mark Grey:Website - www.bluenectardesign.co.ukPinterest - Pinterest/markgreyBehan…
 
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