Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
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#S2E10 Shelf Impactors™ Back to Basics
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Manage episode 265689100 series 1345573
Content provided by Shelf Impactors™ and Blue Nectar Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelf Impactors™ and Blue Nectar Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
#S2E10 Shelf Impactors™ 'Brand Thinking for the New Normal - Back to Basics' with Mark Grey and Lisa Hastings As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'. 1. Brands returning to market - Now is the opportunity to take the strategies back to basics 2. Core Values - Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive' 3. Simplicity for consumers - Keep the offer simple but remain innovative. --------------------------------- Additional reference links: Mumbrella report: https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840 Three Big Trends for Brands from the Shift to E-commerce: https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772 How FMCG brands can respond to change after COVID-19: https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682 Heinz at Home: https://heinztohome.co.uk Smol: https://smolproducts.com/pages/our-story --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey
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51 episodes
MP3•Episode home
Manage episode 265689100 series 1345573
Content provided by Shelf Impactors™ and Blue Nectar Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelf Impactors™ and Blue Nectar Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
#S2E10 Shelf Impactors™ 'Brand Thinking for the New Normal - Back to Basics' with Mark Grey and Lisa Hastings As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'. 1. Brands returning to market - Now is the opportunity to take the strategies back to basics 2. Core Values - Referencing Maslows 'hierarchy of needs' model, brands should be re-establishing their core values - taking themselves from 'reactive' to 'proactive' 3. Simplicity for consumers - Keep the offer simple but remain innovative. --------------------------------- Additional reference links: Mumbrella report: https://mumbrella.com.au/customers-want-australian-businesses-to-get-back-to-basics-during-covid-19-629840 Three Big Trends for Brands from the Shift to E-commerce: https://www.warc.com/newsandopinion/news/three-big-trends-for-brands-from-the-shift-to-e-commerce/43772 How FMCG brands can respond to change after COVID-19: https://www.warc.com/newsandopinion/opinion/How_FMCG_brands_can_respond_to_change_after_COVID19/3682 Heinz at Home: https://heinztohome.co.uk Smol: https://smolproducts.com/pages/our-story --------------------------------- Lisa Hastings: LinkedIn - @lisahastings Twitter - @shoebox20 Instagram - @shoebox20 www.lisahastings.me/ Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey
…
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51 episodes
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