show episodes
 
We Maximize Profits for Direct to Consumer Dietary Supplement Brands. This bi-monthly show is for health e-commerce and direct response dietary supplement marketers.Learn what’s working with cold traffic, sales funnels, conversion rate optimization, split tests, supplement sales funnels, VSLs, upsells, and direct response copywriting so you can maximize profitability and scale your supplement business. I’m your host Bobby Hewitt Owner and founder of www.CreativeThirst.com a revenue optimizat ...
 
Peel back the glamour of the professional recording world. Guests from the world of audio for music, film, games, restoration, and more share their insights on how they made their journey, how they survive, their advice on the real things including wins, losses, working with other people, money, and career advice. Hosted by audio engineer Matt Boudreau. The Working Class Audio Podcast - Navigating the World of Recording with a working class perspective.
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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show series
 
My guest is Grammy Nominated mixer, engineer, and producer Joe Carrell who has worked with Walt Disney, Chase Goehring, Jane Monheit, Birdland Jazz Club, Linda Lavin, and George Jones. Joe has had 11 Grammy Nominations and mixed/recorded 33 number ones in multiple genres. In this episode, we discuss: Branson, Missouri Treasure Ilse Studios Southern…
 
My guest is Audio Archivist Dan Johnson, who owns and runs Audio Archiving Services. Dan has worked with several well-known artists, including KISS, Jackson Browne, Jimi Hendrix Estate, WAR, TOOL, Duff McKagan, Aimee Man, Tommy Boy Records, Trust Records, Ansonia Records, Now-Again Records, Light In The Attic Records, ORG Records, Warner Bros, Univ…
 
My guest is Recording Engineer, Producer, and Trombonist, Chris Clark. Chris works with artists such as Jack Sutte, Thomas Circle Singers, Jonathan Bisesi, and The Lantana Trio on the recording side of things, but he also plays Trombone in The President's Own Marine Band. In this episode, we discuss: Growing Up in Commerce, Texas Playing Trombone L…
 
The next big opportunity in the supplement market is already here and growing. The crux of selling dietary supplements online comes down to the buying forces framework we use to optimize each of our supplement clients. One of those forces in particular could be part of the reason why this market segment is taking more supplements than other generat…
 
My guest is Catherine Vericolli, the Chief Transfer Engineer & Archive manager for Infrasonic Mastering. Catherine works on projects for Third Man, ORG Music, Oh Boy! Records, and Sun Records. This is Catherine's second appearance on the show. She originally appeared on WCA #035 in 2015. In this episode, we discuss: Changing Audio Careers Moving to…
 
My guest is Grammy-Winning producer and engineer Arne Frager. Arne is known for his run as owner/operator of The Plant Studios in Sausalito and his work with Paul McCartney, Prince, Beyonce, Michael Jackson, Santana, Dolly Parton, and Clare Fischer. In this episode, we discuss: Growing up in Cleveland Lifetime musician Selling computer systems Find…
 
Today I sit down with copywriter Scott Martin. In the last 10 years, Scott Martin has quietly been one of the most productive direct response copywriters. He wrote over 350 promotions for Revolution Golf, which was acquired by NBC/Universal. He also helped launch several of the top dietary supplement brands, including Nugenix and Beneflex. In total…
 
My guest is Grammy-Winning producer, engineer, and mixer Matt Wallace. This is Matt's second appearance on the show, originally appearing on WCA #046. He has worked with Faith No More, Maroon 5, O.A.R., Dio, Tank and The Bangas, Replacements, Eric Gales, 3 Doors Down, Andy Grammer, Blackberry Smoke, Ludo, Train, Blues Traveler, Satchel, Mushroomhea…
 
My guest is Grammy-Winning Remote Recording Engineer David Hewitt. David has worked with many artists, including, The Rolling Stones, Frank Zappa, U2, Bruce Springsteen, Miles Davis, Neil Young, The Who, Pavarotti, Simon and Garfunkel, Live Aid, Allman Brothers, Newport Jazz Festival, Aretha Franklin, Hall & Oates Bob Seger, Jackson Browne, and Geo…
 
Part 2 of my interview with Grammy Winning Producer/mixer and Engineer who has worked on projects for System of a Down, Audioslave, The Mars Volta, PUP, Johnny Cash, Tom Petty, Adele, Vampire Weekend, Cass Mccombs, Thrice, and Haim. In this episode, we discuss: Parting Ways with Rick Rubin Stellastarr Role with Rick vs. Engineers Dry vs. Wet Mix Sh…
 
My guest is Grammy Winning Producer/mixer and Engineer who has worked on projects for System of a Down, Audioslave, The Mars Volta, PUP Johnny Cash, Tom Petty, Adele, Vampire Weekend, Cass Mccombs, Thrice, and Haim. In this episode, we discuss: Giving Up Piano Dad's Love of Big Band/Yacht Rock Playing Trumpet Marching Band Not Being Tall Enough To …
 
Today my guest is Jordan Dorn, co-founder, and CEO of Zuma Nutrition. Zuma has gone from zero to scale in 3 short years. We'll dive into what it takes to get a supplement business off the ground, and some of the mistakes and successes he's made along the way. Brought to you by http://www.creativethirst.com The revenue optimization agency for health…
 
My guest is Grammy Nominated Mixing engineer Bryan Cook who has worked with U2, One Republic, Jeff Goldblum, and Switchfoot. In this episode, we discuss: Early life in Philly Studios - A thing that people did Love for Jazz Saxophone Recording as an exit strategy Bluejay Internship Chillin with Tom Dowd Ryan Hewitt Deciding on a move to LA Landing a…
 
My guest is Los Angeles-based mastering engineer Nick Townsend. Nick loves cutting Lacquers and has worked on releases by Cheap Trick, Weezer, Iron Maiden, Bad Religion, Garbage, Dr. Dre, 2Pac, Grimes, and more. Nick works at Infrasonic Sound. In this episode, we discuss: Musical Household Stoner Rock Uncle Drums at Grandmas House Punk Rock Bands C…
 
On June 18, 2021, Lauri Detherage was found shot dead in her home in Robbinsdale, Minnesota. Her ex-husband, Robert McCloud had the key to her house. They had remained friends since their divorce years ago. However, her new remarriage sent ol' Bob over the edge. He sent flash drives with confession videos to his family, entered Lauri's home and sho…
 
Today's episode we continue our conversation with Scott Zetlan and focus on knowing your customer, which is the secret ingredient to more supplement sales. Scott Zetlan is the founder of Visiopt a split-testing tool with some serious AI behind it so that you can test faster. Split test 4,317 variations in the time it takes your competitors to perfo…
 
My guest is Daniel Rowland, Head of Strategy and Partnerships at LANDR, Co-owner of Immersive Mixers, Professor at MTSU, and audio engineer. Daniel has worked with Nine Inch Nails, Adrian Belew, Disney, Pixar, David Foster, Star Wars, Marvel, DC Comics, Denzel Curry, Netflix, Fox, Flo Rida, Seal, and Phillip Glass. In this episode, we discuss: Play…
 
My guest is Grammy-Nominated Mastering Engineer Mike Tucci, who has worked with Cory Henry, Living Colour, Doja Cat, Chris Brown, Young Thug, and Unstoppable Death Machines. In this episode, we discuss: Queens NYC Music in Heard Growing Up Playing in Bands Seeing the Value In Recording Studios Going to College Understanding Recording Masterdisk How…
 
Today's episode is all about split testing. My favorite subject. :) If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge. To learn more about how Visiopt can help your bu…
 
My guest is Leff Lefferts making a return to WCA after his first appearance on WCA #101. Leff comes from a music recording background but has worked in film sound for the last 16 years at Skywalker Sound. He's worked as a Sound Effects Editor, Sound Editor, Supervising Sound Editor, Sound Designer, and Re-Recording Mixer on various movies, includin…
 
South Carolina's Amazon Review Killer Todd Kohlhepp sucks. But just how much does he suck? And how did he get away with a mass shooting at a Superbike Motorsports in broad daylight? And did he ever get to use that high quality knife he bought on Amazon, the one he left the glowing - and telling - review for? And for f*&k's sake, who menaces a Waffl…
 
My guest is Grammy-Nominated engineer/mixer Rachael Moore. Rachael primarily works with T Bone Burnett and, as a result, has worked with Robert Plant, Alison Krauss, Elvis Costello, and Jessica Chastain. Rachael also has a hectic freelance schedule working around Nashville, where she is currently based. In this episode, we discuss: Early Years in T…
 
Dave Sherwin from www.dirobi.com discusses how to start a supplement company. If you're looking to sell supplements online stick around to the end of this episode for a generous offer from Dave. This episode is filled with business advice on how to get started, how to think about wealth, happiness, business, life and more. Enjoy... Contact Dave htt…
 
My guest is Grammy-Winning producer, studio owner, and archivist Steve Rosenthal. The man behind the Magic Shop in New York. Steve has worked on projects for Woody Guthrie, Les Paul, Blondie, David Bowie, Foo Fighters, and Erroll Garner projects. Part two of a two-part interview. In this episode, we discuss: Growing a Client Base Magic Shop History…
 
This week on CrimeJuicy, the gang explores the question: just how far would you go for true, divine love? Would you join an online cult(?) and fork over thousands of dollars to learn how to attune yourself to harmonious union with THE ONE? Would you never give up your pursuit, even if it means getting arrested for stalking and harassment? Would you…
 
My guest is Grammy-Winning producer, studio owner, and archivist Steve Rosenthal. The man behind the Magic Shop in New York. Steve has worked on projects for Woody Guthrie, Les Paul, Blondie, David Bowie, Foo Fighters, and Erroll Garner projects. Part one of a two-part interview. In this episode, we discuss: Growing up in NY Getting Started on a De…
 
My guest is a Grammy-Nominated Mixer, Engineer, and Producer, Carlos Castro. Carlos has worked with Shawn Colvin, Selena Gomez, Demi Lovato, Luis Miguel, Shaila Durcal, and many others. In this episode, we discuss: Raised in Mexico City Family History in Music Falling in Love with Recording at 16 Full Sail Center Dealing with Hypocrisy Bruce Swedie…
 
Sarah Winchester, tragic heiress to the Winchester fortune, lost everything. Her child, her husband, and quite possibly her mind. Entangled in the Spiritualism movement of the time, she followed the advice of a psychic and moved to California where she proceeded to build a bizarre mansion that even gave the skeptic Harry Houdini the creeps. Join th…
 
My guest is a Producer, Mixer, and Recording Engineer, Will Kennedy. Will has worked on projects for O.A.R., U2, Michael Franti and Spearhead, OneRepublic, The 88, B-52s, Jason Mraz, and many more. In this episode, we discuss: Early Life in Farmland Band Directors Berklee College of Music Behind the Scenes Person Ocean Way Nashville Allen Sides Uni…
 
My guest is a mixer, producer, author, and coach Bobby Owsinski. Bobby is the author of many books, including The Mixing Engineers Handbook; Bobby has also worked with many artists and companies, including Mick Taylor, Joe Houston, Rhino DVD, Forbes, Surround Pro Magazine, Adrianna Marie, and her Groovecutters. This is Bobby's second appearance on …
 
Special guests author Dr. Mark Hewitt and Jeremy Mintz join the CrimeJuicy Gang to talk Charles Manson. Dr. Hewitt coauthored the book, Charles Manson Behind Bars, the Crazy Antics and Amazing Revelations of America's Icon of Evil, with Guillermo E. Mendez. Mendez lived in the cell next to Charles Manson, who spent hours upon hours ranting at him t…
 
My guest is a self-described lucky bastard, grammy-winning engineer Richard Dodd who has worked with Tom Petty, George Harrison, Roy Orbison, Clannad, Mike Moran, Del Newman, and Brian Protheroe. This is part 2 of a 2 part interview.By Working Class Audio
 
My guest is a self-described lucky bastard, grammy-winning engineer Richard Dodd who has worked with Tom Petty, George Harrison, Roy Orbison, Clannad, Mike Moran, Del Newman, and Brian Protheroe. In this episode, we discuss: Luton Beginnings School Band Peter Coleman Ashley Howe Discovering Recording at 14 First Professional Recording Gig Put Up or…
 
Welcome to Season 3! Grab your juice and cozy up with the CrimeJuicy girls as we pick apart the deeply taboo topic of necrophilia. Turns out, it may be more prevalent than one would suspect. ** This episode was produced with support from our friends at Old Timey Crimey, a fine vintage of a true crime podcast focusing on crimes that occurred before …
 
My guest is Mastering engineer Sam Moses based in Nashville. Sam has worked with Billy Ray Cyrus, Joan, Nightly, Smallpools, Shoffy, and The Aces. Sam has also developed The Curtain Wall system of acoustics. In this episode, we discuss: Growing Up in the Middle of Nowhere Aspiring Pro Golfer Blue Grass Cross Roads Cornfield Concerts Secret Boombox …
 
My guest is London-born, Philly-based producer/engineer Michael Cumming who has worked with The Sun Ra Arkestra, Orion Sun, Odean Pope, Tom Hamilton, Sophie Coran, Trap Rabbit. In this episode, we discuss: Moving from London to Philly Falling in Love with the US Brothers Influence Leaving School Cooking Building a Studio Business with Friends Commu…
 
My guest is the return of mixing engineer Sara Carter who has worked with Corinne Bailey Rae, KT Tunstall, Wistful Sleepers, and BPMoore. Sara has worked at the BBC, worked in the Motor Trade, and has a great YouTube channel called Simply Mixing. In this episode, we discuss: COVID Silver Linings Simply Mixing on YouTube Learning to Learn Brewing Ex…
 
My guest is Producer/Engineer Ed Stasium who has worked with Skull Snaps, The Ramones, Talking Heads, Living Colour, the Smithereens, and many more. In this episode, we discuss: Mono Webcore Record Player Music Filled House Slag Heaps Playing Piano Childhood Tape Recorders Making Prank Calls Playing in Bands Seafoam Green Strat Bob Margouleff Scull…
 
My guest is Grammy Winning producer, engineer, mixer Nick Raskulinecz who has worked with Rush, Alice In Chains, Foo Fighters, Deftones, and many more. In this episode, we discuss: Growing up in Knoxville. Rock Star Dreams. Falling in love with the guitar. Instrument knowledge helps speak the language. Drummers are a different breed. College money …
 
My guest is Broadcast Recording tech and Grammy Winning Mastering engineer Margaret Luthar. In this episode, we discuss: Moving to LA From Nashville NPR Welcome to 1979 Chicago Mastering Service What Works and What Doesn't Finding the Right Software for Each Client The Value of CRM Living in Norway BANFF Canadian Immigration Drama Pennsylvania Orig…
 
How to use YouTube Ads to Grow a Health Supplement Business This episode I talk with Keith Cannone. Keith is a Traffic and Conversion Coach, specializing in Youtube ads. He helps small to mid-size businesses 10X their revenues while slashing their ad spend. Through profitable ad campaign management and affordable creative production. Here's what we…
 
My guest is Grammy Nominated producer/engineer Ryan Ulyate who has worked with Tom Petty, George Harrison, Traveling Wilburys, Mick Fleetwood & Friends, and ELO. In this episode, we discuss: Growing Up In California Family and Music Dad's Influence Hollywood Saxophone Quartet Crappy Musician Turns Into Kick-Ass Recording Engineer Building Model Kit…
 
My guest is a producer, engineer, mixer, Rob Folson Jr., who has worked with Rare Essence, The Chuck Brown Band, Ceelo Green, Citizen Cope, Blackbyrds, The Huck-a-Bucks, Tracey Lee, Black Alley, Greg Rice, Leonard Taylor-Arron Burroughs. In this episode, we discuss: The DMV Quitting College Go Go Music Discovery of Recording Sequencers Playing The …
 
My guest is Brian Charles, producer, engineer, mixer, writer, educator, guitarist, and plug-in designer. Brian has worked with The Sheila Divine, Dispatch, Weakened Friends, Marina and the Diamonds, The Gigolo Aunts, and Mike Slap. Brian is the owner of Zippah recording, which suffered fire damage in December of 2021. In this episode, we discuss: M…
 
Traffic Trends for Heath Supplement Brands in 2022 and Beyond Where are the top health supplement marketers getting their traffic in 2022? And where will they shift traffic to in the next 2 - 3 years? Here's my predictions. Brought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing …
 
My guest is New York-based recording engineer and producer Hillary Johnson. Hillary has worked with Bootblacks, Bell Hollow, The Prids, and Second Still. This is Hillary’s second appearance on the show. Her first appearance was on WCA #003. In this episode, we discuss: Home Ownership Moving To the Exurbs Future Home Studio Livestreaming DJ Home R&D…
 
My guest is mixer, engineer, producer Kolton Lee. Kolton worked with producer Jacquire King for several years and has worked with artists such as Daughtry and Shania Twain. He currently resides in Scottsdale, Arizona. In this episode, we discuss: Cave Creek, AZ Target Karaoke Machine Garageband Dumpster Diving Craig Schumacher Cave Creek Studio The…
 
Supplement Millionaire Blueprint One of the fastest growing DTC supplement companies reveals his money-making secrets... Get the proven, repeatable, dependable 4-step blueprint that anyone can plug-and-play to build their own 8-figure supplement company from scratch, faster than they ever thought possible. Here's the link to learn more http://www.c…
 
My guest is Columbus, Ohio-based Producer/Mixing Engineer Mark Abrams. Mark has worked with Angel Lopez (Kanye West, Coldplay, Sam Smith), Kara Dioguardi, Spencer Sutherland, Buggie, Effee, Mark Stepro (Drummer for Butch Walker, The Wallflowers, Aaron Lee Tasjan), Ryan Brown (Drummer for Dweezil Zappa), Kid Runner, and Lydia Loveless. Mark is also …
 
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