Marketing Persoanlized Vitamins with Brad Helfand from Vous Vitamin

Health Supplement Business Mastery

My guest today is Brad Helfand. He’s the COO of Vous Vitamin.

A direct to consumer supplement company founded by two practicing physicians who identified a need in the market through patient feedback. After so many patients voiced their confusion about what vitamins or supplements they should take, Doctors Block and Levitan decided to solve the problem by creating Vous Vitamin.

Vous Vitamin creates a personalized vitamin that fits everyone individually.

They do that through an online survey funnel that's really like having a conversation with your doctor.

Not only does this approach sell supplements through a quiz funnel, like I’ve talked about in a previous episode but it also niches down on two factors.

1. Personalization
2. Vous Vitamin packs all of your recommended nutrients into one tablet that you take twice daily. Which is another pain point that’s bening solved here.

https://www.vousvitamin.com
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