Best Bpd Healthcare Podcasts (2024)

1
Igniting Greatness: SHIFT - Everybody's Work PT.2 33:29

8d ago33:29

33:29

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody…

1
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI 16:57

13d ago16:57

16:57

Articles to check out: TikTok ban set for September arguments https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/ Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050 https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050 Salesforce State …

1
Igniting Greatness: SHIFT - Everybody's Work PT. 1 43:21

23d ago43:21

43:21

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT…

1
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs 21:53

29d ago21:53

21:53

Articles to check out: Microsoft will build AI into new laptops, firing shot at Apple Introducing GPT-4o Google I/O 2024 Apple Will Revamp Siri to Catch Up to its Chatbot CompetitorsBy BPD

1
Walmart closes 51 health centers...are the funnel wars over? 13:38

2M ago13:38

13:38

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't thin…

1
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO 31:34

2M ago31:34

31:34

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO …

1
How to drive patient acquisition with precision marketing 30:22

2M ago30:22

30:22

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss…

1
Election Year: Navigating Healthcare Through Politics 29:54

3M ago29:54

29:54

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts…

1
For the love of AI 14:16

3M ago14:16

14:16

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. An…

1
Ageism in healthcare, a tech "supercycle", and Biden's plan to lower healthcare prices 10:12

3M ago10:12

10:12

Three articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescription Drug and Health Care Costs, Expand Access to Health Car…

1
Into the Upside Down: Cyberattacks, Task Automation, and Streaming 13:50

4M ago13:50

13:50

Change Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streamin…

1
Healing Through Creativity 30:07

4M ago30:07

30:07

Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer …

1
Back to the Future: Apple Vision Pro & The Funnel Wars 10:29

4M ago10:29

10:29

Here are the links to some of the articles and topics we've mentioned in the show: Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health goes through layoffs…

1
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration 39:50

5M ago39:50

39:50

It's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, Chief Strategy & Innovation Officer at Revive, to disc…

1
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency 22:44

6M ago22:44

22:44

As healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. Join us as we dissect these massive moves.…

1
To Millennials and Beyond: What younger generations expect from healthcare 27:50

6M ago27:50

27:50

In this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennials and Gen Z, how they navigate their health, and what…

1
Announcing BPD + Revive: A new era in healthcare marketing 25:21

7M ago25:21

25:21

BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future …

1
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI 14:30

7M ago14:30

14:30

Thanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-press episode.…

1
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress 12:27

7M ago12:27

12:27

The healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into life sciences AI, and discuss AI's future impact on kn…

1
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care 36:05

8M ago36:05

36:05

In October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On; Value is the Default, and AI, AI Everywhere. Listen …

1
We fell in love in a B2B place: Branding in a B2B World 30:28

9M ago30:28

30:28

B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision…

1
Healthy Brands: The Art of Brand-Building in Healthcare 37:13

9M ago37:13

37:13

In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve yo…

1
Encore: Bold, Brave, and Beautiful: What makes great marketing? 30:28

10M ago30:28

30:28

On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare ConferenceBy BPD

1
Brand Strategy in Healthcare: The Power of Emotion 37:09

10M ago37:09

37:09

For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.By Lucas Hagerty, Christian Barnett, Kris Wickline

1
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick 36:57

11M ago36:57

36:57

The annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the industry needs now. Tune in for an inspiring chat about …

1
Claims, Contracts & Confusion: Managed Care Negotiations in 2023 34:02

12M ago34:02

34:02

Providers are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated conversation about how to win the payor-provider battle…

1
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health 20:20

12M ago20:20

20:20

In the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent disease? Tune in for all these insights and more, straight …

1
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center 32:13

1y ago32:13

32:13

Primary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impact of staffing shortages, expanding technology, and th…

1
Supporting Physicians in the Chaos 27:24

1y ago27:24

27:24

Something's gotta give. Physicians have less time than ever before. Staffing shortages are strong. And tech woes don't help. Join us for a discussion about how healthcare marketers can support physicians in this rising chaos.By Kris Wickline, Desirée Duncan, Stephanie Wierwille

1
Yes, marketers CAN address workforce issues (encore) 20:45

1y ago20:45

20:45

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis.By Stephanie Wierwille, Chris Bevolo, Kris Wickline, Desiree Duncan

1
Three marketing strategies for small and midsized health systems 31:17

1y ago31:17

31:17

For local and regional health systems, how do you win in a highly competitive landscape? Smaller systems face unique challenges—from smaller budgets to competing with a well-known AMC down the road. Join us as we tackle these issues AND share top takeaways hot off-the-press from HMPS 2023.By Desiree Duncan, Stephanie Wierwille, Kris Wickline

1
The Value Attack: They're coming for health systems, and it ain't pretty 31:51

1y ago31:51

31:51

Learn more about the Value AttackBy Desirée Duncan, Stephanie Wierwille, Ryan Colaianni

1
ViVE 2023 Recap: The Evolution of Health Tech 36:02

1y ago36:02

36:02

Calling all data lovers, health tech marketers, and the AI-curious: this episode is for you. We got to nerd it up at ViVE 2023 last week, diving deep into health tech. With Amazon Pharmacy's roll-out, shifts in care delivery, and thousands of AI point solutions: is healthcare getting easier to manage, or more complex?…

1
SXSW 2023 Themes & Takeaways: The future is here. 41:49

1+ y ago41:49

41:49

Six key themes from SXSW: The pace of innovation is accelerating Storytelling matters more now, than ever Patients are still profiles, not people—and that must change Physicians are experiencing a dethroning Be fearless. Be bold. Generative AI is here to stay.By Emily Kubis, Bridget Beniest, Stephanie Wierwille

1
The Future of Primary Care 36:23

1+ y ago36:23

36:23

Primary Care is changing. That's an understatement. Consumers are popping off about struggles with traditional Primary Care, so new entrants are popping up to fill those needs. Meanwhile, health systems are re-envisioning primary care as a funnel into specialty care. And last week, Amazon launched One Medical nationwide on its homepage. With all th…

1
What makes award-winning marketing? 31:39

1+ y ago31:39

31:39

Quest for Sleep - https://shortyawards.com/15th/the-quest-for-sleep Breast Health Check https://www.webershandwick.com/work/a-love-hate-relationship/By Kris Wickline, Desirée Duncan, Stephanie Wierwille

1
Chris Bevolo, Revive CEO, on the future of healthcare, marketing, and agency life 32:36

1+ y ago32:36

32:36

Revive Names Chris Bevolo Chief Executive Officer Bevolo brings 20-plus years of healthcare industry leadership, previously serving as Revive’s chief growth & brand officerBy Desirée Duncan, Chris Bevolo, Stephanie Wierwille

1
ChatGPT and healthcare marketing: The good, the bad, and the TBD 36:06

1+ y ago36:06

36:06

The headlines and newsfeeds are buzzing about all things ChatGPT... is it here to stay? Is it ethical? Will it come for our jobs? Our healthcare and tech strategists dig into the practical use cases for generative AI, along with what the future holds.By Tyler Lowry, Stephanie Wierwille, Desirée Duncan

1
Bold, Brave, and Beautiful: What makes great marketing? 30:28

1+ y ago30:28

30:28

Examples Discussed: The Making of “Better Days”, A One Medical Song Collaboration Want Better Help from Better Help The Greatest from Apple Headlines Shared: TechCrunch - Seen at CES: Nuralogix uses AI and a selfie to measure your heart rate, BP, body mass, skin age, stress level and more Fierce Healthcare - JPM23: Carbon Health nabs $100M, CVS Hea…

1
2023: What the Health? 29:42

1+ y ago29:42

29:42

What will 2023 bring for healthcare marketers? We may be in a post-pandemic world, but with rising media costs, generative AI, and bubble-up culture—the “no normal” will continue. Join us for our predictions for the year ahead.By Desirée Duncan, Kris Wickline, Stephanie Wierwille

1
Convenient healthcare... wouldn't that be NICE? 32:50

1+ y ago32:50

32:50

Excuse our puns, but we had the nicest conversation with Chase Cleckner, Senior Engagement Marketer at Nice Healthcare. Nice is an integrated primary care clinic that comes to you, offered through employer benefits programs. Chase dropped ALL the gems about creating a better patient experience, engaging patients digitally, and creating content that…

1
Healthcare or Wellness? A tale of two separate (but connected) industries 35:00

1+ y ago35:00

35:00

Healthcare industry insiders typically view 'healthcare' and 'wellness' as two completely separate markets. But consumers see things differently. How can healthcare organizations push into wellness—and offer the services and marketing initiatives that consumers crave, while also serving the financial needs of the US healthcare system? Join us while…

1
HLTH 2022: Glitz, Glam, and the Future of Healthcare 34:02

1+ y ago34:02

34:02

The HLTH conference just wrapped up in Las Vegas, and our team was on-the-ground, soaking up insights about the next decade of healthcare. Join us to re-live the conference—from the strobe lights and morning mimosas to three key themes we heard from leaders at health brands like Walgreens, Amazon, CVS Health, Walmart, Geisinger, and more.…

1
Culture Rising: Sober Curiosity, Pickleball & Exclusivity 34:36

1+ y ago34:36

34:36

What do booze-less drinks, pickleball, and exclusivity all have in common? They're three cultural trends that health brands should know about. Join us as we dig into these rising trends and changing tides—and also sort out the Elon-Twitter-Kanye-Parler situation.By Stephanie Wierwille, Kris Wickline, Desirée Duncan

1
3 Spooky Societal Trends Influencing Healthcare 32:01

1+ y ago32:01

32:01

Halloween may be behind us, but there's plenty to keep us fully spooked. Join us as we take a hard look at growing societal trends—from climate change to inflation to lifestyle shifts. One thing is for sure... things are STILL not normal.By Stephanie Wierwille, Desirée Duncan, Kris Wickline

1
2022 Healthcare Recap (so far): Health sensors, Telehealth, and Politicization 31:45

1+ y ago31:45

31:45

Last year, we predicted three trends that would impact healthcare in 2022: health sensors, telehealth, and politicization. Hear what we got right—and wrong—as we look back over the year so far.By Stephanie Wierwille, Desirée Duncan, Kris Wickline

1
Pitching bold marketing to health system leadership (encore) 37:06

2y ago37:06

37:06

Takeaways Obstacles left and right It’s challenging to sell bold marketing ideas anywhere, but the nature of health systems and their power dynamics make it especially difficult. Health system leaders are predisposed to resist the unknown – the risks – because they deal with life and death every day. What makes them good at their jobs is, in many w…

1
Amazon Care says goodbye and Google says hello to helpful content updates 19:12

2y ago19:12

19:12

Amazon announces another learn and pivot with the shutdown of Amazon Care and Google launches a people-first approach to searching with their new helpful content update. Also health care patents have entered the metaverse.By Stephanie Wierwille, Kris Wickline, Desirée Duncan

1
Big shifts in patient engagement—from Telehealth to social and beyond 30:09

2y ago30:09

30:09

With one eye always on the headlines, our team talks through the hottest news and trends in healthcare and marketing. Join us for moves in telehealth, social media, healthcare workforce—and fall vibes.By Stephanie Wierwille, Desirée Duncan, Kris Wickline

1
Yes, marketers CAN address workforce issues 27:42

2y ago27:42

27:42

The crew discusses how to overcome challenges as a marketer to support your organization’s workforce crisis. Also, big changes to the show plus monkeypox and chatbots.By Chris Bevolo, Kris Wickline, Desirée Duncan, Stephanie Wierwille

Podcasts Worth a Listen

Bpd Healthcare Podcasts

Podcasts Worth a Listen

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