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Brand Strategy in Healthcare: The Power of Emotion

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Manage episode 374646539 series 3265785
Content provided by BPD and BPD Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD and BPD Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.
  continue reading

221 episodes

Artwork
iconShare
 
Manage episode 374646539 series 3265785
Content provided by BPD and BPD Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD and BPD Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.
  continue reading

221 episodes

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