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We fell in love in a B2B place: Branding in a B2B World

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Manage episode 378908645 series 3265785
Content provided by BPD and BPD Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD and BPD Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.
  continue reading

212 episodes

Artwork
iconShare
 
Manage episode 378908645 series 3265785
Content provided by BPD and BPD Healthcare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD and BPD Healthcare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.
  continue reading

212 episodes

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