Hello! On this episode, Past Master Moyer returns! Bro. Jeff is a 33° in the Scottish Rite, Past lots-of-stuff-in-lots-of-bodies, and is currently serving as Asst. Grand Marshall for the Grand Lodge of PA, as well as, Commander in Chief for "The" Valley of Reading, Scottish Rite. We chat, play Copious Dues, and close with Larry and the Ready Steady…

Hello! On this episode, we appear live at the 2024 DeMolay Keyman Conference held at Masonic Village's Patton Campus in Elizabethtown, PA. We are joined by several guests who share their passion for Demolay and we are blown away by their energy, confidence, and love for their brethren. No news or Copious Dues this week, but we do wrap in the standa…

Hello! On this episode we return for a mid-summer episodes with our good friend Jay Laser and returning guest associate Jake Young. We listen to a great interview with RWPGM Robert Bateman and have a great chat about all things Masonic. To wrap things up, we hear the Masonic News, play Copious Dues, and close with Larry and the Formulaic Wingers[00…

Hello! On this episode, we are joined digitally by Bro. Ralph C. Shelton II. He is a California Mason who we first met at Pennsylvania's Academy of Masonic Knowledge, where he presented on Magic – and Affinity – in Masonry. We discuss his work founding a Magicians Affinity Lodge under the Grand Lodge of California, its affects on participation and …

Dive into entrepreneurship across continents as we chat with Andrew Morgans, a marketing expert with a mission. From a childhood in Africa to pioneering Amazon’s selling space, Andrew’s tale is nothing short of inspiring. Tune in for a masterclass on building brands, adapting strategies, and connecting through commerce. Here are a few topics we’ll …

Hello! On this episode, we are joined by Bro. Eric T. Downs, DDGM of Pennsylvania's Fifth Masonic District. We have a great chat about his fellowship and travel events, encouraging participation, pool-side etiquette, and much more. To wrap, we hear from our pal Dutchy Doug, play Copious Dues, and attempt to perform one of Larry's famous "skits" in …

Dive into the influencer cosmos as Christian Brown unpacks Glewee's journey, a platform marrying creativity with commerce. Discover the art of attracting creators, working with brands, and the potent strategy that skyrocketed their user base by 900%. Tune in for a reveal of the top marketing lessons from Glewee's playbook! Here are a few topics we’…

Dive into the vibrant world of startup marketing with Rebecca Fulton from Kliken. Discover the agility of startup culture, the art of crafting a brand's identity, and the intricacies of channel partnerships in this episode that’s packed with insider insights and strategies for fostering business growth. Here are a few topics we’ll discuss on this e…

Hello! On this episode, we are joined by Bro. Brian Mattocks, P.M. for a great conversation covering his experience as a Worshipful Master, his podcast project, knowing your Lodge brethren, and *GASP* conversing in Lodge?!?! After a great chat, we play Copious Dues and wrap in an abbreviated and sub-par form. Come back, Larry... please![00:00:00] I…

Dive into the crowded world of marketing with FiveRings Marketing's CEO, Shaheem Alam. Get insider tips on standing out, offering full-service marketing from cold calls to SEO, and selling in a tech-saturated landscape. If you're navigating a noisy market or craving marketing ingenuity, this episode is your playbook for success! Here are a few topi…

Dive into the marketing mind of Garrett Hammonds! From teacher aspirations to a marketing maestro, Garrett unravels his journey and spills secrets about standing out in digital marketing. Discover B2B success, conference ROI, and crafting relationships that convert. Get your notepads ready! Here are a few topics we’ll discuss on this episode of Har…

Hello! On this episode, we discuss traveling within our own state as well as our experiences in other Masonic Jurisdictions. Larry is absent, but we are joined by three guests, Jay Lammey, Jake Young, and Ricky Martini, who fill in adequately and with clear throats.We also hear from Dutchy Doug, the Masonic News, and wrap with the Larry Merris Trib…

Dive into the world of marketing with Ashley Behre as she unravels the knots of marketing hard-to-sell issues like a pro. From small-town authenticity to Las Vegas glitz, Ashley takes us on a journey through the dynamic landscapes of digital marketing, community impact, and the fierce world of engaging tech giants. Don’t miss this invigorating chat…

Dive into a dynamic chat with Beth Trejo, CEO of Chatterkick, as she unveils the transformative journey from boardrooms to the digital world. Discover marketing insights, evolving business strategies, and the social spark igniting company growth. Here are a few topics we’ll discuss on this episode of Hard to Market Podcast. Beth unveils Chatterkick…

Hello! On this episode, we are once again joined by Bro. Ricky Martini of Harrisburg-Snyder Lodge #629 while we discuss the end of MLP's eighth year of mediocrity, The Operatives, and other topics. After our chat and the Masonic News, we wrap in the standard form with Larry and the Shockers keepin' the beat.[00:00:00] Introductions[00:17:05] First …

Dive into the dynamic world of podcast marketing with Ilana from Heard of Media and host Brian Mattocks. Uncover the secrets of audience building, relationship forging in B2B podcasting, and the subtle art of podcast promotion. Explore media landscapes and tactics that turn the microphone's magic into a thriving listener base. Here are a few topics…

Dive into the world of B2B marketing, where strategy meets social science. Join our guest, Julie Williamson, as she unveils the secrets behind effective leadership, channel partnerships, and the art of aligning teams. Get ready for insights that could transform your organization! Here are a few topics we’ll discuss on this episode of Hard to Market…

Hello! On this episode we are joined by Bro. Jack Brobst, currently appointed as Aide to the Grand Master and is a Past DDGM of Pennsylvania's 58th Masonic District amongst other things. We are also joined Bro. Ricky Martini of Harrisburg-Snyder Lodge #629. After a great chat, we hear the Masonic News, play Copious Dues, and wrap with Larry and the…

Embark on an enthralling voyage through the career trajectory of Victoria Richardson, as she transitions from her humble beginnings in the dish machine industry to spearheading AI advancements in advertising. Navigate through the intricate landscape of marketing evolution, agency dynamics, and the delicate balance of empowering individuals in this …

Dive into William Gasner's entrepreneurial journey from farmer's market beginnings to e-commerce success and launching Stack Influence — a platform connecting brands with micro-influencers. Discover the tactics and lessons learned from scaling businesses to seven figures, the transition between product and service industries, and the art of nurturi…

Hello! On this episode, we welcome Masonic author and historian Bro. Chris Ruli ( https://www.chrisruli.com/ ). He is an active member of several bodies in the DC area and currently finalizing his next book, Brother Lafayette. After a great chat, we hear the Masonic News, play Copious Dues, and wrap in the standard form with Larry "GD" Merris and t…

Dive into the transformative world of AI, blockchain, and Web3 technologies with Zeev Wexler. Uncover how the future of marketing is being reshaped and learn the strategies that will keep you ahead in this fast-changing landscape. Get ready to be enlightened — and maybe a little entertained — about the dynamic digital future that's already here! He…

Dive into the realm of digital marketing mastery with Kevin Daisey, Founder and CMO of Array Digital. This episode of the Hard to Market podcast peels back the layers on harnessing podcasting for organic leads, the power of niching down, and leadership in marketing. Get the inside scoop as Kevin unravels how to cultivate lucrative relationships and…

Hello! On this episode we are joined by Megan Purdum, Social Media Specialist for the Masonic Charities of the Grand Lodge of Pennsylvania. She is the only guest to have appeared on the podcast under two distinct legal names at the time of recording. We are also joined by "Host of Last Resort", Seth Anthony, who assists us in Jack's absence. We hea…

Dive into the world of Out-of-Home media with Rick Robinson! Learn how PJX Media brings stories to life, from bustling billboards to engaging campaigns. Get insider know-how on attracting clients, navigating industry complexities, and the art of grabbing consumer attention. All in this fascinating, info-packed session! Here are a few of the topics …

Join Brian Mattocks as he unravels the inspiring journey of Ted Lau, the mastermind behind Ballistic Arts. From videotapes to lead gen, discover how passion and adaptability propelled a small garage startup into a thriving B2B marketing agency. Tune in for Ted's candid storytelling packed with actionable insights and a dash of entrepreneurial spiri…

Hello! On this episode, we welcome Il Duce, Jeff Fulton. He is a Past Master, Past Monarch, past Grand Tall, and joins us to talk about his current focus, rebuilding our Grotto. After a great chat, we play Copious Dues, hear the Masonic News, and wrap in the standard form with Larry and the Chicken Herders layin' some eggs.[00:00:00] Introductions[…

Jump into the vibrant journey of Shoppable's creation with Founder Heather Udo. Unveil the strategies behind securing powerhouse clients like the Wall Street Journal, fostering advisory networks, and scaling a unique three-sided marketplace. Dive in for the savvy insights on profit, sales, and team-building that propelled her start-up to thrive aga…

Join host Brian Mattocks in an exhilarating deep dive with Jordi Negre on Dantex Group's ambitious transition from Europe to the US. Jordi unpacks the strategic gamble of relocating headquarters, embracing a SaaS model, and gearing up for an aggressive expansion. Expect insider insights on scaling a business amidst cultural shifts, fundraising, and…

Dive into Jared Miller's transformation from actor to digital marketing maestro on this episode of Hard to Market Podcast. Discover the origins of That Funny Agency (TFA) and how humor powers serious marketing strategy. Hang on for an infotainment ride through agency life with storytelling at its core. Here are a few of the topics we’ll discuss on …

Hello! On this episode, we are joined by Ill. Bro. Thomas L. Mehaffie III, 33°. Bro. Tom represents the 106th District in the Pennsylvania House of Representatives. He joins us to talk about being a Representative, how Freemasonry impacts his service in the House, the inside story of passing House Bill 1300, and more. Dutchy Doug returns to settle …

Dive into the world of legal marketing with Brendan Chard, Owner of The Modern Firm as he reveals the secrets to thriving in a niche that resists the usual marketing gimmicks. From his accidental beginnings to forming deep-rooted client relationships, Brendan's journey is a lesson in growing a boutique agency against all odds. Tune in for a mix of …

Dive into the candid world of growth marketing with Daniel Romano Co-founder & CEO of Good Moose, a maverick agency reshaping the industry's landscape. Discover trade secrets, the value of diversity, and how authentic relationship-building trumps templates. Get the insider scoop on how this agency turns marketing norms on its head for out-of-the-bo…

Hello! On this episode, we welcome David Raymond and Eric Gimbi from Riverside Lodge No. 503 in Wrightsville, PA. They are educators who run Bobblehead George, a non-profit organization dedicated to providing unique, accurate, and entertaining educational content for lifelong learners of all ages. You can learn more at http://bobbleheadgeorge.org. …

Dive into the intricate world of NPR's sponsorship marketing with industry vet Lamar Johnson. Discover the balancing act between maintaining editorial integrity and embracing innovations like influencers. From viral memes to niche podcasts, uncover how NPR cultivates cultural participation and attracts a dream demographic for marketers. Here are a …

Great marketing emphasizes meaningful relationships over mere transactions. Discover how becoming a beacon of care, rather than a loudspeaker for sale, can transform your business ethos and skyrocket customer loyalty. Tune in and let's make marketing personal! Key Points • People-centric marketing focus • Deepen and strengthen connections • Shift f…

Dive into Jeff Lizik's unexpected leap from physical products to digital marketing dominance. From eBay beginnings to Amazon innovations, Jeff unravels the art of creating impact in the ever-evolving landscape of online marketing. Discover how to foster engagement, construct community, and redefine ROI in a digital-first world. Here are a few of th…

Get the mic ready for a clash of realities and ambitions in B2B podcasting! Dive into the do's and don'ts, where passion meets strategy, and learn how to convert talk tracks into impactful business tools. With gritty insights, we navigate the journey of content creation to find the sweet spot between starting up and scaling up. Sean Boyce has run h…

From organic interviews to dynamic conversations, discover which style resonates with you and captures your listeners. Plus, get tips on creating punchy mini-episodes that engage and inform! Key Points • Interview style podcasts reign • Preparation is vital for interviews • Conversational podcasts feel organic • Solo mini-episodes for quick info • …

Find out not just the monetary gains but the unquantifiable riches, from networking to market intel. It's not just about the dollars but the opportunities and value-added to your brand. Where words meet profits, that's where we take you! Key Points • ROI is more than financial returns • Podcasts provide unquantifiable value • Messaging evolves with…

Discover why metrics can drive podcasters nuts and how different platforms make things tricky. Find out why download numbers aren't the whole story and learn tips for actionable insights beyond the podcast platforms—all in one fun episode! Key Points • Podcast metrics often confuse • Distribution platforms vary widely • Demographics better from web…

Dive into the high-stakes world of digital marketing with Jeff Swartz, CEO & Founder of Ethic Advertising Agency. Discover the synergy between creative content and strategic placement, the innovation behind geofencing tech, and what it takes to market in today's segmented spaces. Plus, get insider tips on funnel fixes and creative pitfalls. This ep…

In a world where likes don't equal loyalty, learn how to create episodes that teach, entertain, and engage, ensuring your audience comes back for more. Balance humor with insight in an attention economy, and make every minute of your podcast a journey worth tuning into. Key Points • Balance is key in content creation • Audience size vs conversion r…

Hello! On this episode we celebrate Festivus with the airing of grievances and acknowledgements for feats of strength! We have no guest, but there is plenty to share. We also hear from Dutchy Doug before we wrap in the standard form with Larry pounding water.[00:00:00] Introductions[00:12:15] First break, brought to you by George J. Grove and Son[0…

Keep the network warm, and active. Learn how inviting guests back provides more insight and strengthens lost contacts. Find out why podcasting isn't just a one-time deal, but a tool for nurturing ongoing connections. Get tips on rekindling ties by simply saying, "Hey, let's get back on the podcast!" Key Points • Podcasts: A tool to access influenti…

From YouTube shorts to powerful email snippets, discover how to turn casual listeners into superstar clients. We're slicing through the noise with smart, targeted strategies that amplify your voice and your brand. Ready to engage and convert? Tune in! Key Points • Shorts in emails boost engagement • Case studies equal social proof • Target with pre…

Discover the peril of podcast Channel Lock-in and learn how it can threaten your show’s very existence. Get tips from Podcast Chef on optimal distribution platforms, like Transistor, to maximize reach and safeguard your subscriber base. It’s survival of the broadest! Key Points • Channel Lock-in risks podcast survival • Google Podcasts move is a wa…

Dive into the high-stakes world of pharma marketing with Lori Goldberg, CEO of Silverlight Digital. Unpack the intricacies of data-driven ad strategies and discover how the right message reaches doctors and patients alike, ultimately improving healthcare choices and outcomes. It's a dose of digital marketing wisdom, straight from the industry guru!…

Amidst the tremors of podcasting giants like Spotify downsizing, the Podcast Chef slices through the noise to serve up some real talk. This episode deep-fries myths and bakes truths about how these industry shakeups impact small business podcasting. Listen in as we untangle the web of podcasting news and offer savory tips to keep your channel seaso…

How do you manage the balance between fun and professionalism. Get insider tips on preserving your brand's message without compromising entertainment. Don't let your podcast turn into a fiction story; we're carving the path back to value! Key Points • Fun versus message in podcasts • Pivot or reboot an off-track show • Strategies for show value con…