Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Brian Mattocks and Podcast Chef. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Mattocks and Podcast Chef or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Manage episode 389450231 series 3003588
Content provided by Brian Mattocks and Podcast Chef. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Mattocks and Podcast Chef or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From YouTube shorts to powerful email snippets, discover how to turn casual listeners into superstar clients. We're slicing through the noise with smart, targeted strategies that amplify your voice and your brand. Ready to engage and convert? Tune in!
Key Points
• Shorts in emails boost engagement
• Case studies equal social proof
• Target with precision content
• Nurture top-of-funnel prospects
• Use content like a sniper rifle
Best Quotes
00:13 - 00:18 • "We're publishing them out on YouTube, we're publishing shorts and clips out on Instagram, TikTok, that kind of thing."
00:23 - 00:28 • "And those are all great, right? Those are gonna get a certain sort of audience volume."
01:39 - 01:44 • "Turn those into case, you know, case studies and testimonials, and then use those for social proof."
02:12 - 02:20 • "Target very, very specific people, folks that are in your ideal target market or your ideal channel partner."
02:37 - 02:47 • "Remember that this content repository you're creating can be used kind of both like a shotgun and like a sniper rifle when it comes to deployment."
Connect with our host, Brian Mattocks:
197 episodes
Share
Manage episode 389450231 series 3003588
Content provided by Brian Mattocks and Podcast Chef. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Mattocks and Podcast Chef or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From YouTube shorts to powerful email snippets, discover how to turn casual listeners into superstar clients. We're slicing through the noise with smart, targeted strategies that amplify your voice and your brand. Ready to engage and convert? Tune in!
Key Points
• Shorts in emails boost engagement
• Case studies equal social proof
• Target with precision content
• Nurture top-of-funnel prospects
• Use content like a sniper rifle
Best Quotes
00:13 - 00:18 • "We're publishing them out on YouTube, we're publishing shorts and clips out on Instagram, TikTok, that kind of thing."
00:23 - 00:28 • "And those are all great, right? Those are gonna get a certain sort of audience volume."
01:39 - 01:44 • "Turn those into case, you know, case studies and testimonials, and then use those for social proof."
02:12 - 02:20 • "Target very, very specific people, folks that are in your ideal target market or your ideal channel partner."
02:37 - 02:47 • "Remember that this content repository you're creating can be used kind of both like a shotgun and like a sniper rifle when it comes to deployment."
Connect with our host, Brian Mattocks:
197 episodes
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Similar to Hard to Market
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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Go offline with the Player FM app!
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