Long-Term Care Specialist, Brian Ott hosts a weekly show covering all aspects of long-term care.
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Strategic advice and interviews with the 50,000+ member OTT Executive Community. Learn from the leaders of the media & entertainment industry.
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"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer. Support this podcast: https://podcaster ...
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Brian explains how estate planning fails in protecting assets from Long-term care.By Brian Ott, RICP, CLTC
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Brian discusses the advantages of stacking multiple policies over time.By Brian Ott, RICP, CLTC
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Brian discusses stereotypes and the preconceived notions that some people have about annuities. He also goes into how they can work with long-term care planning.By Brian Ott, RICP, CLTC
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What is the best age to get a plan in place?By Brian Ott, RICP, CLTC
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Learn about all of the unique ways to fund the new Asset Based plans.By Brian Ott, RICP, CLTC
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Brian goes through why these new plans that pay you back, work so well for so many people!By Brian Ott, RICP, CLTC
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Brian expands on last week's show and goes through the often overlooked and ignored costs that come with a long-term care situation.By Brian Ott, RICP, CLTC
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OTT Executive Podcast S5 E1: Michael Senzon, President of Digital, Allen Media Group
40:20
40:20
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1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen M…
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Brian discusses considerations for deciding the right amount of long-term care insurance.By Brian Ott, RICP, CLTC
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By Brian Ott, RICP, CLTC
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Brian addresses great questions from a podcast listener!By Brian Ott, RICP, CTLC
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By Brian Ott, RICP, CLTC
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By Brian Ott, RICP, CLTC
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OTT Executive Podcast S4 E8 -- Paul Pastor, QuickPlay CBO
40:47
40:47
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1) Paul's career background-- Technicolor, Disney, Discovery, Struum; 2) Paul's mentor and move into strategy; 3) Getting the call from Disney; 4) The "moment when my career trajectory changed"; 5) How to use viewer data to be cool at cocktail parties ; 6) QuickPlay's focus on Tier 1 customers; 7) QuickPlay's USP: architecture and culture; 8) Quick…
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By Brian Ott, RICP, CLTC
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By Brian Ott, RICP, CLTC
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Find out the true advantages of long-term care insurance, there are many most people don't know about!By Brian Ott, RICP, CLTC
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By Brian Ott, RICP, CLTC
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What does long-term care insurance actually pay for and where does it pay for care?By Brian Ott, RICP, CLTC
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Learn about the Tax Advantages of LTC.By Brian Ott, RICP, CLTC
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OTT Exec Podcast S4 E7: Kevin Kurtz, CEO of Bold Baking Network
41:06
41:06
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1) Kevin's background at Lucasfilm, Electronic Arts, Walt Disney Pictures, and Zynga; 2) Learning about merchandising, gaming, and communities when launching the Pokémon franchise to the USA; 3) Why EA (Sims franchise) and Zynga (Words with Friends) highlighted the powerful combination of content, gaming, and communities; 4) Genesis of Bold Baking …
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By Brian Ott, RICP CLTC
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OTT Exec Podcast S4 E6: Scott Apgar, SVP Advertising, SeaChange International
31:12
31:12
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1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side adver…
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By Brian Ott, RICP, CLTC
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Brian talks about the flexibility and different ways to fund a long-term care insurance plan.By Brian Ott, RICP, CLTC
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By Brian Ott, RICP, CLTC
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Learn the difference between the two ways long-term care plans can pay out.By Brian Ott, RICP, CLTC
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This is a must listen episode for anyone thinking about their estate plan or has already done an estate plan. Learn how LTC is a vital piece of your estate plan and how it helps your estate plan come true.By Brian Ott, RICP, CLTC
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There are a lot of false assumptions about long-term care planning…By Brian Ott, RICP, CLTC
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What type of consumer are you?By Brian Ott, RICP, CLTC
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OTT Executive Podcast S4 E5: Steve Harnsberger, CEO, Universal Search & Discovery
50:13
50:13
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1) Steve's career background- "Silicon Valley meets Hollywood"; 2) The problem to solve-- universal search within the OTT operating system; 3) How is it possible your title doesn't show up in search even if it's in your library? 4) Why/how the search algorithm optimizes the platform's monetization-- not the apps; 5) Search vs. CTV/platform marketin…
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How it works and what it truly pays.By Brian Ott, RICP, CLTC
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OTT Executive Podcast S4 E4- Evan Shapiro
43:42
43:42
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43:42
1) Evan's 2023 wrap up; 2) The media universe "death stars" getting bigger; 3) Consolidation of advertising market under Google, Meta, and Amazon (60%); 4) Why are the media giants getting into sports in a huge way? 5) "We left the last era of media four years ago when Disney went to DTC.... chasing Netflix towards a business model that doesn't wor…
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#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall
48:17
48:17
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48:17
#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall OUR GUEST: Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank. OUR CONVO: BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discuss…
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OTT Exec Podcast S4 E3- Eric Keith, Chief Content Officer, Space Mob
22:38
22:38
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1) Keith's background in theater and film; 2) Moving into digital media and then streaming media; 3) Space Mob's focus on creating FAST channels and creating series; 4) FAST market under pressure as platforms are cutting back channels; 5) Focus on entertainment sports streaming such as pickle ball; 6) Minimum viable FAST channel needs 150 hours to …
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By Brian Ott, RICP, CLTC
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This week Brian goes back to the basics about what long-term care insurance is and how a claim is triggered.By Brian Ott, RICP, CLTC
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Watch out for fake plans! Listen to Brian explain what these fake plans are and how to watch out for them.By Brian Ott, RICP, CLTC
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Learn why long-term care planning isn't just about the money...By Brian Ott, RICP, CLTC
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Did you know there is a variety of ways to fund a long-term care plan and some even have tax advantages!
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OTT Executive Podcast S4 E2: Katherine Pond, Group Vice President, Vizio
37:45
37:45
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1) Katherine's pre-Vizio career background; 2) First job at Vizio 11 years ago; 3) Current role; 4) Vizio as full-service media company including hardware, content, data, advertising, distribution, mobile; 5) Vizio content vetting process; 6) Higher bar for content partnerships, but still lots of new "white space"; 7) Elements of a good content dea…
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Brian talks about how your health plays into the timing of putting long-term care insurance in place.By Brian Ott, RICP, CLTC
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OTT Executive Podcast S4 E1: Rachel Silver, Founder & CEO, Love Stories TV
38:26
38:26
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38:26
1) Rachel's career background; 2) Rachel and husband met in kindergarten? I forgot the follow up question about this! 3) Recognizing the wedding video opportunity; 4) Getting started building a large social community; 5) Anatomy of a content licensing deal; 6) Advertising strategy and lack of data visibility; 7) Partnering/competing with CTV and di…
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Brian goes in depth on the misconceptions of how Estate Planning actually works in a long term care situation. Long-Term Care Insurance is SUCH an important piece of an estate plan but often completely overlooked.By Brian Ott, RICP, CLTC
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In this week's show, Brian explains how incme pays for care, not assets. What happens when you convert assets into income to pay for care?By Brian Ott
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How can these asset based plans really pay you back? We have heard people say "They seem too good to be true". Well, Brian goes in depth about how these plans really work in this episode of Long Term Care Radio.
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What about Medicare, Medicaid, and the VA?
52:01
52:01
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Learn the truth about government programs for Long-Term care.By Brian Ott, RICP, CLTC
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Top Three Plans
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