Best Bridget Poetker Podcasts (2024)

1
Building Long-Term Influencer Partnerships in B2B w/ Nicole Ponce of Semrush | Ep 30 35:03

4d ago35:03

35:03

In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space. ========================================= Best Moments: (01:35) Nicole's role as the first i…

1
Building a Hybrid Influencer and Advisor Program for B2B SaaS with Natalie Marcotullio | Ep 29 25:02

11d ago25:02

25:02

In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…

1
How a Influencer-Led GTM Strategy Builds Stronger Connections Between Brands and Their Audience w/ Nick Bennett | Ep 28 36:19

18d ago36:19

36:19

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships. ========================================= Best Moments: (01:22) How people-first go-to-market (GTM) strategies tie into…

1
How Trainual Arbitraged Cameo as an Influencer Tactic in the Early Days + How They Evaluated Success w/ Jonathan Ronzio, Founder of Trainual | Ep 27 39:35

25d ago39:35

39:35

In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influ…

1
Breaking Down Internal Silos, Setting Expectations, and Trashing Those Cookie Cutter Solutions You Got From LinkedIn w/ Janelle Amos Pt 2 | Ep 26 25:48

1M ago25:48

25:48

In this episode, host Brianna Doe continues her in-depth conversation with Janelle Amos, Founder and Chief Growth Officer at Elevate Growth. They dive into the complexities of integrating influencer marketing within B2B brands, highlighting the importance of setting realistic expectations, breaking down internal silos, and steering clear of cookie-…

1
What's Working NOW For Influencer Marketing + Minimum Spend Recommendations w/ Janelle Amos (Pt 1) | Ep 25 22:28

1M ago22:28

22:28

In this episode, host Brianna Doe dives into the world of B2B influencer marketing with Janelle Amos, Founder and Chief Strategist at Elevate Growth. They explore the growing importance of influencers in the B2B space, how to allocate budgets, and the best practices for optimizing your influencer marketing campaigns. ===============================…

1
How Brands Can Optimize Search Content Through Influencer Campaigns, Identifying The Right Influencers For Your Campaigns, and an Industry Overview At-Large with Nathan Jun Poekert | Ep 24 44:43

2M ago44:43

44:43

In this episode, host Brianna Doe interviews Nathan Jun Poekert, a CMO advisor, brand marketing consultant, and content director. They discuss the state of influencer marketing, optimizing for social media search, and how brands can approach influencer partnerships effectively. ======================================== Best Moments: (01:22) Nathan r…

1
How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23 33:52

2M ago33:52

33:52

In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators. ================================ Best Moments: (03:30) The debate: Macro vs. Micro influencers—Which is better? (05:31) The ben…

1
Common Mistakes Brands Make When Starting With LinkedIn Influencer Marketing + LinkedIn Influencer Marketing For B2C Brands?!? Featuring AJ Eckstein, CEO of Creator Match | Ep 22 36:47

2M ago36:47

36:47

In this episode, host Brianna Doe interviews AJ Eckstein, founder and CEO of Creator Match, a LinkedIn creator marketing platform. AJ shares his insights on the untapped potential of LinkedIn for influencer marketing and how brands can leverage it to drive growth and build successful partnerships. ========================================= Best Mome…

1
How ActiveCampaign Built a Winning Influencer Program + Tons of Tactics & Insights You Haven't Heard Before w/ Casey Hill | Ep 21 38:32

2M ago38:32

38:32

In this episode, host Brianna Doe welcomes Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, to discuss building an influencer marketing program from the ground up. ========================================= Best Moments: (01:16) Casey shares insights into how he started building ActiveCampaign's influencer marketing program (02:03)…

1
Closing The Influencer Marketing Pay Gap and Influencer Pay Rates with Qetsiyah Jacobson | Ep 20 30:14

2M ago30:14

30:14

In this episode, host Brianna Doe discusses the pay gap between white and black creators in influencer marketing among other industry hot topics. ================================ Best Moments: (01:48) Qetsiyah shares the results of a poll she conducted on LinkedIn, revealing that many people of color are the only ones on their marketing teams (06:3…

1
Leveraging LinkedIn for Influencer Marketing and Content Creation with Tobi Oluwole | Ep 19 26:23

3M ago26:23

26:23

In this episode, host Brianna Doe interviews Tobi Oluwole, CEO of Magnate, about Tobi's approach to aligning brand partnerships with his message, leveraging LinkedIn for influencer marketing, and content creation as a founder. ================================================== Best Moments: (01:33) Tobi explains the origin of the name "Magnate" and…

1
Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18 26:53

3M ago26:53

26:53

In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself. =============================================================================== Best Moments: (02:06) Brianna and Lloyd discuss the pros and cons…

1
How "Hanna Gets Hired" Moved From 9-5 To Full-Time Creator And What She Looks For When Partnering With Brands | Ep 17 36:12

3M ago36:12

36:12

In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands …

1
This Company Is Giving Creators A LIFETIME REVENUE SHARE Deal w/ Alex Boyd of Aware | Ep 16 30:02

3M ago30:02

30:02

In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand. =====…

1
Takeaways From Sprout Social's Influencer Marketing Event and How to Partner With Creators | Bri's Brief | Ep 15 8:59

4M ago8:59

8:59

In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners…

1
Why Your Influencer Campaigns Benefit From Diversity and Representation | Bri's Brief | Ep 14 9:18

4M ago9:18

9:18

In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in thei…

1
The Easy Mode Framework For Building A Content Engine With Obaid Durrani | Ep 13 42:01

4M ago42:01

42:01

In this episode of Stop the Scroll, Brianna Doe and Obaid Durrani talk about how Obaid builds and perceives effective influencer marketing programs, creating media engines within companies, developing frameworks to scale content creation, and more! Best Moments: (01:47) The 8-part "Easy Mode" framework for enabling B2B companies to build in-house m…

1
B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12 23:43

4M ago23:43

23:43

In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso. They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and v…

1
Building Meaningful Influencer Partnerships with ZoomInfo's Justin Levy | Ep 11 32:56

5M ago32:56

32:56

In this episode of Stop the Scroll, host Brianna Doe interviews Justin Levy, an influencer marketing expert, about strategies and best practices for B2B brands looking to get started with influencer marketing. They discuss how to build relationships with creators, influencer partnership structures, getting leadership buy-in on campaigns, and budget…

1
B2B Influencer Marketing with Christina Le: Budgeting, Rates, and Relationship Building | Ep 10 27:24

5M ago27:24

27:24

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between bran…

1
How to Create Content Consistently For B2B Influencer Partnerships | Bri's Brief | Ep 9 5:34

5M ago5:34

5:34

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners. ===========…

1
Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8 6:29

5M ago6:29

6:29

In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase thems…

1
Influencer NEEDS That You MUST Know | Bri's Brief | Ep 7 7:01

6M ago7:01

7:01

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results. ================================================================= Best Moments: (01:04) Importance of set…

1
How to Avoid Being a PAIN When Working With B2B Influencers | Bri's Brief | Ep 6 8:48

6M ago8:48

8:48

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders. ===============================…

1
How To Build Your FIRST B2B Influencer Campaign | Bri's Brief | Ep 5 10:24

6M ago10:24

10:24

In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program. ====…

1
Building a Creative Brief | Bri's Brief | Ep 4 8:35

6M ago8:35

8:35

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters. =========================================================…

1
Try THIS For an 85% Response Rate! | Bri's Brief | Ep 3 7:55

7M ago7:55

7:55

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch. ===================================================…

1
Eenie Meenie Miney... Who Do I Pick?? | Bri's Brief | Ep 2 8:49

7M ago8:49

8:49

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns. ================================================================= Key…

1
Why Influencer Marketing?? | Bri's Brief | Ep 1 5:43

7M ago5:43

5:43

In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way. ==================================================…

1
Trailer Episode 2:06

8M ago2:06

2:06

By Mason

1
16. How To Regain Control 25:59

2+ y ago25:59

25:59

Sup babes. Today we're talkin' control - what it feels like when you have it and what it feels like when you don't. And how to regain a sense of control when you lose it. Let's be real - when control is taken away from you it can feel like you're a child who had their toys taken away. Any feedback feels like you're whining and you can't figure out …

1
Hot Take #32: Everything Everywhere All At Once 8:28

2+ y ago8:28

8:28

Like no one is having a good time right now. What with the.... state of the US government, the world, and trying to get back to normal when things aren't normal, companies haven't figured out how to adjust and create employee engagement programs without culture being implied by an office. And it's starting to show with the great resignation, everyo…

1
15. Is Your Job Serving You With John Thomas Lang 27:45

2+ y ago27:45

27:45

Hey bestie. You asking yourself if it's time to find a new job? Or you're questioning how you know when it's time to find a new job? News flash - that probably means it's time for a new job. When companies are looking out for themselves, you have to look out for you. And you know what's ok? Not spending years at a company before you move, looking o…

1
Hot Take #31: Everything's Made Up And The Points Don't Matter 4:48

2+ y ago4:48

4:48

Hey besties here's the thing: we're rooting for you. Like straight up and full stop. We think you're doing great. We think you're putting in work. And we think you're chugging along, feelin' good about work AND life. And we positively love that for you. We just wanted to come on here and say that sometimes it's cool to just be vibing and have no ho…

1
14. So You Got Laid Off. What's Next With Devin Pickell 28:27

2+ y ago28:27

28:27

So you got laid off. That fucking sucks. We would never deny that and think you should go through the 5 stages of grief before you're really ready to figure out what comes next. But whenever you feel like you're ready to figure out what comes next for you, it can feel foreboding, scary, unknown, alone. Here's the great news, you're not alone. Being…

1
Hot Take #30: We Don't Work 8 Hours A Day 7:18

2+ y ago7:18

7:18

Don't even lie - you don't either. Listen the 8 hour work day/40 hour work week was created for factory lines to get the most out of the workers as possible. We're B2B marketers working behind computer screens all day. Most of our work each day can be accomplished in 3-4 hours of uninterrupted work. The thing is... we are usually interrupted. By pe…

1
13: Find Your Thing With Ryan McCready 28:14

2+ y ago28:14

28:14

When you figure out what your thing is, it makes it 100x easier to find jobs for YOU. When you know exactly what you want and how to find companies that'll let you do what you want, and help you grow more into who you want to be, your career becomes more fun and more valuable. Ryan McCready knows his thing. And so when the time came for him to make…

1
Hot Take #29: You Have Time 3:41

2+ y ago3:41

3:41

Dudes. Like. We have so much time to figure it out. To figure out what we want our next move to be. To figure out what our career should look like. To figure out what we're going to focus on at work next quarter. Big things don't happen in 24 hours. Big things happen over weeks, months, and years. It's ok to have shitty days and shitty weeks. Becau…

1
12. Get Hired In Tech BONUS: Choosing The Right Type Of Startup with Adam Goyette 30:29

2+ y ago30:29

30:29

Oh what's that? A bonus episode of our get hired in tech series? Hell yeah fuckin right it is - you are so welcome. Adam Goyette is the VP of Marketing at HelpScout and has had a proven track record of finding the right companies that best suit his life at different points in his career. Sometimes that meant working 12 hour days, sometimes that mea…

1
Hot Take #28: Act More Senior Than You Are 8:16

2+ y ago8:16

8:16

Basically - fake it till you make it. People newer to the working world, and especially underrepresented minorities in the workplace, aren't as likely to act like they're levels above what they actually are in the workplace. But that's exactly what we should all be doing - managing up, faking it until we make it, doing the job we want before we get…

1
11. Get Hired In Tech: Understanding Your Offer Letter 24:06

2+ y ago24:06

24:06

On this episode of "literally nobody taught me this shit", we're talking about the un-sexy part of working in startups: understanding your offer package. From stock options vs RSUs to understanding your benefits package and the legal clauses you have to agree to, it can all be overwhelming, feel like it doesn't make a lot of sense, and overall take…

1
Hot Take #27: You Can Like Your Job Without It Being Your Life 4:26

2+ y ago4:26

4:26

Hi friendsssss. There's a reason we started this podcast - because we liked the work that we do, we're damn good at it, and we grew quickly to where we wanted to give tips to people who were in a similar boat. All of this to say, it's 10000% ok to like your job, to love your job even, but you still don't have to make your entire life your job. Bala…

1
10. Get Hired In Tech: Crushing The Interview 27:14

2+ y ago27:14

27:14

It's episode 2 of our "Get Hired In Tech" series and this one is all about how to impress during each round of interviews you'll inevitably do for the hiring process at a tech company. From what to expect, when to bring up compensations, better questions to ask, AND better answers to questions, we hope these tips will help you feel more comfortable…

1
Hot Take#26: Your Boss Doesn't Hate You 3:57

2+ y ago3:57

3:57

We all know that guy Rod on TikTok who makes super relatable videos about being an anxious person in the workplace, right? Well we're here to letchya know that there's no need to fret. If you have a good, positive relationship with your manager - they 👏 do 👏 not 👏 hate 👏 you. They may be a little short over Slack or Teams, but that's literally only…

1
9. Get Hired In Tech: Landing An Interview 27:02

2+ y ago27:02

27:02

Hi besties, welcome to a 3 part series all about how to get hired in tech - specifically tech startups. People love to glorify what it's like to work in tech but then gatekeep how the heck they actually ended up at the company. We do not gatekeep in this house so we're giving you all our secrets on how we broke into the industry, grew quickly, and …

1
Hot Take #25: It's Ok To Burn Bridges (sometimes) 5:03

2+ y ago5:03

5:03

You know what? Not every professional relationship you make is going to benefit you, your mental health, and/or your career path. And if that's the case, there is absolutely no reason for you to maintain relationships with the people who aren't good for any of those things. Even though most industries are small and people know people, no one wants …

1
8. How To Be Resilient with Amber Naslund 28:52

2+ y ago28:52

28:52

They say to never meet your heroes but guess what? We did and she fucking rules. Meet Amber Naslund - an author, a speaker, a virtual mentor to 77.8k twitter followers and someone we've looked up to for a long ass time. Amber has been through some shit, she recently pivoted her entire career, and she does so with grace, with embracing the hard shit…

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Hot Take #24: You Deserve To Rest 5:06

2+ y ago5:06

5:06

Rest isn't selfish. Rest isn't earned. You can just FUCKING rest my dudes. That's literally it. It's still the beginning of the year, people are putting so much pressure on themselves to be better, to do more, to be more productive and use their daylight hours better. Here's the thing though - you literally don't have to. Move at your own pace, tak…

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7. From 9-5 to Freelance Full Time With Brooklin Nash 26:58

2+ y ago26:58

26:58

Just like we don't all learn the same, we don't all work the same either. This week we got to sit down with Freelancer extraordinaire Brooklin Nash, who went in-house after freelancing most of his career for science. Literally just to see what it was like. Two years later and he's back on his freelancing game, writing and strategizing for the bigge…

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