CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
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Over The Edge is a podcast about edge computing and those in the industry who are creating the future of the internet. On the show we talk to corporate leaders, open-source experts, technologists, journalists, analysts, and the community at large, to discuss technological innovations, trends, practical applications, business models, and the occasional far-flung theory. Over the Edge is brought to you by the generous sponsorship of Dell Technologies.
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It’s Jemma’s (Kate Mara) first day as Employee Experience Manager at Peace of Ship, an AI-powered tech startup. When her colleague Larry is electrocuted during the company All-Hands, she uncovers a terrible secret. It was murder! Now, she and her Chief People Officer, Nicholas (Brett Gelman), are tasked with finding the killer. She must use her HR skills to investigate her toxic colleagues – without becoming the next victim. Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Ge ...
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Candid conversations with leading CIOs.
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Throughout history, TLC Equation has brought to life the most extraordinary teams, leaders, and cultures the world has ever seen. From Aurelius to Roosevelt, Ford to Musk, Marriott to Airbnb, Olympians, Navy SEALs, and professional athletes. TLC Equation is timeless, industry-agnostic, and a proven blueprint used throughout history by ordinary people who went on to architect extraordinary visions impacting billions of lives. On TLC Equation, host Joe Musselman explores certain universal trut ...
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Efrem Graham interviews artists, actors and entertainers about their work, faith and more.
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Leveraging AI to Forecast Meaningful Project Plans
44:30
44:30
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In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. Key Takeaways: Efficiency in Performance Marketing: There is no time waste…
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Why You Can Never Spend Too Much Time with Your Customers
40:55
40:55
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This episode features an interview with Alison Lindland, CMO at Movable Ink, a SaaS MarTech platform that empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. In this episode, Alison discusses the importance of a customer advisory board and of personally spending time with your customers. She al…
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FROM THE HOOD TO HARVARD: A Sit-Down Interview with Dee-1
28:59
28:59
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Efrem Graham has a conversation with Rapper, Scholar, and Speaker Dee-1. He talks about his life, his music, and his new children's book. He also explains why he's calling us all to put on our 3's...BE REAL, BE RIGHTEOUS, and BE RELEVANT.By CBN News
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Smart Homes, Smart Cars and a Smart Electrical Grid with Kai Hackbarth, head of product and solutions at Bosch Global Software Technologies
43:24
43:24
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How will progress at the edge change our homes, cars and the electrical grid? In this conversation, Bill sits down with Kai Hackbarth, Senior Tech Evangelist at Bosch Global Software Technologies for a wide ranging discussion around Kai’s work at the OSGI foundation, and the complexities of smart homes, smart vehicles and the challenges posed to th…
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How CMOs Should Think About Building a Strategic Narrative
45:38
45:38
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This episode features an interview with Andy Raskin, Strategic Narrative Consultant, who aligns CEOs and their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting. In this episode, Andy shares what a strategic narrative is, how CMOs should think about it, and how to get CEO-buy-in. Key Take…
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I GOT AWAY: A Sit-Down Interview with Pastor Mike, Jr.
23:29
23:29
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Efrem Graham has a conversation with award winning Recording Artist Pastor Mike, Jr. The Senior Pastor has new music and is currently on tour. He talks about his life, career and how he feels being called the "New King of Urban Inspiration".By CBN News
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This episode features an interview with Kelly Hopping, CMO at Demandbase, a go-to-market company for B2B brands. They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam prospects. In this episode, Kelly talks about her strategy to make sales love the marketing team …
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MY STORY, MY GLORY: A Sit-Down Interview with Matthew West
18:55
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Efrem Graham has a conversation with award winning Singer and Songwriter Matthew West. He is not only writing and recording music, but is also a published author. He discusses his newest book, a devotional called "My Story, My Glory".By CBN News
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Digital Infrastructure in an Emerging AI World with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY
43:45
43:45
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Organizations need access to digital infrastructure and communications networks to leverage AI in a cost effective way. In this episode, Bill sits down with Greg Cudahy, Global Leader of TMT and Global Industries AI Leader at EY, to discuss digital infrastructure in an emerging AI world. The two talk about the judgment calls we will have to make ab…
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Creating a Total Social Strategy to Hype New Products
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This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business. In this episode, Katie dives into all things content, discussing building high qualit…
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WERKING: A Sit-Down Interview with Recording Artist Me'Kayla
21:00
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Efrem Graham talks to Me'Kayla. She is a rising Christian Recording Artist who is sharing music from a Generation Z perspective. Me'Kayla is also apart of the Tennessee State University Band which made history by becoming the first collegiate marching band to win a Grammy award. Me'Kayla currently has a new music single called "Werking".…
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UNSUNG HERO: A Sit-Down Interview with David & Helen Smallbone
32:42
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Efrem Graham talks to David and Helen Smallbone. They are the parents of Recording artist Rebecca St. James and Joel and Luke Smallbone of the duo group for King and Country. David and Helen talk about the new film "Unsung Hero" which is based on their true life story. Both parents took a leap of faith moving from Australia to America to embark on …
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This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey. In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-bac…
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Measuring the Confidence of Your Data with Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies
43:50
43:50
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“How can you take the trust that you have in the data center when you deliver data, and how can you stretch that from the far edge, to a gateway, to an edge server, to the core, to the cloud?” Steve Todd, Fellow & VP of Data Innovation and Strategy at Dell Technologies, predicted 25 years ago that the problem of data trust on the edge would be impo…
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This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriate…
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MORE THAN THIS: A Sit-Down Interview with CeCe Winans
25:41
25:41
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Efrem Graham has a one-on-one conversation with CeCe Winans. She is talking about her new music, tour, and Generations LIVE Conference.By CBN News
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Showing Up for Customers Through Your Product
42:00
42:00
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This episode features an interview with Smita Wadhawan, CMO at SimplePractice, a leading practice management software company for health and wellness professionals. In this episode, Smita discusses the importance of keeping your customers at the center and incorporating their voice. She also dives into educating the customer about the value of your…
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BEING DEITRICK: A Sit-Down Interview with Deitrick Haddon
26:00
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On this sedition of Studio 5, Efrem sits down for a one on one conversation with Recording artist and pastor Deitrick Haddon.By CBN News
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Distributed Data Solutions with Jaxon Repp, Field CTO at HarperDB
41:06
41:06
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Are we in the age of bespoke models? How long will that last? In this conversation, Bill sits down with Jaxon Repp, Field CTO at HarperDB, a globally-distributed edge application platform. They discuss solutions to managing distributed data, customized AI models and bringing the east of cloud to the edge. --------- Key Quotes: “I think that we are …
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Strategically Organizing Your Own Customers
46:05
46:05
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This episode features an interview with Kristin Russel, CMO at symplr, a company that offers healthcare operations solutions, anchored in governance, risk management, and compliance. In this episode, Kristin talks about not only creating a category, but also creating roles for the people who work in that category, in an effort to organize their cus…
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DARING RESCUE: A Sit-Down Interview with the Cast & Crew of One Life
17:33
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It's another edition of Conversations from Studio 5! Efrem Graham sits down with Director James Hawes along with actor's Helen Bonham Carter and Romola Garai from the movie One Life. It's the true story of a British Stockbroker who helps rescue more than 600 children from the grip of the Nazi's.By CBN News
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This episode features an interview with Shane Murphy-Reuter, CMO at Webflow, a company that offers non-coders the ability to design, build, and launch powerful websites. Shane discusses the importance of the website and the value of being able to build quickly without coding knowledge and without making sacrifices in quality. He also dives into the…
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WORLD OF NARNIA: A Sit-Down Intv with the Cast & Crew of Prince Caspian
42:25
42:25
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On this edition of Conversations from Studio 5, Efrem Graham sits down for a conversation with some of the cast and crew of the stage adaptation of C.S. Lewis' Prince Caspian.By CBN News
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Generative AI and the Factory of the Future with Jason Nassar, Senior Consultant Product Manager at Dell Technologies
39:14
39:14
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How will generative AI impact the factory floor? In this conversation, Bill sits down with Jason Nassar, who is responsible for Dell Technologies’ global strategy for manufacturing edge products and solutions as a Senior Consultant Product Manager. The two dive into the future of generative AI on the factory floor, musing about the role of robots a…
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Bringing Value at Every Stage of the Customer’s Journey
31:40
31:40
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This episode features an interview with Narine Galstian, CMO at SADA, an IT Services and Consulting company that helps customers move to the cloud and then innovate and explore what is possible on the cloud. In this episode, Narine discusses fostering ongoing conversations with customers and focusing on getting customers for life. She also dives in…
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MY CRAZY LIFE: A Sit-Down Interview with Mondo De La Vega
19:05
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On this edition of Conversations from Studio 5, Efrem sits down with Mondo del la Vega. Mondo talks about his his life from Gangster to Grace through his book called My Crazy Life.By CBN News
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This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Kris talks about the value and the future of gifting, diving into how AI will enhance gifting efforts and creative ways companies …
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GROWING PAINS: A Sit-Down Interview with Kirk Cameron
12:38
12:38
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On this edition of Conversations from Studio 5, Efrem Graham sits down with actor, speaker, and author Kirk Cameron. He shares his viewpoints, and discusses his new show, and his new children's book.By CBN News
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Mirrored Consumers and the Changing Retail Landscape with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture
40:15
40:15
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What is a mirrored consumer and how can digital twins be used in retail? In this conversation, Bill speaks with Deepak Chaudhary, Lead for Intelligent Edge Solutions at Accenture, where he is focused on driving digital transformation, modernization, and platform development, particularly emphasizing intelligent edge computing, data analytics, and a…
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This episode features an interview with April Moh, CMO at Kyriba, leader in cloud treasury and finance solutions, delivering mission-critical capabilities for cash and risk management, payments and working capital solutions. In this episode, April shares her expertise on managing perceptions through PR and building a demand creation arm from scratc…
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LIVING PROOF: A Sit-Down Interview with Recording Artist Katy Nichole
17:36
17:36
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On this edition of Conversations from Studio 5 Efrem Graham sits down with award winning Recording Artist Katy Nichole. She talks about her life currently and new music just released.By CBN News
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Brand as the Hub of Your Go-To-Market Approach
48:02
48:02
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This episode features an interview with John Solomon, CMO at Therabody, the wellness tech pioneer that brought us the Theragun, among other products that optimize human performance and unlock the body's natural ability to achieve health and well-being. In this episode, John shares his strategy to overcome the “Kleenex problem”and dives into how the…
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FIND ME HERE: A Sit-Down Interview with Recording Artist Sherwin Gardner
26:21
26:21
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On this edition of Conversations from Studio 5, Efrem Graham sits down with Caribbean Gospel Artist Sherwin Gardner. His new song "Find Me Here" began as a "New Year" anthem, but social media had a different story that is massive! He talks about the song, along with his journey in life.By CBN News
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Creating a Digital Nervous System with David Sprinzen, VP of Marketing at Vantiq
46:40
46:40
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How can we create a “digital nervous system” and how will this change the edge? In this conversation, Bill speaks with David Sprinzen, the VP of Marketing at Vantiq, an application development platform for real-time edge-native applications. David and Bill discuss how modern technology can pull inspiration from the human nervous system, and dive in…
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The Customer Journey Isn’t a Funnel - It’s a Spiral
41:43
41:43
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This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data. In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to "go big or go home on events", and the importance o…
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BUT FIRST, GOD: A Sit-Down Interview with Julie Chen Moonves
17:24
17:24
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On this edition of Conversations from Studio 5, Efrem Graham sits down and talks with Julie Chen Moonves. Julie is the long-time host of the CBS series Big Brother and former Co-Host of The Talk. She is talking and getting personal in her new, audio memoir called But First, God.By CBN News
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This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that increases retailers' internet resilience by catching issues in the internet stack before they impact business. In this episode, Gerardo discusses his ungated content strategy and the venn diagram of content marketing. He also shares his thoughts on sticking to…
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Managing the Electrical Grid with Arnaud Langer, Global Managing Partner Edge and IoT at Atos
38:39
38:39
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This episode features an interview between Bill Pfeifer and Arnaud Langer, Global Managing Partner Edge and IoT at Atos. At Atos, Arnaud is focused on helping customers navigate their legacy-to-edge or cloud-to-edge transformations, leveraging the power of 5G, Edge, and IoT technologies. They dive into Arnaud’s work in the energy industry and the c…
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Part 10: Top Marketing Leaders Share Their Most Uncuttable Budget Items
27:41
27:41
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Every week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests ca…
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UNASHAMED: A Sit-Down Interview with Rapper Lecrae
17:21
17:21
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On this edition of Conversations from Studio 5, Efrem Graham sits down to talk with Rapper Lecrae. He talks about his battles with anxiety, depression, alcohol, and drugs and the work it takes for him to deal with them.By CBN News
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This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states. In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sha…
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JESUS MUSIC: A Sit-Down Interview with Singing Sibling Trio CAIN
24:45
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On this edition of Conversations from Studio 5 Efrem Graham sits down with Contemporary Christian music group Cain. The singing sibling trio talk about life and their musical journey, and discuss the group's latest album called Jesus Music.By CBN News
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Vector Databases in the AI Tech Stack with Dr. Vivien Dollinger, CEO at ObjectBox
38:28
38:28
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Why are vector databases important at the edge? In this episode, Bill sits down with Dr. Vivien Dollinger, CEO at ObjectBox, to discuss the growing significance of vector databases in the AI tech stack and how this will impact the future of edge computing. They dive into the future of edge AI data management and why more data isn’t yet stored at th…
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This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts. In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She al…
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HELLO KING: A Sit-Down Interview with Dr. Jay Barnett
36:16
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On this edition of Conversations from Studio 5 Efrem Graham sits down with Dr. Jay Barnett. He is a former professional football player who is now focused on helping others. Dr. Barnett is a marriage and family therapist, speaker, and author who knows first hand what it means to contemplate suicide and struggle to find peace and live fully. He talk…
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EP-02A: The Aftershow with Michael Palank and Nelson Mills - Visionary Leadership from Brett Adcock
1:31:11
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This is TLC Equation: The Aftershow. Simply defined, an Aftershow is when we gather together immediately after a meaningful performance. Each aftershow, we'll highlight moments from our main episode conversations and what ideas resonated deeply with our founders. The founders that appear on our Aftershows are currently in build mode. They have take…
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This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world. In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participan…
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ECHOES OF CREATION: A Sit-Down Interview with Co-Founder Michael McIntyre and Presenters
38:42
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On this edition of Conversations from Studio 5 Efrem Graham sits down with Michael McIntyre. He is the Co-founder of the Echoes of Creation Conference. The conference connects you with Christian professionals in business and entertainment. Efrem also talkx to some of the Presenters at the conference including Grammy Award winning Producer/Composer …
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Where Multi-Cloud and Edge Intersect with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology
46:44
46:44
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Where do multi-cloud and edge intersect? What is the dividing line between them? In this episode, Bill sits down with Jeff DeVerter, Chief Technology Evangelist at Rackspace Technology, to dive into relationships between edge, multi-cloud, managed hosting, and colos. They discuss the never-ending decisions that have to be made regarding where to ho…
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This episode features an interview with Riikka Söderlund, CMO at Katana Cloud Inventory, a company that provides SMBs with easy-to-use inventory management software, to get them the real-time data that they need. In this episode, Riika discusses staying accountable for intentional experimentation, how she invests in talent and why she dislikes the …
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