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Subscription Box Basics

Julie Ball + Renae Gonzalez

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Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to emp ...
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While we are OOO at Sub Summit, you can enjoy the re-airing of this popular episode and take advantage of the free custom printed box offer! While you are listening, we're probably hanging out at the BoxUp booth, checking out their new custom packing tape (launching soon!) Use code SBB12 for 12 free custom printed boxes (just pay shipping) at https…
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In this episode of Subscription Box Basics, host Julie Ball is joined by Jessica Principe, founder of All Girl Shave Club and the new owner of A Year of Boxes. They discuss the tremendous benefits of being listed on third-party review sites like A Year of Boxes, including increased visibility, SEO advantages, and access to a new audience. Jess shar…
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In this episode of Subscription Box Basics, Julie Ball discusses the essential elements that your subscription box website needs to convert visitors into customers. She emphasizes the importance of having a professional website and covers five key components: offering an incentive, clear call-to-action, professional photos, social proof, and ways t…
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While many look forward to the fun adventures of summertime, it can present challenges for entrepreneurs. On this solo episode, Renae shares some of her own summer strategies as a busy mom of two and business owner. Have your own work life balance strategies? Share them on Instagram and tag us @subscriptionboxbasics. Support the Show.…
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Have you heard of mushroom coffee? Julie recently tested the new (to her) Ryze mushroom coffee subscription and shares her experience with Renae on this podcast episode. We LOVE trying subscriptions to experience the good, the bad and ugly...so we can all learn from other brands! For those more interested in Ryze mushroom coffee, its loaded with ad…
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Here's a long overdue update on what's new in both the personal and business life of Julie & Renae, two years after selling Sparkle Hustle Grow. Resources mentioned: Get custom boxes at BoxUp - Use this link and code SBB12 at checkout for 12 free custom boxes Join the BoxUp affiliate program Subscription Box Bootcamp self-study program (price cut!)…
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A subscription for protein oatmeal that you drink...soft of. In today's episode, Julie & Renae chat about a new (to us) subscription called Oats Overnight. Think oatmeal is boring? Think again! OO has created a large raving fanbase, all interested in eating oatmeal. We can all take notes from this brand on how to create an experience with a product…
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Julie sits down with Sub Summit co-founder Paul Chambers for a candid conversation about what to expect at this year's event. From the CUBE Awards to his most anticipated speakers and more, this laid-back chat between two friends is a great way to learn more about the event and hear about how you might be able to go for free. Julie tells her story …
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Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts. Our candid conversation takes us b…
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Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode. You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers! Subscription Box pricing guide Oats O…
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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence. You'll ditch the clutter, feel rejuvenated and ready to get back in the game. Support the Sho…
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Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not jus…
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In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestion…
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Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. …
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Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox. If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦 Liam is opening his Subscription Box Experts Aca…
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Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go! I see you checking out the list below...don't stop there! Listen to the whole episode for …
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In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there! - When: June 17 - 19, 2024 - Where: Dallas, TX - Pitch Competition $10k prize package, Applications close Ma…
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Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up. The event is May 7-9, 2024 in southern California. Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesqu…
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New to email marketing? Feel empowered today with the wisdom of Jo Harris, professional conversion copywriter and the beautiful mind behind Virtual Mama. We cover 3 tangible tips to cultivate your email list—from garnering your first ten enthusiasts to hitting every milestone en route to your launch list goals. Join along as we brainstorm lead magn…
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Ever dreamed of crafting your own subscription box business, one that weaves together passion and profit? From the thrill of personalizing your business to creating a flexible work-life balance, we reveal how subscription boxes can be a platform for both financial growth and individual expression. Why do YOU want to start a subscription box busines…
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New to entrepreneurship? That's okay! In this episode, Julie drops 5 tips to apply to your new entrepreneurial journey. Even if you aren't new to running a business, these tips serve as a great reminder that you are in control and have exactly what you need to succeed! PS - here'a link to that tea Julie drinks to calm her racing mind. (Amazon affil…
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Ever find yourself scribbling down New Year's resolutions, only to leave them behind like last year's forgotten leftovers? We've been there, and that's why this episode is all about forging a new path with the cue of a single guiding word. Join us as we dive into the transformative practice of setting intentions with a "word of the year." Forget th…
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As the holiday season approaches, we're setting aside our usual business chatter to welcome you into our cherished family traditions. Join us, your hosts Julie Ball and Renee Gonzalez, as we reveal our intimate holiday celebrations and the ways we keep our family traditions alive no matter the distance. Julie brings to life her family's long-standi…
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We've rounded up a few of our favorite gifts for subscription box owners. Use for yourself or a box bestie. And remember, qualified business purchases are a tax write-off so check with your accountant on how this saves you on taxes! Julie's wishlist for you: https://amzn.to/3SJMKSk Rollo printer: https://amzn.to/3SJMKSk Subscription Box Planner: ht…
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In today's episode, Julie sat down with Carrie Severson of Indie Book Box, to explore books and subscription boxes. As the co-founder of this innovative platform, Carrie takes us on her journey to launching Indie Book Box and how it's changing the game for indie authors. We dive into the specifics of their operations - the guidelines they follow wh…
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Dance your way into the fascinating realm of subscription boxes with us and our special guest, Gwen Potter, the dynamic founder of Butterfly Ballet Club. Gwen shares her journey from managing brick and mortar dance studios to navigating her online subscription box venture in the midst of a global pandemic. You'll hear how she's beautifully woven an…
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Year End Tax Planning with Jamie Trull - Alternate title: Make your kid a millionaire! Are your year-end tax preparations causing you sleepless nights? What if I told you there are strategies to transform this dreaded task into a source of growth for your business? Today, we are joined by the brilliant Jamie Troull, a financial literacy coach, and …
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Are you ready to make your Black Friday and Cyber Monday shopping count? We're here to equip you with the best deals and tools that will help you maximize your entrepreneurial potential. Our Deals: We've got 50% off on all our digital products including the Master Planning Template, Company Playbook, and the No Wait Waitlist - resources that could …
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Ready to elevate your subscription box game? Pave your way to creating that 'wow' moment with your customers as we welcome Courtney Hubbard from BoxUp. Courtney gives us a deep insight into the world of custom boxes, showcasing how they're not just containers, but an extension of your brand. Creating a unique first impression, these boxes are your …
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Get ready to supercharge your subscription box business! We sat down with Marissa Stone, a marketing maven from the AddEvent team, to unearth the power of their groundbreaking software. Imagine your events - ready and waiting on your customer's calendars - without you having to lift a finger. That's the magic of AddEvent, and we dive into its robus…
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Did you ever want to pick the brain of a graphic designer? That's exactly what Julie does today with Kaila of Dox Design. She's got tons of experience building brands but specifically subscription box packaging! A note from Kaila: Hey, Fur Friends! Kaila here—the crazy dog-lady behind Dox Design. I’m a proud fur-mama to three dachshunds, lover of a…
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Journey with us back in time as we reminisce about the amazing Box Besties Retreat in October 2024. It's not just about the breathtaking environment and rooftop drinks; it's about the genuine moments and friendships formed in our barefoot business meetings and poolside mastermind sessions. Did you hear about the swag bags?! And that YOU can win one…
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Get ready to uncover the exciting world of inventory with our special guest, Ciara Stockeland. Ciara is a seasoned entrepreneur, profit strategist, and inventory expert who has spent her career advocating for small businesses, including on Capitol Hill. She'll take us through her captivating journey of launching a unique subscription box business, …
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Meet Jessica from Actlive Life subscription box! Listen in as she tells her launch story and shares her journey from the behind the scenes. We were lucky enough to support Jessica in our spring 2023 cohort of Box Besties and even got to meet her IRL at Sub Summit this year! A note from Jessica: I'm Jessica! I'm a Midwest mom with two growing daught…
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Highlighting Erica, the ingenious founder of Empowering Leo Coaching, we delve into the riveting narrative of her entrepreneurial journey. This episode takes you on a cathartic journey as Erica, a police officer's wife, beautifully intertwines her personal experiences with her mission to ease solo parenting challenges often faced by police wives th…
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Listen up as we dish up some serious wisdom for all subscription box entrepreneurs in today's conversation with the planning guru herself, Jess Principe, the co-founder of the Subscription Box Planner, Jess is no stranger to the power of effective planning. We dive deep into the realm of planning and underscore its vital role in achieving our busin…
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Looking for ways to boost your subscription box business this holiday season? We've got you covered! In this replay from 2022, Julie spills the beans on five ingenious strategies to create holiday bundles that are not only appealing but will also bump up your profits. She'll walk you through creating tantalizing holiday-themed bundles, customizing …
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Ever wished you were better equipped to face emergencies? We guarantee you, this episode will give you the tools to conquer any situation with confidence and ease. We're joined by Jenny Piper from The Preparedness Box, a unique subscription service designed to help women get ready for any emergency, one box at a time. Hear how her boxes pack in a m…
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In this episode, subscription box coaches Julie and Renae discuss five key characteristics of a good subscription box. Now let's be real...there are far more than 5, but these are some of the impactful AND give you a good starting point! Does your box... Solves a pain point Serves a specific niche Incorporate experiential factors Include high-quali…
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Welcome to the Back to the Basics series! (6 of 6) Head Coach Julie talks about the topic she gets asked about the most: product sourcing. In the first part of this episode, she shares specifically where and how she product source for Sparkle Hustle Grow. And then in the second part, she gives some pro tips on how to source the best items. Have a g…
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Welcome to the Back to the Basics series! (5 of 6) Julie Ball walks you through the process of carving out your subscription box concept to provide you with some clarity on the box idea you want to launch. Have a great sub box idea, but just not sure where to start? Start right here! Get your free on-demand video training at subscriptionboxbasics.c…
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Welcome to the Back to the Basics series! (4 of 6) In this episode, we are going to talk about how to make money with a subscription box business model! First, host Julie Ball will bust a few myths, then she’ll dish the secrets…like how to buy products at massive discounts. She'll walk through a sample scenario, explaining how to put together your …
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Welcome to the Back to the Basics series! (3 of 6) In this episode, we are going to talk about how to make money with a subscription box business model! First, host Julie Ball will bust a few myths, then she’ll dish the secrets…like how to buy products at massive discounts. She'll walk through a sample scenario, explaining how to put together your …
  continue reading
 
Welcome to the Back to the Basics series! (2 of 6) Before you start your subscription box business or adding it to your existing business, it's important to understand how the subscription box business works. In this episode, Head Coach Julie Ball dives into how the subscription box business model works, why people love subscription boxes, the type…
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Welcome to the Back to the Basics series! (1 of 6) The subscription box business that Julie Ball launched from home as a side hustle turned into a full-time income within nine months and it's totally possible for you to do the same. In this episode, Julie shares the Sparkle Hustle Grow subscription box launch story and how this is totally doable fo…
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In 2019, after an unexpected loss just 5 days after she returned from a whirlwind trip to France with her husband, Bevin Farrand founded the Take the DAMN Chance movement. Her DAMN framework has inspired thousands to connect with the people that they love, do the “crazy thing” that makes all the difference and, when given a choice, to take the damn…
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Join Julie, Renae and your box besties for a retreat like no other! It was created for women in the subscription box industry and is the perfect blend of work and play. https://www.subscriptionboxbasics.com/retreat When? Oct 2-4 Where? Margaritaville Resort, Hollywood Beach, Florida (Fort Lauderdale) How much? $697 - early bird pricing through 7/10…
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Have you ever considered using Etsy to reach new customers and to sell excess inventory? That's what's this episode is about. Julie interviews Etsy Coach Monica Little and unpacks some incredible tips to get you started! Monica Little left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She …
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At Subscription Box Basics, we typically recommend you use Subbly or Shopify to run your business. A few episodes back, I interviewed Stefan from Subbly and today, you'll meet Sarah Jansel, The Shopify Queen! She is a speaker, podcaster, and CEO of Jansel & Co where she and her team build, brand, and grow awesome websites - on Shopify and Kajabi. S…
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