Best Co Op Banter Podcasts (2024)

1
Reading Between the Lines with Dave Rothacker 51:12

2d ago51:12

51:12

In the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career development and mentorship, and the power of continuous learning. 0:04 - Career Pathways and Leadership Development 10:15 - Transforming Small Businesses With Practical Ins…

1
Empowering Lives Through the Trades with Kate Cinnamo and Toni Bower 33:11

9d ago33:11

33:11

In this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss encouraging career growth in the trades, personal stories of professional discovery, and the opportunity to develop a career even without a college degree. 0:08 - Exp…

1
Mastering Digital Marketing for the Trades with Evan Hoffman and Thaddeus Tondu 43:54

16d ago43:54

43:54

In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider. 0:07 - Mastering Digital Marketing for Home Services 12:17 - Optimizing PPC for Contractors 17:12 - …

1
Data-Driven Insights with Jonathan Torrey 38:46

23d ago38:46

38:46

In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data. 0:07 - Exploring Data-Driven Marketing Strategies 7:13 - Analyzing Revenue Potential and Conversions 10:2…

1
Threading Together Leadership and Empowerment with Shauna Brown 31:13

1M ago31:13

31:13

In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development. 0:07 - Empowering Women in the Trades 9:09 - Work-Life Balance and Self…

1
Innovative Customer Care Strategies with Valerie Heck 23:52

1M ago23:52

23:52

It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection. 0:07 - Empowering Women in the HVAC Industry 5:42 - Empathy and Empowerment in Customer Service 11:34 - Call Center …

1
Strategies for Entrepreneurial Success with Melody Edwards 30:02

1M ago30:02

30:02

It's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength. 0:08 - Entrepreneurial Journeys 10:24 - Training and Hiring Virtual Assistants 19:42 - Maximizing Virtual Assistant Services If you enjoyed this chat…

1
Transforming Workshops into Wins with Chris Michel 25:11

2M ago25:11

25:11

In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno! 0:07 - Service Nation Benefits and Opportunities 9:53 - Workshop Leaders and Learning Opportunities 18:17 - Implementi…

1
Forging a Family Business with Stephanie Allen 32:11

2M ago32:11

32:11

It's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story about personal branding, community outreach, and fearlessness in marketing strategy. 0:07 - Building a Successful Brand Together 8:07 - The Power of Brand Identity 19:…

1
Mastering Customer Data and Marketing in the Slow Season 24:59

2M ago24:59

24:59

Get ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system. 0:07 - Maximizing Customer Database for Leads 6:44 - Audience Building and Marketing S…

1
Unleashing Bold and Fresh Branding Ideas 20:28

2M ago20:28

20:28

In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added! 0:08 - Branding's Importance and Overcoming Challenges 7:18 - The Importanc…

1
Trust, Commitment, and Protecting Your 'Yes' 28:03

3M ago28:03

28:03

In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following: 0:08 - Building Trust in Relationships and Work 9:21 - The Importance of Avoiding Overcommitment 18:59 - Protecting Your Yes If you enjoyed this chat From the Yellow Chair, …

1
The Ins and Outs of Distributor Partnerships with Ashly Hughes 22:41

3M ago22:41

22:41

In the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth. They discuss the following: 0:07 - Partnerships for Contractor Success 9:22 - Websites and Business Coaching Importance 14:49 - …

1
How Authentic Connections Elevate Your Brand 29:14

3M ago29:14

29:14

In the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effort can transform your brand's voice, vision, and impact! 0:08 - Next Level Brand Through Community Support 12:16 - Creative Marketing Strategies for Community Engagem…

1
Why Strong Brands Perform Better 25:39

3M ago25:39

25:39

In the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter the size or age of your business, these insights from this series will guide you through the maze of consistent branding efforts. 0:08 - The Importance of Strong Br…

1
Igniting Passion with Next-Level Branding 23:23

4M ago23:23

23:23

Have you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat. 0:08 - Internal Branding 6:25 - B…

1
Steering a Family Legacy Through the Digital Revolution with Thomas Ballard 22:06

4M ago22:06

22:06

In the virtual Lemonade Stand, Emily is on location at ServiceTitan's Marketing for the Trades Summit in Glendale, CA, and talking with Thomas Ballard from Ballard Plumbing & Air! They discuss persistence, strategic innovation, and maintaining growth in an ever-changing industry. 0:07 - Adapting in the Home Service Industry 12:03 - Advice for Growi…

1
Adding Zest to Your Social Media Strategy with the Lemon Seed Social Media Team 35:53

4M ago35:53

35:53

Ready to give your social media strategy a zesty twist? Look no further as Crystal and the bright minds of Lemon Seed Marketing squeeze out fresh, juicy ideas to spruce up your brand's Q1 content. We've peeled back the curtain to reveal a spectrum of engaging strategies that resonate with your audience while keeping the authenticity of your brand s…

1
Conquering Business Growth Fears and Leading with Confidence 23:29

4M ago23:29

23:29

In the virtual Lemonade Stand, Emily is flying solo to talk about conquering common fears found in a business, addressing committee decisions, and grasping the importance of articulating the 'why' behind shifts in your strategy to your crew. 0:07 - Overcoming Fear in Business Growth 8:02 - Branding and Adaptation in Business 13:41 - Embracing Chang…

1
Small Gestures, Big Impact: Branding through Local Events 31:01

5M ago31:01

31:01

How often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness, highlighting how a boots-on-the-ground strategy and involvement in local…

1
Empowerment and Evolution in Customer Service with Brigham Dickinson 40:04

5M ago40:04

40:04

Get ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you can't afford to miss as Brigham unleashes his wealth of knowledge on transforming call centers into profit powerhouses. 2:15 - Brigham, Power Selling Pros, and Somethi…

1
Prepping Your Company for a New Year 35:20

5M ago35:20

35:20

Are you ready to give your marketing performance an end-of-the-year checkup? In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business. We'll pull back the curtain on the crucial act of analyzing financial reports and contracts and expl…

1
100th Episode Special! Our Favorite Moments and More 23:32

5M ago23:32

23:32

In the virtual Lemonade Stand, it's our 100th episode! Crystal and Emily take some time to sit down and reminisce on past guests, their own experiences creating the podcast, and what you can look forward to in 2024. Check out some of the episodes mentioned: Michelle Briley • Colleen Keyworth • Shea Smith • Trey McWilliams • Tom Peregrino and Mckena…

1
How to Turn Off the Noise 23:13

5M ago23:13

23:13

In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference! They talk about the following topics: 0:30 - How Do You Even Do It? 2:15 - Netting Your Networking 11:15 - Working on Implementation 14:50 - Tackling the Toss-Out 21:50 - Bringing Everything Together If you enj…

1
Being Flexible in Your Marketing 31:44

6M ago31:44

31:44

In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved with the different branches of your marketing plan! She discusses the following topics: 0:30 - Understanding Expectations 1:20 - Tackling Your Digitals 6:00 - Looking Through Paid Advertising 10:00 - Pumping Up Your Social Media 14:50 - Diving into Direc…

1
Your Marketing Jenga Puzzle 31:38

6M ago31:38

31:38

In the virtual Lemonade Stand, Emily is flying solo to talk about a business's marketing JENGA puzzle! She discusses the following topics: 1:10 - The Customer Journey (J) 8:50 - Evoking Emotion in Your Brand (E) 13:20 - Finding a Niche in Your Market (N) 18:05 - Growth in Functionality and Scalability (G) 24:00 - Building Trust through Authenticity…

1
Embracing Authenticity with Khadija Head 31:41

6M ago31:41

31:41

In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head's Plumbing! They discuss the following topics: 1:00 - Khadija's Background 5:35 - Navigating a Family Business 8:15 - Diving into the History of Head's Plumbing 13:00 - Considerations During the Rebrand Process 17:00 - Developing an Authentic Brand Story 19:00 - A…

1
Growing Your Company Culture 38:52

6M ago38:52

38:52

In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company's culture among your employees. She discusses the following topics: 1:10 - Lemon Seed's Culture and Foundation 4:10 - Fostering Trust in Your Company 6:45 - Transparency to Your Team - Getting Involved 10:20 - Conquering Consistency Pitfalls 15:10 - Nurtur…

1
Why Building Community Matters 23:50

7M ago23:50

23:50

In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics: 0:50 - What Does Community Really Mean? 3:00 - Community Stories and Examples 7:15 - Translating to Technicians 8:20 - Communities Within Communities 10:20 - Creating Leadership and Authority 13:00 - Your Brand Experience 1…

1
Being Memorable, Discoverable, and Fosterable 35:54

7M ago35:54

35:54

In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following: 1:00 - Easy Keys to Marketing Success - 3 Steps 3:30 - Being Memorable with Your Brand 13:00 - Being Discoverable, Nimble and Innovative 20:30 - Being Fosterable and Growing Your …

1
Creating Raving Fans 39:00

7M ago39:00

39:00

In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics: 0:30 - What's a Brand? 3:20 - Biggest Mistakes - Fear Factor 13:55 - Going Beyond the Logo 26:30 - What Do We Do Now? If you enjoyed this chat From…

1
Defining Your Mission, Vision, and Values 36:32

7M ago36:32

36:32

In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics: 0:35 - Defining Your Brand Statements 5:00 - What's Lemon Seed's Mission? 7:00 - Diving Deeper & Crafting Your Own Mission 11:00 - The Impact of Your Vision Stateme…

1
Software as a Storytelling Service with Josh Weaver 34:10

8M ago34:10

34:10

In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss the following topics: 0:50 - Josh's Storytelling Background 7:50 - Brand Representation versus Agency Work - Your Marketing Friends! 10:00 - What's New with Ad Leverage 13:00 - Common Contractor Mistakes in Social Media 18:00 - Improvements through Data and…

1
Revolutionizing Contractor Recruiting with Matt DiBara 30:21

8M ago30:21

30:21

In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss the following topics: 0:45 - Introductions 2:45 - Getting Through Recruitment "Noise" 6:30 - Strategies Old and New 9:15 - Hiring Strategy Steps and Terms 17:30 - Trends in the Recruitment Landscape 20:30 - Action Items For Your …

1
Navigating Mergers and Acquisitions with Trey McWilliams 33:03

8M ago33:03

33:03

In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss the following topics: 1:10 - Getting Started in the Private Equity Space 3:25 - Finding the Right Fit 6:10 - What to Consider When Selling 10:30 - Picking Your Partners 18:10 - Focusing on the Now for t…

1
Live @ Marketing for the Trades Summit 2023 with Frank Kuhn and Alan Dunmire 23:04

8M ago23:04

23:04

In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our ban…

1
Taking Design Risks with Yanessa Berdecia 28:41

8M ago28:41

28:41

In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss the following topics: 2:00 - Yanessa's Design Background 5:00 - Making Contractors Creatively Stand Out 11:10 - The Opportunity to Rebrand 15:00 - Brand-able Words 16:40 - Case Studies and Examples 23:00 - Advice to the Bold If you want to che…

1
Gaining the User Edge with Yelp with Ryan Nemetz 28:19

9M ago28:19

28:19

In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss the following topics: 3:30 - Getting to Know Yelp 6:40 - All About the Yelp Community 13:20 - Navigating Yelp as a Consumer 15:10 - Free of Charge Tactics 18:30 - Insights for a Service-Based Business 21:00 - Next-Level Tools for Home Service Companies 25:00 - Fin…

1
Get in the Branding Game with Ryan Chute 35:33

9M ago35:33

35:33

In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss the following topics: 0:43 - Ryan's Background and Wizard of Ads 2:58 - Finding the Inspirational "Nugget" 9:40 - Marketing and Operational Success 12:20 - Curating Your Raving Fans 18:14 - Our Favorite Campaigns 25:30 - The Danger of Decision Committees 3…

1
Making Your Air Conditioner "Cool" 19:37

9M ago19:37

19:37

In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics: 2:47 - Bringing Life to Your Offers 6:38 - Language and Wording in Your Brand 8:00 - Hopping on Social Media Trends 10:10 - Using and Utilizing a Mascot 12:30 - Paying Attention to Yo…

1
How to Have Your Cake and Eat it Too 33:28

9M ago33:28

33:28

In the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics: 1:40 - Foundational Pieces and Your Cake 4:30 - Where Do You Start? Start with SEO! 10:20 - Letting Customers Get to Know You Online 14:04 - The Power of an Invested Brand 18:40 - Elevating with Extras …

1
The Praxis S10 Way with Terry Nicholson 36:46

10M ago36:46

36:46

In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss the following topics: 1:30 - All About Terry Nicholson 5:15 - The Biggest Mistake Contractors Make 15:30 - Getting Started the Right Way 20:00 - How Does Praxis S10 Help Contractors? 30:30 - Does Praxis S10 Work? If you would like to get in …

1
Breaking Down TikTok Trends with Ava Nash 12:32

10M ago12:32

12:32

In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss the following topics: 1:30 - Being Engaging and Entertaining on TikTok 3:30 - Trending on TikTok Now - and How to Use Trends in Home Services 5:30 - Editing and Transitions 7:00 - Learning from the Kids 8:30 - Video Content and Contractors If you enjoyed thi…

1
Why PR is the Most Underrated Marketing Strategy with Heather Ripley 36:02

10M ago36:02

36:02

In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics: 4:00 - Marketing vs. Advertising 7:53 - Tips on Getting Your PR Noticed 11:33 - Resonating with Your Community 18:50 - How PR Has Changed Over Time 23:40 - Handling a Crisis 27:26 - Preventing a Crisis From Taking Off If …

1
Live @ Marketing for the Trades Summit 2023 with Steve VanHorn 20:43

11M ago20:43

20:43

In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive …

1
Live @ Marketing for the Trades Summit 2023 with Dennis Ayotte and Juan Rendon 15:50

11M ago15:50

15:50

In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive intervie…

1
Harnessing Digital Marketing with Ryan Redding 37:42

11M ago37:42

37:42

In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game". If you would like to learn more about Ryan and Levergy, you can check out their website https://www.levergy.io/ If you enjoyed …

1
Live @ International Roundtable 2023 with Janeen Norquist 19:02

12M ago19:02

19:02

In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling! They discuss the value of working in your community, the dynamic of working with family and utilizing a mascot to spread your compa…

1
Live @ International Roundtable 2023 with Kim Martin 27:50

12M ago27:50

27:50

In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation! They discuss navigating your business' finances, organizing your marketing spend, and harnessing your resources to make sense of your numbers. If you would like to get in touch with Ki…

1
Balancing Mom Life with Work Life 33:02

12M ago33:02

33:02

In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms! In celebration of Mother's Day, we're talking all about motherhood, kids, and our hosts' advice for working parents. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you…

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