Best Colleen McKenna Podcasts (2024)

1
Rare Patient Voice 35:29

1+ y ago35:29

35:29

On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their LinkedIn training in 2018. They have h…

1
Sales Training & Leadership with Chris McDonell 36:43

2y ago36:43

36:43

Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital …

1
Colleen McKenna + Bryan Howe 31:32

2y ago31:32

31:32

Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn'…

1
Recruiting with Jim Cusick 9:53

2y ago9:53

9:53

What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession, LinkedIn is a valuable resource for recruiters…

1
Colleen McKenna + Jonathan Oleisky 47:52

2y ago47:52

47:52

Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Fa…

1
Colleen McKenna + Ann Beegle 34:10

2y ago34:10

34:10

Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program. Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses an…

1
Colleen McKenna + Des McCabe 52:22

2y ago52:22

52:22

Des McCabe is a licensing expert who has helped hundreds of trainers, business owners, freelancers, and entrepreneurs build their community and credibility. Des has a background in diversity and inclusion training and is originally from Northern Ireland. In this episode, he defines what equality, diversity, and inclusion mean. Des urged Colleen to …

1
Colleen McKenna + Lynne Smithpeter 32:54

2y ago32:54

32:54

Lynne Smithpeterr is the Executive Assistant to Don Myers, a Vistage Master Chair, and a client of Colleen McKenna’s. Lynn manages Don's personal LinkedIn profile, which entails a high level of trust and a thorough grasp of Don's character and voice. Even if they know how vital LinkedIn is, many solopreneurs and executives don't have the time or de…

1
Heidi’s Transformative LinkedIn Journey 42:23

2y ago42:23

42:23

Heidi Nathanielsz is the Executive Director at Entrepreneurs' Organization (EO) Capital District New York, a peer-to-peer non-profit membership organization for leading entrepreneurs. Heidi talks about her success on LinkedIn after working with Colleen, who prompted her to revamp her profile and change her job title. Now, Heidi recognizes the expon…

1
The Value of Your Employee's LinkedIn Network 12:43

2y ago12:43

12:43

Is the number of connections on your company's LinkedIn page underwhelming? Don't be concerned! Why You Need Your Employee’s LinkedIn Network, a blog post by Colleen McKenna, explains why employees connections are more useful than company page connections. Jim Cusick and Taylor Kimbell offer advice on how to assess your network, find first-level co…

1
Personal Branding on LinkedIn 9:50

2+ y ago9:50

9:50

Liza Slavin shares the top five important elements of a strong LinkedIn profile and why it’s important to maintain an online presence. In her role, she views 250-500 LinkedIn profiles a week, making her an expert on personal branding on the platform. If you want to grow your professional network, regularly ensure your profile is professional and up…

1
Bonus: Mindset with Larry Eason + Colleen McKenna 52:28

2+ y ago52:28

52:28

Larry Eason is a Social Impact Strategist, Innovator, and Consultant for nonprofits and social impact startups. Both early adopters of LinkedIn, Colleen, and Larry met eleven years ago through LinkedIn For Good. They discuss the power of the profile, strategic networking, conveying ethos online, centers of influence, and the right mindset to utiliz…

1
Mindset Part 2 with Tommie Deaner 25:15

2+ y ago25:15

25:15

During the pandemic, Tommie Deaner left her corporate HR job to become the CEO of her own executive coaching company, Tobu Advisors. Tommie recalls the process of crafting an online presence, designing a logo and naming the company, formulating a content strategy, and leveraging LinkedIn to find clients. She says it was intimidating at first, but w…

1
Mindset Part 1 with Julie Chmura 25:29

2+ y ago25:29

25:29

Julie Chmura is the Business Development Director at Elegant Restoration, an emergency and disaster restoration business based in Maryland. Julie and her team are consistently and strategically utilizing their growth mindset by posting content on LinkedIn, growing their network with the right contacts, and are creating a reliable and trustworthy on…

1
The Great Reshuffle 7:11

2+ y ago7:11

7:11

Jim Cusick shares a surprising stat— 80% of salespeople have lost or delayed deals due to job changes within an account, another effect of the “great reshuffle” happening right now. The best way to avoid lost sales due to job changes is to use the Account Mapping feature within Sales Navigator. 0:00 Intro 1:12 Podcast topic 2:40 Account Mapping fea…

1
Sole Proprietors + LinkedIn Company Pages 7:17

2+ y ago7:17

7:17

Sarah Bentley, Intero Advisory’s Marketing Specialist, explains the benefits of creating a company page on LinkedIn. Even as a sole proprietor, who is the only employee of their business, having a company page on LinkedIn creates credibility and visibility. A great LinkedIn profile serves as a digital handshake. 0:00 Intro 1:12 Podcast topic 1:50 L…

1
New Updates in Sales Navigator 19:54

2+ y ago19:54

19:54

LinkedIn is rolling out the newest version of Sales Navigator, so Colleen and Liza break down how these updates will change the user experience. Everything from billing, to names of features, to the look of the homepage is being updated to make this business tool even more powerful! 0:00 Intro 1:10 Sales Navigator 5:37 Auto-generated leads 7:35 Sal…

1
Optimize Your Digital Presence with a Digital Audit 28:00

2+ y ago28:00

28:00

Matt Culloty joins Jim again on the podcast to discuss best practices for digital auditing. Matt is the Web Developer and Founder ProSitely and Intero’s fractional Director of Technology. There are several ways to optimize your digital presence, and it’s a great idea to hire someone to do a digital audit. 0:00 Intro 1:10 Digital audits 5:08 User ex…

1
Why Should You Follow Companies on LinkedIn 6:22

3y ago6:22

6:22

In this short episode, Jim Cusick tells us why following companies on LinkedIn is important in terms of job searching, recruiting, and business development. LinkedIn makes it easier than ever to connect and stay in the loop in real-time by following clients and prospects. 0:00 Intro 1:10 Job searching 2:55 Business development 4:40 Custom insights …

1
Make it Easier for LinkedIn Recruiters to Help You 18:56

3y ago18:56

18:56

The Great Resignation of 2021 has up to 50% of people switching jobs. In this episode of STANDOUT, Jim Cusick and Liza Slavin share how to optimize your LinkedIn profile to help recruiters find you. Liza shares what makes candidates stand out and how to use the “Open to New Opportunities” button without alarming your current employer. 0:00 Intro 3:…

1
Website Accessibility 21:47

3y ago21:47

21:47

Matt Culloty is the Web Developer and Founder of ProSitely and is Intero’s fractional Director of Technology. Matt and Jim discuss a hot topic that had the likes of Kylie Jenner and Dominos in hot water— web accessibility. The web is a public space for all, so it’s important that your company’s site is usable for people with disabilities. 0:00 Intr…

1
How Many LinkedIn Recruiter Seats Do I Need? 18:43

3y ago18:43

18:43

Jim Cusick answers the most common question he gets about LinkedIn Recruiter, "How many LinkedIn Recruiter seats do I need?" Jim breaks this question down and explains the difference between passive and proactive recruiting. Hiring talent is a tedious challenge for many companies, so here are some helpful insights, tools, and tips on recruiting. 0:…

1
Why Managing LinkedIn Shouldn't Be Tasked to Your Intern 14:41

3y ago14:41

14:41

Intro Advisory Founder and CEO, Colleen McKenna, reflects on a Wall Street Journal article she read about the evolution of careers in social media. Once a job for interns and entry-level employees, social media managing has gained importance and respect as a career. Colleen differentiates LinkedIn from social media and stresses the importance of tr…

1
Are You Still Automating Your LinkedIn Invitations? 13:34

3y ago13:34

13:34

Intero Advisory Founder and CEO, Colleen McKenna, reads some of her recent connection requests on LinkedIn. The messages range from generic, automated, and unprofessional, to personalized and relevant. She stresses the importance of being unique and human and sending messages that will resonate with the individual on the other end of the message. 0…

1
STANDOUT Building a CEOs LinkedIn with Liza Slavin 26:49

3y ago26:49

26:49

Liza Slavin is a LinkedIn Coach and Strategist at Intero Advisory who works with CEOs on their effort, strategy, content, and messaging on LinkedIn. Colleen and Liza discuss recruitment strategies, personalizing messages and posts, and how they manage unrealistic timeline expectations. Building a strong LinkedIn network is a marathon, not a sprint.…

1
LinkedIn Changes Continue in 2021 32:58

3y ago32:58

32:58

Colleen McKenna and Jim Cusick discuss and speculate the reasons behind the two recent major changes on LinkedIn, the introduction of “Creator Mode” and the crackdown on automated connection requests, and why they’re welcoming these improvements to the platform. LinkedIn is limiting the amount of rogue and random connection requests, in an effort t…

1
You Need A Strategy for LinkedIn Sales Navigator 34:09

3y ago34:09

34:09

Sydney Cusick is Intero’s Director of Client Engagement and works directly with clients on their LinkedIn outreach strategy. An expert on Sales Navigator, Sydney shares her tips and tricks for using the tool to create intentional business connections. By being tactful with specific search filters and hand-selecting who to message, you can start mea…

1
Creating Content for Your Audience 36:20

3y ago36:20

36:20

Sarah Bentley, Intero Advisory’s Marketing Strategist, shares more of her favorite digital marketing tools and her content process, ritual, and schedule. Colleen notes that people trust individuals more than companies, so it’s important to personalize content. They also discuss tips for increasing engagement and reaching the ideal target audience. …

1
Marketing Tools that Complement LinkedIn 37:01

3y ago37:01

37:01

Colleen McKenna and Sarah Bentley list their favorite digital marketing tools that streamline their workflow and simplify their lives. Sarah is Intero Advisory’s Marketing Strategist and works directly with clients on branding, content, and outreach via LinkedIn. She reveals her number one favorite tool that she can’t live without. 0:00 Intro 1:03 …

1
Falling in Love with your Vanity Metrics on LinkedIn 30:18

3y ago30:18

30:18

Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more impor…

1
Random Acts of Recruiting 36:32

3y ago36:32

36:32

Colleen McKenna and Jim Cusick discuss the challenges of recruiting; challenges like finding a purple squirrel, issues with recruiting firms, and being reactive instead of proactive in the search. Because LinkedIn is a huge database of professionals, it’s one of the best ways to network and find the right person to fill a position. 0:00 Intro 1:58 …

1
STANDOUT on LinkedIn 5:29

3+ y ago5:29

5:29

On this episode Colleen McKenna and Jim Cusick, Intero Advisory’s Director of Digital Enablement, announce the renaming of the podcast from in:dispensable to STANDOUT on LinkedIn. The new podcast name dials in on what the conversations have been centered on from the start, how to take advantage of LinkedIn. The goal is to give listeners tangible an…

1
Jim Cusick, Director Of Digital Enablement: Content Part 2 32:43

3+ y ago32:43

32:43

On this episode, Colleen continues the conversation on content with Jim Cusick, Director of Digital Enablement at Intro Advisory. They explain how companies can avoid being echo chambers and monologuing on LinkedIn. What works much better is posting...

1
Jim Cusick: Director of Digital Enablement 32:54

3+ y ago32:54

32:54

On this episode, Colleen has a conversation on content with Jim Cusick, Director of Digital Enablement at Intro Advisory. Jim works directly with clients helping them build their brand, lead generation, and recruiting strategies. Many businesses are...

1
Save Time, Work Smarter and Get More Accomplished 10:12

4+ y ago10:12

10:12

Colleen McKenna, a technology aficionado, shares five of her favorite tools to save time, stay organized, and streamline her work and business. This handy list of apps will provide solutions and enhancements to your workweek in no time. 0:00...

1
More Than A Resolution 7:51

4+ y ago7:51

7:51

New decade, new year, same mission; coach professionals to master LinkedIn. In this episode, Colleen continues to encourage eager learners to take advantage of this critical business tool as a way to expand networks, find customers and clients, and get hired.

1
Connecting is More Than An Introduction 8:09

4+ y ago8:09

8:09

Katie talks about why she helps others connect with the experts at KatzAbosch and others in the community. She serves as a “living LinkedIn” and takes that seriously!

1
Invite Your Customers to Talk and Listen Carefully 33:31

4+ y ago33:31

33:31

Sundeep Patel is the founder of Iorad, the easiest and quickest tutorial builder. Patel knew that companies needed a simple solution for training employees online and with determination, his business grew from one customer in Malaysia to 50,000 users worldwide in 13 years.

1
Zoom: The Video Conferencing Platform I Call On Every Day 30:06

4+ y ago30:06

30:06

Doug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea of unified communication and how it will make your world better.Doug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idDoug Lobdell joins Colleen McKenna and talks about Zoom's video conferencing suite and the idea o…

1
Is it the Tool's Fault When a Pilot Fails? 45:51

4+ y ago45:51

45:51

Colleen McKenna talks with Matthew Isales, Founder of Isales Solutions and Host of The Sales Stackr Podcast. They talk about CRMs, change management and why a sales process is key to selling.

1
8 Minutes BuzzFree: Supporting Customers Through Process Improvement, Kevin Ledversis 8:50

4+ y ago8:50

8:50

In a time when it seems like Amazon is taking over the world, Kevin and his team find ways to maximize efficiency and keep everyone rowing in the same direction.

1
Rachel Druckenmiller: Employee Engagement, Leading Intentionally + Preventing Burnout 41:45

4+ y ago41:45

41:45

What happens when a wellness expert burns out? Rachel Druckenmiller shares her personal story.

1
8 Minutes BuzzFree: CIO and Networker Extraordinaire, Ed Mullin 10:48

4+ y ago10:48

10:48

Ed Mullin is a technologist, a sales champion and a really good listener, and is ready to share his simple formula for sales success.

1
A Swapcast: Colleen McKenna and Matthew Isales from Sales Stackr podcast 52:17

4+ y ago52:17

52:17

Colleen joins Matt Isales, Owner of iSales Solutions and Host of Sales Stackr podcast, to discuss the benefits of building and executing a LinkedIn strategy.

1
8 Minutes BuzzFree: Brand and Marketing Specialist, Doni O'Connor 9:27

4+ y ago9:27

9:27

Beyond the buzzwords and sales jargon, here is what Doni O'Connor with Target Marketing Group has to say about how creativity plays a large role in her sales success.