Best Containiq Inc D B A Positional Podcasts (2024)

1
Matthew Kay on Technical SEO, Reporting, and B2B SaaS 53:00

2h ago53:00

53:00

Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They d…

1
Ray Grieselhuber on SERP Analytics and the Future of SEO 50:04

1h ago50:04

50:04

Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a…

1
Dave Rathmanner on Algorithm Updates, March Core Update, and Ranking Signals 54:36

15d ago54:36

54:36

Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling secto…

1
Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO 54:13

11d ago54:13

54:13

Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete C…

1
Dwayne Hogan on Content Briefs and Creating Helpful Content  55:57

18d ago55:57

55:57

Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne u…

1
Ben Goodey on Algorithm Updates, AI Content, and Bottom-of-Funnel Strategies 56:05

26d ago56:05

56:05

Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impac…

1
Mordy Oberstein on Algorithm Updates, Transparency in Content, Originality Scores, and E-E-A-T 43:16

1M ago43:16

43:16

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO event…

1
Jack Chambers-Ward on SEO Hot Takes, SERP Optimization Strategies, and Benefits of Podcasts & Newsletters 55:44

1M ago55:44

55:44

Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts f…

1
Vince Nero on Building Backlinks: Guest Posting, Strategic Content, and Outreach Best Practices 48:50

2M ago48:50

48:50

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss…

1
Brett Pharis on Content Strategy, User Experience, and Recovering from Algorithm Updates 40:32

2M ago40:32

40:32

Join Nate Matherson as he sits down with Brett Pharis for the forty-first episode of the Optimize podcast. Brett Pharis is a content and SEO expert with over 15 years of digital marketing experience across numerous niche consumer comparison websites. Brett is the Co-founder & CEO of Vital Brands, a digital media business focused on the health and w…

1
Jesse McFarland on Link Building Strategies (Good & Bad), Defining Proper SEO Strategy, and Humanizing AI-content 45:53

2M ago45:53

45:53

Join Nate Matherson as he sits down with Jesse McFarland for the fortieth episode of the Optimize podcast. Jesse is currently the CEO and Founder of SpearPoint Marketing and the Brands & Brews podcast host. Jesse is an SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more. During the episode, Jesse and Nate break down v…

1
Alex Ross on Programmatic SEO, User-Generated Content, and AI-Generated Content 57:37

3M ago57:37

57:37

Join Nate Matherson as he sits down with Alex Ross for the thirty-ninth episode of the Optimize podcast. Alex is currently the CEO of Inventing the Future of Humans Living with Plants at Greg, an app that helps people grow healthy plants at home and in the garden. Think AI--but for plant care. He was the former director of engineering at Tinder and…

1
Charles Floate on Parasite SEO, Niche Site Risks, AI Content Strategies, and SGE 56:03

3M ago56:03

56:03

Join Nate Matherson as he sits down with Charles Floate for the thirty-eighth episode of the Optimize podcast. Charles is an SEO expert, entrepreneur, and investor from the United Kingdom. He’s behind The God of SEO blog and runs a successful link-building agency. Charles is known for his somewhat controversial SEO strategies, tutorials, case studi…

1
Jeannie Assimos on eHarmony’s Content Strategy, Scaling Way.com to 1.6M visitors per month, and Backlink Strategies 43:47

3M ago43:47

43:47

Join Nate Matherson as he sits down with Jeannie Assimos for the thirty-seventh episode of the Optimize podcast. Jeannie is currently the Head of Content/Communications for Way.com. She is a content marketing expert with 20+ years of experience leading teams as the VP of Content for eHarmony (perfect for our Valentine's Day episode!) and the Managi…

1
Cyrus Shepard on Becoming a Google Quality Rater, Evaluating UX Data, and Internal Linking Strategies 42:23

3M ago42:23

42:23

Join Nate Matherson as he sits down with Cyrus Shepard for the thirty-sixth episode of the Optimize podcast. Cyrus works as an SEO and online marketer. As an early and long-time employee of Moz, he built his reputation by studying Google’s algorithm, researching and publishing scientific SEO studies, helping brands and businesses improve online vis…

1
Noah Kagan on Knowing Your Customer, The Power of Habits, and the Million Dollar Weekend Philosophy 43:19

4M ago43:19

43:19

Join Nate Matherson as he sits down with Noah Kagan for the thirty-fifth episode of the Optimize podcast. Noah likely needs no introduction, but know that Noah is the CEO of AppSumo, one of the earliest members of the Facebook go-to-market team, the fourth employee at Mint, and the author of a new book, Million Dollar Weekend. In our episode today,…

1
Jeremy Galante on ClickUp’s Journey to 2 Million Monthly Visitors, Exploring Content Formats, and Influencing LLMs with the Surround Sound Method 41:42

4M ago41:42

41:42

Join Nate Matherson as he sits down with Jeremy Galante for the thirty-fourth episode of the Optimize podcast. Jeremy is currently the SEO Lead at ClickUp, where he applies his passion for optimization to both organic search and project workflows. Since joining as the first full-time SEO hire in 2020, ClickUp has grown search traffic by over 2 mill…

1
Jason Hennessey on Legal SEO, Backlink Strategies, and Managing Expectations 45:28

4M ago45:28

45:28

Join Nate Matherson as he sits down with Jason Hennessey for the thirty-third episode of the Optimize podcast. Jason is a multifaceted entrepreneur, renowned SEO expert, author, podcast host, U.S.A.F. Veteran, and dynamic speaker known for reverse-engineering the Google algorithm since 2001. As the CEO of Hennessey Digital since 2015, he has grown …

1
Ann Smarty on Link Building Strategies, Agency Selection Process, and Topical Authority 53:08

4M ago53:08

53:08

Join Nate Matherson as he sits down with Ann Smarty for the thirty-second episode of the Optimize podcast. Ann is an SEO expert with industry experience since 2005 and is the founder of Smarty Marketing, a client-first boutique SEO agency based in New York. She was the former editor-in-chief of Search Engine Journal, a frequent contributor to promi…

1
Ty Magnin on Opportunities for Content Marketing in 2024, Diversifying Content Channels, and AI’s Dilemma 40:42

4M ago40:42

40:42

Join Nate Matherson as he sits down with Ty Magnin for the thirty-first episode of the Optimize podcast. Ty is the CEO of Animalz, a content marketing agency for enterprise companies, startups, and VC firms. He previously led marketing teams at Emotive, UiPath, and Appcues. In our episode today, Ty and Nate review a turbulent 2023 for content marke…

1
Mika Lepisto on the Evolution of Organic Search, Competing in Travel SEO, and Local Search Advantages 43:39

5M ago43:39

43:39

Join Nate Matherson as he sits down with Mika Lepisto for the thirtieth episode of the Optimize podcast. Mika has broad experience in digital marketing since the mid-’90s, and over the past 20 years, has been consulting with a focus on organic/SEO and revenue generation. His clients span B2C, B2B, B2G, and the public sector. In our episode today, M…

1
Kathleen Estreich on Navigating Early-Stage Marketing, First Marketing Hires, and Building Marketing Advantages 42:49

5M ago42:49

42:49

Join Nate Matherson as he sits down with Kathleen Estreich for the twenty-ninth episode of the Optimize podcast. Kathleen is a Co-Founder of MKT1, a VC firm investing in early-stage B2B companies. MKT1 specializes in providing hands-on marketing help to its portfolio companies. Kathleen has built and led marketing and operations teams at several hi…

1
Brian Dean on Google’s Ranking Factors, SGE, and Marketing Strategy for 2024 46:08

5M ago46:08

46:08

Join Nate Matherson as he sits down with Brian Dean for the twenty-eighth episode of the Optimize podcast. Brian Dean is a renowned expert in digital marketing and SEO, best known as the founder of Backlinko, a leading platform for SEO training and resources. He is also the co-founder of Exploding Topics, a tool that identifies rapidly growing topi…

1
Andrew Holland on Digital PR, Building Backlinks, and SEO Ranking Factors 55:26

5M ago55:26

55:26

Join Nate Matherson as he sits down with Andrew Holland for the twenty-seventh episode of the Optimize podcast. Andrew is the Director of SEO for JBH, a Digital PR and SEO agency for consumer brands. He spoke at this year's BrightonSEO San Diego, is the author of The Value of SEO, and is the creator of the Growth Through Content newsletter. In this…

1
Billy Broas on Product Messaging with The Five Lightbulbs Framework 40:22

6M ago40:22

40:22

Join Nate Matherson as he sits down with Billy Broas for the twenty-sixth episode of the Optimize podcast. Billy is a copywriter, marketing consultant to top entrepreneurs, teacher, and creator of the famous Five Lightbulbs messaging framework. He left a career in the energy industry to become a solopreneur and hasn’t looked back. In this episode, …

1
Eli Schwartz on Product-Led SEO vs. Content-Led SEO, Google’s SGE, and The Future of Search 48:28

6M ago48:28

48:28

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPres…

1
Ethan Smith on Building SEO Authority, Content Optimization Tactics, and Mastering Internal Linking 44:07

6M ago44:07

44:07

Join Nate Matherson as he sits down with Ethan Smith for the twenty-fourth episode of the Optimize podcast. Ethan Smith is the Founder and CEO of Graphite, a premier SEO and growth marketing agency. Ethan has served as a strategic advisor to MasterClass, Upwork, Notion, Ticketmaster, Neiman Marcus, BetterUp, and Honey. He is recognized as a leading…

1
Kevin Indig on The State of SEO, Enterprise vs. Startup SEO, and The Evolution of Competitive Content 50:03

6M ago50:03

50:03

Join Nate Matherson as he sits down with Kevin Indig for the twenty-third episode of the Optimize podcast. Kevin Indig is a Growth advisor and angel investor who helps the world’s market leaders define and evolve their Organic Growth strategy. He previously led SEO and Growth for Shopify, G2, and Atlassian. Once a week, Kevin sends an email with Or…

1
Mike Haney on The Evolution of Content Strategy, Balancing Content Quality vs Quantity, and Setting Realistic SEO KPIs 47:54

7M ago47:54

47:54

Join Nate Matherson as he sits down with Mike Haney for the twenty-second episode of the Optimize podcast. Mike currently serves as Editorial Director for Levels, an early-stage startup trying to help solve the metabolic health crisis with smart tools and strong editorial. Mike has been in the content and technology space for more than 20 years as …

1
John Collins on Organic Growth Marketing’s SEO and Content Marketing Survey Results 38:50

7M ago38:50

38:50

Join Nate Matherson as he sits down with John Collins for the twenty-first episode of the Optimize podcast. John is a content marketing consultant who partners with startups and corporations to build or reignite their content programs. For this episode, Nate discusses the survey results of data compiled by John and Nigel (Organic Growth) so that al…

1
Alyssa Corso on Mastering Programmatic SEO, Optimizing Content Structure, and Exploring Structured Data 39:24

7M ago39:24

39:24

Join Nate Matherson as he sits down with Alyssa Corso for the twentieth episode of the Optimize podcast. Alyssa is the SEO Manager at Nourish. She specializes in content SEO and helping healthcare companies increase their traffic and search visibility. In this episode, Alyssa and Nate discuss the intricacies of optimizing content structure, with an…

1
Ronnie Higgins on Building Cross-Functional Content Teams, The Art Of Storytelling, and AI’s Role In Content Strategy 39:52

7M ago39:52

39:52

Join Nate Matherson as he sits down with Ronnie Higgins for the nineteenth episode of the Optimize podcast. Ronnie Higgins is the Director of Content at OpenPhone and has worked for brands like Eventbrite, Udemy, Hopin, and more. Ronnie uses his film and broadcast television background to craft multimedia content strategies that build strong brand …

1
Meagan Morris on Scaling Leafwell to 2 Million Visitors Per Year and Building Trust In A Regulated Industry 46:19

8M ago46:19

46:19

Join Nate Matherson as he sits down with Meagan Morris for the eighteenth episode of the Optimize podcast. Meagan is the Director of Content and SEO for Leafwell. Meagan has worn many hats in the digital world, from Yahoo! and Metro US to Hearst Magazines and Hurrdat. This episode covers a variety of topics important to developing a content channel…

1
Nathan Gotch on Simplifying Local SEO, Developing SEO Courses, and The SEO Entrepreneur 51:34

8M ago51:34

51:34

Join Nate Matherson as he sits down with Nathan Gotch for the seventeenth episode of the Optimize podcast. Nathan is an SEO professional with over 10 years of experience, and the founder of the #1 SEO training program in the world, Gotch SEO Academy. He’s also the author of the forthcoming book, The SEO Entrepreneur, releasing October 2, 2023. In t…

1
Ash Read on Building and Selling Living Cozy, Navigating Affiliate Programs, and Google’s E-E-A-T 44:13

8M ago44:13

44:13

Join Nate Matherson as he sits down with Ash Read for the sixteenth episode of the Optimize podcast. Ash has spent more than a decade building audiences for startups through content and SEO. He was previously head of content at Buffer and an early marketing hire Wayflyer. Now, he’s building a portfolio of niche media brands (including Living Cozy w…

1
Camille Ricketts on Leading Notion's Marketing, Creating and Utilizing Templates Effectively, and Leveraging Community 31:57

8M ago31:57

31:57

Join Nate Matherson as he sits down with Camille Ricketts for the fifteenth episode of the Optimize podcast. Camille is the Operating Partner focused on all things marketing, brand, and communications for Emergence Capital, the longest-standing venture firm focused on B2B software. She’s also known for being Notion’s 10th hire, joining Notion as th…

1
Rebekah Edwards on Building A Content-Led Agency, Navigating YMYL Strategy, and Perfecting Content Outlines 42:32

8M ago42:32

42:32

Join Nate Matherson as he sits down with Rebekah Edwards Le for the fourteenth episode of the Optimize podcast. Rebekah is the co-founder and CEO of Clara, a boutique content and SEO agency focused on producing high-quality content for B2C brands in the health, wellness, lifestyle, and coaching industries. Rebekah has been in the content marketing …

1
Nam Le on Growing Rippling’s SEO and Web Strategy, Comparing B2B & B2C Content Strategy and Setting SEO KPIs 39:59

9M ago39:59

39:59

Join Nate Matherson as he sits down with Nam Le for the thirteenth episode of the Optimize podcast. Nam is a a growth specialist with a specialization in SEO and Organic Growth, based in San Francisco California. He is currently the Senior Growth Manager leading SEO/Organic Growth and Website Strategy at Rippling, with previous experience at Wayfai…

1
Anja Simic on Building Deel’s Content Marketing Team, Creating Multi-language Content, and Leveraging Location-based SEO 45:24

9M ago45:24

45:24

Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the …

1
Alex Birkett on Conversion Rate Optimization The Right Way 44:12

9M ago44:12

44:12

Join Nate Matherson as he sits down with Alex Birkett for the eleventh episode of the Optimize podcast. Alex Birkett is a co-founder of Omniscient, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. Our episode is a masterclass on co…

1
Jimmy Daly on Founding Superpath, the Largest Community for Content Marketers, and How to Create Fantastic Content 45:05

9M ago45:05

45:05

Join Nate Matherson as he sits down with Jimmy Daly for the tenth episode of the Optimize podcast. Jimmy is the CEO of Superpath, the largest community for content marketers. He’s a longtime B2B content marketer and previously worked at Vero, QuickBooks, and Animalz. Our episode tonight gets a behind-the-scenes look at Superpath’s journey, includin…

1
Karl Hughes on Roadmapping Content Creation, Building Processes, and Vetting Freelancers 49:45

10M ago49:45

49:45

Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire p…

1
Nemanja Mirkovic on Scaling SleepAdvisor to 12M users/yr with SEO 38:27

10M ago38:27

38:27

Join Nate Matherson as he sits down with Nemanja Mirkovic for the eighth episode of the Optimize podcast. Nemanja is an advisor and investor in online businesses and a co-founder of Sleep Advisor, which grew to 12M users/year (now acquired). This episode covers SleepAdvisor’s journey from 0 to 12M visitors per year, and includes Nemanja’s reflectio…

1
Shaun Hinklein on Ramp’s SEO & Content Marketing Strategy, Setting KPIs, and Buyer Journeys 40:40

10M ago40:40

40:40

Join Nate Matherson as he sits down with Shaun Hinklein for the seventh episode of the Optimize podcast. Shaun is currently the Head of SEO at Ramp, with previous notable experiences leading teams at Squarespace and Jet.com. This episode breaks down SEO KPIs and goal setting, crafting buyer journeys, and user experience optimization. Have your note…

1
Dave Rathmanner on Strategies and Techniques To Optimize Content, Backlinks, and Publicity 48:01

10M ago48:01

48:01

Join Nate Matherson as he sits down with Dave Rathmanner for the sixth episode of the Optimize podcast. Dave is the founder of Upper9Media and manages a portfolio of websites including OddsAssist, LaxDrip, Delaware Sports Bets, and Lacrosse Lines. This episode highlights the latest trends in SEO, showcases strategies you can replicate on your own p…

1
Jeffrey Trull on Scaling Student Loan Hero to 1 MM/Visitors Per Month, Optimizing for E-E-A-T 42:49

11M ago42:49

42:49

Join Nate Matherson as he sits down with Jeffrey Trull for the fifth episode of the Optimize podcast. Jeffrey is an SEO veteran and agency owner with over 10 years of experience in the industry. He was employee #4 at Student Loan Hero and played a pivotal role in building their organic search strategy, which ultimately led to the startup being acqu…

1
JH Scherck on How to Move The Needle in SEO, Technical SEO at Scale, and Optimizing for Buyer Journey 55:04

11M ago55:04

55:04

Join Nate Matherson as he sits down with John-Henry Scherck for the fourth episode of the Optimize podcast. JH is the founder of Growth Plays, an SEO consultancy focused on B2B content strategy. As a foremost expert in B2B content marketing and SEO, he frequently serves as a growth marketing consultant to high-performing SaaS companies. JH has work…

1
Tyler Hakes on AI and Dark Search, Building Topical Authority, and Google's SGE 38:47

11M ago38:47

38:47

Join Nate Matherson as he sits down with Tyler Hakes for the third episode of the Optimize podcast. Tyler is the founder of Optimist, a content marketing and SEO agency focused on startups and growth-stage businesses. Tyler has worked with a number of incredible startups like Sendbird, Submittable, and HelloSign. In this episode, we explore how org…

1
Aakash Shah on How Wyndly Scaled SEO to 100k+ Visitors Per Month in Under 18 Months 43:41

11M ago43:41

43:41

I'm excited to announce that Aakash Shah is our second guest on the Optimize podcast. Aakash is a fellow Y-Combinator alum and the Co-founder/CEO of Wyndly. Over the last 18 months, he has scaled Wyndly's content and SEO channel quickly with their website generating over 100k / visitors per month from organic search. I enjoyed learning throughout t…

1
Ryan Bednar on How Organic Search Is Changing, The Pros & Cons of Working With An SEO Agency 40:01

11M ago40:01

40:01

Optimize is launching with the first two episodes this week! Join me as I sit down in our first episode with Ryan Bednar, a fellow 2x Y-Combinator alum and the Founder of RankScience. During the episode, Ryan and I dive deep into the ever-changing world of organic search. We’ll cover perspectives on content development, explore the value of backlin…

Podcasts Worth a Listen

Containiq Inc D B A Positional Podcasts

Podcasts Worth a Listen

Quick Reference Guide