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Karl Hughes on Roadmapping Content Creation, Building Processes, and Vetting Freelancers
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Join Nate Matherson as he sits down with Karl Hughes for the ninth episode of the Optimize podcast. Karl is the founder of Draft.dev, a marketing agency specializing in creating high-quality technical content for developer tools companies. This episode dives deep into the content creation process, providing listeners with a road map of the entire process from timelines and outlines to talent sourcing and content optimization. In this episode, Karl and Nate share insights on the relationship between video and blog content, the significance of content promotion, and providing sources within your content. For more information please visit www.positional.com, or email us at podcast@positional.com.
Resources:
Join Positional’s Private Beta Here: www.positional.com
Check in with Nate on LinkedIn & Twitter
Check in with Karl on LinkedIn & Twitter
What to Listen For:
02:36 Karl’s Background
07:08 What does it mean to create fantastic content
09:01 Roadmapping the content creation process
12:29 Content creation timeline
14:36 Outlining content: How long should it take?
15:15 How to find freelancers
19:29 How to screen freelancers before hiring
22:06 The importance of sourcing
24:45 Karl’s thoughts on AI content
31:37 Content promotion
35:34 The importance of content optimization
39:36 Exploring the relationship between video and blog content
45:36 Lightning Question Round
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