Best Corinna Bench Podcasts (2024)

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268 Managing Your Brand's Energy 24:42

2d ago24:42

24:42

I still remember the first day of our first week of CSA this season. It felt electric! I woke up with so much excitement. I had a big to-do list, and not enough time. But I was excited to get started. My crew was out harvesting super early that morning, and with so many different things to harvest, I had a chance to tell so many visual stories in m…

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267 How many emails do I send each week when I have multiple segments? 39:09

9d ago39:09

39:09

Today's episode is inspired by an email I received from a farmer and podcast subscriber. It was a question about how many emails to send each week when you have different segments of audiences? This farmer has three different "groups" of clients -- the 2024 CSA buyers, the 2023 CSA buyers who still haven't renewed, and the "cold" audience (people f…

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266 Use This Weekly Checklist to Sell More at the Farmer's Market 32:18

17d ago32:18

32:18

This podcast is for all of you who go to farmer's markets!! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist o…

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265 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 2) 19:20

24d ago19:20

19:20

This episode is PART TWO of a series all about "ways to use coupon codes in your online store." If you have an online store, these are a great way to entice your customers to come on over and buy. I also love that i can run a report of my coupon codes and see how they performed. This gives me the ability to TAG clients who use certain coupon codes,…

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BONUS: Join My FREE Coupon Code Challenge for Farmers this June 5:42

25d ago5:42

5:42

A few days ago, I had a spontaneous idea... I needed to set up my coupon codes in my e-commerce store. (Local Line recently announced that they were adding coupon codes as a free feature to the platform). But I was dragging my feet to get it done. "I know!" I said. "I'll create a challenge for farmers. That will make me do it!" And thus, the 4-Week…

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264 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1) 26:02

1M ago26:02

26:02

COUPON CODES!! Are you using them? If you have an online store, these are a great way to entice your customers to come on over and buy. They're also a great way to turn prospects into buyers. I recently heard from Local Line (my ecommerce platform) that they would adding coupon codes as a basic feature at the end of May. This made me jump for joy a…

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263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy 1:16:44

1M ago1:16:44

1:16:44

May 22, 2024 Are you using SMS in your marketing? SMS is "code" for text messaging. It stands for short message service. And in today's podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a LOT of money to be made when we leverage this tool, because the…

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262 What do I SAY to attract more farm customers? 28:21

2M ago28:21

28:21

Raise your hand if you want to find more farm clients... I often hear farmers lamenting that they can't find enough customers. Maybe the people you are attracting don't live in your local area, or they DO live in your area, but they aren't buying. You have an attraction problem. If you're a new or younger farm business, this is one of the earliest …

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261 Is This Thought Holding You Back in Your Farm Business? 33:12

2M ago33:12

33:12

May 8, 2024 This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I'm not taking action.... (Does this sound familiar?) I feel like I need more information. I'm worried I'll make the WRONG decision that will upset clients. And finding a solution would require several hours of time that I don't have …

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260 The TLCF Marketing Formula for Farms 2:34:31

2M ago2:34:31

2:34:31

When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful. That acronym was: TLC. Here's what it stands for: T = Traffic L = Leads C = Conver…

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259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do? 24:30

2M ago24:30

24:30

April 24, 2024 As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones. What's interesting is that I haven't noticed a huge difference! I'm often asked by farmers, "If I only have 2 hours of time a week for ma…

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258 Auditing Your Online Store for Better Conversion 26:35

2M ago26:35

26:35

Is your online store confusing? Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem: "Help us figure out why hardly anyone is buying from the online store." They had recently received a boost in traffic to their website thanks to some free media/press. They had hoped it would …

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257 What is Your Farm Product's Conversion Rate? 16:24

3M ago16:24

16:24

Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing... It just has a lower conversion rate. Today, I want to introduce you to the concept of …

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256 Customer Onboarding Ideas for Your Farm Products 49:24

3M ago49:24

49:24

April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding." I know. Not very sexy. But if you're missing this piece, a lot of confusi…

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255 The 8 Step Farm Marketing Framework 56:14

3M ago56:14

56:14

Today it's time to review the marketing basics. When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The basics matter. The same is true …

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254 How to Market a Flower CSA - with the Dirt on Flowers Podcast 1:28:41

3M ago1:28:41

1:28:41

How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for the Dirt on Flowers podcast, and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience. Tune in as co-hosts Shannon A…

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253 How to Build a Spring Plant Sale Promo Campaign 57:43

4M ago57:43

57:43

Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready? This has been one of our most popular promotions and offers every year. I've gotten several requests from …

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252 How to Monetize Your Farm's YouTube Channel for Passive Income 55:55

4M ago55:55

55:55

March 6, 2024 Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my …

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251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats 57:42

4M ago57:42

57:42

February 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?" Dana shares the transition process and lessons she's learn…

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250 Indirect v. Direct Social Posts: What's the Difference? 30:20

4M ago30:20

30:20

February 21, 2024 Are you a farm business that uses social media to sell your product? Then today's podcast is a must-listen. One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or Instagram to shop for my stuff. They'r…

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249 Engineering Habits around Your Farm Product 38:08

5M ago38:08

38:08

Today, we talk about the importance of creating habits around your product. This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks. It was new, so it captured my attention. Tanks Meats hopes that by showing me the "schedule" of daily lunch meals, they will draw me back multiple ti…

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248 How to Write an Email Promo Sequence for Your Farm Signature Product 59:05

5M ago59:05

59:05

February 7, 2024 Do you have a signature product you're trying to get your customers to buy? I often ask farmers: "Where are you taking people?" Your Answer: All roads in your business lead to ___________? If you answered something like "CSA membership," subscription, side of beef, or some other big ticket item, then I want to introduce you to a po…

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247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign 1:06:38

5M ago1:06:38

1:06:38

January 31, 2024 In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% of next summer's subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, "It worked!!!" (Multiple exclamation points). I use this exact same process…

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246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital) 1:22:47

5M ago1:22:47

1:22:47

Farm website updates. Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically? How do you even get started?! In today's episode, I interview an actual website designer who works specifically with farmers to de…

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245 Common Traits of Manifesting Big Goals - Lessons I've Learned 45:13

5M ago45:13

45:13

I'm willing to bet that if you're in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last 3 years especially, I've made some pretty incredible things happen. One day this past year, I was reflecting on the art of "manifesting big things." I decided to catalog a list of things that I would …

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244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken 1:15:44

6M ago1:15:44

1:15:44

January 10, 2024 Today we do one of my favorite things: we interview a farmer and audit their sales funnel. In today's episode, you'll hear from Adam Henson of Shady Brook Farm. Adam joined my Accelerator program this fall to build out his email nurture sequence and sales sequence for his meat sales. As you listen, I want you to hear how simple his…

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243 Building Your Farm's Product Ladder to Increase Sales 55:09

6M ago55:09

55:09

How do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because we only had the one thing to sell: our 18-week CSA membership. That's it! Once you paid for that, you weren't asked to buy anything again until the next year, when we asked to renew the membership. L…

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242 Seven Principles of Farm Marketing that Manifest More Sales 59:38

6M ago59:38

59:38

Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products. Do you know what they are? I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But there might be a couple that ar…

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241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business 1:06:28

7M ago1:06:28

1:06:28

It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again! I used to avoid this process — partly because I didn’t have a good process that worked for me. That all changed when I found these eva…

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240 Selling High End Berkshire Pork - Interview with Cobblestone Farm 1:17:07

7M ago1:17:07

1:17:07

How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada knew what they were, or why they deserved her luxury-level price po…

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239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email 40:32

7M ago40:32

40:32

What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use. So what is your go-to CTA? Most farmers (and business owners) default to "buy my stuff." But…

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238 How to Make Your Farm Product More Desirable 31:58

7M ago31:58

31:58

How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more. We'll explore the value of things like "sold ou…

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237 Introducing Farm Marketing School - mDF's Monthly Membership 34:51

8M ago34:51

34:51

What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one? What if you could finally get some of those "big" marketing tasks OFF your plate and into your sales machin…

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236 How to Raise Your Prices (and Make More $) Using Price Anchoring 1:08:30

8M ago1:08:30

1:08:30

How do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thin…

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235 How to Build a CSA Renewal Promotion Step by Step 1:06:07

8M ago1:06:07

1:06:07

Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer. My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 mont…

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234 The Three Most Powerful Words in Farm Marketing 34:59

8M ago34:59

34:59

When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That's great, but that may not be enough. The problem with just focusing on features in our marketing is that we (as the …

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233 Ten Helpful Tags to Set Up in Your Email Service Provider 1:01:13

9M ago1:01:13

1:01:13

Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh.... the power of LABELS. When it comes to communicating with your customers and leads, it is …

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232 How to Use Mirroring to Close More Sales 42:53

9M ago42:53

42:53

How often do you hold up a mirror? If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects. In our messaging. In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect with their prospects and close mo…

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231 How to SEO Your Farm Business with Julia Bocchese 1:02:25

9M ago1:02:25

1:02:25

Do people "Google" something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for how we can improve our SEO pe…

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230 Quick Tip: Put More CTA Buttons on Your Website 23:13

9M ago23:13

23:13

How many times does your call to action show up on your website home page? (or anywhere on your website?!...) Today I'm going to challenge you to go count. And if you've only got 1-2 on your home page, I want you to DOUBLE it (at least). In today's episode, I talk through why repetition of this CTA button is so important for conversions. I also sha…

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229 Five Ways to Take Care of Your Best Farm Customers 51:39

9M ago51:39

51:39

Who are your "best" clients in your farm business? Do you know? And how do you define "best" when it comes to your customers? Maybe it means "biggest-spending" or "biggest referral source." Or maybe your best clients are customers who add energy to your brand in some other way. We all have a small subset of super valuable clients. In business, it's…

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228 TRAFFIC: How To Get More Eyes on Your Business 31:46

10M ago31:46

31:46

Traffic is a count of the number of visitors to a website, web page, or your point of sale. Increase the number of people who get exposed to your message, and you will inevitably increase your traffic (and your sales). If I know that 20% of people who see my message end up clicking to my website or online store, then the way to get more eyes on my …

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227 Farm Marketing Metrics to Be Tracking 48:17

10M ago48:17

48:17

What farm marketing metrics are you tracking in your business? When I first took the reins of sales/marketing in my business, I didn't know I SHOULD be tracking metrics, much less which ones! Peter Drucker (wise, business man) once said: "You can't improve what you don't measure." SO TRUE. Please trust me: if you haven't starting measuring data, yo…

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226 Does it Matter How Much Your Customer "Like" You? (Book Study Recording) 1:13:30

10M ago1:13:30

1:13:30

How much does it matter that a customer "like" you -- before they buy your product? Turns out, it helps a ton. In today's episode, I let you peek into one of my private Book Studies I'm doing with my Accelerator Group Coaching cohort this summer on the best-selling book "Influence: The Psychology of Persuasion" by Robert Cialdini, PhD. In this stud…

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225 Case Study: How I Increased My Online Store Sales with One Simple Action 30:57

10M ago30:57

30:57

A few weeks ago, I broke a personal weekly record with my online pre-sales for this time of year. My store sales revenue jumped by 35% in my Local Line store. I accidentally did something different that week, and I think that's the reason it happened... In today's episode, I share the story and why I think it worked. If you have an online store tha…

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224 How to Warm Up New Bulk Beef Buyers with Sarah Lovenuk from Black Barn Farms 1:10:02

11M ago1:10:02

1:10:02

Sometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest who spends most of her time on two things -- social media and an email marketing process (called a "nurture email automated sequence"). These two elements are enough to drive new clients into her world…

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223 How to Become a Master at Building "Offers" 40:24

11M ago40:24

40:24

If you want to be in business for a long time, then you MUST become a master at making "offers." An offer is not your product. An offer is how you position and pitch your product in such a way that makes a person want to buy it. There are LOTS of different ways you can pitch your product, and in this episode, I'm sharing 10 of the most popular ones…

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222 Making More with Online Meat PreOrders - Interview with Field Sparrow Farms 1:04:47

11M ago1:04:47

1:04:47

August 2, 2023 by Corinna For many farms, COVID-19 forced many of us to re-imagine how we could sell our products to our customers, and inadvertently created an opportunity to sell more product with less work. Today's guest is Sarah Bakker from Field Sparrow Farms, and she shares how moving to an online pre-sale process made everything easier. We'l…

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221 You Only Need 100 True Fans 24:29

11M ago24:29

24:29

What if you only needed 100 "true fans" to hit $100K in revenue? I remember in my early years of farming, I was just grasping for new clients -- whatever I could get! I wasn't looking at numbers, or data, or patterns. I didn't think about a "strategy" for how to hit revenue goals. Today, I share the "Principle of the 100 True Fans," (well, actually…

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220 Breaking into the Florist Market: The Power of Consistency & Persistence 1:09:38

12M ago1:09:38

1:09:38

How important are consistency and persistence in sales? Turns out, pretty important for Red Handle Farm. In today's episode, I interview Bridget McMillion, who shares her story of how she cultivated new florist clients for her cut flower product line by showing up EVERY week all summer long at the florists' shop with her product. After months of no…

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Corinna Bench Podcasts

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