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Behind The Smoke Recaps, Rants, Friends, Family, Digital Marketing, Music, and whatever the hell else I want to talk about! The Life & Times of Cory Wagner Podcast. Listen on the Anchor App.
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Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.
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Welcome to the Pursue Your Passion podcast! Each episode, I’ll talk with someone who is intentionally pursuing their passion in their work, hobby, side hustle, family, or all of the above. We’ll discuss the highs and lows, where they started, and plans for the future. I’m confident that each episode will leave you more inspired to Pursue Your Passion!
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Cory Snyder on Moving from Quantity to Quality Mindset - Season 2: Partnerships - Episode # 40
32:41
32:41
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Tune in as hosts Josh Wagner and Justin Gray sit down with Cory Snyder, Head of Partnerships at Teamwork.com. Cory brings 15+ years experience in creating, launching, accelerating and scaling partner & sales orgs. Together they discuss Cory’s experience building partnerships and advice for moving from a quantity to a quality mindset. Notedly, Cory …
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#71 - Cori Myka - Finding Freedom in the Water
39:43
39:43
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Cori Myka, founder of Calm Within Adult Swim and a signature program, the Foundations of Change learning method. Cori transforms adult non-swimmers from fearful beginners into confident achievers of their wildest aquatic aspirations. Her work has been featured on NPR and in USA Today. From opening up her first swim school for kids in 1999 to making…
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Max Altschuler on GTM Partnership Strategies - Season 2: Partnerships - Episode # 39
37:59
37:59
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Hosts Josh Wagner and Justin Gray sit down with Max Altschuler, General Partner at GTMfund. In this episode, Max shares insights on category creation, leveraging creative marketing tactics, and the importance of maintaining a scrappy, resourceful mindset. Together they explore how partnerships and constant innovation can drive remarkable growth and…
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Joe Henderson on Building Long-Term Partnerships - Season 2: Partnerships - Episode # 38
32:26
32:26
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In this episode, hosts Josh Wagner and Justin Gray sit down with Joe Henderson, the current head of partnerships at ProsperOps. With over a decade of experience in the global partner ecosystem, Joe shares his invaluable insights on the importance of building long-term relationships in business. Takeaways: Focus on Long-Term Relationships. Joe empha…
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Bob Moore on Digesting Data Exhaust - Season 2: Partnerships - Episode # 37
42:11
42:11
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In this episode, hosts Josh Wagner and Justin Gray dive into data-driven partnership strategies with Bob Moore, co-founder and CEO of Crossbeam. Bob shares insights on leveraging data exhaust to drive go-to-market success. He discusses the transformative power of ecosystem-led growth, the importance of aligning partnership and go-to-market teams, o…
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#70 - Carlene Thissen - Woodstock and Back Again: A Musician's Tale
38:34
38:34
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Carlene Thissen is an American singer-songwriter who is the daughter of a generation with a deep desire to hand down peace and love to the "youngers": the Baby Boomers. She experienced firsthand some of the most captivating periods and moments in the realm of popular music, like Woodstock '69, when her path crossed with wonderful people to experien…
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Rob Rebholz on Automating Partnership Outreaches - Season 2: Partnerships - Episode # 36
35:13
35:13
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Rob Rebholz is the CEO and Co-Founder of Superglue, a VC-backed partner engagement platform for SaaS companies. Rob is also the Co-founder of Optilyz, Europe’s leading direct mail automation software. In this value-packed episode, Rob joins Hosts Justin Gray and Josh Wagner to dive into the value automation can bring to partnership programs. Rob sh…
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#69 - Kelley McManus - Insights from a Recovering Corporate American
44:39
44:39
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Kelley McManus brings over 30 (feels like 10, so don’t mention age) years of leadership experience, specializing in Delivery, Change Management, and Strategy. Recognized for her commitment to driving mission-aligned initiatives, she has led local PMOs, global strategy development and change management, and worldwide delivery teams. She attributes m…
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Mac Reddin on People-Powered Partnerships - Season 2: Partnerships - Episode #35
40:58
40:58
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Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac joins Hosts Justin Gray and Josh Wagner to dive into why the future of partnerships is people-first, how cultivating your own community drives conversio…
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Blake Williams on The Pattern & Process for a Successful Partnership - Episode #34
39:49
39:49
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This episode is a treasure trove for those looking to elevate their partnership capabilities, offering practical advice on overcoming common obstacles and tapping into the untapped potential of collaboration in the tech sales arena. Blake Williams is the Founder and CMO of GrowthStory. Blake joins Hosts Justin Gray and Josh Wagner to discuss real-w…
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#68 - Sam Boone - When you teach a kid how to push the buttons, and they never stop
37:21
37:21
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Samantha Boone is a touring audio systems engineer and audio tech with experience designing and deploying sound systems for various applications ranging from clubs to festivals and arenas. Working with artists such as Volbeat, Miguel, and Lee Brice, among others, has given her experience with various systems throughout her career so far. Most recen…
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Amy Volas on Setting Expectations Early And Often Together - Season 2: Partnerships - Episode #33
49:17
49:17
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Amy Volas is the CEO of Avenue Talent Partners, Founder of Better Together with Amy Volas, and a Limited Partner of Stage 2 Capital. Amy joins Hosts Justin Gray and Josh Wagner to discuss why it is so critical to set expectations together with your partners as early as possible. Amy also shares insights into how much time and money are wasted due t…
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#67 - Tyler Kamerman - A Passion for Coaching
36:47
36:47
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In this episode, Tyler shares about the importance of working with a coach or mentor and the benefits of mentoring others. Also, he highlights his takeaways from the past 3 guests - all of whom are pursuing their passions as coaches. To connect with Tyler - https://www.tylerkamerman.com/By Tyler Kamerman
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Scott Leese on Driving Revenue with Referral Programs - Season 2: Partnerships - Episode #32
40:00
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Today’s guest is a seasoned sales leader and mentor who brings a no-fluff approach to doing what's necessary to build teams the right way. He’s spent the last 20 years building & scaling sales organizations as a 6x sales leader and 3x founder. Scott Leese is the CEO and Founder of Scott Leese Consulting, CEO & Co-Founder of Surf and Sales, and Co-F…
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Taylor Wells on Building Products with Partnerships in Mind - Season 2: Partnerships - Episode #031
45:35
45:35
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Today’s guest has worked in many bootstrapped B2B start-ups and VC-backed companies, starting in sales roles and moving into marketing roles. He’s on a mission to make sure every B2B marketing and sales interaction provides impact outside of the product. Taylor Wells is the Host & Founder of GTM.news and Fractional Head of Demand Generation at Pote…
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#66 - Stan Gibson - People-Centric Leadership
53:29
53:29
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Stan Gibson is passionate about guiding organizations to build thriving, human-centered cultures. Through his engaging keynotes and leadership coaching, Stan equips companies with frameworks and tools to put people first. He advises executives on adopting transparent, collaborative leadership styles that tap into the collective wisdom of teams. Sta…
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Samantha Yarborough on How To Partner Successfully With Major Ecosystems - S2: Partnerships - E #30
40:48
40:48
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Today’s guest is a seasoned partnership leader with experience in building and managing strategic alliances with top technology and service companies. Samantha Yarborough is the Chief Growth Officer, Salesforce at Invisory, Co-Host of the Friends with Benefits Podcast, and a proud member of the Women in Partnerships community. Sam joins Hosts Justi…
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Judd Borakove on How To Prepare for Your Partner Motion - Season 2: Partnerships - Episode # 029
41:22
41:22
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Today’s guest is a dynamic go-to-market leader who is passionate about partnerships. He's the Ted Lasso of business growth and a strong partner motion advocate. Judd Borakove is a Partner at Red Monkey Consulting and Co-Host of GTM Unfiltered. Judd joins Hosts Josh Wagner and Justin Gray to discuss how to prepare your organization for properly impl…
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#65 - Vanessa McNeal - A Passion for Getting Unstuck
32:29
32:29
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Vanessa McNeal, MSW, stands out as an award-winning documentary filmmaker and a compelling national speaker, having graced the stage twice at TEDx events. Known for her captivating keynote speeches, she effortlessly engages a wide array of audiences, including corporations, universities, and military institutions like The National Guard and Airforc…
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A Big Picture Approach to Partnerships - Season 2: Partnerships - Episode #028
35:56
35:56
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In this episode, Josh Wagner, Justin Gray, and Sean Kester discuss strategic business partnerships and how they can be built and leveraged for business growth. They highlight the importance of assessing a potential partner's alignment with your business strategy and the customers you serve, and also touch on the idea of handling objections through …
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#64 - Mike Wagner - The Operating System of Leadership
45:53
45:53
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Mike Wagner is the founder of White Rabbit Group, a trailblazing organization established in 2004. Mike is not only a captivating leader but also a visionary in the realm of leadership development. With a diverse toolkit drawn from various disciplines including design thinking, Mike collaborates with leadership teams to craft resilient organization…
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Cassandra Gholston on Planning For Partnerships From Day 1 - Season 2: Partnerships - Episode #27
36:32
36:32
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Today’s guest is an inspiring leader who has been a top performer at enterprise SaaS companies. She is the creator of the co-sell software category and she's also changing the flow of capital through the Fempire movement. Cassandra Gholston is the CEO of PartnerTap. Cassandra joins co-hosts Josh Wagner and Sean Kester to share why startups need to …
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Doug Landis on Building a Strong Network - Season 2: Partnerships - Episode #26
47:48
47:48
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Today’s guest brings a wealth of experience from nearly three decades working in the go-to-market world. Doug Landis is a Growth Partner at Emergence Capital. Doug joins Josh Wagner and guest host Sean Kester to discuss how building meaningful relationships is a powerful tool in the business world. They delve into the importance of “giving a shit” …
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#63 - Tyler Kamerman - A Passion for Relationships
17:50
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In this episode, Tyler shares about how the importance of relationships was brought to light on his recent trip to Abaco, and shares insight from his previous 3 guests, including how relationships have played a part in their journeys as well. To connect with Tyler - https://www.tylerkamerman.com/By Tyler Kamerman
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Jason Yarborough on Building Trust Through Well-Aligned Partnerships - Season 2: Partnerships - Episode #25
36:05
36:05
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Today’s guest has run business-altering partnership programs for companies such as Terminus and Drift. Jason Yarborough is the Co-Founder of Arcadia and the Co-Host of the Friends With Benefits podcast. Jason joins Justin Gray and Josh Wagner to discuss aligning leadership teams to empower each partner, the importance of your joint value propositio…
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Jared Fuller on The Formula For Building Successful Strategic Alliances - Season 2: Partnerships
35:51
35:51
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Welcome to Season 2 of The GTM Cheat Code Podcast! This season, we’re focusing on Go-To-Market partnerships. We're super excited to have an awesome stable of guests coming onto the show in season two who are experts in partnerships, nearbound, and using those strategies to go-to-market. Our first guest to explore the world of partnerships with us i…
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#62 - Sheryl Moore - Life Insurance, Annuities and Legacy, Oh My!
42:57
42:57
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Through two very personal events, Sheryl Moore’s passion for life insurance and annuities was fanned into full flame. Sheryl is the president and CEO of Moore Market intelligence and is founder and creator of Wink’s AnnuitySpecs and Life Specs, as well as Wink’s Sales & Market Report and Wink’s intelligence report. She is the co-author of The Encyc…
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Ryan Lynch has been a banker, a marketer, a realtor, and more. Then in 2017 he got hit by a car and rewrote everything. Including more than 400 blog posts, and over 150,000 words towards his book that he is currently working on. He decided that his life would be better if he enjoyed it. And after reading hundreds of books, listening to thousands of…
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#60 - Tommy Spaulding - Changing the way you think, love and lead
51:52
51:52
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Tommy Spaulding is the founder and president of Tommy Spaulding Companies, a leadership development, speaking, training, and team building organization based in Denver, Colorado. A world-renowned speaker on leadership, Spaulding has spoken to thousands of organizations, associations, educational institutions, and corporations around the globe. His …
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#59 - Tyler Kamerman - The Fall of Learning - Pt. 2
32:09
32:09
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In this second episode of a 2-part series, Tyler gives insight into what he's been soaking in this fall - the Heart Led Leader Retreat with Tommy Spaulding, a return to Abaco and his daily reading (shout out to John Maxwell) - all while highlighting the "golden nuggets" from his previous guests. You'll want to have a notepad handy because the good …
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Sangram Vajre on Being Intentional with Every Opportunity
38:02
38:02
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Sangram Vajre’s career journey can be summed up in a few acronyms: MA (Marketing Automation), ABM (Account Based Marketing), and GTM (Go-to-Market). You may know him from Pardot, Terminus, Flip My Funnel, or GTM Partners – there’s hardly any conversation happening in the B2B world without Sangram being a part of it. He says he’s leveraged his “chea…
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OpenView's Fall Underscores Where the VC Model is Broken
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22:46
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In the latest episode of The Cheat Code Podcast, hosts Justin Gray, Josh Wagner, and Sean Kester discuss what the fall of OpenView Partners means for Venture Capital and the startup world. The trio share why OpenView is only the first domino to fall and why other VCs should be taking a hard look at their own standing as well. They highlight problem…
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