Best Craig Rosenberg Podcasts (2024)

1
56 - From Confusion to Clarity: How Innovative Software is Changing Employee Benefits with LHD Benefit Advisors' Whitney Boyer 44:31

8h ago44:31

44:31

Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highl…

1
People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19 53:00

5d ago53:00

53:00

This episode brings on Dennis Lyandres as the guest. He is currently an advisor at ICONIQ Capital and has many years of sales, marketing, and strategy experience. Along with Craig and Matt, Dennis discusses effective leadership techniques and the importance of relentless learning in the sales and marketing world. He emphasizes the importance of hir…

1
55 - Mastering the Art of Seed Investing and Startup Innovation with Floodgate's Mike Maples 50:03

7d ago50:03

50:03

Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need fo…

1
Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18 46:41

12d ago46:41

46:41

Today’s episode welcomes Sydney Sloan, former CMO of Drata and newest CMO of G2, to sit down with Craig and Matt to give strong insights on the evolving strategies being used in marketing. Sydney discusses the shift from account-based to segment-based strategies, and elaborates on how triangulation of data points can enhance targeting and campaign …

1
54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash 1:02:12

14d ago1:02:12

1:02:12

Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation.…

1
#141 - Josh Lawler and Jener Sakiri on securities, regulation and gaming in crypto 49:42

15d ago49:42

49:42

Josh Lawler is a partner at Zuber Lawler, where he leads the firm’s Emerging Technologies Group with a particular emphasis on blockchain technology. Josh previously practiced as a corporate securities and M&A attorney at Skadden, Arps. Jener Sakiri is an associate at Zuber Lawler and focuses on transactional and regulatory matters. He often works w…

1
Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17 54:13

19d ago54:13

54:13

Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can…

1
#140 - SAFEs, SAFTs and what's market for crypto startups with Nick Pullman 1:07:22

22d ago1:07:22

1:07:22

Nick Pullman (@NickPullmanEsq) is Corporate Counsel and founder of Day One Law Corporation, where he provides legal solutions for tech startups and investors. Nick was previously head of legal at an NFT startup and an associate at Cooley and DLA Piper. In this conversation, we cover: [2:53] Nick's introduction to Bitcoin [7:33] What's market: SAFEs…

1
Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16 46:59

26d ago46:59

46:59

In today’s episode of The Transaction, hosts Craig and Matt sit down to talk with sales expert Dave Brock. Dave is a well-established sales consultant, the founder and CEO of Partners in EXCELLENCE, and the author of “Sales Manager Survival Guide”. They discuss the pivotal changes required in the sales approach, focusing on customer engagement, win…

1
The Power of Category Design - The Transaction - Ep # 15 52:48

1M ago52:48

52:48

In this engaging episode of The Transaction, hosts Matt Amundsen and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving spec…

1
53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig Rosenberg 56:01

1M ago56:01

56:01

Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets th…

1
52 - Breaking Barriers: Tailoring Communication for Inclusive Engagement with JD Schramm Communications' JD Schramm 1:02:16

1M ago1:02:16

1:02:16

Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication is…

1
Sales Tech Showdown with Alastair Woolcook - The Transaction - Ep # 14 46:18

2M ago46:18

46:18

In this episode of The Transaction, Matt Amundsen and Craig Rosenberg are joined by Alistair Wolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise…

1
51 - Exploring the Complex Landscape of B2B Marketing with BrightEdge Technologies' Jim Yu 1:13:47

2M ago1:13:47

1:13:47

Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment inst…

1
Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13 53:00

2M ago53:00

53:00

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insi…

1
50 - Navigating the Evolving Landscape of AI in Marketing and Startups with CrunchTime's David Karel 1:14:31

2M ago1:14:31

1:14:31

Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His…

1
#139 - Changing political tides in DC, Consensys' SEC lawsuit with Bill Hughes 50:03

2M ago50:03

50:03

Bill Hughes (@BillHughesDC) is Senior Counsel & Director of Global Regulatory Matters at Consensys Software, which is behind MetaMask, Infura, and various other software supporting the programmable blockchain ecosystem. For more on Bill’s background, I recommend episode 74 of Law of Code. This conversation is focused on the lawsuit Consensys brough…

1
49 - Balancing Act: Immigrant Experiences & Entrepreneurship with Perplexity's Dmitry Shevelenko 1:04:43

2M ago1:04:43

1:04:43

Your host, Alex Shevelenko, talks with the Chief Business Officer of Perplexity, Dmitry Shevelenko. Dmitry's journey led him through some of Silicon Valley's most influential companies and his current role in shaping the future of AI-driven knowledge consumption. Dmitry's career, the psychology of the modern knowledge consumer, and the innovative s…

1
Diagnosing Sales with Becc Holland - The Transaction - Ep #12 46:13

2M ago46:13

46:13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc share…

1
48 - Deep Dive: Navigating the Complexities of Global Power Dynamics with Dmitri Alperovitch 1:09:16

2M ago1:09:16

1:09:16

Your host, Alex Shevelenko, talks with Dmitri Alperovitch, Co-Founder & CTO of Crowdstrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast. Dmitri's journey from a high school enthusiast to a leading figure in the cybersecurity…

1
Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11 52:08

2M ago52:08

52:08

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg sit down with John Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your t…

1
Crafting a Startup Marketing Playbook: Expert Advice from Craig Rosenberg 50:20

3M ago50:20

50:20

In Episode 6 of StartUp Marketer, seasoned sales and marketing expert Craig Rosenberg shares his tips for startups looking to build a high-growth go-to-market (GTM) machine. Learn how to properly leverage your leaders on LinkedIn, hire the right marketers at the right stage, and get your hands on that golden ticket (product-market fit). Currently s…

1
47 - The Power of Proactive Engagement in Successful Negotiation Processes with Stan Christensen 57:27

3M ago57:27

57:27

Your host, Alex Shevelenko, talks with the Lecturer at Stanford University, Stan Christensen. Stan's reputation for teaching negotiation is more than just a series of tactics aimed at short-term gains. His philosophy centers on the idea that negotiation is about unlocking relationships and creating value for all parties involved. Stan explained tha…

1
#138 - The future of sports and crypto: Karate Combat 42:32

3M ago42:32

42:32

This conversation with two lawyers — Samir Patel and David Kuhn — and an entrepreneur who goes by OnlyLarping covers all aspects of Karate Combat, a novel form of sports league that is betting heavily on crypto. Show highlights: [2:51] What is Karate Combat? [7:26] Implementing token governance [13:11] Crypto and sports [19:34] Why they believe it …

1
Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10 55:14

3M ago55:14

55:14

In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundsen are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innov…

1
46 - Navigating Cultural Differences and Consensus in the Retail and Multi-Location Space Market with Daniel Melkersson of PinMeTo 36:15

3M ago36:15

36:15

Your host, Alex Shevelenko, talks with the Co-founder and Board Member of PinMeTo, Daniel Melkersson. Daniel's journey is a testament to the philosophy that one is never too old to try new things. Of the 12 companies he started, only three succeeded, but these successes were not without their share of challenges and lessons. His transition into the…

1
#137 - Blockchain Association sues the SEC to strike down Dealer Rule 38:45

3M ago38:45

38:45

Recently, the Blockchain Association (BA) and the Crypto Freedom Alliance of Texas (CFAT) filed a lawsuit against the Securities and Exchange Commission seeking a court order to strike down the SEC’s Dealer Rule due to the SEC’s various Administrative Procedure Act (APA) violations including preventing industry participants from being able to opera…

1
Revolutionizing Startup Content Strategy: The 3C Method with Justin Simon 36:35

3M ago36:35

36:35

In this episode of the StartUp Marketer Podcast, guest Justin Simon, a luminary in content strategy, joins host Koka Sexton to explore effective content repurposing and distribution strategies. Simon shares his expertise on creating impactful content systems that extend reach and enhance business value, providing startup marketers with practical in…

1
45 - How to Thrive in the Ever-Changing Landscape of Social Media Marketing with Planable's Miruna Dragomir 46:44

3M ago46:44

46:44

Your host, Alex Shevelenko, talks with the CMO of Planable, Miruna Dragomir. Social media marketing is a beast that never sleeps, constantly shifting with new platform updates and demanding increased collaboration within teams. Miruna highlighted how Planable, a content collaboration tool, is designed to help marketing teams navigate these waters. …

1
Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9 48:18

3M ago48:18

48:18

As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a…

1
44 - The Power of Aligning Marketing, Customer Experience, and Team Engagement with LaBov & Beyond Marketing Communicatons' Barry LaBov 27:47

3M ago27:47

27:47

Your host, Alex Shevelenko, talks with the President and CEO of LaBov & Beyond Marketing Communication, Barry LaBov. Barry shared a powerful message with the audience: "Marry the message to the experience." This principle is the cornerstone of effective marketing. It's not just about the product or service; it's about ensuring that every customer i…

1
Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8 57:46

3M ago57:46

57:46

Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creatin…

1
The First 100 Days As a StartUp Marketer 39:24

3M ago39:24

39:24

Join us for an insightful conversation with Lia Zneimer, VP of Marketing at Teal, as she shares her expertise on navigating the first 100 days as a marketer in a startup. Lia delves into the importance of listening, building a strong foundation, and embracing adaptability in startup marketing. 10 Key Insights from Lia Listen and Ask Questions (00:0…

1
Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7 52:27

4M ago52:27

52:27

Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Cra…

1
43 - Understanding Investor Communications: Navigating Feedback and Customer Demand with Fundingstack's Nathan Beckord 34:59

4M ago34:59

34:59

Your host, Alex Shevelenko, talks with the CEO of Foundersuite and Fundingstack, Nathan Beckord. Nathan shared the importance of simplicity in your initial communications with investors. Founders often make the mistake of inundating potential investors with too much information too soon. Nathan's recommendation? Keep your intro email as short as po…

1
#136 - Justin Wales on the Crypto Legal Handbook 47:16

4M ago47:16

47:16

Justin Wales (@bitcoin_wales) is the Head of Legal for the Americas at Crypto.com. Before going in-house, he was a partner at the international law firm K&L Gates, where he represented crypto companies in all aspects of their business. His new book, The Crypto Legal Handbook, is a must-read guide through the laws of crypto, web3 and an ever-decentr…

1
Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6 50:31

4M ago50:31

50:31

To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled fut…

1
Alexa DePasquale on the Fusion of Product and Brand: A Marketer's Guide to Storytelling 50:34

4M ago50:34

50:34

Alexa DePasquale, a seasoned professional in strategic marketing, brand building, and product launching, believes that connecting with consumers through storytelling is crucial for effective marketing. Customer Psychology: DePasquale emphasizes the importance of understanding consumer psychology to create compelling messaging that resonates with th…

1
#135 - Everything you should know about Roman Sterlingov's case 51:09

4M ago51:09

51:09

Today’s podcast covers the case of Roman Sterlingov, a 33-year-old Swedish-Russian national, was arrested by Internal Revenue Service criminal investigators at the Los Angeles airport and was accused of creating and operating Bitcoin Fog, a bitcoin “mixing” service that the US Justice Department claims Sterlingov used to enable $336 million in mone…

1
#134 - Pre-enforcement lawsuit against the SEC with Amanda Tuminelli and Jake Chervinsky 29:23

4M ago29:23

29:23

The DeFi Education Fund and co-plaintiff Beba, an apparel company based in Texas, recently filed a pre-enforcement suit challenging the SEC’s regulation by enforcement approach to crypto and their policy that free airdrops are securities transactions. Amanda Tuminelli serves as the DeFi Education Fund's chief legal officer where she leads the organ…

1
#133 - Liability on smart contract developers: Roman Storm case with Jake Chervinsky and Amanda Tuminelli 27:34

4M ago27:34

27:34

After the DEF submitted an amicus brief in the Roman Storm matter, which involves Tornado Cash, I spoke with the two authors: Amanda Tuminelli serves as the DeFi Education Fund's chief legal officer where she leads the organization's impact litigation and policy efforts. Jake Chervinsky recently joined Variant as Chief Legal Officer, where he leads…

1
To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5 57:04

4M ago57:04

57:04

Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo cal…

1
42 - Revolutionizing Customer Experience: Unleashing the Power of Employee Engagement with Mary Poppen 52:41

4M ago52:41

52:41

Your host, Alex Shevelenko, talks with the CCO, Author, Speaker, and Advisor, Mary Poppen. Mary emphasized the often-underestimated link between how employees feel and how customers perceive a company. Organizations focusing on employee and customer experiences in parallel see remarkable results, including increased stock prices and higher retentio…

1
Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4 55:00

4M ago55:00

55:00

Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether mark…

1
41 - Discovering Sales and Negotiation Secrets Through Innovative Pitching Strategies with Intersection Capital's Oren Klaff 1:00:02

4M ago1:00:02

1:00:02

Your host, Alex Shevelenko, talks with the Managing Director of Intersection Capital, Oren Klaff. Oren started the discussion with a fascinating story about a colleague's unconventional approach to closing a multimillion-dollar deal. This experience was a turning point for Oren, leading to a profound exploration of the social undercurrents that inf…

1
#132 - What is MetaLeX? Plus, why lawyers must take note 54:49

5M ago54:49

54:49

Co-founded by longtime cryptolawyers Gabriel Shapiro and Alex Golubitsky, the mission of MetaLeX (which means beyond law) is to combine legal structures and autonomous tech to create best-in-class solutions serving DAOs, devs, and internet denizens with a suite of interoperable autonomous law solutions, which they refer to as MetaLeX OS. The goal i…

1
Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3 59:12

5M ago59:12

59:12

Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together …

1
40 - Unleashing the Power of Passion: Driving Entrepreneurial Success with Katana Cloud Inventory's Kristjan Vilosius 41:58

5M ago41:58

41:58

Your host, Alex Shevelenko, talks with the Co-Founder and CEO of Katana Cloud Inventory, Kristjan Vilosius. Kristjan shed light on how Estonia's limited internal market compels startups to think globally from the outset. This necessity to expand beyond borders is a driving force behind the country's success. Moreover, the legacy of Skype, which ori…

1
The VC’s Take: The Marketing Metrics That Matter 37:55

5M ago37:55

37:55

In this insightful episode of "The Startup Marketing Podcast," host Koka Sexton, an experienced B2B marketer, converses with venture capitalist Phil Bronner. They delve into the essential marketing metrics that align startup marketing teams with investor expectations. This discussion provides a deep dive into the strategies and challenges faced by …

1
The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2 49:54

5M ago49:54

49:54

Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-m…

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