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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale businesses. Welcome to You Are Buzzworthy.
 
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When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to battle the lack of glass on my walls, I postured that my company was more concerned about results than awards. I even had a slogan…
 
Have you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Direct Publishing and other self-publishing platforms. It has never been easier to publish a book. The biggest hurdle now is writi…
 
In every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 22 full time employees. So is it that we are trying to do too much or are we just not managing our resources correctly? Or is i…
 
Did you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact on my 15 year journey through entrepreneurial poverty. It’s definitely what allowed me to grow my first multi-million dollar …
 
How many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clients. But when we start talking about SEO, we start to hear about different flavors, like on-site optimization and off-page SEO,…
 
Did you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even for us that didn’t have a career in what we now offer in our business. Plateaus plague us all at various stages in our entrepr…
 
I was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I am sure you have heard this new buzzword rattling around the social media stratosphere the last couple of years, but I don’t th…
 
Do you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to approach digital marketing? What if I told you that I have a friend who wrote a book on how to do just that? You’d be excited, …
 
At the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that not all metrics are built the same. As Jason and I discussed in our conversation, there are a lot of vanity metrics out there…
 
How many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at the beginning of any campaign. These metrics should always be tied to revenue or profit. If they aren’t - we call them vanity…
 
Oh my goodness we have made it! This is the 30th and final episode of season one. I first want to thank every single one of you who have listened to the entire season and those who have subscribed. And a shout out to those who have given the show a review. I have been blown away by some of these reviews we have received so far. I am actually surpri…
 
Many of us have been in business for some time while others are just getting started. Regardless of where you are in the entrepreneurial experience, you are constantly starting new initiatives. But the landscape of starting a new business along with new products and services is changing and we need to adapt to the new way of creating things in and …
 
The new year is upon us and if you haven’t already, it’s way past time to get the ball rolling for 2023. In this episode, I uncover my new strategy to keeping my eye on the immediate in my company and how to get more done in less time. In the episode I cover: Why always keeping a sense of urgency is so important. How to condense your successes into…
 
Today I want to talk about leadership from an entrepreneur's point of view. Specifically when dealing with the great resignation and now, the new quiet quitting epidemic. Now some say this is not a new phenomenon and rather with recent events like a global pandemic, turbulent economic times, and a hostile political landscape, people are much more v…
 
I was talking with Adam Liette on the podcast the other day about how to get ourselves as business owners from working in our business to working on our business. This is a very important topic because it is something that holds way too many companies back from their true potential. And that is because owners are human and as humans we have limits.…
 
Today we are diving into the operations of your businesses. Specifically, what the hell are you doing working in your business and not on your business. You know what I am talking about - you are an expert in your field and so you are the brainchild for everything that goes on in your business. I know I have been guilty of it. We all have at some p…
 
It’s funny how so many of us look at entrepreneurs as bold and courageous and never think about what kind of fears and insecurities are affecting them on a daily basis. Now I would agree that it definitely takes courage to start your own business, I get that. But courage alone isn’t going to make us successful. We need to come into the game willing…
 
Business Owners are losing money right under their noses. I would say the majority of entrepreneurs I meet feel that sales is either their weakest link or their least enjoyable part of their business. But we all know that sales is the lifeblood of every business. So what can we do about this phenomenon? Many turn to marketing firms, which help a pa…
 
Did you know that there are seven common types of employees you can hire for your business? Today I dive into the ways you can source people for your team and what mix of these choices are good for your company. I think this is very important because your team is what makes your company go. Without people that can profitably run your business for y…
 
Oh what a wonderful day it is to be alive and healthy! I am super excited that you joined me here on the You Are Buzzworthy Podcast. I say that I am happy to be healthy because I haven’t always been a healthy entrepreneur. In fact, after I separated from the Air Force I didn’t have any health insurance for at least 8 years. And then when I final wa…
 
Happy Thanksgiving everyone, though I understand that most of you won’t be actually listening to this on Thanksgiving. I thought it was important for me to have this episode drop on its regularly scheduled day of the week because some of you are taking today to grind, And if you are grinding today or maybe your morning routine doesn’t rest on holid…
 
There are three main ingredients to any successful business: People, Processes, and the product or service they provide. I think that people are the keystone of all three because without great people, you cannot build a great company. But it seems like fixing 'people problems' takes an enormous amount of time and money. I know I have had my challen…
 
Whether you are just starting out in your business or seasoned pro, Google ads has come up in conversations. On Tuesday's episode with Phil Marshal we discussed an advanced form of Internet advertising call programmatic advertising. If you missed it and are familiar with the term, you should definitely give it a listen. Even in that conversation, G…
 
What do you do to attract more leads when you have maxed out social media and search ads? I mean if you listen to most quote gurus, you should only need one of those right? But what if you were told that social media and search ads are just the tip of the iceberg when it comes to digital advertising. And that is what we are going to talk about toda…
 
In this episode, Buzz shows you how to utilize what you are passionate about to make your business as profitable as you want it. He discusses the difference between running a business driven by numbers versus passion and how to strike a balance between the two. It's time to own a business that not only works for you, but speaks to your passion and …
 
Today Buzz addresses the 100 pound gorilla we all see coming - yes, you got it - the R word. Regardless of who you talk to, there is some level of economic turmoil headed our way as soon as January 2023. But if you are anything like Buzz, you refuse to participate in recessions and are looking for ways to not only weather the storm, but come out st…
 
How many years does running your business take off your life? Some would say a lot. But running your own business doesn’t have to mean sacrificing your personal life or shortening your expected lifespan. We are supposed to be in business for ourselves to make an everlasting impact and create financial freedom to live the life of our dreams. Today’s…
 
So this latest update is called Helpful Content and as the name suggests, the algorithm has been updated to give favor to websites that offer more useful content for users. Sounds pretty cool, right? Well it is pretty cool if you already have great content on your website. But if you have been trying to game the system, it’s going to hurt a little.…
 
I am are sure you have already heard the video is the key to search engine visibility. So why haven't you dove in and started using it to your advantage? In this episode we talk with Atiba de Souza about getting started with video and what it could mean to your business. Atiba, AKA the Content Superman has owned a very successful Video marketing fi…
 
After chatting with Tyler Foley in episode 10, I realized the importance of understanding who you are at your core and how that relates to your business. I believe a strong purpose makes for a strong business. In this bonus episode, I talk about the importance of having purpose behind your business and the impact you have in the community around yo…
 
In this episode we are going to be talking about the power of getting your message in front of the people who need to hear it the most; your perfect prospects. Joining me in this conversation is Tyler Foley, who has been professionally performing in film, stage, and television since he was 6 years old. You might have seen him in films like Freddy v…
 
Marketing and sales people are ruining another perfectly good channel for people to share and connect on. If you are like me, you miss the good old days of people being people on social media. Whether they are selling their next big business offering or how cool their life is, it seems everyone is constantly selling on social media. But what if we …
 
If you never heard of it, it's called social selling. I don't think it's the right name for it, because the whole point is not to sell, but how to predictably scale your sales to 7-figures without ever pitching your service. And I found a person who has actually garnered over two million dollars over the last couple of years from posting an average…
 
Let's face it, very few of us really like sales. In fact, I don't think anyone I have every met who runs a business went to college to major in sales. It's probably why so many businesses suffer from a lack of sales. And if you think you can just side step this part of your business, think again. I have seen dozens of entrepreneurs try to hire them…
 
Do you know what a CRM is? If not, THIS IS A MUST LISTEN EPISODE! For the rest of us, it's time to knuckle down and get serious about the one thing you don't want to talk about, CRMs. In this episode we talk with Reuben Swartz, an anti-CRM expert to discuss the importance of a CRM in your business. Reuben is the founder of Mimiran, a fun “anti-CRM”…
 
There is a lot of confusion amongst entrepreneurs about the difference between marketing and advertising. On this episode, I break down the difference and show you why both are just as crucial for the livelihood of your business. In this episode I cover: The definitions of marketing and advertising How marketing and advertising both have a lace in …
 
What do systems and profit have in common? Everything, and we are going to prove it in this episode as we chat with Taylorr Payne (yes, it is spelled with two Rs). Taylorr is the CEO and co-founder of SpeakerFlow - and helps thought leaders leverage systems to take control of their business and stop spinning their wheels. He believes that if you wa…
 
Let me introduce myself. I am Michael "Buzz" Buzinski a life-long entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, my mission is to reduce the prevalence of entrepreneurial poverty in the US. I have found that in growing a business there is no one secret to…
 
In Episode 2, we talked with Scott Anderson about entrepreneurial burnout. If you didn't get a chance to listen yet, you owe it to yourself to go back and take a listen. This episode dives deeper into the cons to burnout and a call to action that will help you reframe your ability to handle the inevitable stresses of being an entrepreneur. If for s…
 
If you own a business, you most likely have experience some sort of burnout. It's a real medical issue that is crippling small businesses across the US. In this episode, we take a closer look at entrepreneurial burnout with with Scott Anderson, a serial entrepreneur who has run 9 companies and sold 6. Scott is a business coach and licensed mental h…
 
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