Deciphering Reality: Navigating AI-Driven Content with Seeker's Ethical App

The Buzzworthy Marketing Show

Can you trust what you see online? With deep fakes and AI-generated content on the rise, distinguishing reality from fiction has never been more crucial. Join us on this episode of the Buzzworthy Marketing Show as we chat with Pat from Seekercom about a jaw-dropping encounter with a fake Brad Pitt ad and the broader implications for trust in AI. Pat drives home the point that AI should inform, not manipulate, advocating for content that prioritizes verified and credible information over mere popularity. Imagine a world where AI-generated content comes with a rating system, much like restaurants or products—how would that change the landscape of digital trust?
We also delve into the ethical integration of AI in regulated sectors like healthcare, where compliance is non-negotiable. Pat outlines how AI can be trained to adhere to stringent legal and ethical standards, making content creation both efficient and compliant. From reducing errors and biases to driving responsible innovation, the conversation zeroes in on the necessity of aligning AI outputs with set principles. Finally, we shift gears to focus on small service-based businesses, highlighting practical strategies to leverage AI for optimizing operations, from HR to legal reviews. By identifying and addressing bottlenecks, businesses can dramatically boost efficiency and ROI. Don't miss this enlightening discussion on the future of ethical AI and its transformative potential for businesses.
Follow Pat LaCroix and Seekr Technologies:
www.seekr.com
www.linkedin.com/in/pat-lacroix-1883506

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Chapters

1. AI and Trustworthiness in Marketing (00:00:00)

2. Ethical AI Principles and Compliance (00:13:19)

3. Ethical AI Implementation Strategies for Businesses (00:18:40)