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The SaaS Scaling Secrets podcast reveals the strategies and insights behind scaling B2B SaaS companies to new heights. Dan Balcauski, founder of Product Tranquility, leads conversations with successful SaaS CEOs, exploring their challenges, triumphs, and the secrets that propelled their businesses to the next level.
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Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.
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Hosted by Allan Wille and Lauren Thibodeau, the Metric Stack podcast is the place to hear stories from founders, leaders, marketers, and more as they share how they succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you’ll hear stories from people like you who have used data to grow and scale their business.
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Starting SaaS

Micaela Richmond

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Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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The Yaag Project

Yaagneshwaran Ganesh

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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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How do you design for mature markets like the devtool space? Our guest today is Simon Rohrbach, co-founder and CEO of Plain. You’ll learn about their founder journey, why you shouldn’t strive for hyper-polished websites all the time, why you shouldn’t sacrifice quality when shipping improvements and features, and more. Podcast feed: subscribe to ht…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Please head over to the episode…
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How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our websit…
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How do you make your design system an internal rooted practice? Our guest today is Dan Mall, entrepreneur and author of Design That Scales. You’ll learn how small practices can evolve into a design system, why adoption should tie in to your company’s mission statement, how to declare your strategic plan when establishing a design system, and more. …
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How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Visit our website for the detailed episode recap with key learnings. Survey-based Research Projects with B…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Survey-based Researc…
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In this episode of the Metric Stack podcast, James Neufeld, CEO of Samdesk, digs into the critical role metrics play in communication between company leadership and board members, particularly post-Series A and B funding rounds. James talks about the universality of metrics as a language for investors, who often lack deep domain expertise and rely …
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What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI products are trying to establish trust and connection with their users, …
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Please head over to the episode page for the detailed recap and key takeaways. Show notes Databeat…
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How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more. Visit our website for the detailed episode recap with key learnings. Databeats Make (formerly Integromat) — Arp…
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Jason Shen is a resilience expert and executive coach, renowned for guiding entrepreneurs through crucial transitions. Through his experience as a 3x founder and product leader, Jason intimately understands the challenges that creative and tech leaders face around fear, burnout, identity, and sense of purpose. Find his website: https://www.jasonshe…
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What should you consider when using map components in your product? Our guest today is Loren Baxter, lead designer for Felt Maps. You’ll learn how to start thinking in terms of maps, how to approach UX interactions and animations, what types of information can be included, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R i…
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Bohdan Paladiychuk is a creative brand strategist from Kyiv, Ukraine. Coming from a background in music and art, he always had a deep appreciation for creative vision. His branding approach combines tried and true practices in user interface and user experience design with a mastery in sound production, videography, copywriting, marketing, and huma…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Please head over to the episode page for th…
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How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode re…
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Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more. Podcast feed: subscribe to https://feeds.simplecast.…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Please head over to the episode page for …
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How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Visit our website for the detailed episode …
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In this podcast interview, Allan Wille and Lauren Thibodeau discuss tech company valuations with Ed Bryant, President and CEO of Sampford Advisors. Ed defines valuation as the price a buyer will pay for your business either by purchasing it outright or as part of a merger and acquisition transaction. He suggests the only way to learn the true value…
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What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more. Pod…
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On today's episode, I had the pleasure of talking with Kate Dileo about brand, storytelling, the state of marketing, and more. Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Please head over to the episode pag…
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With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using differe…
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Today's guest is Alex Nazarevich, Vice President of Growth at Unbounce. We dive into the marketing strategies and principles behind the company's success. Alex’s team uses the Lifetime Value to Customer Acquisition Cost (LTV to CAC) ratio, not just as a marketing metric, but as a unifying force across departments. This approach underscores the impo…
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In today's episode, Daniel Elizalde, a seasoned Product Executive and Advisor, comes onto the podcast to talk about innovation and building products. Daniel is the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators. Daniel has over 20 ye…
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Dan Balcauski, sits down with the dynamic and innovative CEO of Panorays, Matan Or-El. They explore the unexpected challenges and triumphs of scaling a SaaS company, navigating the cybersecurity market's skepticism, and adapting to the digital landscape during a pandemic. Matan shares his journey from the Israeli Air Force software unit to co-found…
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What does successful product management look like for a bigger team? Our guest today is Benjamin Humphrey, co-founder and CEO of Dovetail. You’ll learn why designers hold more product management power at Dovetail, how product knowledge is shared across their team, why product marketing is important, and more. Podcast feed: subscribe to https://feed…
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Dan Balcauski sits down with the Co-founder and CEO of Spendflo, Sid Sridharan. They dive into the complexities and challenges of managing SaaS spending in today's business landscape. From the impact of budget constraints on software spending to the crucial role of effective communication within teams, they unpack valuable advice for SaaS CEOs and …
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Mickie is the founder and president of eRelease, a leading small business in press release distribution. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through PR. He’s a press release ninja. Mickie has created a free video Master Class on how to create a winning PR strategy,…
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In this episode, Dan Balcauski sits down with Todd Greene, the CEO of PubNub, to delve into the fascinating world of real-time event-driven apps and the entrepreneurial wisdom that comes with it. From Todd's humble beginnings to the rapid growth of PubNub, we explore the pivotal moments, international impact, and scaling complexities that have shap…
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Please head over to the episode page for the detai…
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How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Visit our website for the detailed episode…
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Dan Balcauski is joined by Erik Huddleston, the CEO of Aprimo, a high flyer in the MarTech space. They explore the crucial role of organizational capacity for change in driving growth for SaaS companies. They discuss the significance of understanding the buyer journey, implementing OKRs effectively, and the importance of small incremental changes i…
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Dan Balcauski sits down with Eric Christopher, CEO and co-founder of Zylo, a leading enterprise SaaS management platform. Eric brings us insights from over 15 years in the SaaS industry, discussing the evolving dynamics of office culture in the tech community, the challenges of scaling a SaaS company, and the changing venture capital landscape. Div…
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