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The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.
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Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester brings a personal touch by inviting three of his students and teaching assistants from his product photography class at Art Center College of Design. The episode offers a rare glimpse into the educational journey and aspirations of budding photographers within th…
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Summary In this episode, Daniel discusses the upcoming Henry Stewart Photo Studio Operations event and highlights the theme of change in the event agenda. He explores the potential impact of AI and 3D in creative content production, emphasizing the power of 3D to transform the industry. Daniel reviews several sessions from the event, including disc…
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Summary In this episode, Daniel Jester and Dan Urbano discuss their experiences teaching photography classes and the challenges they faced. They reflect on the importance of understanding the needs and knowledge levels of their students and adjusting their teaching accordingly. They also discuss the focus of their classes, including the importance …
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Chapters 00:00 Introduction and LinkedIn 03:06 Niche Down in Photography 08:30 Defining the Niche 10:10 Choosing the Niche 14:45 Finding Clients in the Niche 17:43 Underrepresentation of Men in Portfolios 19:23 The Value of E-commerce Photography 25:23 Photography as a Job vs. Creative Fulfillment 28:08 The Anxiety of Shooting 29:37 The Emotional H…
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Summary About a month ago in the middle of May, Creative Force CTO Tejs Rasmussen and Daniel recorded a webinar discussing what they see as 5 potential and practical applications of AI tools and technology in the Ecomm Creative Production process. This episode is an edited down version of that webinar where the pair discuss 3 areas, Data Automation…
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Summary In this episode we’re throwing it back to 3 past episodes, each of the guests and clips featured were recently nominated as top e-comm studio professionals in 2023 . We’re going to hear from Clair Carter-Ginn from episode 25 when we chatted about the future of the content studio as we started seeing studios re-open after COVID. We’ll hear f…
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Summary The guest for this episode is Emily Morris, Photo Studio Manager at Sainsburys and founder of Ecommerce Studio Training Academy, or ESTA. Emily shares a bit of her background in fashion styling before discovering e-commerce photo studios and production, and what inspired her to start ESTA, to help students understand what a career in e-comm…
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Summary Back in episode 77 we talked to Rob Cohen of Vizio imaging about how his company came to be and how they leverage technology and automation to deliver quality product images to their customers. In this episode we catch up with Rob, who recently has moved his company to a completely 3D based workflow. Credits Produced by: Creative Force - cr…
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Summary We welcome back yet again Lauren Stefaniak Smith, who recently served as chair of Photo Studio Ops for Henry Stewart’s smash hit New York event, which is crazy to say was even bigger than London back in March, but it was. Lauren and Daniel tackled the subject of onboarding and training for creative team members, which has as many elements t…
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Summary Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this e…
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Summary At that the time this episode releases, Henry Stewarts Photo Studio Operations New York is just over a week away. Joining Daniel for this episode is the chair of the photo studio ops track, and old friend of the podcast Lauren Stefaniak Smith, creative operations director at Cricut. For anyone keeping score at home, Lauren was with Victoria…
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Summary For two years friend and guest for this episode Terrence Haynes Jr. and Daniel worked in Amazon’s ONT8 Photo Studio, until Daniel left Amazon for Farfetch and T stayed with Amazon as their studio was folded into a new flagship studio just south of downtown Los Angeles. ONT8 was a pretty scrappy studio, mostly being made up of any equipment …
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Summary Joining Daniel on the podcast is Karen Williams of Black Visual Queen, which is both her brand and a title given her 10 years of experience as art director, producer, editor, and curator at companies like Masterclass, Barron’s and Netflix. Recently Karen posted some advice on LinkedIn to help photographers more effectively showcase themselv…
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Summary Our guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to …
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Summary We’ve been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you know when you start a project you’ll need photo, video, h/mu, styling etc. for a set number of days. Running an ecomm studio adds a…
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Summary Joining Daniel for this episode of the podcast is talented photographer and studio operations leader Joe Polifrone. In this episode the pair reminisce about working for Amazon circa 2016 at what was likely the peak of the Product Imaging organization. They worked in a studio of over 20,000sf (over 1800sm for our European listeners) that emp…
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Summary Joining Daniel for this episode is Juliana Vail, longtime creative operations veteran with an emphasis on FashionTech, most recently Director of Service Development and Innovation at Farfetch. This is a bit of a different episode than normal, we have a handful of industry news bits to cover, so we’ll be talking about variety of topics from …
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Summary It’s easy to get really hyped about new technologies, especially in creative functions, but in creative production for e-commerce, we need to make sure that we are staging focused on the customer, and providing the information they need, and not just a new content experience for the sake of it. Our guest for this episode is Dan Hyde, creati…
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Summary Our guest on the podcast today is Franz Tschimben CEO of Covision Media, a company that produces 3D scanning devices capable of capturing pretty incredible detail to produce high quality 3D models. Franz discusses what his company does, what his customers are currently doing with their technology, and how working in high quality 3D models t…
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Summary Last week we were in London for Photo Studio Operations put on by Henry Stewart. Creative Force sponsored the event and we used our speaking opportunity to record a live episode of the podcast. And we did, we totally did. Our guest Josie Diamond and I had a great conversation, we got some good questions from the audience. But somewhere betw…
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Summary As of this recording it is the week after the Pixelz FLOW event in Los Angeles, and the day before Daniel heads to London for the upcoming Photo Studio Operations event by Henry Stewart, so Daniel is flying solo this week to talk about some takeaways from FLOW, some talk about 3D adoption in creative teams, and a couple of bits of interesti…
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Summary Raphael Ruz is the Photographic Operations Manager at Hogarth Australia and imaging technologist, researching and testing emerging technologies and how they might impact or influence the creative production industry. In this episode, big surprise, we’re talking about AI. But more specifically, we spend some time talking about how creative o…
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Summary Creative production for e-commerce is a relatively young industry, and that means that we’re learning as we go when it comes to the growth and development of our creative and operations team members. In this episode we are highlighting one journey, Scott McLean, manager of studio operations at Arc’Teryx. Scott shares with us how his interes…
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Summary As we move into 2023, we’ve watched as economic uncertainty has triggered waves off layoffs. While they mostly have been hitting the tech sector, in the couple of week leading up to our 100th episode, we’ve now seen the wave hit many friends and colleagues in content production and Creative Operations. A very fun fact we recently learned ab…
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Summary We have a tendency to focus on visual content on this podcast but that isn’t the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, and just like photography, it’s a process that needs to be managed, with controls and guardrails in place to make sure you’r…
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Summary Continuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more informed decisions, but interestingly, that decision isn’t always simply to purchase. Key Takeaways Wanna offers 3D try on ca…
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