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Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.
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Arrows is launching its second podcast today, called Happy Customers. So we have Stuart Balcombe on the show, the host of Happy Customers and the head of product marketing at Arrows. We talk about why we're launching a podcast, what the goal of the podcast is, and some tips he learned after creating multiple podcasts now. Please subscribe to Happy …
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We're joined this week by the first Arrows employee, Shareil Nariman. Last week we launched the ebook that was written by Shareil, and it was a smashing success. Much better than we'd expected. Shareil tells us what it was like to write the book, and we talk about the strategy of writing it. You can find the ebook here: http://arrows.to/resources/b…
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Today we're joined by our friend (and Arrows angel investor) Justin Duke. We talk about building Arrows, how we try to balance building features vs foundations, and what we get anxious about when prioritizing features. Justin is a super talented developer who runs Buttondown and Spoonbill on the side of being an engineering manager at Stripe. https…
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We've always cared about marketing at Arrows.to, and really think it's critical to our success. But we've never had a full-time marketer who can help us really excel at everything we're doing. In this episode we run through a lot of the things we're doing from a marketing angle and why we think a full-time marketer will help us out.…
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Today our internet friend and listener of the podcast, Ben Orenstein (CEO of Tuple.app), asks us questions he wished we talked about on Keep Going. He asks why we chose to take VC funding, what our equity breakdown is, what the biggest thing we need to focus on is, and more. This one is long but good! Ben's company: https://tuple.app Ben's twitter:…
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This episode is an interview with Kathy Osborne, founder of Kamel PR, who we worked with to do PR for our seed funding announcement. We talk about how we got connected, why we decided to spend money to hire a PR consultant, and more. To be honest, when we first took funding we assumed we'd do all the press ourselves. Oh boy, were we wrong... Workin…
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This is an unusual episode for us. We recorded most of it back in April, when we decided to raise venture capital money for Arrows. This episode was recorded on April 12th, the day we first started speaking to investors, and on April 14th, which is the day we signed the term sheet. It all happened very quickly. Special guest at the end: we talk to …
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Danie…
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We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder. In this quick and lively episode, we cover several common sales challenges for founders, like: - Dealing with customers, behavior change, and getting things done. -…
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Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!) Now what do you do? Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective. In this episode, Brendan and Louis break down the key prac…
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of…
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business. We're talking SaaS…
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal format this series with a mix of real-life founder …
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. Louis is back behind the mic for another season of Sales for Founders... ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams! We're mixing up the normal format this series with a mix of real-life founder …
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We do a full update on all of our launch numbers (tweet impressions, website pageviews, free trials started, paid conversions). We give some details on our "Friends of Arrows" launch strategy. We discuss why the content series we planned to launch today didn't feel right. And finally, we detail our plans for post-launch.…
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Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales. This week, your host Louis is talking to sales expert Brendan McAdams. Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs…
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