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Welcome to THE show that shares the ins and outs of building a lucrative, legacy play, personal brand for entrepreneurs, founders, speakers, corporate executives, and authors who want to make a massive impact. If you are ready to lead your industry with true thought leadership and want to build a brand that accelerates the progress you are making toward your goals, this show will break down exactly how to do that. Gone are the days of blending in, chasing virality, and following what everyon ...
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The Get Real Podcast

The Modern Real Estate Agent

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Welcome to The Get Real Podcast, where we talk real about business, real estate, and life. The Modern Real Estate Agent is a group for agents wanting to network together share ideas, learn and grow. Join Jess every week for lots of fun in our Free Facebook Group - www.facebook.com/groups/themodernrealestateagent Partner with us at eXp Realty - www.TheModernRealEstateAgent.com
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Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 signif…
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Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups…
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Don’t know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danie…
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NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understandi…
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Want to learn how to OVERCOME your content drought? In today’s episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you’re a seasoned content creator or just starting to build your personal brand, you’ve likely experienced moments when inspiration seems el…
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Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today’s episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, an…
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Scared your personal brand is gaining visibility WITHOUT trust? In today’s episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, ey…
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Ever feel like you’re sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don’t know how to set boundaries….. In today’s episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and profe…
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Think you are above personal branding? Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it. Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B soft…
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If you want to do get paid to speak in 2024, building your personal brand is going to be CRITICAL to your strategy! Today on Personal Brand School, Danielle interviews Heather Monahan, a former C-suite executive turned top-ranked speaker, best-selling author, and executive coach about how she went from being fired from her corporate career, to buil…
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Want to learn how to stop the scroll? There is ONE question you need to ask yourself, that you are probably overlooking, that will CHANGE the game for you! On today's episode of Personal Brand School, Danielle breaks down the most underutilized source of market research for content creators who want to get more views, increase engagement, and make …
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With AI being all the rage that everyone will be applying in 2024, personal deep connection is going to TAKE OFF! A big strategic play in this is to build up your personal brand through podcasting. Danielle has top podcaster, Kelly Roach on this episode to discuss everything about brand building with podcasting. Today on the show Danielle & Kelly a…
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If you want your content to convert, you will need to learn to create content with PURPOSE. In today's episode, I am diving into HOW to create content that gets attention, nurtures, and then... converts. Understanding these three types of content and how to leverage them TOGETHER inside of a comprehensive strategy is a game changer for getting more…
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On today's show, we are diving into how to how to create the right amount of nurture content to balance out your promo content. I'm covering: The two common pitfalls people make with their marketing What constitutes an "ask" The importance of showing value outside of your asks Focusing on business goals, not just social media metrics If you love th…
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Most people don't understand the layers in marketing and sales, and put WAY too much pressure and focus on things that aren't that critical. Today on the show, I am walking you through: The difference between branding and direct marketing When and where branding and direct marketing are important How to leverage both to work together What you need …
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One of the most effective ways to build a thought-leadership personal brand is to consistently be a guest on other people's podcasts. However, when implementing this strategy, I see a lot of people making some common mistakes. So, in today's episode, I'm breaking down: Why podcast guesting is so effective What types of shows you should aim to be a …
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Over the last couple of weeks, there have been a few things that have shifted in the online marketing world that will make it harder for those without real expertise to make any sort of impact long-term. On today's episode of Personal Brand School, I am diving into those shifts, and why it's critical that you start creating high-impact, value drive…
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Wondering why some personal brands skyrocket while others barely make a dent? In today's episode of Personal Brand School, I am diving into what makes some people stand out, and what keeps others from ever gaining traction with their personal brand. If you are a content creator, founder, or executive that has been trying to build your personal bran…
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I am always asked where people should get started when it comes to building their personal brand, so today on the show... I'm telling you the 3 places EVERYONE should leverage as they grow their personal brand! Whether you are already building one, thinking about one, or somewhere in between this personal brand trifecta is where the magic lies! Thi…
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Most marketing strategies are fragmented and piecemeal, which is why it only works for a short period of time. In today's episode, I am diving into what most businesses don’t take into consideration when putting together a marketing strategy including: Buyer intention Market awareness Organic and paid strategies Search-based vs. interruption market…
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Most people on the internet teach repurposing content WRONG. Today on the podcast, I am breaking down EXACTLY how to repurpose content so it actually WORKS, and things to consider when you are creating content so it's more easily repurposed. Trust me, you don't want to pay someone to repurpose your content until you've listened to this podcast! Con…
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Lots of people don't know that I got my start as a copywriter, working for Amanda Tress, BEFORE the FASTer Way To Fat Loss had a name. She was my first coach (when I decided I wanted to be a personal trainer so I could wear leggings), and hired me to write for her and her agency clients. During that time, I met the INCREDIBLE Lindsey Murray, who is…
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Racquel Frisella is the picture of a well-developed, personal brand. As a nurse practitioner with over 13 years of experience in aesthetics, Racquel not only owns an incredibly successful local aesthetics practice, but she sells her custom skincare line to clients across the country (including me), because she's built an incredible personal brand. …
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Today on Personal Brand School, I am diving into my thoughts on AI. I am not jumping on the bandwagon just yet, but I do think it's something we should pay attention to. Today's episode focuses on what AI can't do, and how to responsibly dip your toes into it without letting it sabotage your brand! The hype around AI is going to keep growing, so le…
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Can you build a multi-million dollar personal brand? Do people who are NOT entrepreneurs need a personal brand? How long does it take to truly leverage a personal brand? Do hiring managers care about your personal brand? What's the best platform to use when building a personal brand? We dive into ALLLLL the things on today's episode of Personal Bra…
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Are you hearing all about short form video but wondering what in the world that is? Watch this live with special guest Karsyn from Skuter Social and learn all the things about short form video for your real estate business! Grab Skuter Socials Real Estate Agent bundle here - https://stan.store/benandkarsyn Website: www.skutersocial.comProducts To S…
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I couldn't go to far into talking about personal brands WITHOUT bringing on the one and only Kelly Roach. Kelly is one of just a handful of female entrepreneurs who've built an 8-figure coaching company with no outside funding or investors. She is a top-ranked podcaster, best-selling author, and founder of 5 companies. And... It all started with a …
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In today's episode, I'm diving into how to get started building a personal brand. If you are a founder, business leader, executive, author, entrepreneur, professional, or speaker then you need to clarify a few things before building your personal brand. This episode lays out exactly how to get started with a step by step process for building out yo…
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Most people think personal brands are for influencers or bros standing in front of jets... But, at the end of the day, a personal brand is for anyone who wants to have the flexibility, opportunity, and visibility required to make career moves, build a business, sell books, and get on massive stages. There is truly NO downside to building a personal…
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Brittany’s career in real estate began in 2014 when she got licensed & teamed up with a local residential real estate agent. She sold real estate full-time for many years, and it wasn’t until she started having children that she realized she wanted more freedom & flexibility in her career. In 2019, Brittany opened her virtual real estate assistant …
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Learn how Ally went from selling 3 homes her first year in real estate, struggling with being on a team to quitting for an entire year to now consistently closing 25 homes a year. In this episode we are talking real about the struggles of real estate and how finding what works for you can make the difference in your peace and success!We dive deep i…
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Meet Danielle Cevallos. Danielle has been a major catalyst behind the growth of the coaching and consulting company, Kelly Roach Coaching & is now the President of Conviction Marketing Agency. She’s helped leverage the online presence to scale beyond 8-figures, and has advised 7+8 figure clients to do the same! Danielle’s background in psychology, …
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In this episode Jess is talking all about whats happening at The Modern Real Estate Agent headquarters and what to expect in the next few months. Listen in to get the scoop! The Modern Real Estate Agent is a Private Facebook Community to learn about modern marketing and lead generation techniques. We will help you become your communities go to Real…
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In this episode Jess is talking about Listing to Leads system and reviewing the program. We love to bring you systems, they are a huge part of streamlining our business. Listen in and see if this system will help your real estate business. Grab the link for the FREE 21 day trial. Do you have a system or program we should check out? Send us a messag…
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Join Jess as she talks with Lisa about digital organization. Lisa is a former high school Spanish teacher turned digital organizer. Since 2020 she’s been helping online business owners take control of their digital chaos and create systems to keep the backend of their businesses organized so they can focus their time on doing what they love instead…
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On this episode we are talking about why now is a great time to start podcast to grow your real estate business. All Things Podcast Co-Owner Caleigh is joining us today to give up some tips tricks and how to move forward with your podcast! Caleigh is a mom, a wife, a travel enthusiast, and the owner of All Things Podcasting. All Things Podcasting w…
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One todays episode we are talking all about Self Love with our friend Jane! Jane has been a personal trainer for 14 years and has heard every pain point of every woman she has ever trained. She realized they all had something in common, not loving themselves. So she realized she needed to create change from the INside out and not the other way arou…
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Have you considered getting started in the STR market with Airbnbs? Join us today with special guest Brooke Knisley. Brooke Knisley is a freelance writer who runs an Airbnb she lives underneath. In 2022, she earned $42,082.00 over a 10 month period from her Airbnb. In partnership with Hello Alice and Airbnb, Brooke wrote free guides for listings an…
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Real estate agents are always looking for new ways to increase sales and streamline their processes. Artificial intelligence (AI) is one of the latest and most effective tools that real estate agents can use to make their business easier and more efficient. In this episode, I'm discussing 8 different ways that real estate agents can use AI to their…
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Special guest Jessie Lockhart joins us today! Jessie Lockhart is a Realtor turned Holistic Fitness Coach + Personal Trainer. After a couple 6-figure years in real estate, Jessie realized she paid for it with her health. She was dealing with a dysfunctional gut, cystic acne, eczema, weight gain, and several other hormone imbalances. Jessie started i…
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In this episode Jess and Jenny are talking all about the importance of having your own custom website thats not provided by your brokerage. Jenny helps entrepreneurs build websites that communicate and connect with visitors and attract their ideal clients, so they can get more leads! With a background in nonprofit and corporate marketing + communic…
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In this episode, I'm talking with Janine Sasso, The Hyper Local Agent and creator of the Mailer Bootcamp. We talk all about mailers, geo farming, neighborhood events, and how to get started! The Mailer Bootcamp will help you learn about geo-farming and how to promote your neighborhood events using mailers. Topics covered in the free bootcamp includ…
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If you're interested in podcasting for real estate, then you're in for a treat! In this episode of the Real Estate Podcasting Podcast, John shares tips for creating high-quality content and building a brand. John gives expert advice on everything from how to choose a topic to how to market your podcast. He covers everything you need to know to star…
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In this episode, we're going to talk about the importance of creating boundaries in your personal life and career. By understanding and setting boundaries, you'll be able to achieve more in your real estate business. Boundary setting is one of the most important skills you can develop for your real estate career. By knowing what boundaries to set f…
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Real estate agents are notorious for working crazy hours and having bad eating habits. Having a crazy schedule is not an excuse anymore! Listen in as Kristy and I talk all about how to get a handle on meal prepping and other amazing tips! Kristy is an expert in Meal Prepping with fresh ingredients and whole foods. She helps moms, and busy working w…
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Part 2: We are continuing the conversation about Real Estate Side hustles! Last week we talked about the first 12 and today we are talking about 13 more! You already know the regular ways to make money working with clients helping them buy and sell real estate. Today we are talking about some ways you can make money on the side. As a real estate ag…
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You already know the regular ways to make money working with clients helping them buy and sell real estate. Today we are talking about some ways you can make money on the side. As a real estate agent, you have connections and skills you can easily leverage into some great side hustles! With the holidays coming this could be a great way to add some …
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Videos, videos, videos. You hear about it all the time, we talk about it all the time... Let's talk about it again and Ill give you 10 easy videos you can make today! Video for a lot of people is… intimidating, Video is… uncomfortable, Video is… time confusing and scary. But the most important thing is…. It's one of the most important things for yo…
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What better way to bring back the show then talk about Thanksgiving? I love Thanksgiving for many reasons – family, friends, great food, fall, and knowing Christmas is starting this weekend – these are just some of my personal favorites. But I like Thanksgiving for the lessons it has for us – the focus on gratitude and the focus on the present. 202…
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In this weeks live podcast episode we are talking all about staged listings. We will dive into if you should stage them yourselves or when to call in an expert. We all know that staged homes sell faster and for more money, but with the market over the last two years a lot of agents and sellers have backed away from staging. Is it time to make this …
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