The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
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Welcome to the Performance Rehab Authority podcast, where we challenge the norms of traditional physical therapy and share our journey toward elevating the traditional PT practice. We're Dr. Rog and Dr. Caitlin, the founders of Move Athletics, and we're passionate about creating a performance-based approach to physical therapy. Each week we're bringing our years of experience in performance-based physical therapy to every episode.
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2 Physical Therapists trying to find our way In the rehab world, while consuming as much coffee as humanly possible! Our Goal: Provide the truth about the Physical Therapy world to both our fellow students and the public by having conversations with a wide variety of amazing people.
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34. Physical Therapy Entrepreneurship: Exclusive Interview with Danny Matta, Founder of Physical Therapy Biz
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In an exclusive interview with Danny Matta, we dig into the physical therapy industry - how messed up it is, why clinicians are leaving the "traditional" route to start their own practices, (or stepping into a different career path altogether). While being a great clinician is crucial, excelling in business requires a different set of skills that m…
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Ep741 | Why You Should Run Your Cash-Based Practice Like A Chicken Shop
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In this episode, Dr. Danny shares an inspiring story of a taco shop that thrived by narrowing its focus, using it as a metaphor for success in physical therapy practices. He explores the benefits of niche marketing, streamlined operations, and building a strong reputation through specialization. Learn how focusing on a specific patient group can tr…
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Ep740 | Growing From 10K To 100K A Month With Jeremy Dupont
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In this episode, we explore the transformative journey of growing a cash-based physical therapy practice, focusing on the challenges and strategies at each stage of scaling from $10,000 to $100,000 in monthly revenue. We dive into key topics like mastering sales and marketing, building a strong foundation with your first hire, leveraging data for i…
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Ep739 | Hiring New Grads vs Experienced Clinicians
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In this episode of the PT Entrepreneur Podcast, Dr. Danny explores the critical decision of hiring new graduate therapists versus seasoned clinicians, offering valuable insights for practice owners. He examines the pros and cons of each choice, considering factors like training needs, clinical skills, patient management, and financial impact. Dr. D…
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33. Skills Training for Clinicians: How to Identify Where the Neck Pain is Coming From
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In this episode of the Performance Rehab Authority podcast, we're diving into a skills training for a neck evaluation. If someone comes in to your clinic for neck pain- how do you regionalize where the pain is coming from - upper, middle, lower cervical spine? Upper thoracic spine? Watch this episode to find out how you can apply these tests into y…
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Ep738 | The Most Important Business Metric You Need To Track
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In this episode, Dr. Danny shares key insights from his recent YouTube training on the importance of tracking your average visit rate. He breaks down this critical financial metric, explaining how it impacts overall business performance and the potential pitfalls of neglecting it. Dr. Danny also discusses the implications of accurate metrics on com…
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Ep737 | What You Can Learn From Camp Counselors
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In this episode, Dr. Danny explores the critical role first impressions play in both summer camps and physical therapy practices. Drawing from a personal experience at a summer camp, he shares key lessons on making patients feel secure and welcomed from the moment they arrive at your clinic. Dr. Danny outlines actionable strategies to enhance first…
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32. The Biggest Mistakes New PTs Make and How to Avoid Them
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In this episode of the Performance Rehab Authority podcast, we reflect on the significant choices and mistakes from our careers to help you avoid common pitfalls. We candidly share the lessons we've learned from our own experiences to guide you through your professional journey. This discussion aims to provide motivational insights and practical ad…
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Ep736 | How Alison Taylor Went From Clinic Owner To Sofware Unicorn
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In this episode of "The PT Entrepreneur Podcast," host Doc Danny interviews Alison Taylor, the co-founder and co-CEO of Jane, a clinical practice management software company. Alison shares her journey from aspiring English teacher to physical therapy clinic owner and eventually a tech entrepreneur. She discusses the importance of building a strong …
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Ep735 | Do You Want To Be An Entrepreneur Or An Intrapreneur?
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In this episode, Dr. Danny converses with a physical therapist contemplating starting her own practice. He explores the widespread feeling among PTs of being stuck and their desire for more control, flexibility, and income. Are they cut out for entrepreneurship, or is there a better option? Key Points: The Entrepreneurial Dilemma: Dr. Danny discuss…
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31. The Move Athletics Playbook: Building a Kick ass Cash Based Physical Therapy Practice
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In this episode of the Performance Rehab Authority podcast, Dr. Caitlin Vela shares her Move Athletics Playbook at the Performance Rehab Revolution Summit, diving deep into strategies for making your rehab clinic the authority in your area. She discusses actionable steps to increase leads, referrals, lifetime value, and client retention. Dr. Caitli…
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In this episode, Doc Danny explores the transformation of a lifestyle business into a true enterprise, emphasizing the distinctions between the two. A lifestyle business primarily serves as a personal income source, while a true business possesses enterprise value and operates independently of the owner. The discussion highlights the importance of …
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Ep733 | Don't Forget, There Is Nobility In What You Do
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In this episode, Dr. Danny draws parallels between the high-pressure restaurant industry and physical therapy, emphasizing the profound impact and nobility of the physical therapy profession. He reflects on the stress and challenges faced by restaurant workers, likening physical therapists to chefs who create life-changing experiences for their pat…
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30. Changing the World of Rehab: Strategies from Top Cash PT Coaches | Frank Benedetto & Aaron LeBauer
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In this episode of the Performance Rehab Authority podcast, we bring you a live panel with Frank Benedetto and Aaron LeBauer, two of the most influential cash PT business coaches in the industry. We dive into the missing information in the rehab community and address the most common questions about physical therapy. Our discussion covers business s…
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Ep732 | Marketing Tactics For Cash-Based Practices That Are Working Now With Jeremy Dupont
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In this episode, Dr. Danny talks with Jeremy Dupont, owner of Patch, about transitioning from a traditional PT clinic to a digital marketing agency for cash-based and hybrid practices. Jeremy emphasizes the importance of team empowerment, marketing clinic culture, and grassroots efforts for new clinics. As clinics grow, investing in paid advertisin…
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In this episode, Dr. Danny discusses the importance of shifting from a fear-based "what if it doesn't work" mindset to an optimistic "what if it works" perspective. He addresses common entrepreneurial fears like imposter syndrome and fear of failure, encouraging listeners to focus on potential positive outcomes. By adopting this mindset, entreprene…
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29. How to Diagnose and Treat Mechanical Stressors Like a Pro
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In this episode of the Performance Rehab Authority podcast, we jump into the critical yet often misunderstood topic of mechanical stressors in rehabilitation. Join us as we uncover why this aspect is frequently undertaught and its significant role in perpetuating pain among patients and confusion among clinicians. 🚀 FREE PT MINI COURSE Become the T…
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Ep730 | Current Trends To Be Aware Of In Cash and Hybrid Practices With Yves Gege
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In this episode of the PT Entrepreneur Podcast, Dr. Danny and Yves Gege discuss the current state of the physical therapy profession, addressing wage increases, profit margin compression, and the importance of financial and leadership skills. They emphasize strategic hiring, managing cash flow, and exploring growth opportunities. The hosts also str…
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In this episode, Doc Danny highlights the significance of maintaining physical and mental health, especially as we age. Inspired by "The Reluctant Traveler" and a personal encounter with a man facing mobility issues, Dr. Danny stresses the vital role of clinicians in performance-based practices in helping individuals regain their health. He reflect…
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28. Why Most Business Partnerships Fail – And How to Ensure Yours Doesn’t
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In this episode of the Performance Rehab Authority podcast, we explore crucial considerations for establishing a successful business partnership, whether in your practice or any business venture. We share essential insights on setting up partnerships for the right reasons with a strong foundation. Join us as we discuss key factors that contribute t…
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Ep728 | Why You Should Run Your Company Like The Blue Angels
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Dr. Danny shares his admiration for the Blue Angels, reflecting on their rigorous selection emphasizing cultural fit over skill, and the relentless pursuit of excellence. Drawing parallels to his own business, he highlights the importance of trust, teamwork, continuous learning, and maintaining work-life balance. He concludes with the inspiring quo…
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Ep727 | Commercial Real Estate Mistakes To Avoid
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Dr. Danny offers crucial advice for physical therapy entrepreneurs seeking their own office space. He emphasizes hiring a commercial realtor to negotiate lease terms, exploring multiple potential spaces to leverage better deals, and choosing locations with essential features to avoid costly build-outs. These strategies help ensure a smooth transiti…
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27. How to Build a Successful Cash PT Practice from Day One with Aaron LeBauer
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In this episode of the Performance Rehab Authority podcast, we sit down with Aaron LeBauer, a seasoned physical therapist and business coach, to explore the world of cash-based physical therapy. We delve into effective strategies for building and scaling a successful practice, discussing the nuances of self-employment versus business ownership. Whe…
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In this episode, the speaker explores the critical distinction between growth and profit phases in running a physical therapy or cash-based healthcare practice, highlighting the importance of identifying your business's current phase to set realistic expectations and make informed decisions. The discussion covers challenges associated with growth, …
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Ep725 | The Best Way To Ruin Your Practice
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In this podcast episode, Doc Danny emphasizes the critical role of effective leadership in the success of healthcare businesses. He argues that the primary determinant of a business's growth or stagnation is the leadership skills and personal attributes of the owner. The discussion highlights the importance of soft skills over hard skills, the chal…
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26. How We Built a Thriving Physical Therapy Clinic Through Community Outreach
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In this episode of the Performance Rehab Authority podcast, we explore the concept of the "Community Effect" and its transformative impact on your clinic. We break down how being active in your local community can significantly boost your practice's visibility and reputation. We share personal insights and strategies that have helped us grow our ow…
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In this episode, Doc Danny emphasizes the importance of proper financial management for cash-based or hybrid physical therapy practices. Sharing his past mistakes, he explains that simply comparing monthly bank balances can overlook key variables like delayed payments and expenses. He advocates for regular financial meetings to review all financial…
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Ep723 | The Importance Of The Second Sale
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In this episode, Dr. Danny discusses the importance of the "second sale" in physical therapy, which involves providing ongoing value and secondary services to build long-term patient relationships and a sustainable business model. He reflects on his past focus on quick patient discharges, which resulted in a constant need for new leads, and contras…
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25. The Ultimate Guide to Avoiding Burnout in Your Physical Therapy Career | Sean Pastuch
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In this episode of the Performance Rehab Authority podcast, we sit down with Sean Pastuch, the founder and CEO of Active Life RX, to delve into the dynamics of personal and professional compromise. Sean shares his insights on the critical differences between sacrifice and compromise and how achieving freedom without compromise can transform your li…
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In this episode, Doc Danny discusses trends in lifestyle and regenerative medicine, such as hormone optimization and peptide therapy, and the potential for physical therapists to partner with clinics offering these services. He explores AI's impact on physical therapy, predicting increased efficiency through automation while maintaining essential h…
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Ep721 | Should You Complete A Residency Or Fellowship?
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In this episode, Dr. Danny discusses the importance of continuing education for physical therapists, especially in running successful cash-based practices. He shares his personal journey with mentorship from renowned clinicians like Kelly Starrett and examines the benefits and drawbacks of residency and fellowship programs. Dr. Danny highlights the…
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24. The Simple Method To Get Better Results For Your Patients
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In this episode of the Performance Rehab Authority podcast, we tackle an often-overlooked aspect of physical therapy: patient education. We dive into practical techniques to effectively educate your patients, ensuring they are fully engaged in their recovery process. We share our personal experiences and success stories that underscore the critical…
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In this episode, Dr. Danny shares his experiences from Milan, Italy, where he taught a Ready State course with Kelly Starrett, underscoring how movement connects clinicians and coaches globally through a shared passion for improving physical health. He contrasts Italy's education and regulation in healthcare and fitness with those in the US, noting…
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Ep719 | Proof That You're Incredibly Valuable
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In this episode of the PT Entrepreneur Podcast, Doc Danny explores the broader value that physical therapists offer beyond injury treatment. He shares insights from personal experiences with sleep deprivation and highlights the significance of prioritizing sleep and overall health for entrepreneurs. Doc Danny recounts a presentation he gave on slee…
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23. The Shocking Truth About Traditional Physio- The New Approach to Rehab We Need with Kelly Starrett
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54:43
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In this episode of the Performance Rehab Authority podcast, we sit down with the renowned Kelly Starrett to dive into the evolving Physical Therapy Industry. We discuss the importance of mobility, movement, and performance and how physical therapists wear multiple hats while thinking from various perspectives. We also cover how to find and build yo…
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In this podcast episode, Doc Danny discusses the importance of understanding and optimizing the average visit rate for physical therapy practice owners. He explains how generating sufficient revenue is crucial for business sustainability, growth, and supporting employee compensation goals. Doc Danny tackles psychological barriers clinicians face wh…
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Ep717 | How To Increase Your Paid Ads Success
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In this podcast episode, Doc Danny highlights the importance of an active and visually appealing Instagram profile for physical therapy businesses, emphasizing that potential customers often check a business's Instagram during their buying journey, which influences their perception and engagement. Drawing from his work with Patch, a marketing compa…
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22. The Ultimate Guide To Client Retention As A Physical Therapist
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In this episode of the Performance Rehab Authority podcast, we dive into the ultimate guide to client retention for physical therapists. We share our personal experiences and professional techniques that have proven successful in maintaining a loyal client base. Whether you're just starting or looking to enhance your practice, this episode is packe…
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In this podcast, Doc Danny explores the challenges faced by practice owners when scaling their businesses. He highlights the importance of understanding growth cycles, preparing for increased workloads, and communicating with partners to navigate challenges effectively. Doc Danny emphasizes the temporary decrease in profitability during scaling due…
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Ep715 | Why You Should Charge What You're Worth
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In a recent podcast episode, Doc Danny explores the importance of service-based businesses, particularly in the physical therapy and healthcare sectors, aligning their prices with local market costs to ensure competitive staff salaries and business sustainability. Drawing from his experiences and insights shared at a virtual event with Mastermind m…
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21. How to Design the Perfect Client Experience in Physical Therapy
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17:18
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In this episode of the Performance Rehab Authority podcast, we dive into enhancing client experiences. We unravel the life cycle that clients undergo in business, from onboarding to the outcomes, and share how to anticipate and manage their emotional journey. We talk candidly about the challenges of gaining honest feedback from clients and the impo…
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Ep714 | PT Biz Clinic Road Trip Lessons Learned
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In a this podcast episode, Doc Danny shared insights from his PT Biz Clinic Tour Road Trip across the southeastern United States, discussing the evolving landscape of cash-based physical therapy practices. He emphasized the changing perception of scalability, noting that clinics can thrive even in smaller markets with populations as low as 10,000, …
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Ep713 | One Discovery Call Tweak That Makes A Massive Difference
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9:05
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In this episode of the podcast, Doc Danny explores the vital role of discovery calls in the success of a physical therapy business. Doc Danny stresses the significance of pre-framing the plan of care for new patients during these calls to enhance patient retention and conversion rates. Using a detailed example of applying pre-framing to a patient w…
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20. The Ultimate Guide to Marketing a Cash PT Practice
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28:50
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In this episode of the Performance Rehab Authority podcast, we dive into the dynamic world of marketing strategies for Cash PT Practice. We explore several proven tactics that can dramatically enhance your practice visibility and client engagement. From leveraging social media effectively to mastering the art of word-of-mouth marketing, we share ou…
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Ep712 | Mastering The Discovery Call With Jeremy Dupont
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In a this podcast episode, the hosts explore the critical role of effective communication and sales skills in the success of physical therapists, especially in cash-based practices. They address the common challenge of converting leads into clients by emphasizing the importance of structured approaches and scripts, with Jeremy sharing his own strug…
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Ep711 | The Right Way To Look At Equipment Financing
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In this podcast episode, Dr. Danny explores the crucial topic of equipment acquisition for physical therapy clinics. He highlights the importance of financially justifying new equipment, comparing it to real estate investments aimed at generating positive cash flow. Through case studies, such as a clinic's profitable investment in a shockwave thera…
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19. The FASTEST way to Improve as a Physical Therapist
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In this episode of the Performance Rehab Authority podcast, we dive deep into the heart of personal growth, sharing our journey and the lessons we've learned along the way. We believe that growth is not just about reaching new heights in your career or personal life, but about the transformation that occurs within. We explore the challenges and tri…
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Ep710 | Navigating The Unknown Of Entrepreneurship With Brooke Miller
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In this episode, Danny Matta, Yves Gege, and Brooke Miller share their personal experiences and insights on the challenges of entrepreneurship. The discussion delves into the emotional and psychological aspects of starting and scaling a business, highlighting the struggles of trusting teams, self-awareness, and adaptability. Brooke's battle with "t…
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Ep709 | Fear And How To Deal With It In Business
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In this episode, Doc Danny explores the common challenge of fear that entrepreneurs face on their journey. Insights from a performance coach shed light on fear at two key stages: starting and expanding a practice. Starting out brings fear of income uncertainty, but Doc Danny reassures entrepreneurs that failure is unlikely. Utilizing resources like…
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18. 3 Big Challenges of Starting a Cash Based PT Clinic
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In this episode of the Performance Rehab Authority podcast, we continue our heartfelt journey into the challenges and rewards of starting and running a PT clinic. We delve into the deeper aspects of entrepreneurship in physical therapy, sharing stories of resilience, learning curves, and the pivotal moments that have defined our careers. We reflect…
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