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In this episode, Dave discusses a research report from the University of Pittsburgh’s Graduate School of Public Health with their guidelines related to the COVID-19 Vaccine Messaging Campaigns. He ties it all back to how YOU can better tell your story in a No BS way to reach, engage and connect with your target audiences. You can find the article a…
 
Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more important. You as a leader, need to leverage the power of storytelling to reach, connect, and engage with each of …
 
Storytelling is a key part of effective leadership and strong communication. It’s also the one tool that is used across generations and cultures. We set out to motivate others with our storytelling but often unknowingly manipulate rather than motivate. Dave talks about how we can leverage storytelling to motivate rather than manipulate by breaking …
 
This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes. Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then. Check out how much they've changed and how much their marketing views remain the same. Hope you enjoy celeb…
 
We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016. Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode…
 
Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate. Can we learn empathy? Or is it an innate ability? Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training. Hear how interacting with ava…
 
Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come! Dave ties it back to how important B2E storytelling is to your team. He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it ca…
 
In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence. Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage." In this episode, Dave dives into William's emotional conf…
 
People often ask Dave “How do I become a great speaker?” His answer starts with “Are you a great listener?” In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader. Dave walks through how we have to overcome our b…
 
Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots. Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts.By Dave Mastovich
 
Dave talks about Super Bowl Week and all the amazing stories tied to it. He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience. Dave also touches on his ranking of The Top Super Bowl Ads of All Time You gain tips you can use i…
 
This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases... Show Me the Money! You Had Me at Hello... And so many more. Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.…
 
In this episode, Dave reviews the six traits of the best of the best CEOs. McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs. 1. Focus on beating the odds 2. Manage performance and…
 
You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the beha…
 
Yes, reading is fun and reading is fundamental. You can still watch videos. You can still listen to podcasts. But, what about reading? Did you forget about that one? People read less today, especially for enjoyment. In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing.…
 
As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others. It's a common problem, but we often forget less is more, simple is better. In this episode, Dave discusses using Occam's razor to become more efficient with your stor…
 
In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling. About MASSolutions For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.By Dave Mastovich
 
Are You Treating Your Employees Like Customers? You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category. In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retenti…
 
As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership. That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess. In t…
 
Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!). That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow. In this episode, Dave tells you why tha…
 
Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life. Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the…
 
Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in. 1. How do you build your project plan? 2. Who is going to be team leader? 3. how will time be managed? 4. What is the prefer way to communicate?…
 
Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z? In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing. Connect with Dave: LinkedIn…
 
Should marketing have a seat at the leadership table? That’s the question Dave addresses in this week’s episode of the No BS Marketing Show. This topic ties directly to the senior leadership team at any company no matter the industry or size. So, if it’s a marketer who’s listening, the information Dave shares will help you when it comes time to tal…
 
Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform. We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform. Here is a list of the guests interviewed for this episode: Loriann Putzier, President and Co-F…
 
Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions. He outlines why he started the podcast and why he still does it. Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’…
 
Carlton Haselrig passed away on July 22, 2020. Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler. Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the…
 
We are all at a different stage with respect to our Business Storytelling. Some aren't quite sure what it even is or why they need to do it more. Others acknowledge the need but delegate it to others. Some do a little bit of business storytelling on their own but delegate the rest. Then there are peak performers who are passionate about leveraging …
 
Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It. I like to flashback and see if my "hot takes" still have legs years later. On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020. Here's the recap and some bedtime stor…
 
When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better. Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions." He's making the case that our self-limiting be…
 
How many storytelling opportunities are you missing? That's the question Dave answers in this episode of the No BS Marketing Show. Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects. The end goal, no matter wh…
 
During a virtual workshop on March 20, 2020, Dave had a lightbulb moment. He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis. From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like: Cus…
 
To celebrate Father’s Day, Dave wanted to do something special. That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years. Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his c…
 
Andy Frisella is an ultimate No BSer.If you're unfamiliar with Andy and his work, he's an entrepreneur, bestselling author, consultant, and public speaker.Andy is also an industry-leading customer loyalty expert and is the host of the podcast REAL AF with Andy Frisella.He's a no-nonsense, no BS guy who gets straight to the point and packs a punch w…
 
If your role has changed because of COVID-19, you're not alone.This pandemic has upended our work and personal lives dramatically over the last few months.At MASSolutions, we've kept our operations as close to "normal" as possible because we've continued to help our clients across the country with their communications and storytelling opportunities…
 
Are you telling the right story at the right time to the right employee?That's a tough question to ask and an even more difficult question to answer.If you're a leader, it's up to you to communicate better and differently to reach and engage your employees.The blanket company messages won't cut it anymore.Though they might work for some, they miss …
 
What's the one thing business owners shouldn't do when reopening after COVID-19?That's the question Dave answers in this week's episode of the No BS Marketing Show.Listen in as he shares his insights on this topic and offers business owners of companies small and large advice on how to clearly communicate their story not just to their customers, bu…
 
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