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461: Is your social media strategy CRAP? Top tactics to increase credibility now!
Manage episode 329039892 series 1538887
Content provided by Dave Mastovich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Mastovich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test?
No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:
Currency
Reliability
Authority
Purpose/Point of View
Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!
500 episodes
Share
Manage episode 329039892 series 1538887
Content provided by Dave Mastovich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Mastovich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test?
No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:
Currency
Reliability
Authority
Purpose/Point of View
Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!
500 episodes
All episodes
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Similar to The NO BULL$H!# Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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