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In this episode, Dave reviews the six traits of the best of the best CEOs. McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs. 1. Focus on beating the odds 2. Manage performance and…
 
You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the beha…
 
Yes, reading is fun and reading is fundamental. You can still watch videos. You can still listen to podcasts. But, what about reading? Did you forget about that one? People read less today, especially for enjoyment. In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing.…
 
As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others. It's a common problem, but we often forget less is more, simple is better. In this episode, Dave discusses using Occam's razor to become more efficient with your stor…
 
In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling. About MASSolutions For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.By Dave Mastovich
 
Are You Treating Your Employees Like Customers? You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category. In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retenti…
 
As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership. That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess. In t…
 
Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!). That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow. In this episode, Dave tells you why tha…
 
Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life. Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the…
 
Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in. 1. How do you build your project plan? 2. Who is going to be team leader? 3. how will time be managed? 4. What is the prefer way to communicate?…
 
Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z? In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing. Connect with Dave: LinkedIn…
 
Should marketing have a seat at the leadership table? That’s the question Dave addresses in this week’s episode of the No BS Marketing Show. This topic ties directly to the senior leadership team at any company no matter the industry or size. So, if it’s a marketer who’s listening, the information Dave shares will help you when it comes time to tal…
 
Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform. We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform. Here is a list of the guests interviewed for this episode: Loriann Putzier, President and Co-F…
 
Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions. He outlines why he started the podcast and why he still does it. Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’…
 
Carlton Haselrig passed away on July 22, 2020. Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler. Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the…
 
We are all at a different stage with respect to our Business Storytelling. Some aren't quite sure what it even is or why they need to do it more. Others acknowledge the need but delegate it to others. Some do a little bit of business storytelling on their own but delegate the rest. Then there are peak performers who are passionate about leveraging …
 
Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It. I like to flashback and see if my "hot takes" still have legs years later. On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020. Here's the recap and some bedtime stor…
 
When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better. Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions." He's making the case that our self-limiting be…
 
How many storytelling opportunities are you missing? That's the question Dave answers in this episode of the No BS Marketing Show. Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects. The end goal, no matter wh…
 
During a virtual workshop on March 20, 2020, Dave had a lightbulb moment. He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis. From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like: Cus…
 
To celebrate Father’s Day, Dave wanted to do something special. That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years. Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his c…
 
Andy Frisella is an ultimate No BSer.If you're unfamiliar with Andy and his work, he's an entrepreneur, bestselling author, consultant, and public speaker.Andy is also an industry-leading customer loyalty expert and is the host of the podcast REAL AF with Andy Frisella.He's a no-nonsense, no BS guy who gets straight to the point and packs a punch w…
 
If your role has changed because of COVID-19, you're not alone.This pandemic has upended our work and personal lives dramatically over the last few months.At MASSolutions, we've kept our operations as close to "normal" as possible because we've continued to help our clients across the country with their communications and storytelling opportunities…
 
Are you telling the right story at the right time to the right employee?That's a tough question to ask and an even more difficult question to answer.If you're a leader, it's up to you to communicate better and differently to reach and engage your employees.The blanket company messages won't cut it anymore.Though they might work for some, they miss …
 
What's the one thing business owners shouldn't do when reopening after COVID-19?That's the question Dave answers in this week's episode of the No BS Marketing Show.Listen in as he shares his insights on this topic and offers business owners of companies small and large advice on how to clearly communicate their story not just to their customers, bu…
 
We're excited to welcome Customer Service and Experience Expert, Shep Hyken back on the No BS Marketing Show.If you're unfamiliar with Shep and his work, here's a quick snapshot to get you up-to-speed.Shep is a... Customer service and experience expert as well as the Chief Amazement Officer at Shepard Presentations New York Times and Wall Street Jo…
 
Dave has already covered topics like the 8 messaging musts during COVID-19, why it's important to adapt, innovate, and communicate during these times, and in this episode, he covers the #1 COVID-19 communication mistake companies are making and should avoid.This podcast is only a minute long, but it's a minute full of value that you can leverage im…
 
In case you missed it, The Last Dance aired on Sunday, April 19.This 10-part special on ESPN zeroes in on the '97-'98 Chicago Bulls and gives viewers a behind-the-scenes look at the team on their quest to capture their sixth NBA championship.This docu-series is at the top of people's minds lately and understandably so as it gives people the level o…
 
If you didn't know, Dave Mastovich was born and raised in Johnstown, PA. So, when Bo Moore from Forever Media - Johnstown asked Dave to be on his show, he couldn't pass up the opportunity to reconnect with the place he called home.On Friday, April 17, Dave's interview with Bo aired and if you didn't catch it live, you can check it out now.During th…
 
In this episode of the No BS Marketing Show, Dave answers questions he's received from loyal No BSers about Marketing Counsel.If you're unfamiliar, let's give you some context.When you need legal help or you have a legal issue who do you turn to?Odds are you seek legal counsel.Now, when you have a marketing issue, challenge, or opportunity who do y…
 
We know Dave Mastovich as a master storyteller, marketer, communicator, leader, etc.His expertise and skill have been on display over the years through his blog posts and the podcast.There's no denying he knows what he's talking about.But, we wanted to take a different route with this episode.Why?Because it's the 350th episode of the No BS Marketin…
 
On this week’s episode of the No BS Marketing Show, Dave has John Lewis, a founding member of Metz Lewis Brodman Must O'Keefe LLC. on as a guest. Metz Lewis Brodman Must O'Keefe was founded in 1998 and is an award-winning Pittsburgh law firm that's comprised of experienced, solutions-driven lawyers across multiple practice areas and industries.Comp…
 
As the number of COVID-19 cases continues to skyrocket throughout the country and the world, businesses everywhere are adapting to the "new normal."And, while there's no blueprint of how to navigate these uncharted territories, our team at MASSolutions is doing everything we can to stay connected and continue to provide our clients with the highest…
 
When Chris Miladinovich, the Principal and SVP of Consulting at ProspHire, first appeared on the No BS Marketing Show, the company was a year old and had a handful of employees.Now, ProspHire has 50+ employees, clients all over the United States, and is getting ready to celebrate its fifth anniversary!In case you're unfamiliar, ProspHire is a manag…
 
“It’s the Cadillac of (insert name or service)!”How many times have you heard or said that phrase?You probably have without even thinking about it to make a point about the top-tier quality or prestige of something. But, when you stop and think about it, is Cadillac still a good gauge of superiority?Sure, back in the glory days of the American auto…
 
In part one of Anthony's interview on the No BS Marketing Show listeners got the inside scoop on the origin story of how Fitt came to be and the road that got him to where he is today.In this episode, Anthony talks about... Pitching Fitt to Bob Nutting, the owner of the Pittsburgh Pirates Attending Gary Vaynerchuk's 4D's consulting session The powe…
 
Courage. Persistence. Tenacity. Vision.These are just a few of the words that come to mind when talking about Anthony Vennare, the CEO & Co-Founder of Fitt.His story is one that's filled with adversity and challenges, but through it all, he's leaned on his passion for fitness and unbelievable level of tenacity and grit to push forward.For Anthony, …
 
Embrace change.That seems like a foreign concept to many of us because as human beings, we have the innate tendency to resist it at first. Why?Because even though change is inevitable, it can be scary and seemingly knock us off our path.But, despite all of that, if there’s anything in life that remains constant, it’s change.And, the true difference…
 
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