))
The No B******t Marketing Podcast is all about living in a world free of BS marketing, and full of bold solutions. Tune in each week as Dave tells you how to cut the BS and listen to our guests discuss their Big Idea about messaging success.
T
The No B******t Marketing Podcast
1
397: How The Corporate Lattice is Replacing The Corporate Ladder
7:02
7:02
Play later
Play later
Lists
Like
Liked
7:02
Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come! Dave ties it back to how important B2E storytelling is to your team. He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it ca…
T
The No B******t Marketing Podcast
1
396: Serena Williams' Press Conference Teaches Us About Emotional Intelligence
3:47
3:47
Play later
Play later
Lists
Like
Liked
3:47
In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence. Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage." In this episode, Dave dives into William's emotional conf…
T
The No B******t Marketing Podcast
1
395: How and Why You Need to Become a Better Listener to Become Better at All You Do
8:46
8:46
Play later
Play later
Lists
Like
Liked
8:46
People often ask Dave “How do I become a great speaker?” His answer starts with “Are you a great listener?” In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader. Dave walks through how we have to overcome our b…
T
The No B******t Marketing Podcast
1
394: Super EQ Shown in Post Super Bowl Leadership and Communication
7:42
7:42
Play later
Play later
Lists
Like
Liked
7:42
Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots. Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts.By Dave Mastovich
T
The No B******t Marketing Podcast
1
393: Super Bowl Special: 6 Steps to Make Your Company or Personal Brand Super
23:21
23:21
Play later
Play later
Lists
Like
Liked
23:21
Dave talks about Super Bowl Week and all the amazing stories tied to it. He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience. Dave also touches on his ranking of The Top Super Bowl Ads of All Time You gain tips you can use i…
T
The No B******t Marketing Podcast
1
392: Which Jerry Maguire Catch Phrase is Your Favorite?
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06
This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases... Show Me the Money! You Had Me at Hello... And so many more. Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.…
In this episode, Dave reviews the six traits of the best of the best CEOs. McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs. 1. Focus on beating the odds 2. Manage performance and…
T
The No B******t Marketing Podcast
1
390: Why MASSolutions is Called "The World's Only No BS Marketing Firm"
8:21
8:21
Play later
Play later
Lists
Like
Liked
8:21
You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the beha…
T
The No B******t Marketing Podcast
1
389: How You Can Avoid Information Avoidance and Make Your Story Memorable
14:33
14:33
Play later
Play later
Lists
Like
Liked
14:33
In this episode, Dave explains what Information Avoidance is and how it impacts you. He also provides specific ways for you to avoid it.By Dave Mastovich
T
The No B******t Marketing Podcast
1
388: What 2020 Taught us About Communication
14:55
14:55
Play later
Play later
Lists
Like
Liked
14:55
In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can communicate more and better to your key target audiences in 2021.…
T
The No B******t Marketing Podcast
1
387: The Benefits of Adding Reading to Your Repertoire
8:25
8:25
Play later
Play later
Lists
Like
Liked
8:25
Yes, reading is fun and reading is fundamental. You can still watch videos. You can still listen to podcasts. But, what about reading? Did you forget about that one? People read less today, especially for enjoyment. In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing.…
T
The No B******t Marketing Podcast
1
386: How More and Better Note Taking Can Help You Grow—5 Quick Ideas You Can Do Today
12:39
12:39
Play later
Play later
Lists
Like
Liked
12:39
In this episode, Dave outlines how you can make life easier and grow personally and professionally by taking more and better notes. Sound crazy? Listen and take advantage with these easy to follow tips.By Dave Mastovich
T
The No B******t Marketing Podcast
1
385: The NO BS Self-Assessment on Your Storytelling
10:37
10:37
Play later
Play later
Lists
Like
Liked
10:37
In this episode, Dave walks you through a self-assessment on your most recent emails, videos on your website or social platforms, presentation decks, and meetings to evaluate your storytelling while constructing tips to implement to take your storytelling to the next level.By Dave Mastovich
T
The No B******t Marketing Podcast
1
384: How Today's Leaders Are Successfully Building Trust
10:58
10:58
Play later
Play later
Lists
Like
Liked
10:58
In this episode, Dave acknowledges the difference in leadership formalities from the powerful leaders from the 1960s through the 1990s to leaders who are more inclusive. Today's leaders can successfully build trust in 3 Ways: Authenticity Logic EmpathyBy Dave Mastovich
T
The No B******t Marketing Podcast
1
383: The Importance of Perspective & Recognizing Those Who Matter Most
11:50
11:50
Play later
Play later
Lists
Like
Liked
11:50
In this episode, Dave discusses the importance of perspective in the midst of how busy we may all be. Through recognition, Dave expresses deep gratitude to his family, team members, and clients who make MASSolutions.By Dave Mastovich
T
The No B******t Marketing Podcast
1
382: Simplifying Your Problem-Solving Processes Using Occam's Razor
8:46
8:46
Play later
Play later
Lists
Like
Liked
8:46
As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others. It's a common problem, but we often forget less is more, simple is better. In this episode, Dave discusses using Occam's razor to become more efficient with your stor…
T
The No B******t Marketing Podcast
1
381: Making Customers Happy Lowers Your Cost of Selling
5:55
5:55
Play later
Play later
Lists
Like
Liked
5:55
In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling. About MASSolutions For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.By Dave Mastovich
T
The No B******t Marketing Podcast
1
380: How You Can Better Understand Your Customer to Keep the Ones You Have and Get More Good Ones
5:00
5:00
Play later
Play later
Lists
Like
Liked
5:00
Dave gives you big-time value in only 5 minutes by showing you how you can better understand your customer and your marketing opportunity by doing more with your data collection and analysis.By Dave Mastovich
T
The No B******t Marketing Podcast
1
379: Are You Treating Your Employees Like Customers?
18:11
18:11
Play later
Play later
Lists
Like
Liked
18:11
Are You Treating Your Employees Like Customers? You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category. In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retenti…
T
The No B******t Marketing Podcast
1
378: HBR Agrees: Storytelling Can Make or Break Your Leadership
15:16
15:16
Play later
Play later
Lists
Like
Liked
15:16
As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership. That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess. In t…
T
The No B******t Marketing Podcast
1
377: Why Personas Are BULL$H!# and How You Can Do Better
16:11
16:11
Play later
Play later
Lists
Like
Liked
16:11
Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!). That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow. In this episode, Dave tells you why tha…
T
The No B******t Marketing Podcast
1
376: How You Can Leverage "The Dynasty" Traits to Win in Business, Sports and Life
19:36
19:36
Play later
Play later
Lists
Like
Liked
19:36
Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life. Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the…
T
The No B******t Marketing Podcast
1
375: 5 Questions to Ask When Interviewing Strategic Partners
11:44
11:44
Play later
Play later
Lists
Like
Liked
11:44
Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in. 1. How do you build your project plan? 2. Who is going to be team leader? 3. how will time be managed? 4. What is the prefer way to communicate?…
T
The No B******t Marketing Podcast
1
374: The Ellen Degeneres Apology: What Worked, What Didn’t and Why
10:05
10:05
Play later
Play later
Lists
Like
Liked
10:05
The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do? In this episode, Dave critiques Ellen's apology using references from Aaron Lazare's book called On Apology.By Dave Mastovich
T
The No B******t Marketing Podcast
1
373: Clippers Lose, Lebron Wins—Why This Matters to Your Story
10:31
10:31
Play later
Play later
Lists
Like
Liked
10:31
You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our personal and company brands.By Dave Mastovich
T
The No B******t Marketing Podcast
1
372: Captain Obvious: The Two Target Markets You're Forgetting
12:39
12:39
Play later
Play later
Lists
Like
Liked
12:39
In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.By Dave Mastovich
By Dave Mastovich
T
The No B******t Marketing Podcast
1
371: The Generation Gap of Marketing and How to Avoid It
14:34
14:34
Play later
Play later
Lists
Like
Liked
14:34
Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z? In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing. Connect with Dave: LinkedIn…
T
The No B******t Marketing Podcast
1
370: Should Marketing Have a Seat at the Leadership Table?
17:17
17:17
Play later
Play later
Lists
Like
Liked
17:17
Should marketing have a seat at the leadership table? That’s the question Dave addresses in this week’s episode of the No BS Marketing Show. This topic ties directly to the senior leadership team at any company no matter the industry or size. So, if it’s a marketer who’s listening, the information Dave shares will help you when it comes time to tal…
T
The No B******t Marketing Podcast
1
369: The Family Episode: Dave’s Mom, Dad, and Sons Share Their Thoughts
27:27
27:27
Play later
Play later
Lists
Like
Liked
27:27
This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad. Plus, Alec and Carter give their perspectives on the No BS Marketing platform, MASSolutions AAU, and much more.By Dave Mastovich
T
The No B******t Marketing Podcast
1
368: Podcast Guests and Clients Look Back at 5 Years of the No BS Marketing Show
27:26
27:26
Play later
Play later
Lists
Like
Liked
27:26
Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform. We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform. Here is a list of the guests interviewed for this episode: Loriann Putzier, President and Co-F…
T
The No B******t Marketing Podcast
1
367: 5th Anniversary Episode: Thursday, August 6, 2020
19:57
19:57
Play later
Play later
Lists
Like
Liked
19:57
Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions. He outlines why he started the podcast and why he still does it. Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’…
Carlton Haselrig passed away on July 22, 2020. Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler. Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the…
T
The No B******t Marketing Podcast
1
365: Where Are You On Your Business Storytelling Journey?
11:35
11:35
Play later
Play later
Lists
Like
Liked
11:35
We are all at a different stage with respect to our Business Storytelling. Some aren't quite sure what it even is or why they need to do it more. Others acknowledge the need but delegate it to others. Some do a little bit of business storytelling on their own but delegate the rest. Then there are peak performers who are passionate about leveraging …
T
The No B******t Marketing Podcast
1
No BS Flashback: What Decision Was I Pondering 10 Years Ago This Week?
12:10
12:10
Play later
Play later
Lists
Like
Liked
12:10
Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It. I like to flashback and see if my "hot takes" still have legs years later. On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020. Here's the recap and some bedtime stor…
When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better. Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions." He's making the case that our self-limiting be…
T
The No B******t Marketing Podcast
1
362: 9 Ways to Maximize Your Storytelling Opportunities
19:14
19:14
Play later
Play later
Lists
Like
Liked
19:14
How many storytelling opportunities are you missing? That's the question Dave answers in this episode of the No BS Marketing Show. Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects. The end goal, no matter wh…
T
The No B******t Marketing Podcast
1
361: How You Can Leverage the Power of Video Storytelling: Quick, Cost Effective Tips
17:40
17:40
Play later
Play later
Lists
Like
Liked
17:40
During a virtual workshop on March 20, 2020, Dave had a lightbulb moment. He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis. From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like: Cus…
T
The No B******t Marketing Podcast
1
360: Father’s Day Focus: Leadership Traits Dave Learned From His Dad
10:43
10:43
Play later
Play later
Lists
Like
Liked
10:43
To celebrate Father’s Day, Dave wanted to do something special. That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years. Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his c…
T
The No B******t Marketing Podcast
1
359: What Does Caring For Someone Mean? | Andy Frisella Shout-Out
5:09
5:09
Play later
Play later
Lists
Like
Liked
5:09
Andy Frisella is an ultimate No BSer.If you're unfamiliar with Andy and his work, he's an entrepreneur, bestselling author, consultant, and public speaker.Andy is also an industry-leading customer loyalty expert and is the host of the podcast REAL AF with Andy Frisella.He's a no-nonsense, no BS guy who gets straight to the point and packs a punch w…
T
The No B******t Marketing Podcast
1
358: Has COVID-19 Changed Your Role? Listen Now.
8:51
8:51
Play later
Play later
Lists
Like
Liked
8:51
If your role has changed because of COVID-19, you're not alone.This pandemic has upended our work and personal lives dramatically over the last few months.At MASSolutions, we've kept our operations as close to "normal" as possible because we've continued to help our clients across the country with their communications and storytelling opportunities…
T
The No B******t Marketing Podcast
1
357: There are Three Types of Team Members. Here’s How to Communicate to Them.
11:50
11:50
Play later
Play later
Lists
Like
Liked
11:50
Are you telling the right story at the right time to the right employee?That's a tough question to ask and an even more difficult question to answer.If you're a leader, it's up to you to communicate better and differently to reach and engage your employees.The blanket company messages won't cut it anymore.Though they might work for some, they miss …
T
The No B******t Marketing Podcast
1
356: Don’t Make This Mistake When Reopening After COVID-19
8:16
8:16
Play later
Play later
Lists
Like
Liked
8:16
What's the one thing business owners shouldn't do when reopening after COVID-19?That's the question Dave answers in this week's episode of the No BS Marketing Show.Listen in as he shares his insights on this topic and offers business owners of companies small and large advice on how to clearly communicate their story not just to their customers, bu…
T
The No B******t Marketing Podcast
1
355: Moments of Magic, Bigger Than Elvis, & the Importance of Convenience with Shep Hyken
36:22
36:22
Play later
Play later
Lists
Like
Liked
36:22
We're excited to welcome Customer Service and Experience Expert, Shep Hyken back on the No BS Marketing Show.If you're unfamiliar with Shep and his work, here's a quick snapshot to get you up-to-speed.Shep is a... Customer service and experience expert as well as the Chief Amazement Officer at Shepard Presentations New York Times and Wall Street Jo…
T
The No B******t Marketing Podcast
1
354: #1 COVID-19 Communication Mistake | No BS Marketing Minute
1:06
1:06
Play later
Play later
Lists
Like
Liked
1:06
Dave has already covered topics like the 8 messaging musts during COVID-19, why it's important to adapt, innovate, and communicate during these times, and in this episode, he covers the #1 COVID-19 communication mistake companies are making and should avoid.This podcast is only a minute long, but it's a minute full of value that you can leverage im…
T
The No B******t Marketing Podcast
1
353: ‘The Last Dance’ & 5 Traits of Peak Performers
3:56
3:56
Play later
Play later
Lists
Like
Liked
3:56
In case you missed it, The Last Dance aired on Sunday, April 19.This 10-part special on ESPN zeroes in on the '97-'98 Chicago Bulls and gives viewers a behind-the-scenes look at the team on their quest to capture their sixth NBA championship.This docu-series is at the top of people's minds lately and understandably so as it gives people the level o…
T
The No B******t Marketing Podcast
1
352: Adapt. Innovate. Communicate. | Dave’s Interview with Bo Moore
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48
If you didn't know, Dave Mastovich was born and raised in Johnstown, PA. So, when Bo Moore from Forever Media - Johnstown asked Dave to be on his show, he couldn't pass up the opportunity to reconnect with the place he called home.On Friday, April 17, Dave's interview with Bo aired and if you didn't catch it live, you can check it out now.During th…
In this episode of the No BS Marketing Show, Dave answers questions he's received from loyal No BSers about Marketing Counsel.If you're unfamiliar, let's give you some context.When you need legal help or you have a legal issue who do you turn to?Odds are you seek legal counsel.Now, when you have a marketing issue, challenge, or opportunity who do y…
We know Dave Mastovich as a master storyteller, marketer, communicator, leader, etc.His expertise and skill have been on display over the years through his blog posts and the podcast.There's no denying he knows what he's talking about.But, we wanted to take a different route with this episode.Why?Because it's the 350th episode of the No BS Marketin…
T
The No B******t Marketing Podcast
1
349: John Lewis, Founding Member of an Award-Winning Pittsburgh Law Firm
38:03
38:03
Play later
Play later
Lists
Like
Liked
38:03
On this week’s episode of the No BS Marketing Show, Dave has John Lewis, a founding member of Metz Lewis Brodman Must O'Keefe LLC. on as a guest. Metz Lewis Brodman Must O'Keefe was founded in 1998 and is an award-winning Pittsburgh law firm that's comprised of experienced, solutions-driven lawyers across multiple practice areas and industries.Comp…
