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Looking Outside is a podcast featuring conversations with influential and original thinkers from a wide range of fields, offering a fresh perspective on familiar topics. Hosted by futurist and marketer Joanna Lepore.
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Do you want to stay active and healthy for years to come? This podcast will feature healthcare practitioners who are doing things "differently" and "out-of-the-box" than the standard healthcare model. Listen to learn exactly what experts in the local areas of Raleigh, Durham, and Chapel Hill are doing to provide top quality services for our local communities.
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Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
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Today I speak with Dr. Derek Nielsen, a conversion specialist and the inventor of the scorecard system, a custom-built interactive dashboard that identifies your next business breakthrough for you. The scorecard system not only shows you where to focus your time and attention but also gives you key metrics on your staff, which improves their accoun…
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Today I want to talk to you about freedom in your business, how to overcome the freedom bottleneck, and how to get more freedom so you can live the life you want! To get more freedom, you need to scale your business. That can mean many different things, so tune in and learn! We talk about: -stop trading time for money -one-to-many programs -freedom…
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Today I answer the most asked questions from physical therapists and occupational therapist about running a successful cash practice. Some of the questions are about how to start a cash practice. And some of the questions are from business owners who have had their practices for years. I wanted to share these answers to help as many people as possi…
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In this episode of Looking Outside, we explore personal and professional growth from the angle of imperfection; not having it all figured out and embracing what you don’t know as a lever for learning. Even if you work for the world’s biggest and best brands. Just like our guest has done, Marco Andre, author of Imperfect Stories and Head of Marketin…
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Today I talk about three sales secrets that will help you sign more cash-pay patients for your physical therapy practice. We talk about: -getting more patients in the door -bulletproof enrollment system -application funnel -irresistible offer -getting too busy -locating the bottleneck Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBa…
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Today I talk about how your problems as a business owner and a physical therapist are not unique. This is why the group coaching model is so powerful. It allows you to accelerate so much faster. We talk about: -getting bigger problems -problems are common -benefits of group coaching -hitting a brick wall -universal business truths -how you handle y…
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Today I talk about the traits that determine success as a business owner and physical therapist. We talk about: -be quick to ask for help -be quick to take action -be quick to share -be willing to make mistakes -take personal responsibility -love the work -be driven -invest in the future Connect with Aaron: Facebook: https://www.facebook.com/AaronL…
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On this episode of Looking Outside we discuss the evolved art of photography and its role in capturing the state of nature and wildlife as a form of conservation, with nature photographer and conservationist, Derek Nielsen. A photographer for more than 20 years, Derek’s journey to capture images from across each continent of the world started with …
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Today I talk about the the most powerful technique in physical therapy, touch! This is the number one thing most physical therapist get wrong. But this is how you make sure patients know that you are the right person to see for their problem. Cash practices are better than in-network clinics because you can take time to find the problem. We talk ab…
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Today I speak with Dr. Michael Murphy, a cash based Orthopedic PT working with active individuals ranging from the wellness warrior to the professional athlete. He is the owner of Divergent Rehab & Wellness, co-Owner of Revolution Bike Fitting, where the perfect blend of expertise in human anatomy, biomechanics and cycling dynamics converge to enha…
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Today I’m going to talk about finding success in the journey. I’ll also talk about what it means to be a business owner and how to handle the hard days. We talk about: -loving the process, not the results -how much do you need to start? -underestimating the work -confidence in sales -stacking wins -ride the waves Connect with Aaron: Facebook: https…
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On this episode of Looking Outside we explore the intersection of creativity with marketing and what it takes to take a good brand to a great brand. Joining us is marketing and strategy leader, Juan Isaza, Chief strategy officer at DDB Latina, and Head of Brand and Social Media Strategy at creative agency 14. While today Juan is an award winning st…
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Today I’m going to share my five step social media content strategy. I’ll tell you how to figure out what to post so that your voice on social media is aligned with your actual voice! One of the most common questions I get from my clients is what to do when you get busy with creating content. Creating content for social media doesn’t have to be com…
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1) Talking about money 2) Sales 3) Email marketing 4) doing the work – being responsible for your own success 5) commitment 6) Tech 7) The APTA 8) belief in yourself 9) sharing your dreams 10) sharing your lessons 11) Asking for help 12) feeling like an imposter 13) when you’re feeling sold to 14) paying for help – physical therapy or coaching Peop…
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Today we’re speaking of all things sweet in life, with French trained pastry chef, and Group Head Pastry Chef at Black Star Pastry, Arnaud Vodounou. Arnaud describes how his six year long training in Paris, covering all the basics of pastry making, gave him the foundation to be confident, flexible and creative in his craft today. A kind of intensiv…
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Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice t…
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Passive income isn’t work-free. This is working once and continuing to earn income on that effort. Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then y…
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Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" …
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Data Scholar Michael Clark joins Looking Outside to discuss the value behind the data we collect and how the definition of data is changing. Michael is a futurist focused on data, a digital payment and open banking and Vice President of Global Digital Transformation at Mastercard. His interest in the interconnection of data to other aspects of our …
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Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists ne…
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Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and c…
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Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his pr…
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Today we welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech. Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to…
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Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can …
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Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal wor…
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If you don’t know where you want to go, you’ll never get there. About a year ago at one of our Platinum Mastermind retreats, we spent about two hours talking about goal setting and creating a vision for your life. We even created vision boards to help us keep track of our targets. Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer …
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In this episode of Looking Outside, we’re exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins. Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowe…
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When someone cancels an appointment in your clinic, assume they just had a scheduling conflict. Don’t go into it thinking they are having buyer’s remorse. When someone no shows, don’t take it personally. Things like this happen to the best of us. Try to put yourself in the other person’s shoes. Try to look at it from their perspective. Before you r…
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Lead by example - Lead from the front Read books on leadership Be around leaders Do what you say Making decisions quickly Show up Team must buy into your mission They need to have their own mission and it must align with yours Give them opportunity & delegate responsibilities Don’t ask for permission ask for forgiveness. Give them Rope Don’t be a m…
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The short answer is having “leverage” means I’m able to use my time to magnify my income and results as well as others income and results. If I have software and team members that save me time and generate more income and results than I can in my own, I have leverage. Stop trading Time for Money with the leverage you build. Most people are stuck he…
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Today we’re talking about catapulting your career into unexpected places, driven by self-reflection, self-determinism, and a recognition of your own self-limitations, with change advocate, and Editor in Chief of Entrepreneur Magazine, Jason Feifer. Speaking to a range of successful entrepreneurs is a part of Jason's day job, but he's also a bit of …
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Here are the thirteen most common excuses I hear for not starting a business. But let’s talk about the real reasons why people don’t want to start a business. I need to save money I need to graduate I need 5 years of experience I need to have a baby I am getting married I need to get certified I need to wait quit my job My town is too small I don’t…
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Here's what happened. Thirty days ago at our weekly meeting, Kaitlin gave me her 30 days notice. I wasn’t planning to deal with this. I went for a walk and called two friends who are business owners to get their advice. They asked me what was the desired perfect state of my business. I had to decided what I wanted my business to look like. TIME STA…
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As we come into the New Year, I want to share a reflection exercise I learned from my coach, Taki Moore. For me 2023, was a whirlwind, with a lot of change and adjustments, both in my business and personal life. There are four questions, and I’ll share my answers with you. But what I would love is to hear what yours are. Here are the Four Reflectio…
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On this episode of Looking Outside we explore the reality and risk behind the hype of AI, with Executive Director of the Institute for Experiential AI at Northeastern University, Founder of Open Insights, Data Scientist and AI expert, Usama Fayyad. Usama has been in the field of AI for three decades and has lived through three AI hype peaks followe…
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6) Sales Script - don’t sell “physical therapy” Here's the sales script to close people without you feeling salesy 7) Work backwards from goal - how many people per week -Do this with all our new members who are just getting started -$5,000/month is 3 patients at $2K POC, 4 patients at $1,500 -TBD to Eval rate should be 60-80% -5 TBD’s should get y…
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I’m going to give you everything I can in the time that we’ve got. My goal is to help you get to $5k/month in the fastest time possible so you can join our Platinum Mastermind, quick your job and go all in on scaling your business. Follow this exact video - if you want to know more, let’s get on a strategy call. 1) The CashPT Runway - 5 things you …
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Do dope shit. Athletes have what it takes to be successful. The power of community and Masterminding - High performing team starts before building the team. My coach isn’t the smartest person in the room. It’s the people around you who are going to lift you up. Ultimately, It’s up to you to do the work “If it’s hard, it’s because you chose to make …
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world. In this conversation we talk about disruptive technology and transformative blue sky innovation with Airbus Senior Vice President and Head of Disruptive Research and Technology, Dr Grzegorz (Greg) Ombach. Greg describes the mindset shift …
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Looking Outside comes to you LIVE from the Dubai Future Forum, the largest gathering of futurists in the world. In this conversation we talk about sustainable design with Arup's Director of Foresight, Josef Hargrave. Arup is focused on creating more sustainable built environments, and Josef speaks to how designing for the future needs to be anchore…
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I turned 50 years old this week! Honestly, I woke up feeling the same. Age is just a number Five years ago I set out to hit an “impossible goal” for my body and fitness. I wanted to pass the strong first kettlebell certification. The goal was to do 100 24 kilogram snatches in 5 minutes by the time I was 50. 5 things i’ve learned Have fun People are…
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girls will literally wish buffy summers had never come to sunnydale before going to therapy boys will literally listen to spectral illusions of those they have killed before going to therapy podcaster and twitter gay Derek Reining (@reindeereks) caps off our season 3 part 1 coverage to talk about alternate worlds and midseason finales…
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this podcast was a slayerfest98! it was more fun than f*cking giles on the hood of a police car comedian Will Morrison (@wamorrison95) joins to discuss these two iconic (if, ahem, plot-light) episodes of Buffy! follow @BuffyBoyfriends on ⁠⁠twitter⁠⁠ and ⁠⁠instagram⁠⁠ executive produced by sam stanish and mike lawliss produced by alex conti and joe …
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there's a new slayer in town and she's kinda c*nty ngl for these episodes we are joined by former roommate of the pod Andrew Moore and wife / ex girlfriend (who he had to break up with to marry) of the former roommate of the pod Sarah Goldenberg to chat because FAITH LEHANE IS IN THE BUILDING / DALE follow @BuffyBoyfriends on ⁠⁠twitter⁠⁠ and ⁠⁠inst…
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Season 3! We are back in this first installment of our BTVS coverage to talk about the first two episodes of season 3 with comedian Shane Nielsen (@shanenielsen1000000). Buffy moves to LA and has an awful time. Then she comes back and has an awful time. Kinda seems like life is in the pits for the ol Buffster! follow @BuffyBoyfriends on ⁠twitter⁠ a…
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Freedom Formula = (Dream + Business)/Team Problem: You've built yourself a JOB When you go out of town for vacation or con-ed, you're taking days off and losing revenue while also spending money so it's like double dipping into your bank account. You're busy and it feels like in order to grow, get more new patients in the door to fill someone else'…
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