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Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on o ...
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Welcome to Icons Behind Brands, the podcast where we uncover the stories and strategies behind the world's most influential brands. I'm your host, Devleena Neogi, and in today's episode, we have the privilege of sitting down with Karun Thareja, the Head of Marketing & Product at Faircent.com. Karun's journey is a testament to the power of innovatio…
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The wait is over, marketing mavericks! We're thrilled to share the full episode of Icons Behind Brands featuring Binit Kumar, Category Head for Oral Care at Dabur, a powerhouse FMCG brand with a whopping ₹1600 Cr division! Binit's an award-winning marketing leader with over 14 years of experience at top FMCG companies like Zydus Wellness, P&G, and …
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Welcome to Icons Behind Brands! Join us for an exclusive interview with Aradhika S. Mehta, Founder/Chief Strategy Officer of Brand Architects, as she shares her two decades of expertise in the marketing realm. Aradhika has been instrumental in shaping the strategies of fashion giants like Levi’s, Nike, and Lenskart.com, and her innovative approache…
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Join us for an exclusive interview with Sidharth Elwadhi, a seasoned expert with over 15 years of experience in the dynamic world of online commerce. From his beginnings at Rutgers University to his impactful roles at industry giants like Amazon and Flipkart, Sidharth's journey is nothing short of inspiring. In this video, we delve into Sidharth's …
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Welcome to Icons Behind Brands! In this episode, we delve into the remarkable journey of Tara Kapur, a visionary marketer shaping the landscape of media and entertainment. From her beginnings at The Times Group to her impactful roles at Netflix, Vice Media, and Duolingo, Tara's story is one of dynamic career transitions and unparalleled success. As…
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Tune in as Devleena Neogi hosts an enlightening interview with Aditya Jain, a seasoned marketing expert with over 13 years of experience in brand management across diverse sectors like healthcare, tobacco, and internet. As the Chief Marketing Officer at Excitel Broadband, Aditya is shaping India's most dynamic internet brand, orchestrating innovati…
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Dive into the world of strategic marketing with Anirban Guha, Associate Director of Marketing at Cigniti Technologies Ltd., as he shares over 15 years of expertise in driving global campaign successes. In this episode of Icons Behind Brands, hosted by Devleena Neogi, Anirban unveils the art of successful marketing through a holistic skill set and s…
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Join host Devleena Neogi in "Marketing Maestro: Unraveling Success with Savijeet Singh" as she delves into an insightful conversation with Savijeet Singh, Director of Marketing at Silvermine Group. With a wealth of experience spanning e-commerce, AI-based SaaS/PaaS, FMCG, and more, Savijeet shares invaluable insights, including: Diverse industry ex…
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Welcome to Icons Behind Brands, the podcast where we unravel the minds of influential figures shaping the future of branding. Join us on a journey into the heart of brand evolution, marketing innovation, and consumer insights with some of the most brilliant minds in the industry. Hosted by Devleena Neogi, Editor in Chief of Icons Behind Brands, eac…
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Embark on a captivating journey through the marketing realm with "Exploring the Marketing Landscape with Monalisa Mandal," featuring the esteemed Vice President of Marketing at Fever FM, Monalisa Mandal. With an illustrious 17-year career, Monalisa has left an indelible impression on the industry, crafting impactful campaigns and mastering digital …
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Step into the world of "Hygiene & Marketing: Breaking Barriers with Anika Malik Wadhera" where host Devleena Neogi uncovers the secrets to success with Anika Malik Wadhera, Head of Marketing at Sirona Hygiene Pvt Ltd. With over 12 years of experience, Anika is a beacon of expertise in digital strategy and brand management. Discover: · Anika's trail…
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Dive into Real Estate & Branding with Ashwin Sheth's CMO This episode features Bhavik Bhandari, CMO of Ashwin Sheth Group, a real estate leader with 20+ years of experience. Join Devleena Neogi as they explore Bhandari's journey and gain insights on: Industry trends & expert advice Building a brand for your development Adapting to a changing real e…
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"Unlocking Hospitality Success: Inside Hyatt Hotels with Marketing Maven Malvika Mathur" Join host Devleena Neogi in an engaging conversation with industry luminary Malvika Mathur, Marketing Head at Hyatt Hotels. With a decade of experience spanning top-tier brands, including The Leela Palaces, Mathur shares invaluable insights into the ever-evolvi…
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Dive into the electric future with Pritish Gupta! Explore the realm of marketing mastermind with Pritish Gupta, the visionary from OKAYA ELECTRIC VEHICLES, in this full episode of Icons Behind Brands! This interview is a must-listen for anyone interested in the future of transportation, marketing, and technology. Join host and editor-in-chief Devle…
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Join host Devleena Neogi in "Icons Behind Brands" as she delves into the world of marketing mastery with Sandesh Gupta, Head of Digital Marketing - USA at MPL (Mobile Premier League). From his roots as an IIT Roorkee alum to his transformative roles at Wakefit, GenY Medium, and Bounce, Sandesh shares invaluable insights and strategies that have res…
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Iconic Ads with Devleena and Saurabh is back with another interesting episode incorporating the behind the scenes, by one of the marketing pioneers, of the making of the most laughable yet impactful advertisement of CarDekho Elderly E. Our episode features Mr. Gaurav Mehta, who is the CMO of prominent company Zupee. He has over 20 years of experien…
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Iconic Ads with Devleena and Saurabh is back with another interesting episode incorporating the behind the scenes, by one of the marketing pioneers, of the making of the most laughable yet impactful advertisement of CarDekho Elderly E. Our episode features Mr. Gaurav Mehta, who is the CMO of prominent company Zupee. He has over 20 years of experien…
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Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented advertisements featuring Syska products. Our next episode features Mr Amit Sethiya , Head of Marketing at Syska Group, as he discusses the various aspects of consumer understanding and brand building along w…
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Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented advertisements featuring Syska products. Our next episode features Mr Amit Sethiya , Head of Marketing at Syska Group, as he discusses the various aspects of consumer understanding and brand building along w…
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Iconic Ads with Devleena and Saurabh is back with secrets of another popular marketing campaign: the initiative taken by HDFC Mutual Funds keeping in mind the concept of CSR. This informative yet engaging episode features Mr. Chandan Jha who is the founder of Simple Tribe. Mr. Jha is a passionate marketer with a huge experience in this field. If yo…
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Iconic Ads with Devleena and Saurabh is back with secrets of another popular marketing campaign: the initiative taken by HDFC Mutual Funds keeping in mind the concept of CSR. This informative yet engaging episode features Mr. Chandan Jha who is the founder of Simple Tribe. Mr. Jha is a passionate marketer with a huge experience in this field. If yo…
  continue reading
 
Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented and relatable advertisements by brand Airtel. Our next episode features Ms. Aditi Anand, the head of Creative Strategy at Coca-Cola is here. She discusses the various aspects of consumer understanding and br…
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Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented and relatable advertisements by brand Airtel. Our next episode features Ms. Aditi Anand, the head of Creative Strategy at Coca-Cola is here. She discusses the various aspects of consumer understanding and br…
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Iconic Ads with Devleena and Saurabh is back with another interview episode which will discuss another notable brand, the Nature Essence advertising campaign. The latest episode features Vani Gupta, the Marketing Consultant of Cherry Peachplum Growth Partners. She's a hardworking marketer with a huge experience in the brand and marketing sector. Sh…
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Iconic Ads with Devleena and Saurabh is back with another interview episode which will discuss another notable brand, the Nature Essence advertising campaign. The latest episode features Vani Gupta, the Marketing Consultant of Cherry Peachplum Growth Partners. She's a hardworking marketer with a huge experience in the brand and marketing sector. Sh…
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Iconic Ads with Devleena and Saurabh is here with an amazing episode containing insights into the making of one of the most iconic regional campaigns- the MP Jewellers Ad Campaign. Our guest, Ms Suman Varma shed light on how she and her team managed to nail the MP Jewellers regional ad campaign without star faces or much funds! This is one conversa…
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Iconic Ads with Devleena and Saurabh has released a new episode featuring Ms. Suman Varma, who shares insights into the making of the famous MP Jewellers regional ad campaign. The discussion focuses on how Varma and her team managed to create a successful campaign without big stars or a large budget. Listeners can gain valuable knowledge about mark…
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There is a thing, a tact, an effort which takes a company from stair one to stair two in the race of the corporate world today. But how do you master it? How do you play it right? Iconic Ads with Devleena and Saurabh is here with an enriching episode containing insights into the making of one of the most smartly presented advertisements featuring t…
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Marketing has its own way of intriguing audiences! In a world where there is always scope for more creativity and engagement, This episode with Ms. Suparna Madan , Ex Insights Manager, Coca Cola will be quite helpful. Are you ready to explore more? Are you ready to learn better from the experiences of the experts? Then, do not forget to tune in soo…
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The Rio Pads Campaign will be discussed in this episode of Iconic Ads with Devleena and Saurabh, which is back with another exciting brand marketing campaign episode. Priya’s expertise as the CEO of Ormax Compass in providing actionable insights has helped this ad to become the roadmap to sensitive topics. Tune in to listen more! You may subscribe …
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Famous TV ads and commercials are instantly recognisable to everyone. We still need to find out what goes on behind the scenes. Thus IBB established the favourite Ads series, where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will speak with experts responsible for creating those famous moments for about 100 of these advertisements. Watch as …
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The Bharti Axa Campaign will be covered in this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. Listen to this interview with Mr Chandan Jha, one of the creatives behind this well-known commercial. Learn more about insurance marketing and advertising while being transported back …
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The Adidas Ad Marketing Campaign will be discussed in this episode of Iconic Ads with Devleena and Saurabh, which is back with another exciting brand marketing campaign episode. Vani Gupta Dandia is the independent marketing consultant for Cherry Peach Plum, a well-known marketing management consultancy organisation. She is a dedicated marketer wit…
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The Adidas Ad Marketing Campaign will be discussed in this episode of Iconic Ads with Devleena and Saurabh, which is back with another exciting brand marketing campaign episode. Vani Gupta Dandia is the independent marketing consultant for Cherry Peach Plum, a well-known marketing management consultancy organisation. She is a dedicated marketer wit…
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The Flipkart Marketing Campaign will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. Aditi Anand is handling Consumer Communication Strategy for an iconic global brand, Coca-Cola. She's a passionate marketer with a vast experience in this field. She has worke…
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The Flipkart Marketing Campaign will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. Aditi Anand is handling Consumer Communication Strategy for an iconic global brand, Coca-Cola. She's a passionate marketer with a vast experience in this field. She has worke…
  continue reading
 
We all recognise famous TV commercials and advertisements. Still, we are unaware of the behind-the-scenes, so IBB has created Iconic Ads series where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will talk with professionals involved in making those iconic moments for roughly 100 of these ads. Suparna Madan, a brand and strategy specialist wit…
  continue reading
 
The Perk Marketing Campaign will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. Suparna Madan, a brand and strategy specialist with 19 years of experience across MNCs and nations, is featured in this episode. Who wouldn't want to know how Perk created such a…
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We all recognise famous TV commercials and advertisements. Still, we are unaware of the behind-the-scenes, so IBB has created Iconic Ads series where our hosts, Ms Devleena Neogi and Mr Saurabh Bajaj, will talk with professionals involved in making those iconic moments for roughly 100 of these ads. We realise that important aspects like an ad's spe…
  continue reading
 
The Fogg Marketing Ads will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. Ms Priya Lobo, Chief Executive Officer of Ormax Compass, will be featured in our upcoming episode. Ms Priya has extensive expertise and skills in marketing, branding, positioning, and…
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Mr Chandan Jha, the founder of Simple Tribe, is featured in this instructive and entertaining episode. Mr Jha is a brand champion with extensive marketing expertise. If you're serious about marketing and want to discover how to make your campaigns stand out, don't miss this episode! There is much to learn about marketing and advertising, and Chanda…
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Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into This informative yet engaging episode features Mr Chandan Jha, the founder of Simple Tribe. Mr Jha is a brand champion with a vast experience in the marketing sector. If you're really into marketing and want to know how to make your marketing campaigns un…
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Cherry Pitch Growth Partners' Vani Gupta is an independent business growth consultant. She explains the many facets of consumer awareness and brand creation, as well as relieving the customers' wants. She discusses how this kurkure commercial is her favourite, owing to the casting and execution of the concept. It's time to take a trip down memory l…
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Iconic Ads with Devleena and Saurabh is here with a fantastic episode containing insights into the making of one of the most smartly presented advertisements featuring kurkure products. Ms Vani Gupta, an Independent business growth consultant at Cherry Pitch Growth Partner, is here to tell us about the ad and the casting. It's time to take a trip d…
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This edition of Iconic Ads with Devleena and Saurabh, which is back with another intriguing brand marketing campaign episode, will be about the PC Chandra Jewels Marketing Campaign. Ms Suman Varma, CMO of Hamdard Laboratories, is here to shed light on the revolution she and her team brought into the world of jewellery advertisement. Join in as she …
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The PC Chandra Jewel Ads will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. We are joined by We have Ms Suman Varma, CMO of Hamdard Laboratories, here to shed light on the revolution she and her team brought into the world of jewellery advertisement. So, if…
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This edition of Iconic Ads with Devleena and Saurabh, which is back with another intriguing brand marketing campaign episode, will be about the Kit Kat Marketing Campaign. Mr Kunal Mehta has over eight years of experience of diverse experience across categories, companies and countries in roles involving strategic brand management, campaign develop…
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The Kit Kat Marketing Campaign will be the topic of this episode of Iconic Ads with Devleena and Saurabh, returning with another fascinating brand marketing campaign episode. We are joined by Mr Kunal Mehta, Global Director, Marketing and Communication, DSM at Kit Kat Group, as he discusses the various aspects of consumer understanding and brand bu…
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This edition of Iconic Ads with Devleena and Saurabh, which is back with another intriguing brand marketing campaign episode, will be about the Park Avenue Beer Shampoo Ad Marketing Campaign. Mr Chandan is a seasoned consultant with a track record of success in marketing and advertising. He specialises in marketing strategy, digital marketing, and …
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