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Mastering Marketing: Insights from Tech Industry Titan Aditya Sharma
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Devleena Neogi chats with marketing guru Aditya Sharma, a 20+ year veteran who's driven strategies for TCS, Infosys, and Wipro. Now leading marketing at L&T Technology Services, Aditya shares his expertise in digital marketing, brand building, and stakeholder engagement. Learn from this marketing maestro's journey, how he tackles the AI-powered digital age, and his advice for aspiring marketing leaders. Stay tuned!
Discussed Topics:
- Aditya's marketing career path and key experiences.
- How his experience shaped his approach in tech & engineering sectors.
- Mastering marketing in the age of AI and digital.
- Unique challenges in marketing engineering services.
- The role of thought leadership in engineering marketing.
Bonus: Rapid Fire Questions
- Favourite work memory
- Biggest change since he started working
- Advice for new employees and aspiring marketing leaders
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