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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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A film podcast that digs through the bottom half of the Rotten Tomatoes barrel to re-evaluate, over-analyze and show our appreciation for all things Rotten. Find us on Patreon for early access, bonus episodes and other exclusive content at www.patreon.com/rottenrewind
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Weekly podcast exploring the latest in business, investing, technology, and sustainability in agriculture hosted by Tim and Tyler Nuss. Tim and Tyler interview the entrepreneurs, farmers and leaders that are innovating the food and agriculture industry. Through conversations with guests and their own unique insights, Tim and Tyler are leading the dialogue on modern agriculture - from their own farm journey to the latest investment trends. Learn more at www.TheModernAcre.com
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365: The Produce Section - Strategy Series with Jack Richardson
21:01
21:01
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Jack Richardson is kicking off a new and improved version of The Modern Acre newsletter. After starting his career in venture banking, Jack has spent the last five years in AgTech, first at a food waste startup and now in precision technology at an Ag OEM. He's spent most of his career in strategy roles where he's explored ways to make business mod…
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364: From Blue River Technology to Founding Bonsai Robotics with Tyler Niday
27:55
27:55
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Tyler Niday is the Founder and CEO of Bonsai Robotics. Bonsai provides vision-based automation and autonomous solutions to combat growers’ biggest challenge: the labor crisis. Bonsai partners with existing manufacturers enabling greater performance, efficiency, and insight than ever before. Prior to founding Bonsai, Tyler held various positions at …
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363: Wife-Inspired Business Ideas, Making Ag More Fun, and Defining Regenerative
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24:56
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A new edition of Acre Insights is here! We have a loaded docket today with wife-inspired business ideas for ag, how to make ag more fun, and defining regenerative in California. — This episode is presented by American AgCredit. Learn more HERE. Check out Matt Woolf's episode on the California ag market HERE. — Links Buy Nuss Farms Watermelon - http…
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362: From Salesman to CEO with Dan Lindberg, CEO of Meras Water Solutions
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27:46
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After graduating with a bachelor’s degree in communications from Sacramento State University, Dan moved to Kerman, CA to work on a ranch for his now father-in-law. Working on his father-in-law’s ranch, Dan learned quickly about the farming industry and realized his heart’s desire was working with primarily almond, pistachio, grapes, and cotton. He …
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361: Achieving Hyper-Focus as an AgTech Startup with Lumo's Founder & CEO, Devon Wright
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40:01
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Devon Wright is the Founder and CEO of Lumo, a hardware and software smart valve agtech startup. Lumo's mission is to massively improve fresh water efficiency and food security. They do this helping farmers optimize irrigation so they can continue to meet our growing food demand with an increasingly volatile water supply. Prior to this, Devon co-fo…
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360: Succession Planning in Farming - Topsoil Series with Ariel Patton
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22:12
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This month, Tim and Tyler talk with Ariel about her latest Topsoil edition - "After 40 harvests - A framework for succession planning in agriculture." Ariel Patton is the creator of Topsoil, a newsletter bringing you monthly frameworks to help make sense of agriculture, at just the right depth. Ariel has focused her career on driving digital transf…
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359: The Produce Entrepreneur Steve Brazeel on Produce Boxes, Regen Ag, and Much More
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38:37
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In 2000, Steve Brazeel founded SunTerra Produce, which has grown from a one-person produce brokerage firm into an industry-leading, full-service platform handling sales, marketing, farming, food safety, harvesting, storage, and distribution activities for specialty crop producers on over 5,000 acres throughout the US and Mexico. Born out of SunTerr…
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358: Marketing Technology That Pays Farmers for Social Media with Scott Nelson, Founder of Make Hay
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34:19
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Scott Nelson is the CEO and Co-Founder of Make Hay. Launched in partnership with Purdue University and High Alpha Innovation, Make Hay is a SaaS marketing platform that enables brands to produce authentic and trusted agricultural-related content at scale, all while amplifying and empowering the voices of America's Agriculture Industry. — This episo…
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357: Thrive Market - Strategy Series with Jack Richardson
21:53
21:53
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Jack Richardson is kicking off a new and improved version of The Modern Acre newsletter. After starting his career in venture banking, Jack has spent the last five years in AgTech, first at a food waste startup and now in precision technology at an Ag OEM. He's spent most of his career in strategy roles where he's explored ways to make business mod…
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356: Investing for Impact in Agriculture with Grant Mulligan of AlTi Tiedemann Global
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36:40
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Grant Mulligan is a Director of the Investment Group at AlTi Tiedemann Global, a global wealth and alternatives manager. Grant focuses on the firm’s climate sustainability impact investments, specifically nature-based solutions and decarbonization technology. Prior to joining AlTi, Grant was a Project Director at NatureVest, the in-house impact inv…
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Episode 52 - 10 Tips for Contractor Marketing
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23:45
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In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more …
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355: Building a Sustainable Food Waste Tech Company with Matt Aronson, CRO of Verdant Technologies
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33:06
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Matt Aronson is the Chief Revenue Officer of Verdant Technologies. Verdant is committed to reducing global waste and enhancing sustainability through their proprietary technology, HarvestHold, which extends the usable life of fruits, vegetables, and flowers. Tune in to hear more about their approach to food waste and how Matt and the team are focus…
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354: Apeel's New CEO on Improving Technology and Evolving the Business Model
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28:56
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Luiz Beling is the new CEO of Apeel Sciences, a leading company in supply chain innovation for the fresh produce industry. With over two decades of agriculture industry experience, Beling brings a wealth of knowledge and skills in driving innovation and fostering strategic partnerships. Beling most recently held leadership roles at Farmer's Busines…
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In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement point…
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353: The Case for Organic with Kelly Damewood, CEO of CCOF
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46:39
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Kelly Damewood is the CEO of CCOF (California Certified Organic Farmers), one of the first organic certification agencies. Kelly has spent over a decade working towards a single goal: helping organic farmers thrive. After her own experience running a small farm, she went to law school determined to help farmers who farm in a better way. In her prev…
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352: The Not-Your-Average-Farmer's Takes on AgTech, Regenerative, and Organic
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38:49
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Zac Ellis is the Sr. Director of Agronomy at Olam and oversees thousands of acres of almond production. The Olam Group is a leading food and agri-business supplying food, ingredients, feed and fiber to 20,900 customers worldwide. Their value chain spans over 60 countries and includes farming, processing and distribution operations, as well as a sou…
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Episode 50 - The Google Leak: Sandboxin' Son of a
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Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is …
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351: David Friedberg on Joining Ohalo Genetics as CEO, Gene Editing Technology, and AgTech Trends
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Dave Friedberg is CEO, Chairman, and co-founder of Ohalo Genetics ( https://ohalo.com ), which is accelerating evolution to unlock nature's potential. Dave excels at developing and deploying agricultural technologies that boost farmer productivity while reducing humanity's land, water, and energy footprint. Dave is also CEO and founder of The Produ…
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350: Choosing to be OEM-Agnostic with Tim Bucher, Founder and CEO of Agtonomy
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30:11
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Help us celebrate our 350th episode by doing one (or all!) of the following: Share a recent episode with a friend or colleague Join our membership community The Modern Acre Co-op Subscribe to our new newsletter focused on food & ag strategy — Tim Bucher is the CEO and Founder of Agtonomy, a hybrid autonomy and tele-assist platform for agriculture v…
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349: Mt. Joy - Strategy Series with Jack Richardson
21:54
21:54
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Jack Richardson is kicking off a new and improved version of The Modern Acre newsletter. After starting his career in venture banking, Jack has spent the last five years in AgTech, first at a food waste startup and now in precision technology at an Ag OEM. He's spent most of his career in strategy roles where he's explored ways to make business mod…
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348: The Not-So-Secret Corruption of America's Food System with Austin Frerick
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Austin is an expert on agricultural and antitrust policy. During the 2020 presidential campaign, he advised candidates Elizabeth Warren, Bernie Sanders, and Pete Buttigieg on agricultural policy before ultimately serving as Co-Chair of the Biden campaign’s Agriculture Antitrust Policy Committee. He is a Fellow of the Thurman Arnold Project at Yale …
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347: AgTech Diligence and How to Impress AgTech VC with Michael Lavin, Managing Partner at Germin8 Ventures
35:11
35:11
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Michael Lavin is the founder and managing partner of Germin8 Ventures, a purpose-driven venture capital firm that believes in the power of technology to fix the global food system. Founded in 2018 and backed by C-level executives, entrepreneurs and technologists across the food and agriculture industries, Germin8 is building a portfolio of entrepre…
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Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon
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30:37
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Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server wher…
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346: Farming in California's Central Valley with Jason Giannelli
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25:36
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Jason Giannelli is the farm manager for two large California farming operations, Old River Farming and R & G Fanucchi. Jason shares more about what's happening on the ground in California right now with SGMA, farming practices, and regulatory pressures. — This episode is presented by Pinion. Learn more HERE. — Links Jason on LinkedIn Join the Co-op…
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345: Enabling Soil Carbon at Scale with Chris Tolles, CEO and Co-Founder of Yard Stick
38:24
38:24
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Chris Tolles is the CEO and Co-Founder of Yard Stick. Yard Stick measures soil carbon. Scientists and farmers alike know that climate-friendly agricultural practices have the potential to remove atmospheric CO2 at gigaton/year scale. When these practices are adopted, more carbon is stored in soils, improving soil health and fighting climate change.…
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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…
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344: Why Your Farm or Family Business NEEDS to Think About Succession Planning
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32:18
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Kevin Bearley is a Principle at Pinion and partners with business owners to create sophisticated income and tax solutions that include structuring organizations, transitioning businesses, and maximizing tax benefits at present and into the future. Kevin navigates complex family dynamics and advises family business owners that fair doesn’t always me…
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343: Acre Insights - Our World Agri-Tech Takeaways (Plus the Best Marketing Hack of the Show)
20:28
20:28
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Did you miss World Agri-Tech in SF last month? Do not fret, because Tim and Tyler break it all down for you with their takeaways from attending the show. — This episode is presented by Pinion. Learn more HERE. — Links World Agri-Tech Join the Co-op
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