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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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A film podcast that digs through the bottom half of the Rotten Tomatoes barrel to re-evaluate, over-analyze and show our appreciation for all things Rotten. Find us on Patreon for early access, bonus episodes and other exclusive content at www.patreon.com/rottenrewind
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Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is …
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Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server wher…
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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…
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Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requi…
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Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you u…
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Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable ins…
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Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and a…
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In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own …
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Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Gua…
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In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlo…
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In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-c…
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In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors a…
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In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout…
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Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is i…
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Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Here's a breakdown of what you can expect: 1. Create a Marketing Calendar: Learn how to structure your marketing activities o…
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There are only a handful of directors whose films feel like events. From the 90's class of directors, there's Quentin Tarantino, Paul Thomas Anderson and Wes Anderson. The latter Anderson's films have only grown in popularity and mainstream appeal. For better or worse, along with Tarantino, Wes Anderson has a built a brand around his name. In 2004,…
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Danny Boyle and Leonardo DiCaprio head to Thailand to drink snake blood and cuck French guys in "The Beach." In 1996, Danny Boyle was riding the success of "Trainspotting" and American studios were lining up to give him a shot at the big leagues. In 1999, Boyle teamed with Fox and Leonardo DiCaprio for his first big post "Titanic" role to bring Ale…
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Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget plannin…
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James Gray has quietly made a name for himself as one of the most underrated modern filmmakers of the 21st century. From his 2000 breakout "The Yards" to last years "Armageddon Time," Gray's films have often been festival and critical darlings, but rarely had crossover appeal. After a 7 year hiatus, Gray reunited with Joaquin Phoenix and Mark Wahlb…
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🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decis…
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Spike Lee tackles disco and serial killers in his 1999 flop “Summer of Sam.” 1999 was a landmark year for cinema with directors like Paul Thomas Anderson, David Fincher, Spike Jonze, Stanley Kubrick, David Lynch, Michael Mann and Martin Scorsese releasing new films. Often forgotten is Spike Lee’s kaleidoscopic vision of the Son of Sam’s 1977 summer…
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Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivati…
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In the mid-90s, Tim Burton and Steven Spielberg were two of the most beloved directors in Hollywood. Spielberg was coming off his first Oscar for "Schindler's List" while Burton was riding the hot streak of Batman movies, "Edward Scissorhands," "Beetlejuice" and the Oscar-winning "Ed Wood." Burton's luck ran out with his first critical and financia…
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In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Con…
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In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow yo…
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We're back in action with a pair of political thrillers starring heavyweight stars of the 90's! That's right, there was a time when Hollywood produced big budget thrillers for adults starring bonafide movie stars! First up, it's Alan J. Pakula's return to the paranoia thriller with 1993's "The Pelican Brief," starring Julia Roberts and Denzel Washi…
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In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the…
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Buckle your fucking seatbelts because it's time to go ballistic as Auteur Misfires enters the 90's. Kicking things off, it's Clint Eastwood's return to the podcast with one of his forgotten cop thrillers, "The Rookie" starring Eastwood, Charlie Sheen and Raul Julia. After that, we're headed into the Wooniverse with John Woo's second American featur…
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Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 4 Level Coaching: https://4levelcoach.com/ Building Freedom Podcast: https://buildingfreedompo…
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We're kicking off month 3 of Auteur Misfires with a pair of 1986 coke-noirs from two of the most iconic directors of the 20th century. First up, it's Hal Ashby's unlikely swan song, "8 Million Ways to Die" starring Jeff Bridges, Rosanna Arquette and a ponytailed Andy Garcia in Scarface mode. After that, it's John Frankenheimer's adaptation of Elmor…
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Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-dev…
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Just in time for the 4th of July, it's Alex Cox's radical, career-killing satire, "Walker." It's hard to imagine a more radical film being made in the studio system than Alex Cox's "Walker." Shot on location in Nicaragua with a predominately Nicaraguan crew, "Walker" was Cox's scathing satire on William Walker, the man who colonized and attempted t…
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Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand…
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Ever listen to Simon & Garfunkel and wonder what Art Garfunkel's balls look like? Curious what an Austrian/Brooklyn accent would sound like? Then we have the perfect double feature for you. Like so many other directors in the first part of this series, Nicolas Roeg had an incredible run of films in the 1970's. From the critically acclaimed "Don't L…
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In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend. We del…
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It's rare that both the original and remake of a film are critically maligned, but that's exactly what happened to Lina Wertmüller's 1974 class satire "Swept Away." Wertmüller's 70's run with muse Giancarlo Giannini culminated in her becoming the first woman ever nominated for directing at the Academy Awards in 1977, but "Swept Away" was a rare cri…
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On this week's double feature, we're taking on a pair of 1960's psychosexual thrillers featuring Elizabeth Taylor in the prime of her career. First up, it's the aforementioned "Reflections of a Golden Eye" featuring a pre-Godfather Marlo Brando as a repressed army captain who's being publicly cucked by his horny wife (Taylor) as he quietly longs fo…
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If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of your marketing agency by emphasizing collaboration and effective communication. The key to a successful partn…
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In 1999, Time Magazine compiled a list of The 100 Worst Ideas of the 20th Century. "Ishtar" was on the list. So was Michael Cimino's career-derailing, studio-bankrupting "Heaven's Gate." Both films became synonymous with financial disasters. While Cimino continued to work, albeit not on the same scale as his previous features, Elaine May never dire…
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In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisib…
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Twenty-five years after Peter Bogdanovich's self-distributed critical failure "They All Laughed" was quietly released in a handful of theaters, Quentin Tarantino declared it one of his top ten favorite films of all time. Soon after, fellow 90's auteurs like Wes Anderson and Noah Baumbach reclaimed it as one of Bogdanovich's very best. Today, it's b…
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Discover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business financially. Stay informed to protect yourself and the industry. Select the right marketing partner for long-term growth. Learn from real-life horror stories and use them to vet potential partners. Watch…
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The Godfather. The Godfather Part II. The Conversation. Apocalypse Now. It's hard to think of a director with a better consecutive run than Francis Ford Coppola in the 70's. The winner of five Academy Awards and nominee of 7 more during the decade, Coppola was quickly being hailed as the greatest American filmmaker of his generation. Sure, the "Apo…
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In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how …
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In 1976, Martin Scorsese could make what ever movie he wanted to. Riding the success of "Taxi Driver" and the four Oscar nominations it brought in the following year, Scorsese was given his first real blank check. In an effort to showcase his range before getting pigeonholed as the guy who makes gritty New York crime movies, Scorsese cashed in his …
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The male and female gaze clash in this week's Gaslight/Gatekeep/Girlboss double feature as we look back on two critically trashed stories of female empowerment and revenge. Illustrator Ella Talkin returns to the podcast to break down the opposing visions of Annette Haywood-Carter's 1996 adaptation of Joyce Carol Oates's "Foxfire" and Zack Snyder's …
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It's Rotten history on the podcast today as we go all the way back to 1969 and 1971 for the two oldest films ever covered on the podcast. Generally it's hard to find many Rotten films made before 1980, so we're lucky we were able to find the perfect pair of gaslighting thrillers from the New Hollywood era. First up, it's Robert Altman's sophomore f…
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For our Gaslight/Gatekeep/Girlboss finale, we're paying tribute to our Rotten Queen Sandra Bullock and two of her most unhinged romantic comedies. First up it's the 90's sleepover cult favorite "Practical Magic" directed by Griffin Dunne (yes, that Griffin Dunnen), featuring Bullock and Nicole Kidman in purple shades as a pair of witchy sisters who…
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Do you remember when Angelina Jolie and Brad Pitt spent their honeymoon making a movie about the disintegration of a married couple on the island of Malta? According to the movies box office and 35% score on Rotten Tomatoes, you probably don't. But in 2015, the couple formerly known as Brangelina quietly released the slow burn marital drama "By the…
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"No more wire hangers!" "Tina! Bring me the ax." "I'm not mad at you. I'm mad at the dirt." "She doesn't need an ambulance... She's drunk." Can a movie this quotable be that bad? In 1981, yes. Maybe. We're still not sure honestly. What we do know is that our deep dive on Frank Perry's infamous "Mommie Dearest" left us with a new appreciation for th…
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