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Join us on this podcast as we dive into the world of user experience and its crucial role in your business's success. Unravel the common misconceptions around UX and discover how it's more than just UI design—it's about every digital touchpoint with your customers. Learn where and how users interact with your digital product, measure their satisfaction, and find actionable tips to enhance their experience. Boost user happiness, increase app retention, and drive revenue growth. Tune in for in ...
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Summary In this conversation, Nils and Dan discuss their innovative prototype aimed at enhancing user experience through AI, particularly in the context of filling out forms. They explore the challenges and opportunities presented by integrating AI into user interfaces, emphasizing the importance of user experience design. The discussion covers the…
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The Business Impact of Good Content Management
24:00
24:00
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24:00
Summary In this episode, Nils and Daniel discuss the evolving landscape of content management systems, focusing on WordPress and the importance of structured content. They explore the challenges of traditional content management, the need for decoupling content from pages, and how this approach can enhance user experience and scalability for busine…
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The Power of Video Content in Marketing w/Jan Heinemeyer
40:58
40:58
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40:58
Summary In this episode, Nils Borgböhmer and Jan Heinemeyer discuss the intersection of UX design, freelancing, and content management. They explore how freelancers can optimize their workflows and leverage AI solutions to enhance their business strategies. The conversation delves into the importance of video content in SEO, the evolution of conten…
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Communication as a Catalyst for UX Innovation
18:15
18:15
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18:15
Summary In this episode, Nils Borgböhmer discusses the critical role of communication in product development, emphasizing the challenges teams face when trying to align on goals and expectations. He shares insights on bridging the communication gap between design and development teams through interactive demos and collaborative problem-solving sess…
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Simplifying Digital Transformation for Business Growth
13:46
13:46
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13:46
Summary In this podcast episode, Nils Borgböhmer discusses the significance of simplicity in business, particularly in the digital realm. He emphasizes that while tools and websites are essential, what truly matters is how they help organizations achieve their goals. Nils explores the concept of personas and user research, highlighting their role i…
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How do we make personas better at Dinghy w/Nosipho Nwigbo
40:31
40:31
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40:31
Summary In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for developing personas that are informed by stakeholder intervi…
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Let's talk about User Personas w/Nosipho Nwigbo
32:45
32:45
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32:45
Summary In this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are intended to help teams empathize with users but often fall short due to their static nature and lack of depth. The conversation highlights the need for mo…
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Unlocking the Business Impact of UX Design
18:56
18:56
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18:56
Summary In this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everything that leads to a good experience with a customer. Niels shares a case study of an artist collective called Miner Town and how they used UX design t…
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A real-life example of integrated UX Design
23:38
23:38
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23:38
In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car terminals for card payments. The project involves developing a new app for a specific group of stakeholders, aiming to make their job easier and more effici…
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Summary In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, and iterative development in agile methodologies. Nils also highlights the need for UX designers and developers to work together closely to ensure a sea…
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UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
40:27
40:27
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40:27
Summary In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as …
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Designing for International Markets w/ Sylvia
27:23
27:23
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27:23
Summary In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as …
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Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
41:00
41:00
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41:00
Summary In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the need for businesses to ask the right questions and co…
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Why UX Audit is a must for your business?
34:35
34:35
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34:35
Summary In this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came to focus on building websites and improving user experiences. They explain the process of conducting a UX audit, which involves assessing a digital pro…
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How we reduced CleverCards support tickets by 60%
15:49
15:49
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15:49
Summary In this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards started as a gift card business and transitioned into issuing digital Mastercards. The founder, Keelan Lennon, recognized the need for UX design to create a…
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In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the use…
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Summary User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down appro…
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How Usability Testing saved a 6 figure ad budget for our client
15:25
15:25
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15:25
Summary In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing and usability testing, Nils and his team discovered th…
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What is UX, how are we qualified to talk about it and how does it help your business?
20:35
20:35
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20:35
Summary In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes that UX is about making the product work for the cus…
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Introduction – How to leverage UX Design to help your business win
14:44
14:44
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14:44
In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user testing and research to minimize product failures and ac…
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