UX Design To WIN In Business podcast

39:32

Zusammenfassung In diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen Auswirkungen des Internets auf den CO2-Ausstoß und praktische Strategien für die Erstellung nachhaltiger Websites. Die Diskussion betont die Bedeutung der Benutzererfahrung für die Minimierung des Energieverbrauchs und beleuchtet die wirtschaftlichen Vorteile nachhaltiger Praktiken in der Webentwicklung. In diesem Gespräch vertiefen Nils und Lorenz die Schnittstelle zwischen Website-Performance, Nachhaltigkeit und der Rolle von Technologie bei der Umweltbelastung. 📲 Bleiben Sie mit Dinghy in Kontakt: 🔗 Abonnieren Sie unseren YouTube-Kanal: https://www.youtube.com/@dinghystudio 🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/ 🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/ Über den Autor --- Hallo, ich bin Nils, Mitgründer und Leiter des Interaction Designs bei Dinghy. Mit über 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites brenne ich für die Schaffung großartiger digitaler Erlebnisse. Wir bei Dinghy glauben, dass außergewöhnliche UX durch die Synergie von Branding, Content-Strategie, Design und Entwicklung entsteht, die alle nahtlos ineinandergreifen. Auf diesem Kanal zeige ich Ihnen, wie Sie herausragende Nutzererlebnisse für Ihre Kunden schaffen – mit praktischen, leicht verständlichen Anleitungen zu Wireframing, UI-Design, Stakeholder-Management, Usability-Tests, HTML, CSS und Frontend-Entwicklung. Schlüsselwörter --- Nutzererlebnis, digitale Produkte, Kundenzufriedenheit, Geschäftsrentabilität, Nutzertests, Forschung, Produktmarkttauglichkeit, Entwicklungskosten, Customer Lifetime Value, App-Store-Bewertungen, Marketingausgaben, Konversionsraten, Mitarbeitereffizienz, Produktfunktionen, UX, Design, Usability, Test, Persona, CSS, Produktentwicklung…

UX Design to WIN in Business

1
🇩🇪Einführung in UX-Audits und warum sie wichtig sind? 11:24

20 days ago11:24

11:24

📲 Bleiben sie in kontakt mit Dinghy: 🔗 Abonnieren Sie unser YouTube: https://www.youtube.com/@dinghystudio 🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/ 🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/ Über den Autor --- Hallo, ich bin Nils, Mitbegründer und Leiter des Interaktionsdesigns bei Dinghy. Mit mehr als 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites, bin ich leidenschaftlich über die Schaffung von großen digitalen Erfahrungen. Bei Dinghy glauben wir, dass außergewöhnliche UX aus der Synergie von Branding, Content-Strategie, Design und Entwicklung entsteht, die alle nahtlos zusammenarbeiten. Auf diesem Kanal zeige ich Ihnen, wie Sie herausragende Benutzererlebnisse für Ihre Kunden schaffen können, und zwar durch praktische, einfach zu befolgende Anleitungen zu Wireframing, UI-Design, Stakeholder-Management, Usability-Tests, HTML, CSS und Frontend-Entwicklung.…

UX Design to WIN in Business

1
Is your website ready for the 2025 accessibility law? 27:11

28 days ago27:11

27:11

In this episode, Nils discusses the latest EU digital regulations, focusing on the implications for businesses, particularly regarding compliance costs and the upcoming European Accessibility Act. He emphasizes the importance of integrating legal considerations into the design process to enhance user experience and navigate compliance effectively. The conversation also touches on the impact of algorithmic content on mental health and advocates for using RSS as a tool for a more curated and less stressful online experience.…

UX Design to WIN in Business

1
Why Sanity? Simeon Griggs on Smarter Content Management 46:35

9 weeks ago46:35

46:35

In this conversation, Simeon Griggs discusses his journey from using WordPress to embracing headless content management systems, particularly Sanity. He emphasizes the importance of modeling content to reflect business needs rather than just website pages, and the necessity of involving all stakeholders in the content creation process. The discussion also covers the challenges of migrating from traditional CMS platforms and the benefits of a structured approach to content management. In this conversation, Nils and Simeon discuss the evolving landscape of content management systems, particularly focusing on the integration of generative AI and the importance of user feedback in development. They explore the challenges of digital transformation, the balance between using SaaS platforms and building custom solutions, and the future of web development as it becomes increasingly accessible to smaller organizations. The discussion emphasizes the need for effective communication and problem-solving skills in navigating these changes.…

UX Design to WIN in Business

1
Custom AI Applications Explained w/Daniel Becker 47:58

10 weeks ago47:58

47:58

Summary In this conversation, Nils and Daniel explore the impact of AI on user experiences, focusing on custom AI applications and their integration with data management systems. They discuss the mechanics of AI models, the importance of structured content, and the implications of data privacy when using public APIs. The dialogue provides insights into the evolving landscape of AI technology and its practical applications in business. In this conversation, Nils and Daniel explore the complexities of using AI in business, focusing on data sensitivity, model selection, and the importance of understanding context windows. They discuss the role of Retrieval-Augmented Generation (RAG) in enhancing AI applications and share insights on the future of user experience with AI technologies. The dialogue emphasizes the need for careful consideration when integrating AI into business processes, particularly regarding data privacy and the evolving nature of user interfaces. 📲 Keep in touch with Dinghy: 🔗 Subscribe to our YouTube: https://www.youtube.com/@dinghystudio 🔗 Follow us on Instagram: https://www.instagram.com/dinghystudio/ 🔗 Follow us on LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Read our blog: https://www.dinghy.studio/blog/ About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, AI, user experience, custom applications, data management, AI models, data privacy, LLMs, structured content, prompt engineering, machine learning, AI, data sensitivity, model selection, context windows, RAG, user experience, technology, innovation, machine learning, applications…

UX Design to WIN in Business

1
The Impact of GDPR and AI Regulations w/Steffi Besselink 50:34

11 weeks ago50:34

50:34

Summary In this conversation, Steffi Besselink, a GDPR, contracts, and AI lawyer, discusses the implications of compliance in software development, particularly in the context of GDPR and the upcoming EU AI Act. The discussion highlights the challenges businesses face in integrating compliance into their processes, the evolution of digital regulations in Europe, and the importance of understanding the implications of AGI. Steffi emphasizes the need for proactive planning and the potential consequences of neglecting compliance in product development. In this conversation, Nils and Steffi explore the evolving landscape of AI and AGI, discussing the implications of legislation, the divide in AI adoption among businesses, and the future of UI design. They emphasize the importance of data privacy and compliance in AI development, the need for collaboration between designers and legal teams, and the integration of legal perspectives in product development. The discussion highlights the challenges and opportunities presented by AI technology in various sectors.…

UX Design to WIN in Business

1
How a Content Warehouse Can Merge Websites at Zero Cost! 15:26

14 weeks ago15:26

15:26

Summary: In this episode, we explore the transformative power of content warehouses and their role in driving business success. Using a real-life example, we demonstrate how two websites were seamlessly merged into one without incurring additional costs for the customer, thanks to a well-structured and integrated content warehouse. This discussion highlights the efficiency, scalability, and cost-saving benefits of leveraging content warehouses for modern digital needs. 📲 Keep in touch with Dinghy: 🔗 Subscribe to our YouTube: https://www.youtube.com/@dinghystudio 🔗 Follow us on Instagram: https://www.instagram.com/dinghystudio/ 🔗 Follow us on LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Read our blog: https://www.dinghy.studio/blog/ About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, content warehouse, website integration, digital transformation, cost-saving solutions, structured content, business success, content management, scalability, integrated systems, zero-cost project…

UX Design to WIN in Business

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The Content Warehouse Approach: Small Team, Big Results 23:42

15 weeks ago23:42

23:42

Summary In this conversation, Nils discusses the advantages of a centralized content warehouse for organizations, particularly those with multiple companies under a holding structure. He emphasizes the benefits of content reuse, security, and digital sustainability, as well as the transformational impact on team collaboration and access to information. Nils advocates for a system that allows for efficient content management while minimizing the environmental footprint and avoiding the need for frequent website rebuilds. About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, content warehouse, digital sustainability, team collaboration, security, content management, organizational efficiency, IT infrastructure, SEO, content reuse, centralized information…

UX Design to WIN in Business

1
The Evolution of User-Centric Design 27:55

20 weeks ago27:55

27:55

Summary In this conversation, Nils discusses the evolving landscape of user experience design, emphasizing the importance of ethical considerations, user safety, and the integration of AI technologies. He reflects on successful projects and the significance of UX audits in enhancing digital products. Looking ahead, he highlights the need for compliance with emerging regulations and the blending of technology with a human-centered approach to drive satisfaction and business success. About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, user experience, data privacy, AI integration, ethical design, UX audit, digital products, user trust, design trends, cybersecurity, regulations…

UX Design to WIN in Business

1
Building MVPs That Work w/Daniel Becker 50:21

22 weeks ago50:21

50:21

Summary In this conversation, Nils and Daniel explore the concept of the Minimum Viable Product (MVP) and the methodologies they employ at DINGY to streamline the product development process. They discuss the importance of discovery research, wireframing, and usability testing, emphasizing the need for clear communication and collaboration among stakeholders. The conversation highlights how iterative design and user engagement can lead to more effective and user-centered products. 📲 Keep in touch with Dinghy: 🔗 Subscribe to our YouTube: / @dinghystudio 🔗 Follow us on Instagram: / dinghystudio 🔗 Follow us on LinkedIn: / dinghystudio 🔗 Read our blog: https://www.dinghy.studio/blog/ About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development.…

UX Design to WIN in Business

1
Developing an MVP - why is it so important? 1:11:02

23 weeks ago1:11:02

1:11:02

Summary In this conversation, Nils and Daniel explore the concept of Minimum Viable Products (MVPs), discussing their definitions, experiences in developing MVPs, and the challenges faced during the process. They delve into the roles of various teams, the importance of user feedback, and the cultural differences in MVP implementation. The discussion highlights the evolution of MVP ideas and the lessons learned from past experiences, emphasizing the need for clarity and alignment within teams to successfully create viable products. In this conversation, Daniel and Nils explore the concept of Minimum Viable Products (MVPs) and the importance of usability research in product development. They discuss the significance of iteration, user feedback, and the challenges of communication within software development teams. The conversation also touches on cultural differences in accepting failure and how these factors contribute to the success of startups. 📲 Keep in touch with Dinghy: 🔗 Subscribe to our YouTube: https://www.youtube.com/@dinghystudio 🔗 Follow us on Instagram: https://www.instagram.com/dinghystudio/ 🔗 Follow us on LinkedIn: https://www.linkedin.com/company/dinghystudio/ 🔗 Read our blog: https://www.dinghy.studio/blog/…

UX Design to WIN in Business

1
Bridging Communication Gaps in UX w/Daniel Becker 30:58

24 weeks ago30:58

30:58

Summary In this conversation, Nils and Daniel explore the complexities of UX design within business processes, emphasizing that UX design is not always the solution to organizational problems. They discuss the importance of understanding internal communication, the challenges of navigating complex processes, and the necessity of aligning business goals with user experience. Through case studies, particularly the Clever Cards project, they illustrate the need for effective communication across departments and the role of content management systems in facilitating this. The conversation concludes with reflections on the ongoing challenges of communication in digital product development and the potential for organizations to benefit from improved collaboration. Takeaways UX design is often misunderstood as a quick fix. Effective communication is crucial for successful UX projects. Understanding internal processes is key to improving user experience. Content management systems can streamline workflows and enhance speed. Bridging communication gaps can lead to better project outcomes. Aligning business goals with user experience is essential. Silos within organizations can hinder progress and understanding. The complexity of language in organizations can create barriers. Investing time in communication can yield significant rewards. Collaboration across departments is vital for successful product development.…

UX Design to WIN in Business

1
The AI Revolution Where Innovation Meets User Intent w/Rob Phillips 45:48

25 weeks ago45:48

45:48

Summary In this conversation, Nils Borgböhmer and Rob discuss the evolution of AI in user experience design, exploring the transition from early AI systems like Siri to modern applications such as ChatGPT. They emphasize the importance of personalized user experiences and qualitative understanding as key competitive advantages in the software industry. The discussion also highlights the need for building trust in AI technologies and simplifying user experiences through concepts like the 'five-second car.' Overall, the conversation reflects on the future of AI and its potential to enhance user interactions with technology. Chapters 00:00 Introduction to AI in Software Development 03:54 The Evolution of AI: From Siri to ChatGPT 08:12 Understanding User Intent in AI 12:35 The Future of Personalized User Experiences 16:38 Current Trends in AI Integration 21:09 The Importance of User Experience in Software 21:20 The Shift in Technology Needs 24:10 Building Trust in AI 27:28 Understanding User Concerns 29:06 Reconfiguring Teams for Efficiency 35:56 The Five Second Car Concept 43:26 Looking Ahead: Excitement for the Future…

UX Design to WIN in Business

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The Business Impact of Good Content Management 24:00

27 weeks ago24:00

24:00

Summary In this episode, Nils and Daniel discuss the evolving landscape of content management systems, focusing on WordPress and the importance of structured content. They explore the challenges of traditional content management, the need for decoupling content from pages, and how this approach can enhance user experience and scalability for businesses. The conversation emphasizes the significance of having a centralized content strategy to improve marketing efforts and customer engagement. Chapters 00:00 Introduction to Content Management Systems 09:55 The Evolution of WordPress and Its Impact 20:06 Decoupling Content from Pages 30:02 Future of Content Management and User Experience Keywords content management, WordPress, digital products, user experience, content strategy, CMS, marketing, scalability, structured content, automation…

UX Design to WIN in Business

1
The Power of Video Content in Marketing w/Jan Heinemeyer 40:58

28 weeks ago40:58

40:58

Summary In this episode, Nils Borgböhmer and Jan Heinemeyer discuss the intersection of UX design, freelancing, and content management. They explore how freelancers can optimize their workflows and leverage AI solutions to enhance their business strategies. The conversation delves into the importance of video content in SEO, the evolution of content management systems, and practical tips for repurposing existing content to maximize visibility and engagement. In this conversation, Nils Borgböhmer and Jansen discuss the evolving landscape of content management and marketing, emphasizing the role of AI in streamlining processes. They explore how businesses can leverage existing social media content as a source for broader marketing strategies, particularly through automation. The importance of video content is highlighted, with practical advice on how small to medium businesses can enhance their online visibility and engagement through effective content creation and repurposing. Chapters 00:00 Introduction to UX Design and Freelancing 02:59 The Evolution of Freelance Networks 06:05 Content Management and AI Solutions 09:04 Optimizing Content for SEO and Video 12:02 The Shift Towards Video Content 15:00 Leveraging Video for SEO Success 18:05 The Importance of Semantic Structuring in Content Management 24:01 Streamlining Content Management with AI 30:14 Transforming Social Media into Content Sources 34:38 The Power of Video Content in Marketing 39:43 Practical Steps for Improving Online Visibility About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development, UX Design, Freelancing, Content Management, AI Solutions, SEO, Video Content, Digital Strategy, Automation, Marketing, User Experience, content management, AI automation, social media, video marketing, online visibility, generative AI, content repurposing, marketing strategies, small business, digital marketing…

UX Design to WIN in Business

1
Communication as a Catalyst for UX Innovation 18:15

29 weeks ago18:15

18:15

Summary In this episode, Nils Borgböhmer discusses the critical role of communication in product development, emphasizing the challenges teams face when trying to align on goals and expectations. He shares insights on bridging the communication gap between design and development teams through interactive demos and collaborative problem-solving sessions. Nils highlights the importance of fostering a culture of open communication to ensure all team members feel heard and valued, ultimately leading to more successful product outcomes. Chapters 00:00 Introduction to Communication Challenges in Digital Products 04:50 Bridging the Gap: Design and Development Collaboration 11:13 Creating Consensus: Collaborative Wireframing Sessions 16:50 The Importance of Soft Skills in Team Communication…

UX Design to WIN in Business

1
Simplifying Digital Transformation for Business Growth 13:46

30 weeks ago13:46

13:46

Summary In this podcast episode, Nils Borgböhmer discusses the significance of simplicity in business, particularly in the digital realm. He emphasizes that while tools and websites are essential, what truly matters is how they help organizations achieve their goals. Nils explores the concept of personas and user research, highlighting their role in guiding decision-making. He also addresses the increasing complexity of digital solutions and the need for clarity in navigating this landscape. The episode concludes with a vision for the future of tech, focusing on the importance of simplifying processes to empower informed decision-making. Chapters 00:00 The Importance of User Experience 06:42 Simplifying Complexity in Digital Solutions 12:15 The Future of Tech: Simplicity and Clarity…

UX Design to WIN in Business

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How do we make personas better at Dinghy w/Nosipho Nwigbo 40:31

31 weeks ago40:31

40:31

Summary In this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for developing personas that are informed by stakeholder interviews, secondary research, and user validation. The discussion emphasizes the need for personas to be living documents that can be updated regularly to reflect changes in user behavior and preferences, ultimately leading to better product development and user engagement. Chapters 00:00 Rethinking Personas in UX Design 07:31 The Persona Creation Process 24:42 Interactive Personas: A New Approach 31:53 Continuous Persona Evolution and Organizational Alignment…

UX Design to WIN in Business

1
Let's talk about User Personas w/Nosipho Nwigbo 32:45

32 weeks ago32:45

32:45

Summary In this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are intended to help teams empathize with users but often fall short due to their static nature and lack of depth. The conversation highlights the need for more dynamic and updated personas, potentially utilizing AI to keep them relevant. The episode concludes with a reflection on the future of personas in UX design and the importance of understanding user behavior. Chapters 00:00 Introduction and Background 02:18 The Shallow Nature of Personas 05:02 The Purpose and Users of Personas 07:12 The Challenges of Creating Personas 11:48 The Lack of Clarity on How to Use Personas 16:21 Outdated Personas and the Need for Updates 21:30 Creating More Useful Personas 24:20 The Potential of Interactive and AI-Powered Personas 29:26 The Unpredictability of Human Behavior in Personas 32:09 The Future of Personas…

UX Design to WIN in Business

1
Unlocking the Business Impact of UX Design 18:56

33 weeks ago18:56

18:56

Summary In this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everything that leads to a good experience with a customer. Niels shares a case study of an artist collective called Miner Town and how they used UX design to convey cultural aspects and improve communication within organizations. He also highlights the importance of prioritizing features and focusing on one aspect to drive home and be remembered for. The episode concludes with the reminder to take steps in the right direction and validate their success before moving forward. Chapters 00:00 Introduction and Overview 03:07 Example Project: Miner Town 05:34 UX Design vs UI Design 07:23 The Trap of Trying to Do Everything 09:59 Prioritization and Decision-Making in UX Design 15:16 Creating a Strong Brand Identity through UX Design 18:34 Conclusion…

UX Design to WIN in Business

1
A real-life example of integrated UX Design 23:38

34 weeks ago23:38

23:38

In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car terminals for card payments. The project involves developing a new app for a specific group of stakeholders, aiming to make their job easier and more efficient. Nils emphasizes the importance of an integrated team setup, where all the necessary skills come together to work on a project. He also highlights the value of continuous communication, transparency, and user feedback throughout the design and development process. Chapters 00:00 Uncovering the Business Value of User Experience Design 01:53 SumUp: Building a Modern User Experience for Card Payments 06:03 The Power of an Integrated Team in App Development 20:48 Transparent Communication: The Key to Successful Collaboration 21:18 The Importance of Early and Continuous User Feedback…

UX Design to WIN in Business

1
Secrets to Seamless UX in Agile Teams 25:03

35 weeks ago25:03

25:03

Summary In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, and iterative development in agile methodologies. Nils also highlights the need for UX designers and developers to work together closely to ensure a seamless user experience. He addresses common misconceptions about agile methods and explains how UX research can lead to better and more successful product development. Chapters 00:00 Introduction to UX Design in Business 05:22 Collaboration between UX Designers and Developers 08:16 Overcoming Misconceptions about Agile Methods 11:41 The Power of Collaboration in Problem Solving 17:25 The Role of UX Research in Product Development 23:19 The Importance of Collaboration in Agile Methods 26:29 The Impact of UX Research on Product Design 29:21 The Benefits of Breaking Silos and Working Together About the author --- Hi, I'm Nils, Co-Founder and Head of Interaction Design at Dinghy. With over 10 years of experience in designing and building websites, I'm passionate about creating great digital experiences. At Dinghy, we believe that exceptional UX comes from the synergy of branding, content strategy, design, and development, all working together seamlessly. On this channel, I show you how to create outstanding user experiences for your customers through hands-on, easy-to-follow how-tos in wireframing, UI design, stakeholder management, usability testing, HTML, CSS, and frontend development. Keywords --- user experience, digital products, customer satisfaction, business profitability, user testing, research, product market fit, development costs, customer lifetime value, app store ratings, marketing spend, conversion rates, employee efficiency, product features, ux, design, usability, test, persona, css, product development…

UX Design to WIN in Business

1
UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo 40:27

36 weeks ago40:27

40:27

Summary In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market. Chapters 00:00 Introduction and Background 02:34 Cultural Differences in User Experience Design 06:15 Payment Methods and Trust in Southeast Asia 10:42 The Holistic Approach to User Experience 14:01 The Importance of Immersion in the Local Context 16:57 Government Support for International Expansion 21:18 The Role of the Business Development Manager…

UX Design to WIN in Business

46 weeks ago15:25