Better Clients. More Money. A Happier Life.
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Welcome to Embracing Marketing Mistakes, the show for senior marketers who are looking to grow their brand, double their ROI, and achieve record revenue targets. Each episode features interviews with industry-leading marketers, as well as solo episodes where Chris and Will share real-life examples of marketing screw up and marketing fails and the occasional actionable insight. These untold stories and new strategies will give you the knowledge to avoid mistakes other marketers have made so y ...
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Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
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We talk to real people who took the not-so-traditional route to make it as web design freelancers or business owners. Plenty of helpful tips and tricks along the way. If you’re looking to start a side hustle or just up your game as a web or UX designer, this podcast is for you.
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Her First: Reinventing What it Means to be a High-Achieving Woman
Michelle Pualani & Joanna Newton
The Her First Podcast, hosted by Michelle Pualani & Joanna Newton is all about helping women reinvent what it means to be a high-achiever. We highlight women of impact and discuss the struggles they face as business owners and high-profile individuals. Are you ready to put yourself first in business and in life? The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. Join here: www.facebook.com/groups/herfirstc ...
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Rob and Kennedy from ResponseSuite chat to a marketing expert each week and take a deep dive into one specific strategy that's working for them right now.There are so many ways of driving traffic, increasing conversions and running ads - so rather than guess at it and get overwhelmed, we're asking the experts so you can duplicate them in your online marketing.If you work in digital marketing or have your own online business, you're going to love this podcast. Make sure you subscribe or you m ...
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The motivation to launch this show is rooted in my desire to inspire women and diverse leaders who are considering a path of entrepreneurship, solopreneurship, freelancing and leading in their current or future organizations – basically anyone who is looking to level-up in both their life and business. I believe it is extremely helpful and important for us to have examples of diverse leaders who have pursued these paths so we can learn from them and find inspiration to follow our own entrepr ...
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Personal Power Part Two: Long Term Growth Strategies
30:33
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We dive deeper into the concept of personal power and how to sustain it over time. Building on a previous episode that covered the basics of reclaiming personal power, today's discussion focuses on the continuous process of maintaining alignment, overcoming setbacks, and leveraging both intuition and analytical data for long-term success. We explor…
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132 FREE Brand Guidelines for Brand Designers – Elevating Your Visual Identity Skills
20:30
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If you think your job ends after you design the logo, you’re missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I’m sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals. I’ll show you how these comprehensive b…
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450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
40:31
40:31
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Send Us Your Feedback! Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a notewort…
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Kamala Harris & The Influence of Leadership
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We dive into the journey and impact of Kamala Harris as the first female, Black, and South Asian U.S. Vice President, exploring the unique challenges and criticisms she faces as a woman in leadership. Reflecting on Kamala’s story, we share insights on how diverse representation can shape leadership and offer practical lessons for business owners, c…
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Chappell Roan & the Double Standards of Fame
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Today we’re chatting about the double standards and pressures that high-achieving women face—especially when they're in the spotlight. Highlighting Chappell Roan, we chat about the scrutiny female musicians deal with, from political expectations to public criticism. We also get real about juggling careers, motherhood, and handling relentless media …
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131 From Zero Leads to Fully Booked: My Client Magnet Method
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Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps…
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How to Build a Premium Brand: Insights from Lexus - Mat Thomas
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Send Us Your Feedback! World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of tra…
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How Human Design Led to Life-Changing Family Revelations: A Listener’s Story with Jackie Stone
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One of our longtime listeners, Jackie Stone, joins Joanna and Michelle on today’s episode to share her incredible, life-changing story. After listening to one of our earlier episodes, Jackie was inspired to dive into a topic we covered, leading her down a path of exploration that unearthed some unexpected and life-altering family secrets. Tune in t…
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130 Why Most Designers Struggle with Consistent Income (and How to Fix It)
23:51
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Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, ma…
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The Truth About Entrepreneurship: Is Starting a Business Right for You?
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In this episode of the Her First Podcast, we dive into the chaotic and rewarding world of entrepreneurship. We dish out the real talk on starting a business—why it’s not just about passion, but also mastering business models, emotional resilience, and, you know, profitability. With insights from big names like Elon Musk and Alex Hermosi, plus our o…
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129 How I Doubled My Income by Saying No to Clients
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Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In t…
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£15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
34:23
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Send Us Your Feedback! Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of main…
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Building a Non-Alcoholic Beverage Brand: Lessons from TBH Founder Michelle Houston
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Joanna sits down with co-host Michelle to chat about her company To Be Honest Beverage Company, a non-alcoholic hemp infused spirit alternative, to chat about her journey in building a brand from scratch. Michelle opens up about how her personal shift in her relationship with alcohol—and her husband’s experience in alcohol production—sparked the id…
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128 How to Position Your Design Business for Premium Clients
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Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling …
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How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
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Send Us Your Feedback! In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in …
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Balancing Working On vs. In Your Business for Female Entrepreneurs
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We’re diving into the big difference between working on your business and working in it. We’ll chat about how female entrepreneurs, coaches, and creators can juggle the big-picture strategy stuff with the everyday tasks that keep everything rolling. We’re talking time management, how to prioritize what really moves the needle, and when to hand off …
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127 Marketing Strategies for Freelance Designers with Kiri Mohan
54:15
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If you’ve ever wondered how to take your design businessfrom freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to…
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Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
53:53
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Send Us Your Feedback! What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industr…
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“I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk
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Full show notes at: https://dyf.link/episode147 In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% applic…
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Mastering Thoughtful Gifting and Business Growth with Annabelle DeGrazio of TAJA Collection
45:46
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In this episode, we chat with Annabelle DeGrazio, the founder of TAJA Collection. Annabelle takes us through her wild journey from lawyer to launching her own customizable, non-toxic candle and home accessory biz. We talk all about the importance of finding happiness in what you do, thoughtful gifting, and why creating a positive company culture is…
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126 How to Sell Your Design Services Without Feeling Pushy with Tyler Archer
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Selling your design services shouldn’t feel overwhelming, but for many designers, it does. That’s why I’m excited to introduce you to Tyler, New Zealand’s top online sales coach, who’s here to help you shift your mindset around sales and close more deals with ease. With over 15 years of experience, Tyler has guided countless solopreneurs and creati…
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Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
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Send Us Your Feedback! If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid cont…
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How To Use “Runway Reduction Anchoring” To Charge More
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Full show notes at: dyf.link/episode146 n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer Links from the episode: ~~ $200k Freelancer Build a machine that gene…
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Boost Your Brand Visibility: Public Relations Made Easy with Tools to Get Noticed
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In this episode of the Her First Podcast, we’re diving headfirst into the wild world of public relations (PR) and why it’s a big deal for your brand and business. PR isn’t just a fancy buzzword—it’s all about managing how the world sees you (and no, we’re not talking about Instagram filters). We break down the basics of PR, showing you how to build…
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125 How to Consistently Get Design Clients without Chasing Leads
28:46
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Chasing leads is exhausting, and it’s holding you back from growing your design business to its full potential. I’m sharing my approach to consistently attracting high paying clients without the constant hustle. Imagine having clients seek you out, ready to pay what you’re worth, without you ever having to chase them down. It’s all about positionin…
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How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
57:17
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Send Us Your Feedback! Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into th…
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Scaling Your Agency: Joanna Newton’s Journey from Freelancer to Six-Figure Success
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In this episode we're turning co-host Joanna Newton into our special guest as she spills the tea on how she grew Millennial Marketer from solo freelancing to a thriving multi-six-figure agency. She gets real about the power of client feedback, keeping a steady stream of clients, and why personal branding on platforms like Upwork and Kajabi is non-n…
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124 Scale Your Design Business by Raising Your Rates
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Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand position…
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How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
52:45
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Send Us Your Feedback! Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise y…
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Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services
1:06:53
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Full show notes: https://dyf.link/episode145 In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices. …
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How to Build Trust and Scale Your Business Through Effective Communication
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In this episode of Her First, we’re diving into the oh-so-crucial world of client communication. You’ll learn why talking to your clients the right way can be the difference between “I’m loving this!” and “I’m never coming back.” We’re sharing our best tips for setting expectations, nailing the onboarding process, and managing feedback like a pro. …
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123 What Nobody Tells You About How Designers Can Work Less and Earn More
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Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about…
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Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
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Send Us Your Feedback! Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting …
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How To Get to $200K/Yr With Automated, Value-First Outreach at Scale
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Full show notes: https://dyf.link/episode144 In this episode, I share the strategy of Automated, Value-First Outreach at Scale and how it can help freelancers reach $200K/year. Discover how you can balance the scalability of automated cold outreach with the personal touch that clients appreciate, turning a traditionally spammy approach into a value…
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Reclaim Your Power: How to Overcome Business Plateaus and Stay Consistent
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Let’s chat about reclaiming your personal power. Not sure what that means? Well, not having a strong sense of personal power shows up in your life with: inconsistency, nervousness to pitch yourself, not wanting to “bother” other people, taking unnecessary meetings, failing to “show up” in your content, lacking authenticity, feeling constantly distr…
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122 Why Freelance Designers Struggle to Grow (and How to Break Free)
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Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the …
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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
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Send Us Your Feedback! Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns…
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121 The Designer to Agency Bootcamp, September 2024
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You’re doing all the things in your design business—designing, managing clients, handling marketing, and everything else on your plate—but the more you take on, the harder it is to actually scale. You know something has to change, but letting go of control feels risky. In this episode, I’m breaking down what you need to do to shift from being a sol…
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Start a Podcast with This Tech Stack & Essential Podcasting Tools
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Want to start a podcast? Or improve your production quality? We share the tech stack and standard operating procedures (SOP) we use to produce this podcast efficiently and consistently. You need the right tools and processes in place to manage tasks effectively, particularly when collaborating remotely. We highlight tools for receiving guest inform…
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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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Send Us Your Feedback! Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-…
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Why a Woman Can’t Be President: Breaking Gender Barriers in Leadership
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A little different than our typical episode - we’re chatting today about the challenges faced by women in leadership positions, particularly in politics, with a focus on Kamala Harris's presidential run. Societal and cultural biases, such as the differing standards for male and female candidates, impact women's opportunities and perceptions. We hop…
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120 How I Went From $500 Website Designs to $10K+ Web Projects (Pricing Part 2)
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Ever wondered how you can charge more for your web design projects? In this episode, I’ll share my journey from charging $500 for a website to landing $10k+ web projects. Building on the insights from Part 1 (Episode #119), you’ll learn how to price your web projects for maximum profitability by understanding client needs, communicating value, and …
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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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Send Us Your Feedback! Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand …
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Social Media Strategies with Ashlee Trelli: Creating Engaging Content
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In this episode we explore the art of capturing high-quality content with special guest Ashley Trelli, managing partner at Capture the Concept. Ashley shares her journey from the corporate world to entrepreneurship and offers actionable tips for creating engaging video content with just a smartphone. Topics include the importance of personal brandi…
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119 How I Went from $65 Logo Designs to $20K+ Branding Projects (Pricing Part 1)
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Ever wondered how to significantly increase your rates? In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients. I’ll walk you through the exact steps I took to transform my pricing strategy…
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How your brand can get the most out of Pinterest - Meagan Williamson
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Send Us Your Feedback! Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to shar…
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How to Organize Your Day as a Business Owner: Practical Strategies for High Performance & Work/Life Balance
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In this episode, we dive into the practical (and sometimes elusive) world of time management, sharing how effective planning and preparation can boost your business success and personal well-being. We chat about our scheduling tricks, prioritizing tasks, and setting healthy boundaries to balance work and life—because who doesn't want to be a produc…
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118 The Benefits of Hiring and Outsourcing as a Freelance Designer
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Ever feel like you’re drowning in tasks, both personal and professional, as a freelance designer? You're not alone. In this episode, I share how hiring and outsourcing can transform your business and your life. From hiring a cleaner or nanny to taking on a design assistant, I’ll show you the steps to move from solo freelancer to thriving business o…
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How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
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Send Us Your Feedback! Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive …
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Being a Woman in Business is Counter Cultural: The Financial Limitations Women Have Faced in Business Building
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Being a woman in business is transforming the world. In today’s episode we chat about the historical and societal barriers women have faced concerning financial independence and business ownership, which is why we think that simply being a female entrepreneur is an act of rebellion. Women can have a unique impact on communities and the economy in a…
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