Better Clients. More Money. A Happier Life.
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Freelancing and marketing nuggets for web designers, without the fluff. TheFreelancerPodcast.com
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More and more of us are experiencing overwhelm and exhaustion from our busy lives. Can you relate? In The No Bullsh*t Guide to a Happier Life, your host Helen Calvert shares her quick (but not necessarily easy) tips on how to squeeze every last drop of enjoyment from your business and your life. Helen is a business coach, parent and director of the successful business support service Clear Day. Her mission is to bring calm and clarity to people’s lives, reduce the overwhelm and start living ...
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Welcome to Embracing Marketing Mistakes, the show for senior marketers with revenues over £20M who are looking to double their marketing ROI and achieve record revenue targets. The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awareness to dri ...
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We talk to real people who took the not-so-traditional route to make it as web design freelancers or business owners. Plenty of helpful tips and tricks along the way. If you’re looking to start a side hustle or just up your game as a web or UX designer, this podcast is for you.
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Rob and Kennedy from ResponseSuite chat to a marketing expert each week and take a deep dive into one specific strategy that's working for them right now.There are so many ways of driving traffic, increasing conversions and running ads - so rather than guess at it and get overwhelmed, we're asking the experts so you can duplicate them in your online marketing.If you work in digital marketing or have your own online business, you're going to love this podcast. Make sure you subscribe or you m ...
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The motivation to launch this show is rooted in my desire to inspire women and diverse leaders who are considering a path of entrepreneurship, solopreneurship, freelancing and leading in their current or future organizations – basically anyone who is looking to level-up in both their life and business. I believe it is extremely helpful and important for us to have examples of diverse leaders who have pursued these paths so we can learn from them and find inspiration to follow our own entrepr ...
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“I can't get past €10k/month Freelancing…” — Solving $100k→$200k/yr Bottlenecks, With Delia Monk
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Full show notes at: https://dyf.link/episode147 In this episode, Zach talks with copywriter Delia Monk about some of the “bottlenecks” she’s been running into as she tries to scale from a low-six-figure soloist to a small agency. Delia has great stats about the efficacy of her skills, including… ☑️ Getting a client’s sales page from 3% → 12% applic…
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Is Anyone Else in Your Household Doing Shit? | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 89. Are you the one doing ‘all the things’ in your household? Does it feel like too much? Today we take a careful look into the dynamics of household responsibilities and the importance of sharing the mental load. Creating an equal partnership with the other capable people in your home is a less-obvious act of self-kindness - but…
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How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
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Send Us Your Feedback! In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in …
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Uncover the Secrets of Behavioural Science in Marketing with Phill Agnew
54:57
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Send Us Your Feedback! What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industr…
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Help I’m Overwhelmed | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 88. Still feeling overwhelmed despite all your structured task lists and well-planned projects? I’m here for you! In today's episode, I share actionable tips to refresh your system - from changing up your planning tools to seeking help from friends or professionals. Remember, no one system works forever—novelty keeps us engaged. …
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Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
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Send Us Your Feedback! If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid cont…
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How To Use “Runway Reduction Anchoring” To Charge More
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Full show notes at: dyf.link/episode146 n this episode, Zach talks about a sneaky positioning technique freelancers can use to instantly charge more. 👉 Learn how to raise your rates and work with better clients in our free “Charge What You’re Worth” course: https://dyf.link/offer Links from the episode: ~~ $200k Freelancer Build a machine that gene…
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Fastlane by PayPal Behind the Scenes with Billy Conway & Karen Posada
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I chat with Billy & Karen from PayPal. This was my first in-person recording, and it was awesome!By Kyle Prinsloo
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Practical nuggets on how to set (and achieve) your goals.By Kyle Prinsloo
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How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
58:21
58:21
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Send Us Your Feedback! Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into th…
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Suck at sales? This will help...By Kyle Prinsloo
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Remembering Why We Do Shit | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 87. Today’s episode is about remembering why we do shit. It’s easy to get sidetracked by the day-to-day running of your life, so when that stale, unmotivated feeling hits how should we respond? In this episode I share some simple ways to get clarity on how you want your life to be and your excitement back for your goals. Are you …
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How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
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Send Us Your Feedback! Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise y…
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Mastering Your Freelance Offers: A Guide to Creating High-Impact Freelance Services
1:06:53
1:06:53
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Full show notes: https://dyf.link/episode145 In this episode, Zach dives into the key elements of crafting irresistible freelance service offerings that drive high-value outcomes. Discover how to structure your service offerings to emphasize measurable ROI, making your work more appealing to potential clients and helping you command higher prices. …
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Our TOP 10 Marketing Fails so far - the 50th Episode Special!
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Send Us Your Feedback! Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting …
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How To Get to $200K/Yr With Automated, Value-First Outreach at Scale
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Full show notes: https://dyf.link/episode144 In this episode, I share the strategy of Automated, Value-First Outreach at Scale and how it can help freelancers reach $200K/year. Discover how you can balance the scalability of automated cold outreach with the personal touch that clients appreciate, turning a traditionally spammy approach into a value…
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Manage your money or it will manage you. A few practical nuggets.By Kyle Prinsloo
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Getting Shit Done on a Bad Day | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 86. Getting shit done on a bad day. We all have days when the overwhelm is just too much and our motivation is through the floor. So how do we move past this when there are demands on us that can’t be put off? In this episode I share my simple tips for making even the most difficult days productive, and guess what? It all starts …
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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
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Send Us Your Feedback! Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns…
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Your Portfolio Website Sucks - Here's How To Fix It
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Very clickbaity... but here's how to make an effective portfolio website.By Kyle Prinsloo
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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
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Send Us Your Feedback! Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-…
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Ever heard of WaaS? If not, you're about to...By Kyle Prinsloo
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Help, I can’t Relax | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 85. Are you struggling to relax and find genuine enjoyment in your downtime? Do you ever feel weird or guilty because you can't seem to ‘switch off’? You're not alone. In this episode I explore the reasons why you might find it hard to make the most of your free time; guide you on how you can address the source of the issue and r…
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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
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54:47
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Send Us Your Feedback! Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand …
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Practical (and proven) ways to find clients and run a freelancing business.By Kyle Prinsloo
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How your brand can get the most out of Pinterest - Meagan Williamson
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Send Us Your Feedback! Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to shar…
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Interviewing Katheryn & Francesca from Not The 9-5 Podcast
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Get to know Katheryn & Francesca from Not The 9-5 Podcast. A podcast by freelancers, for freelancers.By Kyle Prinsloo
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What You Do When the List is Complete | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 84. This episode is all about what you do when the list is complete. Firstly, it’s important to remember that the list is never really done – there will always be plans and projects, that’s just life… but when you've tackled your tasks for this day, what will you do with you time? How we use this precious window is up to us as in…
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How to Overcome AI Challenges in Marketing - Andrew Bruce Smith
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Send Us Your Feedback! Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive …
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How to Redefine Advertising with AR Technology - Jed Hallam
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Send Us Your Feedback! How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled …
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Do I Need an App? | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 83. Do I need an app? We’re served a constant stream of ads for tools and apps, all promising to streamline, automate and organise our busy lives. It’s very seductive. But the truth for a lot of us is that a new app isn’t the answer to an easier life. In fact, pinning your hopes on an organisational tool may end up making you fee…
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How to Use Unconventional Marketing to Your Advantage - Gareth Turner
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Send Us Your Feedback! Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B…
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Do This Simple Proposal Tip To Double Your Income
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Not clickbait...By Kyle Prinsloo
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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
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Send Us Your Feedback! What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the …
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How to view quote requests, handle it, and close the deal.By Kyle Prinsloo
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How Can Marketers Learn From the 2024 Elections? Stuart Bruce
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Send Us Your Feedback! AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving product…
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Outsourcing | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 82. Today we explore the practicalities and realities of outsourcing. From virtual assistants to social media managers, there's a freelancer for everything these days, but the process of letting part of your business go comes with its own insecurities. In this episode we talk about the first steps needed when considering outsourc…
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SEO & AI Content Creation for Freelancers, with Tim Davidson
1:31:24
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Full show notes: https://dyf.link/episode143 In this episode, Zach talks to Tim Davidson from https://cleancommit.io about effective AI content creation for freelancers. Tim shares his innovative approach to using AI for content that stands out, avoiding the common pitfalls of generic AI-generated text. They discuss the importance of fine-tuning AI…
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I explain why, and what you can do about it.By Kyle Prinsloo
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When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
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Send Us Your Feedback! Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grab…
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Transforming Client Selection and Crafting an Effective Offer Ladder
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28:29
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Full show notes: https://dyf.link/episode142 In this episode, I explore a critical mistake many freelancers make — targeting newbie business owners , and how to build a profitable freelance offer ladder. You'll learn why focusing on clients with established, profitable businesses can drastically increase your earnings and how to structure your serv…
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Should you raise your prices? Listen to this first.By Kyle Prinsloo
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2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
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Full show notes: https://dyf.link/episode141 In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers. You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them. This episode will help if you're stru…
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Co-working and Body Doubling | The No Bullsh*t Guide to a Happier Life
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Welcome to episode 81. In this episode we’re exploring the productivity methods of co-working and body doubling. Packed with valuable strategies and examples of how working alongside others can make those challenging or mundane tasks easier and even enjoyable, the importance of understanding and accepting our own needs, including the need for socia…
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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
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Send Us Your Feedback! Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is rea…
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Embracing Marketing Mistakes Podcast Trailer
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Send Us Your Feedback! Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing scre…
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Here's how to sell websites and marketing services to international clients.By Kyle Prinsloo
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The Delegation Mistakes Freelancers & Agency Owners Make
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Full show notes: https://dyf.link/episode140 In this episode, I talk about the big mistakes freelancers and agency owners make when they delegate work to team members — and how to fix them. You’ll also learn the things you can (and should) delegate to other team members to free up your valuable time. This episode will help if you’re new to delegati…
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Freelancing is a business. It's time you run it like one.By Kyle Prinsloo
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Freelancer vs Agency: Understanding Differences & Choosing What's Right for You
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Full show notes: https://dyf.link/episode139 In this episode, I explain the differences between being a freelancer or an agency owner and why it’s important to choose one of these business models. Both options have their pros & cons, and it depends on which path suits you best. I’ll show you how you can make the right decision based on your lifesty…
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