The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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On Hyperspace Theories the team from FANgirl Blog discuss elements that impact Star Wars storytelling. Each month hosts Tricia Barr, BJ Priester and Kay Serna take a deep dive into creative individuals who impact the franchise, from George Lucas and Kathleen Kennedy to William Shakespeare and Hayao Miyazaki, then break down storytelling from worldbuilding to character development. Tricia Barr is co-author of Ultimate Star Wars, the definitive guide to Star Wars from DK Publishing, featured w ...
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Join our leadership experts for bi-weekly advice on how to develop consistent, capable and confident Supervisors, Managers and Team Leaders who drive safety, productivity, quality and team member engagement. In this series, we will highlight some of the key elements of the Front Line Leadership Training. This comprehensive approach will ensure a lasting change in the leadership approach and culture of your business to support high performance. As the number one choice for supervisor training ...
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Each week we bring you, the small business owner, independent operator and entrepreneur, contentto help you work ON your business, not just IN your business.
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The Scaling Emerging Beauty podcast offers actionable insights and strategies to scale beauty brands from $0 to $20M, focusing on growth through retail opportunities. Join host Monique Benoit, a former merchant at Target and Anthropologie, as she talks with founders, retailers, and other experts to offer relevant tactics for brands in the trenches, and valuable content for the industry enthusiast.
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Join Renee Buckingham and NEW co-host Chloe Perrett for Season 4 - as they speak to content creators, brands, industry experts in their mission to pull back the filter on the business of influencing. They have ave changed things up with a new format with some episodes just us and of course the 45-minute episodes with influential names - as they share their top tips and tricks to growing an authentic following, as well as insight into their daily routines and the not-so-glamorous elements of ...
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1. Interpersonal relationship skills Even though a lot of marketing is done online today, marketers still end up interacting with their co-workers and prospects. Of course, the medium has changed but the concept is still the same. 2. Content creation One of the most important elements of marketing is creating content. Marketing content is a must-have in today's digital environment. Marketers utilize content in some shape or form in all digital marketing channels and platforms: Website conten ...
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Are you a passionate podcaster looking to share your insights, stories, or expertise with the world? Let us help you reach a wider audience and showcase your unique voice through our professional podcast upload service. At our podcast upload service, we understand the importance of seamless and efficient podcast distribution. We offer a comprehensive solution that takes care of the technical aspects, allowing you to focus on what you do best: creating exceptional content. Platform Distributi ...
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Since 2016 The Pantry Underwear have fitted thousands of bras and uplifted countless 'Pant Pals' both in the bricks & mortar stores and via the online fit service. During these coveted bra fittings, where knowledge is shared and trust inevitably built, conversation topics will arise from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. As an ever expanding community, we wanted to draw back the curtain on these important changing room chats a ...
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How to Assess Your Leaders’ Level of Confidence in Their Leadership Skills
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Learn how to assess the confidence levels of your leaders in their leadership abilities. Discover tools and strategies for effective leadership development programs.By Unique Training & Development
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E 605 Key Elements of Brand Identity & Social Media Strategies
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Kellie Chen is the co-founder of 8Rue, a boutique branding agency, shares her expertise in brand strategy for emerging beauty brands. She discusses the shift in consumer engagement with brands due to the rise of social media, emphasizing the importance of authenticity and transparency. Kellie also highlights the key elements of brand identity, incl…
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Hyperspace Theories at 10: The State of Star Wars
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It’s been ten years since FANgirl Blog launched the Hyperspace Theories podcast. On the latest episode, Tricia Barr and B.J. Priester look back on the podcast’s evolution from its origin in discussing how to speculate wisely on upcoming Star Wars stories to a broader consideration of storytelling, character arcs and the Hero’s Journey, and franchis…
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Unlocking the Power of Community Marketing for Multi-Unit Brands with Brett Campbell
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How can multi-unit brands stand out in crowded markets? In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections…
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E 604 Five Tips to Ensure Your Packaging is Retail Ready
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Summary In this solo episode, I discuss the critical role of packaging in retail. Packaging is often your first impression at the shelf. I emphasize that even the best products can fail if their packaging does not meet retail standards. I outline key considerations for creating retail-ready packaging, including supply chain logistics, shelf appeal,…
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How to Assess Change Readiness in Your Organization
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Discover the importance of assessing change readiness in your organization with tips on how to perform a successful organizational readiness assessment.By Unique Training & Development
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The Critical Need for Improving the Emotional Agility of Leaders with Matthew Norton
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Why Leaders Need Emotional Agility Nowwith Dr. Matthew Norton Are you struggling with high turnover, disengaged employees, or just plain old burnout in your team? Chances are, the issue isn’t just about skills or strategy—it’s about Emotional Agility. 🛎 In this episode of Marc Haine Live, we sit down with Dr. Matthew Norton, the Strengths-Based Lea…
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Unleash Your Brand's Personality: Stand Out and Connect
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In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business. Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty. We’ll look at iconic brands like IKEA, Ben & Jerry’s, …
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E 603: Learn How Faire Can Help You Scale Your Brand
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Summary In this episode I sit down with Moni Kupczak Ainslie, founder of Koopslie Consulting, to dive deep into the power of leveraging FAIR, a B2B marketplace, for scaling beauty brands at retail. Moni shares her journey from running a successful fashion business to helping emerging beauty brands stand out in front of independent retailers. Throug…
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Creating Emotional Connections: Key to Brand Loyalty and Recognition with Ken Schmidt
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How to Avoid the Pitfalls of Being Just Another Brand in the Marketwith Ken Schmidt Every day, businesses are overwhelmed with the challenge of standing out in a crowded market. Despite offering superior products or services, many find themselves lost in the noise, unable to capture the attention or hearts of potential customers. This not only stun…
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How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski
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In this episode of The Unified Brand Podcast, we’re joined by Jesse Wroblewski, CEO and founder of Decommoditized and author of the game-changing book "Marketing For Supervillains." Jesse dives deep into how brands unintentionally become commodities and reveals his unique approach to “decommoditize” businesses by injecting personality and creating …
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E 602: Consider This Before Contacting a Retail Buyer
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11:33
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Summary In this solo episode, Monique Benoit shares essential tips for emerging beauty brands looking to pitch to retail buyers. She emphasizes the importance of competitive shopping, understanding consumer demographics, crafting a unique brand story, ensuring financial preparedness, and sustaining success once on the retail shelf. Each of these el…
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Building a Strong Employer Brand Through Employee Development
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Unlock the secrets to building a strong employer brand through employee development. Attract top talent and create a supportive work environment with these proven strategies.By Unique Training & Development
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The Five Key Elements to Boosting Business Success with Co-Creative Leadership with Steffan Surdek
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Revolutionize Your Leadership with Co-Creative Leadershipwith Steffan Surdek Leadership is hard. Many leaders feel that in order to be a "good leader," we must shoulder the burden alone. 🛎 In this episode, your host, customer and employee experience strategist Marc Haine is joined by the Father of Co-Creative Leadership, Steffan Surdek, Discover a …
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Unveiling Disney's Brand Magic: How to Captivate Your Audience
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Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast. Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show y…
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E 601: The Importance of Inventory Management for Emerging Brands
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In this episode, I sit down with Shannara Goode, an inventory management professional with experience at brands of various sizes, and at major retailer, Target. Shannara discusses the importance of inventory management for emerging brands. She emphasizes that inventory management can make or break a brand's success in retail and highlights the need…
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How to Create Brand Names That Stick With Alexandra Watkins (Replay)
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How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one…
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HR Training Solutions for the Modern Manufacturing Workforce
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Discover effective HR training solutions tailored for the modern manufacturing workforce. Ensure compliance, safety, and skill development for your employees.By Unique Training & Development
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7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)
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Is your brand stuck? Unleash its growth potential!In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential.We cover essential aspects like:• Maintaining a strong and consistent brand identity ✨• Ensuring clear communication with your target audience ️• Adapting to an ever-changing marketplaceI…
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Boost Your Business with Self-Awareness and Emotional Intelligence with Ron Stotts
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Transform Your Business: Essential Leadership Skills for Front-Line and Middle Managerswith Ron Stotts Are you a business operator or front-line manager struggling to unlock your leadership potential and achieve greater personal and professional success? 🛎 In this episode, Customer and Employee Experience Strategist (and your Host), Marc Haine, sit…
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Marketing Mastery: Expert Insights & Strategies with Margarita Eberline
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Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience. Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she’s launched a full-s…
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Developing Future Leaders Within Your Warehouse
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Discover strategies for identifying and nurturing future leaders in your warehouse. Develop essential skills for effective team management and overall operational success.By Unique Training & Development
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Unlocking Success: Why Emotional Well-being in the Workplace Matters with Susan Ní Chríodáin
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Emotions as the New Business Metricwith Susan Ní Chríodáin Leaders are often caught in the numbers game—revenue, costs, and KPIs dominate discussions. But what if the real key to optimizing employee engagement and finding fulfillment at work lies beyond these numbers? 🛎 In this episode, Customer and Employee Experience Strategist (and your Host), M…
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Mastering Brand Names: 7 Deadly Sins to Avoid
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16:28
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The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is th…
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Taming the Burnout Monster: Leadership Strategies to Empower Managers with Jay Lambert
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Ending Burnout: Essential Leadership Strategies for Managerswith Jay Lambert An alarming trend is surfacing across industries, hitting all facets of leadership hard. Leaders and teams are facing unprecedented levels of burnout, with dire consequences for productivity, employee turnover, and the quality of service to our customers, clients, patients…
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E 507: Retail Insights: Consumers, Shopping Behavior & Trends
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In this conversation, Monique chats with Zach Stewart to discuss category insights and retail trends. Zach Stewart is a Category Insights Manager at The Emerson Group. Zach gives us insights into the shopping habits of different generations, the evolving role of retailers, and the balance between DTC and physical stores. He emphasizes understanding…
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The Heroine's Journeys of the MCU's Echo and What If? Series
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The Marvel Cinematic Universe accomplished an unprecedented track record of box office earnings, followed by an uneven phase that included a few box office miscues and a mixed reactions to its span of Disney+ streaming series. In this episode of Hyperspace Theories, Tricia Barr and B.J. Priester discuss two MCU series that had lower profiles in fan…
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Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway
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In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, …
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How to Increase Employee Retention in the Manufacturing Industry
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Learn effective strategies to improve employee retention in the manufacturing industry. Find ideas to reduce turnover and retain your valuable workforce.By Unique Training & Development
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Better Business Practices: How to Transform Your Culture with Michael Kerr
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51:39
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Small Moments, Big Outcomes: How Leaders Create Cultures That Drive Extraordinary Resultswith Michael Kerr Many businesses, and teams within businesses have problems. A lot of people are quitting, workers are not happy, it's hard to find "good people", and nobody seems to have any new ideas. As frustrating as all those are, though, they are nearly …
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How a Strong Brand Vision Transforms Your Business
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In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a …
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E 506: Considerations for Finance and Growth Strategy with Lunr Capital
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In this episode, I sit down with Jackie Bae of Lunr Capital to discuss funding option for early-stage brands, and specifically - inventory financing. Jackie is the Head of Client Partnerships at Lunr Capital. Jackie shares the story behind Lunr Capital and how they provide financing solutions for consumer product brands. We discuss the importance o…
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Leadership Blind Spots: How to Recognize and Overcome Them with Russel Lolacher
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The 7 Deadly Sins of Leadership and How to Avoid Themwith Russel Lolacher Are your best employees walking out the door? High turnover is costing your business more than just money – it’s draining morale, productivity, and your company’s future. 🛎In this episode of Marc Haine Live, we dive into the real reasons behind poor employee retention and how…
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Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight
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In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey…
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Stop Cashflow Crises: Expert Strategies to Secure Your Business’s Future with Kirsha Campbell
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Leverage Cash Flow For Business Success and Growthwith Kirsha Campbell A significant misconception about cashflow is that it's synonymous with profit. Many people believe that if their business is profitable, cashflow issues won't affect them. However, it's entirely possible—and quite common—for a business to show a profit on the books while facing…
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The Impact of Effective Leadership on Manufacturing Performance
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Explore the significant impact of effective leadership on manufacturing performance. Learn how strong leadership can drive success in the manufacturing sector.By Unique Training & Development
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Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand
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Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and…
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On this episode of Hyperspace Theories, Tricia Barr and B.J. Priester examine the Disney+ live-action series Star Wars: The Acolyte through the lens of recent Lucasfilm’s brand management struggles, especially with the Star Wars franchise. We begin with the strengths of The Acolyte that we want to praise, including the fight choreography, the perfo…
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E 505: Get to Know Natural Food Grocers: Differentiation, Costs & Sales Drivers
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In this episode, I have a deep dive conversation into the natural food/grocer channel. If you’ve ever had grocers like Whole Foods Market, Sprouts, or Moms Market on your dream retailer list - this one is for you. Our guest, Amy Jargo serves as the Director of Product Management at Pacha. She shares insights on the differences between mass retail a…
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Building a Future Ready Brand With Mitch Duckler
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In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain an…
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Building High-Performing Teams in Manufacturing
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How to build effective, high-performing teams with our proven strategies and tips.By Unique Training & Development
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Building Resilient Teams: Strategies for Authentic Leadership with Roxanne Derhodge
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Unlocking Workplace Potential: How Authentic Connections Drive SuccessWith Roxanne Derhodge Across industries, a pervasive issue lurks behind the hustle of daily operations — the growing disconnect between employee well-being and organizational success. As businesses strive for innovation and efficiency, the mental health and authentic connection o…
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Are you tired of attracting the wrong clients? It's time to redefine your brand. In this episode, we dive deep into the art and science of brand positioning. Discover the 5 essential steps to create a magnetic brand that attracts your ideal customers and sets you apart from the competition. From market research to crafting a compelling brand person…
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E 504: All Things Retail Media Networks for Emerging Brands
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Have you ever wanted an inside scoop on retail media networks as it relates to small brands? Look no further! In this episode, I’m joined by Ross Maltby, head of New Business Development at Voyageur Group. We discuss the definition of retail media networks, the rise of retail media as the third wave of digital advertising, and the impact of COVID-1…
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How to Deal with the Emotional Turmoil Selling Your Business Actually Creates with Jonathan Bennett
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Founders’ Dilemma: The Emotional Journey of Selling a BusinessWith Jonathan Bennett Do you know that you may be jeopardizing your company's future by not having a succession plan? It can be a hard, emotional process, but your business's valuation depends on it. 🛎 In this episode, Jonathan Bennett focuses on the lack of preparedness and understandin…
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Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)
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It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Bu…
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The Future of Manufacturing Leadership Training
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Explore how virtual training can enhance leadership skills, address traditional training challenges, and offer practical solutions for manufacturing environments.By Unique Training & Development
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