The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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Welcome to the Wish I'd Known Then podcast. Join authors Jami Albright and Sara Rosett as they interview self-published authors about how they found success as well as lessons they've learned. Because being an indie author is about being innovative and creative and learning from your mistakes.
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Join Renee Buckingham and NEW co-host Chloe Perrett for Season 4 - as they speak to content creators, brands, industry experts in their mission to pull back the filter on the business of influencing. They have ave changed things up with a new format with some episodes just us and of course the 45-minute episodes with influential names - as they share their top tips and tricks to growing an authentic following, as well as insight into their daily routines and the not-so-glamorous elements of ...
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Since 2016 The Pantry Underwear have fitted thousands of bras and uplifted countless 'Pant Pals' both in the bricks & mortar stores and via the online fit service. During these coveted bra fittings, where knowledge is shared and trust inevitably built, conversation topics will arise from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. As an ever expanding community, we wanted to draw back the curtain on these important changing room chats a ...
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1. Interpersonal relationship skills Even though a lot of marketing is done online today, marketers still end up interacting with their co-workers and prospects. Of course, the medium has changed but the concept is still the same. 2. Content creation One of the most important elements of marketing is creating content. Marketing content is a must-have in today's digital environment. Marketers utilize content in some shape or form in all digital marketing channels and platforms: Website conten ...
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Are you a passionate podcaster looking to share your insights, stories, or expertise with the world? Let us help you reach a wider audience and showcase your unique voice through our professional podcast upload service. At our podcast upload service, we understand the importance of seamless and efficient podcast distribution. We offer a comprehensive solution that takes care of the technical aspects, allowing you to focus on what you do best: creating exceptional content. Platform Distributi ...
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Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay)
42:32
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It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Bu…
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🎧 Kemper Donovan on Building An Audience Through Podcasting
1:04:41
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Send us a Text Message. Episode 228 / Kemper Donovan is the host of the All About Agatha podcast and author of The Busy Body, a USA Today bestseller on launch earlier this year. Kemper shares tips for querying and how podcasting about Agatha Christie helped him connect with mystery authors and also provided a built-in audience for his book. 💙 🎙 Bec…
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What Type of Rebrand is Right For Your Business?
9:57
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On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between: Evolution/Refresh: Keeping it familiar with a modern twist. Pivot/Full Rebrand: Transformi…
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🌦️Writing with ADHD and Surviving Life’s Storms with Liz Long
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47:54
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Send us a Text Message. Episode 227 / Liz Long shares her journey of embracing her own uniqueness, particularly in relation to ADHD and finding peace and growth after personal loss. Quick note: the language in this episode isn’t as family-friendly as our usual G/PG episodes, so just be aware of that. 💙 🎙 Become a supporter of the podcast! Get acces…
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Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel
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Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can: Boost Brand Success Drive Social Impact Craft Powerful Narratives Marketers, don'…
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📶 Using Excel to Write a Book with Paul Indigo
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Send us a Text Message. Episode 226 / Author, musician, and marketer, Paul Indigo shares insights on seeking validation, embracing our voice, and the unconventional use of an Excel spreadsheet for writing and marketing. If you’ve tried all the writing software and haven’t found one that works for you, perhaps your answer is a spreadsheet! 💙 🎙 Becom…
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Unmute Your Brand: The Secret Weapon of Sonic Branding
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Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound? Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy. Learn how strategic sound design can: Boost brand recognition …
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✨ Magan Vernon on Navigating Self-Doubt, Criticism, and Creative Renewal
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Send us a Text Message. Episode 225 / Megan Vernon, author of over 40 romance novels, joins us to talk about starting over after a difficult experience of being publicly criticized. We talk about the need to give ourselves grace and the importance of a supportive community for navigating the ups and downs of a writing career. Megan shares about her…
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Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal
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Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be …
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Changing Room Chats: Managing Your Money 101 with Allie R Investing - Part 2
37:58
37:58
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Join us for part 2 of Managing Your Money 101, where we take a deeper dive into finances, discussing debt, credit scores, student loans, pensions and mortgages. From wondering 'Do I really need a private pension?' and 'Will I ever be able to pay off my student loan?', to exploring easy ways to improve your credit score, and how to keep your head in…
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Send us a Text Message. Episode 224 / Kate Johnson is the co-founder of Zory, an interactive reading app that merges the depth found in fiction with the choose-your-path-style plotlines of narrative video games. Kate shares details about Zory and craft tips about GMC as well as the All Is Lost moment. Plus we talk about trends in genre blending, an…
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Is Your Brand Stuck in the Past? 5 Signs It's Time to Rebrand
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Feeling like your brand is invisible? Don't blend in with the competition! This episode of the Unified Brand Podcast dives into 5 key signs it's time for a rebrand. We'll help you identify if your brand is outdated, struggling to stand out, or simply doesn't reflect your current business goals. Learn when a rebrand can help you recapture your audie…
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🩻 Steffanie Holmes on Skeleton Drafting, Rebanding, and Kickstarter
56:05
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Send us a Text Message. Episode 223 / Do you like to discover the plot as you write? Do you get bored if you know where the story is going? Then a skeleton draft might be what you need. Paranormal and gothic romance author Steffanie Holmes joins us to talk about how discovery writers can use a skeleton draft to get their ideas down on paper and avo…
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Crack the Customer Code: Messaging Magic with Kate Dileo
22:37
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Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, …
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🔒 Supporter Episode: 🔎 Incorporating Mystery Elements into Your Writing
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Subscriber-only episode Send us a Text Message. Ever wondered how to add a twist of mystery to your narrative? Find out exactly what mystery elements are, how to sprinkle them into your narrative, and why they keep readers turning the pages. Whether you're writing romance, sci-fi, or fantasy, a mystery can add layers of intrigue and depth to your s…
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🧚♂️ Writing Middle Grade Books with Jessica Renwick
59:51
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Send us a Text Message. Episode 222 / Jessica Renwich, who writes fantasy and horror for kids ages 9-12, joined us to share her experience as an indie middle grade author. She has terrific insights on approaching schools for author visits and the impact of creating whimsical and fun content to appeal to young readers. In addition to discussing how …
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Unlock the Power of Sound: Sonic Branding for Business Growth
10:25
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Craft Your Brand's Unforgettable Voice! In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existin…
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Send us a Text Message. Episode 221 / Looking to grow a community around your books? Romance author Amy Pine shares how she and her co-hosts created a podcast and built a vibrant community around Korean dramas. We also dive into craft book recommendations, beat sheets, and combining tropes in unexpected ways. 💜 🎙 Become a supporter of the podcast! …
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Brand Blind Spots: How to Avoid Derailing Your Acquisition Strategy (with Chris Shipferling)
38:33
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Is your brand ready to be acquired? The Unified Brand Podcast welcomes Chris Shipferling, Co-Founder of GW Partners, for a deep dive into the hidden dangers that can derail your acquisition dreams. Chris, with over 20 years in consumer products, unveils how to keep your brand relevant, avoid alienating customers, and become the strategic acquisitio…
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Changing Room Chats: Managing Your Money 101 with Allie R Investing - Part 1
38:00
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At a time when money has never felt tighter and the news is a constant cycle of rising interest rates, cost of living crises, mortgage madness, and rising rents, many of us are looking for ways to be smarter with our hard-earned cash. Enter Allie, friend of the Pod who has worked in finance for over 10 years and is ready to share some top tips for …
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Send us a Text Message. Episode 220 / KimBoo York joins us to share how to embrace flexibility and spontaneity in your writing process through discovery writing. Whether you thrive on outlining or prefer a more free-flowing approach, there are different techniques to suit your writing style. 💜 🎙 Become a supporter of the podcast! We can’t wait to g…
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5 Questions Every Business Needs to Ask Before a Brand Makeover
10:59
10:59
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Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a r…
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Martha Carr on Embracing Change and Starting Over
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53:24
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Send us a Text Message. Episode 219 / Martha Carr is a journalist who now writes escapist fiction in the urban fantasy genre with a lot of magic, some action and adventure, and a little romance. Martha shares about beating health challenges, changing her business model, and dealing with the ups and downs of publishing. We also talk about leaving re…
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BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age
51:12
51:12
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Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural …
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Julie Duffy on Writing Short Stories and Flash Fiction
55:13
55:13
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55:13
Send us a Text Message. Episode 218 / Julie Duffy has long been involved in the publishing industry, but she found herself not actually writing fiction due to the demands of school and work. This realization led her to challenge herself with a "story a day" project in order to get back to writing and creating fictional stories. Julia joins us to ta…
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Brand Strategy Workshop - 4 Reasons you should workshop your brand
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Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity.…
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Celeste Barclay: Binge Writing and the Power of Universal Themes in Pulling Readers to New Genres
58:23
58:23
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Send us a Text Message. Episode 217 / Writing under two pen names, Celeste Barclay has penned over 50 books in historical and mafia romance. She shares insights on the writing process, the challenges of juggling multiple book brands, the importance of flexibility, and why universal themes resonate across genres. 💜 🎙 Become a supporter of the podcas…
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Pricing isn't about price with Melina Palmer from the Brainy Business
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Is Price Really All That Matters? Think about it - how often do you buy something solely based on the price tag? The truth is, there's a whole lot more going on behind the scenes that influences your decision. Our guest, Melina Palmer, CEO of The Brainy Business, dives deep into the psychology of pricing and how it impacts businesses in surprising …
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Abigail Keam: Writing Historical Mystery, Payhip Direct Sales, and Merchandise for Readers
43:55
43:55
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Send us a Text Message. Episode 216 / Mystery author Abigail Keam shares how she embraced the digital landscape and incorporated direct sales into her business model. From historical accuracy to adapting to technology, she shares her lessons-learned. 💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode. ht…
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How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak
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Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn y…
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💸 How to Save and When to Splurge in your Author Business
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Send us a Text Message. Episode 215 / When it comes to your author business, a bargain sometimes costs money in the long run, but other times it pays to splurge instead of scrimp. Join us as we discuss tips for saving money as well as when we’re willing to pay more. 💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a fu…
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8 Steps to Brand Strategy Bliss: Build a Brand Your Audience Loves
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Feeling lost with your brand? This episode is your roadmap to brand strategy success! We break down the 8 essential steps to define your core values, target your ideal customer, and craft a brand personality that resonates. Plus, learn how to develop a killer brand message and visual identity that sets you apart. Discover how a strong brand strateg…
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Send us a Text Message. Episode 214 / How do you pull in readers who will love your books and push away those readers who won’t enjoy your book? Branding. Branding is more than colors, fonts, and covers. Join us for an in-depth discussion on how to determine your brand and carry it through in everything from your voice to ad copy to covers. And you…
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Subscriber-only episode Send us a Text Message. The sage. The rebel. The everyman. These are a few character archetypes that resonate with readers. We discuss fifteen character archetypes, their common characteristics, strengths, weaknesses, and their desires along with examples in popular culture. We also discuss the difference between an archetyp…
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Constructing a Compelling Series: Sara Rosett on the Indy Author Podcast (Reair)
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Send us a Text Message. Episode 213 / We’re sharing an interview Sara did with Matty Dalrymple on the Indy Author Podcast last year. Sara and Matty go deep on the topic of how to structure a series so that it works for your writing style and your genre. 💜 🎙 Become a supporter of the podcast! We can’t wait to give you a shoutout in a future episode.…
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Navigating Brand Misconceptions & Maximising Your Business Impact with Andrew Myles
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In this episode, we delve into the critical yet often misunderstood realm of branding, exploring its profound impact on businesses. We start by addressing the prevalent challenge of effectively communicating a brand's message, emphasizing the significant value a strong brand adds to a company. Our guest, Andrew Myles from Liven Creative, joins the …
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Author Sustainability and Kickstarter with Claire Taylor
1:13:14
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Send us a Text Message. Episode 212 / Claire Taylor, humor and mystery author and Enneagram expert, shares how authors can use the Enneagram to create a resilient approach to the often chaotic writer lifestyle. We also discuss Claire’s successful track record on Kickstarter, and she tells us what she wishes she knew about using the crowdfunding pla…
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What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours]
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What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you…
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Financial Freedom, Direct Sales, and Author Nation with Joe Solari
1:06:49
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Send us a Text Message. Episode 211 / How do you live your best life through your writing career? We talk with Joe Solari about how to achieve author goals and how various business models, including direct sales and subscriptions, play into reaching those goals. We also discuss Author Nation, the largest indie author conference, and tips on how to …
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Insights from the Frontlines: Navigating Research, Truth-Telling, and Impactful Decision-Making With Sean Campbell
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Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry. Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights,…
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⏳ M.K. Williams: “Packing your Patience," YouTube Success, and Writing Across Genres
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57:11
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Send us a Text Message. Episode 210 / M.K. Williams writes suspenseful literary fiction and helps aspiring authors. M.K. shares how she writes and markets books across different genres, using Payhip for direct sales, the drawback of a surprise launch, and why delusion is sometimes a good thing. 🌀 Why M.K. has specific goals for each book Why M.K. r…
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Changing Room Chats: How To Start A Brand, hosted by Katie Underwood
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Have you ( or any budding entrepreneurs you might know ) ever wanted to peel back the curtain and see what really happens when you decide to take the plunge and start your own brand?! Join our founder Eloise, alongside Beth who founded Iris & Violet, interviewed by Katie owner of KUCO Communications, as these three businesswomen talk through how it…
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How to create a successful brand that your audience loves [7 KEY ELEMENTS]
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Have you ever wondered how the biggest brands in the world become so successful? Building a successful brand isn't just about having a great product or service. It's about creating a connection with your audience, standing out from the competition, and telling your story in a way that resonates with people. But what happens if you don't prioritize …
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Melanie Harlow: Lessons Learned on the Way to Becoming a One-Click Author
1:10:22
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Send us a Text Message. Episode 209 / How do you get to the point that your readers “one-click” the buy button for your books? Join us as we chat with small town romance author Melanie Harlow. Melanie shares what she learned about giving readers what they want—and what that has to do with spaghetti versus cake. 🎂 Knowing how to market the book befo…
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Unveiling the Secrets of Brand Love with Dr. Aaron Ahuvia
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Struggling to forge lasting connections with your audience? Dive deep into the core challenges hindering your brand's success and unlock the transformative power of brand love in our latest episode with Dr. Aaron Ahuvia Professor of Marketing, Keynote Speaker, Thought Leader, and Author. From unraveling the mysteries of consumer psychology to craft…
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Margaret Lashley on Creating Your Own Genre and Being True To Yourself
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Send us a Text Message. Episode 208 / Want to write something a little bit different? How do you appeal to readers in one of the main genres, but also forge your own path? Margaret Lashley joins us to share how she created a subgenre of wacky, humor-filled mysteries that appeal to cozy readers as well as women’s fiction readers. How Margaret’s back…
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Changing Room Chats: Contraception, hosted by Dani Conlon
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Join us, The Pantry Underwear, to unpick a subject we simply don't chat about enough - contraception. Presented by Dani Conlon of The Lowdown, a resource hub for women's health and accompanied by a panel of experts from Hanx, Cliterally The Best and SH:24, we answer the questions you never knew you had about contraception and sexual health, in an i…
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Changing Room Chats with The Pantry Underwear... Coming Soon!
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Since 2016, independent, female-founded multi-channel retailer The Pantry Underwear have fitted thousands of bras and conversed with countless customers on topics from lighthearted life hacks & holiday planning, to deeper dives around body positivity & mental health. In the spirit of these chats, we've drawn back the curtain to bring you a series o…
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Branding VS Marketing - What's the difference and how do they grow your business
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Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified b…
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Are you seeking guidance and inspiration to excel in your career? Look no further! Our podcast, "Navigating Your Career," is your go-to resource for valuable insights and strategies to help you thrive professionally. Join us as we delve into a wide range of topics, including personal branding, networking, career transitions, leadership development,…
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