Business wisdom from agency founders who've cracked the code on profit and lifestyle.
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They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Do Good Work is not a label but a way of living. It is the constant and diligent effort to achieve a new level of excellence in one’s own life. It is the hidden inner beauty behind the struggle to achieve excellence. It is not perfect but imperfect. It is the effort, discipline and focus that often goes unnoticed. The goal of this podcast is to highlight that drive. The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own lif ...
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The Principles of Unlocking Major Gifts & Revenues With Jeff Schreifels
25:49
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25:49Join me in this insightful episode as we welcome Jeff Riles, founder and principal of Veritus Group, a leader in nonprofit fundraising strategies. Jeff shares his 38 years of experience and discusses how Veritus Group's open-source processes help nonprofits enhance mid and major gifts through relationship-driven and analytically backed strategies. …
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From SDR to SVP of Sales: The Go-To-Market Thinking Behind Akshay Doshi’s Rise
49:26
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49:26In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu speaks with Akshay Doshi, SVP of Sales at SpotDraft, about building repeatable value in B2B SaaS—and why great go-to-market is ultimately about elevating customers, not just closing deals. Akshay shares his journey from SDR to sales leader, including formative lessons from …
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How to Think About Post AI Adoption As We Build Today With Andrew DeBerry - FINAL
28:56
28:56
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28:56In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries suc…
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The Book That Sells for You: Turning Your Knowledge into a Lead-Generating Machine with Steve Gordon
35:04
35:04
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35:04n this episode, Mandi Ellefson sits down with Steve Gordon, founder of Million Dollar Author, to uncover how business owners can scale, attract clients, and generate referrals without constantly chasing prospects. Steve shares how he’s helped founders use books as powerful business development tools, position themselves as a “category of one,” and …
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AI Policy Insights for Agencies with Robert Manigold
24:05
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24:05Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trus…
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How to Scale Your Agency | Pricing, Positioning & Profit Models with Eli Rubel
36:07
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36:07In this episode, Mandi Ellefson talks with Eli Rubel, founder of Profit Labs, about how agency owners can scale profitably without adding unnecessary headcount, chaos, or complexity. Eli shares how he’s helped agencies increase net profit, position themselves as the “chosen path” for premium clients, and build lean, profit-first operations that run…
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Building Profitable Agencies, Financial Freedom & The Tricycle Lifestyle With Eli Rubel
31:02
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31:02In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks abo…
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GTM In The AI Era: 30 Years of Lessons with Mayfield’s Gamiel Gran
53:20
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53:20In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Gamiel Gran, Partner at Mayfield, to explore how decades of GTM experience—from IBM and Oracle to BEA Software and now venture capital—have shaped his philosophy on customer-centric growth and founder leadership. Gamiel shares timeless lessons from building s…
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How the Top 1% of Agencies Scale Profitably Without Burning Out with Gray MacKenzie
54:07
54:07
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54:07In this episode, Mandi Ellefson talks with Gray MacKenzie, co-founder of ZenPilot, about how agency owners can build scalable, self-managing operations that run smoothly, without adding more people, tools, or chaos. Gray shares how he’s helped hundreds of agencies streamline their systems, eliminate operational bottlenecks, and build clarity into e…
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How to Build Authority and Win Clients Through Podcasting with Jeremy Weisz
48:06
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48:06In this episode, Mandi talks with Jeremy Weisz, co-founder of Rise 25, about how service firm owners can use podcasting as a powerful tool to build authority, deepen relationships, and consistently attract high-value clients without spending a cent on ads. Jeremy shares how he’s helped hundreds of agencies and consultants create “relationship engin…
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The Referable Client Experience With Stacey Brown Randall
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22:01In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, includin…
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Here’s How the Top 5% of Firms Raise Prices (and Win Bigger Deals)
40:30
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40:30In this episode, Mandi shares how one firm went from charging a few hundred dollars an hour to closing million-dollar contracts, simply by redefining the category they played in. Instead of selling services like engineering or surveying, they positioned themselves around solving the high-stakes problems that keep executives up at night, saving comp…
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The Hybrid GTM Playbook: Turning Customer Success into a Growth Engine
51:57
51:57
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51:57In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Alon Ahronberg, VP of Customer Success at Atera, to explore how customer success drives sustainable revenue and long-term retention in modern B2B companies. From his early career in engineering and BI consulting to leading customer success at global SaaS star…
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The #1 Advantage the Top 5% of Firms Have (& How To Build It In 30 Days)
40:54
40:54
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40:54In this solo episode, Mandi reveals the single biggest advantage that sets the top 5% of consulting and agency firms apart and how you can start building it in your business in just 30 days. While most agencies are busy optimizing operations, chasing leads, or cutting costs, the best firms are doing something entirely different: they’re optimizing …
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From Zero to Booked Out: Build a High-Converting B2B Webinar Strategy w/ Logan Lyles
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Clients Say “Why Are Your Prices Going Up?” And You Say…
10:29
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10:29In this episode of the Hands-Off CEO Podcast, Mandi Ellefson unpacks one of the biggest fears firm owners face, raising prices. For many, it feels risky, even dangerous, because losing a single client can feel like a step backward. But as Mandi reveals, the real danger isn’t in raising your rates, it’s in how you position the increase. You’ll disco…
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How to Simplify Your Agency Marketing and Attract Better Clients w/ Kristie Plantinga
39:45
39:45
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39:45In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Kristie Plantinga, founder of Place Digital. Kristie helps agencies and service providers simplify their marketing and attract clients with content that actually converts. Together, they dig into why so many agencies struggle with marketing that feels scattered and how to build…
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Curiosity-Driven GTM: 3x Founder Cy Khormaee on Building AegisAI
56:20
56:20
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56:20In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Cy Khormaee, co-founder of AegisAI, to explore his journey from computer science research and early Microsoft days to entrepreneurship, Google, and eventually building AegisAI. Cy shares insights into curiosity-driven sales, the challenges of scaling security…
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The Entrepreneur Operating System (EOS) Won't Work Without This
3:47
3:47
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3:47If you’ve tried EOS but growth still feels flat, exhausting, or like you’re just spinning your wheels, this podcast explains why. EOS is a powerful framework, but it’s not designed to fix weak positioning, underpriced offers, or a sales process that drags. And until those pieces are solved, no amount of L10s or accountability charts will create rea…
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How to Simplify Agency Growth and Win Better Clients w/ Jody Sutter
30:03
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30:03In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Jody Sutter, founder of The Sutter Company. Jody has helped agencies of all sizes simplify their business development and win clients without burning out or chasing the wrong opportunities. Together, they dig into why most agencies overcomplicate growth and how to make business…
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The Alignment Advantage: From Marine Corps to CEO Clarity with Robert Heath Sr.
39:31
39:31
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39:31In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and…
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How to Protect Your Agency, Get Paid, and Grow with Sharon Toerek
31:52
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31:52In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Sharon Toerek, founder of Toerek Law and host of The Innovative Agency. Sharon is an attorney who’s spent years helping agencies protect their businesses, get paid faster, and turn their ideas into valuable assets. Together, they dive into the hidden risks that hold agencies ba…
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AI, Uncertainty & Consulting in 2025: How to Stay Ahead w/ Michael Zipursky
29:56
29:56
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29:56In this episode of the Hands-Off CEO Podcast, Mandi Ellefson welcomes back Michael Zipursky, CEO of Consulting Success. Michael has worked with thousands of consultants worldwide, helping them build more profitable, scalable, and freedom-filled businesses. Together, they dive into the radical shifts happening in the consulting space. From AI disrup…
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The Four Paths of Market Expansion (and How to Pick the Right One) with Anastassia Laskey
27:32
27:32
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27:32In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate…
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