If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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559. Leaving a Teaching Job to a 20K Month As An Online Fitness Coach with Eric Burgos
26:08
26:08
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We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with u…
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563. How to Grow Your Fitness Business to $20k/mo In The Next 30 Days Using These 4 Steps
17:15
17:15
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If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, an…
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562. Mom of 2 and DPT Goes From 4K a Month In The Clinic to Making 10K a Month Online and Working Half the Time with Dr. Laura Williams
33:03
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If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservatio…
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561. 5 Little Known Hacks to Skyrocket Your Coaching Skills (+ client results)
10:40
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10:40
If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make o…
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560. How to Become ‘Qualified’ As an Online Health / Fitness Coach
8:12
8:12
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Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to…
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558. The One-Sentence Persuasion Hack: Pitching Your Program to Crush the Competition
9:13
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If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more! Time Stamps: (0:29…
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557. Digging Deeper With Clients and The Reality of Weight Loss Early On With Laurin Conlin
50:41
50:41
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Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands a…
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556. Fitness Legend & Icon Clark Bartram // Training Methods // Longevity in Fitness // Finding Purpose in a Cancer Diagnosis
47:55
47:55
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A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional trea…
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555. How One Instagram Story Led to 398 Leads DMing Me About Coaching
14:48
14:48
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I recently broke the internet (no not the CrowdStrike thing) but with a story on my Instagram that led to 398 leads DM'ing me. It was absolutely insane and I want to share everything about it today! No gatekeeping as I'm going to share exactly what I said, why I believe it worked, what it resulted in, and how you can use it too. Time Stamps: (0:31)…
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554. 3 Ways to Skyrocket The Value of Your Coaching Program (without any additional work)
13:42
13:42
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Feeling stuck when it comes to innovating or increasing the value of your coaching program? Want to go beyond sets, reps, and macros but not sure where to begin? In today's episode, I want to give you three ways to skyrocket the value of your coaching program that are working right now. We'll talk about how to communicate your offer more effectivel…
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553. How to Handle Team Members Asking for Raises and How to Ask For a Raise
18:14
18:14
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When it comes to team members asking for a raise, there's one approach that I've learned after a lot of trial and error that has worked wonders. Honesty and transparency. While it sounds simple on the surface, in today's episode, I'm going to explain what this really looks like. We want employees who want to make more money and bring more value to …
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552. These 5 Books Changed My Life (+ made me millions)
8:14
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These 5 book helped me go from a drug addict with no job and $350 in my bank account to building a $30m+ online fitness business, achieve an 8 figure net worth, and marry the woman of my dreams… Before I share the list, I first want to admit something… I haven't read a 'self-help' book in over a year. But cumulatively, I've read over 100 pe…
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551. Rapid Weight Loss - An Evidence Approach to Getting Results FASTER With Martin MacDonald
53:25
53:25
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53:25
Today's guest spoke at our most recent live event for our students and I knew we had to have him on the show at some point to talk about this somewhat controversial topic. Martin MacDonald, Clinical Performance Nutritionist and Founder of Mac-Nutrition Uni. Martin started Mac-Nutrition in 2008 and in 2016 MNU was born. It is now studies in 80+ Coun…
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550. [Live Coaching Call Replay] // Why You Shouldn’t ‘Niche’ In The Start of Your Business // How to Blend Your ‘Personal’ with ‘Business’ on Social Media
21:47
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We wanted to create a different style of episode based on feedback we get from our students inside of IFCA so what you'll be hearing today is two specific clips from my office hour calls. Specifically we'll dive into niching your offer in the beginning and how to share both personal and business content on social media. Let us know if you enjoy thi…
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549. 3 Biggest Productivity Killers to STOP Doing (if you want to get more stuff done in less time)
6:27
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6:27
We all want to get more done in less time and most if not all of that comes down to succumbing to productivity killers and distractions. In this episode, I'm going to share how I start my day and why priming your body is important, how to avoid productivity killers, why planning your week on Sunday is a game changer, and a bonus tip at the end you …
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548. How I Created a Viral Reel W/ 1M+ Views & 35k+ Shares on My First Try…
18:14
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18:14
If you tuned into the last episode, I mentioned we'd be talking about content virality in today's episode and that's exactly what we are going to do! With my first post with the intention of going viral (with help from Erin of course), this post officially passed 1 million views and a shit ton of other impressive metrics. We'll talk about exactly h…
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547. How to Use Alex Hormozi’s Content System to Grow Your Audience & Attract More Clients
6:37
6:37
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We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 milli…
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546. Learn How Jeff Went From a Full-Time Teacher, Making $4k/mo to $20k Per Month As An Online Coach (at 75% profit)
45:39
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45:39
If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "…
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545. HRT Use In Females, Weight Loss Resistance Cases, Using Semaglutide Responsibly, and More with Jason Theobald
40:08
40:08
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40:08
Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to sta…
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544. The 3 Prerequisites To Running Ads & How To Optimize Your Ads Strategy
22:58
22:58
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22:58
Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why S…
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543. Multi 6 Figure Power Couple Nick & Hailey Share How to Manage Business, Two Kids, Fitness & Marriage While Also Having Full-Time Jobs
46:17
46:17
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46:17
We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go throu…
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542. 10 Business + Life Lessons From $30m In Sales // What I Wish I Knew 10 Years Ago
9:15
9:15
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9:15
After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 1…
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541. How to Use ‘Pattern Interrupts’ To Make Your Content + Ads Less Boring (so people actually give a sh*t)
9:40
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9:40
If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics …
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540. 4 Steps to Operate Legally as An Online Health / Fitness Coach
12:21
12:21
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12:21
If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendati…
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539. Benefits of Evolving and Upgrading Your Coaching Expertise with Will Grazione
49:49
49:49
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49:49
Our arguably most frequent guest is back on the show and I'm so excited to talk to him about leveling up coaching skills and creating a deeper level of impact for individuals. Will Grazione is back and with 14 years of experience in the coaching space, he's one of the most trusted coaches in our opinion. We talk about how Will keeps going after 14 …
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538. Scaling a 7-Figure Bodybuilding Coaching & Podcast Empire w/ Justin Mihaly
57:03
57:03
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57:03
I've been looking forward to this interview and catching up with a really good friend and former roommate Justin Mihaly and he's been absolutely crushing it recently. We've had Justin on a couple times but so much has happened since that time with an exploding podcast and his coaching team, I wanted to have him back on to inspire anyone looking to …
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537. How To Leverage Partnerships to Build a Full-Time Business // Do This if You Don’t Have an Audience or Cash
14:30
14:30
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14:30
If you're wanting to get your first 10 clients but don't currently have the cash or audience to leverage, I'm going to share a powerful strategy to leverage your current network and prospect for potential partnerships. Entrepreneurship is about getting innovative and this strategy might just be the out of the box spark you need for your business. T…
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536. 10 Apps + Software ‘Must Haves’ To Streamline + Automate Your Business
14:17
14:17
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14:17
When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out …
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535. Working With Your Menstrual Cycle As A Female Entrepreneur
14:49
14:49
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14:49
If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please …
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534. The Three Types of Programs You Should Sell // ‘Fitness Business Myths Debunked’
11:32
11:32
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11:32
You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective client…
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533. A Raw Honest Look Inside 12 Years of Entrepreneurship
18:19
18:19
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18:19
While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and …
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532. My ‘Calm + Focus’ Morning Routine + 3 Hacks to Calm Anxiety + Increase Focus
9:40
9:40
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9:40
If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crus…
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The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software A…
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530. 12 Content Hooks Proven to Stop The Scroll + Boost Engagement
5:30
5:30
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5:30
A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use! Time Stamps: (0:50) Why A Good Hook Is So Important (2:22) …
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529. A Quick & Easy Video Script To Attract Online Clients
10:43
10:43
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10:43
If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crush…
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528. What's The Best Way to Attract Online Health & Fitness Clients in 2024? (Paid Ads vs. Organic)
11:30
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The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's b…
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527. Female UFC Star, TED Speaker & 6+ Figure Online Coach, Ramona Pascual: Making the Transition From Athlete to Entrepreneur
23:17
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Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertaint…
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526. How to Deal With Anxiety In Your Business Part 2: Redefining HARD
18:22
18:22
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18:22
In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single da…
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525. How to Add a Low Ticket Program For Passive Revenue
13:38
13:38
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13:38
Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. Time Stamps: (0:50) Quick Story First (1:17) Breaking Down the L…
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524. How to Deal With Anxiety About Your Business (the mindset chat every entrepreneur needs)
13:29
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13:29
After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it come…
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523. A New, Guaranteed Way to Grow Your IG Following + Sign 10+ Clients Per Month (without DMs or posting endless content)
17:45
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17:45
If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you. In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you …
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522. What My Favorite Musician ‘Russ’ Taught Me About Being ‘Spammy’ In Business
8:47
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Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach. ---------- Whenever You’re …
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521. 2 Ways to Make $1,000,000 Per Year In The Fitness Industry
16:56
16:56
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16:56
If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness in…
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520. The Mindset Shift That Unlocks Financial Freedom on The Empower HER Money Podcast
24:34
24:34
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24:34
I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more! Time Stamps: (0:21) Guest On Empower HE…
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519. Why Mom's Are BETTER At Running Businesses and Being Leaders with Shelly Zemskov and Leslie Lindsay
44:47
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44:47
In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our…
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518. Use This ‘Conversational Conversion’ DM Script To Earn More Than a Surgeon In Your Health / Fitness Business [+ Systems to Track Your Conversations]
23:01
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I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mind…
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517. 20 Proven Content Angles Guaranteed to Flood Your DMs with Leads
10:04
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10:04
If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our …
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516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More
39:29
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We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team…
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515. Why MRR (Master Resell Rights) is Bullshit
8:32
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If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not t…
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514. [SALES SCHOOL] Inside IFCA: Overcoming The "Let Me Talk to My Husband" Objection
10:19
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10:19
This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this s…
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