Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and p…

How can you establish your business as a trusted expert in your field? The key is building brand authority through strategic content creation. In this episode of Talk Copy to Me, I break down what brand authority means and why it's crucial for small businesses. You'll learn practical strategies for creating content that showcases your expertise and…

What's the status of all your content ideas? Are you struggling to keep track of your blog posts, social media updates, and marketing campaigns? If you're anything like so many of my clients, organization feels impossible. It takes everything you have to create and publish content, never mind organizing both your ideas and your output. Plus, effect…

Welcome back to Voice for Infection Prevention, your go-to source for illuminating conversations with leaders dedicated to ensuring patient safety. I'm your host, Jacob Hutcherson, and today's episode is truly special as we're joined by Donna Nucci, a distinguished figure in the field of infection prevention. Donna currently serves as the System Di…

As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Case studies are your secret weapon in this quest. They showcase real results, build trust, and help potential clients see themselves in your success stories. Whether you're a seasoned marketer or just start…

Welcome back to Voice for Infection Prevention, your trusted platform for insightful discussions with leaders dedicated to ensuring patient safety. I'm your host, Jacob Hutcherson, and today's episode is a true delight as we welcome Erin Beck-Wilder to the show. Erin is a seasoned infection preventionist with a wealth of experience managing infecti…

Welcome back to Voice for Infection Prevention, your trusted source for engaging discussions with leaders committed to ensuring safe and transparent patient care. I'm your host, Jacob Hutcherson, and today's episode is bound to inspire as we sit down with Catherine Kroll, a seasoned leader in infection prevention. Catherine currently serves as the …

Welcome to Voice for Infection Prevention, your go-to destination for illuminating conversations with leaders shaping the future of healthcare. I'm your host, Jacob Hutcherson, and today's episode is a special treat as we delve into the world of infection prevention with a seasoned expert. Joining us is Martin Leveske, the System Director of Infect…

Are your testimonials gathering dust? We've been talking about social proof in the last few episodes of Talk Copy to me, and if you've been following along, you likely collected social proof and you've organized it so you know exactly where to grab it when you're ready to use it. And now? Now it's time to use those testimonials. In this episode of …

Welcome back to Voice for Infection Prevention, your trusted source for illuminating discussions with leaders driving innovation in healthcare. I'm your host, Jacob Hutcherson, and today's episode promises to be truly enlightening as we're joined by Carolyn Fiutem, an esteemed leader with a profound passion for infection prevention. Currently servi…

Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts? Social proof is often a deciding factor when it comes to making sales, but there's never really urgency built into asking fo…

Welcome back to Voice for Infection Prevention, your go-to podcast for enlightening conversations with leaders shaping the landscape of infection prevention. I'm your host, Jacob Hutcherson, and today's episode is truly special as we sit down with Kate Macguire, a distinguished figure in the field. Kate currently holds the esteemed position of Dire…

Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets? Well, look no further! This episode of Talk Copy to Me breaks down the 4 types of testimonials and shares examples of how and why you should be using them. You'…

Welcome back to Voice for Infection Prevention, your trusted source for illuminating discussions with leaders shaping the landscape of infection prevention. I'm your host, Jacob Hutcherson, and today's episode promises to be nothing short of inspiring as we welcome a rising star in the field, Marko Predic. Marko's innovative approach and dedication…

Are you struggling with closing sales and navigating client interactions? In this episode of the Talk Copy to Me podcast, sales expert Nikki Rausch breaks down the art of preparing for discovery calls, asking permission of your leads to guide the conversation, and most importantly, asking the right discovery call questions to maintain momentum and …

Welcome back to Voice for Infection Prevention, your premier destination for thought-provoking discussions with leaders shaping the future of infection prevention. I'm your host, Jacob Hutcherson, and today, we are privileged to welcome Brenna Doran to our show. Brenna's diverse expertise and unwavering dedication make her a formidable force in the…

If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it. In this episode, I'm going to continue the…

Welcome back to Voice for Infection Prevention, where we bring you captivating conversations with leaders at the forefront of patient safety and healthcare excellence. I'm your host, Jacob Hutcherson, and today, I'm thrilled to introduce Chad Neilsen to our audience. Chad's journey exemplifies the epitome of leadership, spanning across healthcare a…

Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be. As a user, you're not alone in your hope for seaml…

Welcome back to Voice for Infection Prevention, your go-to podcast for insightful discussions with trailblazers in the realm of infection prevention. I'm your host, Jacob Hutcherson, and today, I'm delighted to be in the company of Christine Zirges, an esteemed leader with a profound impact on infection prevention practices. Christine's journey is …

Welcome back to Voice for Infection Prevention, where we bring you insightful conversations with leaders shaping the landscape of infection prevention. I'm your host, Jacob Hutcherson. Today, we're honored to be joined by Chaz Rhone, a distinguished figure in the field, whose commitment to patient safety and expertise have garnered him accolades in…

Welcome to the inaugural episode of Voice for Infection Prevention, where we dive deep into the world of infection prevention. I'm your host, Jacob Hutcherson, and today, we embark on an enlightening journey with a true leader in the field: Tamara Behm. Tamara Behm is a powerhouse in infection prevention, currently serving as the interim Director o…

Welcome back to Voice for Infection Prevention. I'm your host, Jacob Hutcherson. Today's episode is a special one as we sit down with a next-generation leader in the field: Rashida Conway. Rashida Conway serves as the Director of Infection Prevention at Kaiser Permanente, where she brings her expertise and dedication to the forefront of healthcare.…

Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and co…

Coming July 8, 2024! Shaping the trajectory of hospital IP to ensure adequate staffing, visibility, education, and influence.By Jacob Hutcherson of Clutch Recruitment

Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print. Good thing we have Jodi Brandon, a book coach and editor, on the podcast today. We'll help you navigate the long-term strategy of book publishing, and we'll make sure to explore the a…

We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time. And one way to do that: to practice your thought leadership and strengthen it is to o…

You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them? Even more important: How will those words drive your…

Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or t…

Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word. What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leade…

LONG TIME NO TALK SHADY LADIES AND SH*T HEADS! Welcome back for a very special addition of Shady Shit - a crossover episode with my new podcast Never Not Tired! My guest is the very funny Ahri Findling and we get into former youtuber Ruby Franke. How did she go from 2.5 million subscribers to serving time in jail?? And what did the devil have to do…

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly a…

We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI? Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested…