Best Food Finance Institute Podcasts (2024)

1
Jessica Groskopf - University of Nebraska-Lincoln 11:38

5h ago11:38

11:38

In This Episode Jessica Groskopf of the University of Nebraska-Lincoln shares how their Women in Agriculture program is benefiting beginning farmers. Links cap.unl.edu [website] @NEWomenInAg [Facebook] @NEWomenInAg [Instagram] @NEWomenInAg [X]By Center for Farm Financial Management

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

1d ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Matt Gordon, Megan Fehrman & Andrew Collins-Anderson - Rogue Farm Corps 27:59

15d ago27:59

27:59

In This Episode Matt Gordon, Megan Fehrman, and Andrew Collins-Anderson of Rogue Farm Corps share their resource guide, equity literacy curriculum, and land connection program for Oregon's beginning farmers. Links roguefarmcorps.org [website] ocfsn.org [OCFSN website] @RogueFarmCorps [Facebook] @RogueFarmCorps [Instagram] @RogueFarmCorps [X]…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

24d ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Ken Olson - South Dakota State University 31:21

11d ago31:21

31:21

In This Episode Ken Olson of South Dakota State University shares how their intensive educational programs are reaching beginning farmers and ranchers. Links extension.sdstate.edu [website] extension.sdstate.edu/beefsd [BeefSD website] extension.sdstate.edu/agritourismsd-program [AgritourismSD website] @SDSUExtension [Facebook] @SDSUExtension [Inst…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

1M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

1M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
Election Special with Sir John Curtice and Daisy Powell-Chandler 58:01

1M ago58:01

58:01

The long-awaited 2024 General Election is just around the corner - but how important will climate change be in the context of voting intention? Joining Matt and Fraser to discuss this, and analyse the key differences between the manifestos, are Daisy Powell-Chandler from Public First, and Sir John Curtice, political scientist and Professor of polit…

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

19d ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Andy Larson & Sarah Larson - Food Finance Institute 31:24

25d ago31:24

31:24

In This Episode Andy Larson and Sarah Larson of the Food Finance Institute share their financial coaching program for beginning farmers. Links foodfinanceinstitute.org [website] @FFIEdibleAlpha [Facebook] @FoodFinanceInstitute [LinkedIn]By Center for Farm Financial Management

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

2M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
Food and farming in a net-zero Scotland 57:18

1M ago57:18

57:18

How do agriculture and food production affect climate change and biodiversity, and can we fully decarbonise this industry? Becky, Fraser and Matt are joined by agriculture and environment consultant Keesje Avis, and Mike Robinson, Chief Exec of the Royal Scottish Geographical Society and Co-Chair of the 'Farming for 1.5 Degrees' report.…

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

2M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
Kenneth White - Segar Advocacy Institute 20:11

2M ago20:11

20:11

In This Episode Kenneth White of the Segar Advocacy Institute shares their farmer meetings and on-site farming events for beginning farmers. Links segarai.org [website] @SegarAdvocacyInstitute [Facebook] @SegarAIOrg [Instagram] @SegarAdvocacyInstitute [LinkedIn]By Center for Farm Financial Management

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

2M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

2M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
SPECIAL EPISODE: Launch of the Strathclyde Institute for Sustainable Communities 46:45

2M ago46:45

46:45

Matt is joined by Dr Jen Roberts as they share the launch of their brand new institute - the Strathclyde Institute for Sustainable Communities, or SISC for short. We hear from some of the attendees and also some selected highlights from the event itself.By Strathclyde Institute for Sustainable Communities

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

2M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

2M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

1
Britt Calendo - Windy City Harvest 21:37

2M ago21:37

21:37

In This Episode Britt Calendo of the Chicago Botanic Garden-Windy City Harvest discusses their work with beginning farmers through an apprenticeship program, food safety training, and a farm incubator program. Links chicagobotanic.org/urbanagriculture [website] @WindyCityHarvest [Facebook] @WindyCityHarvest [Instagram] @WCHProduce [X]…

1
'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase 40:50

2M ago40:50

40:50

In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…

1
CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s 27:55

2M ago27:55

27:55

The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…

1
Waste not, want not: leasing, fixing and borrowing to reduce consumption 49:56

3M ago49:56

49:56

How to reduce consumption and cut waste, with a focus on re-use and sharing. Joining the Local Zero team are Samantha Moir from Zero Waste Scotland, and Jo Hartga, who runs the Southside Tool Library at South Seeds, a Glasgow charity helping people to live more sustainably.By Strathclyde Institute for Sustainable Communities

1
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ... 50:41

3M ago50:41

50:41

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…

1
LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands 41:58

2M ago41:58

41:58

‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…

1
Lori Stern - Marbleseed 17:42

3M ago17:42

17:42

In This Episode Lori Stern of Marbleseed shares their organic farming conference, farmer-to-farmer mentorship program, field days, and farmer advancement fund. Links marbleseed.org [website] @Marbleseed [Facebook] @Marbleseedorg [Instagram]By Center for Farm Financial Management

1
CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it 38:55

3M ago38:55

38:55

The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…

1
Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s 35:41

3M ago35:41

35:41

Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…

1
Community Benefit Funds - what does success look like? 46:27

3M ago46:27

46:27

Matt and Becky return from their Easter breaks to welcome Rachel Searle, Head of Communities and Impact at Foundation Scotland, and Fiona Smith, chair of Glenkens and District Trust, to discuss the successes and difficulties of community benefit funds from two different perspectives. https://www.glenkenstrust.org.uk/…

1
Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra ... 52:19

3M ago52:19

52:19

There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …

1
Julius Kolawole & Karen Spiller - Southern New England Farmers of Color Collaborative 30:59

3M ago30:59

30:59

In This Episode Julius Kolawole and Karen Spiller of SNEFCC share their land access course, farmer circles, and stipend program for beginning farmers of color. Links snefcc.carrd.co [website] @SouthernNewEnglandFarmersofColor [Facebook] @snefarmersofcolor [Instagram]By Center for Farm Financial Management

1
Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore ... 41:49

3M ago41:49

41:49

Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model - brand and performance market…

1
Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip 55:17

3M ago55:17

55:17

Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…

1
'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence ... 43:21

4M ago43:21

43:21

Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…

1
Julieta Saucedo - La Semilla Food Center 21:31

4M ago21:31

21:31

In This Episode Julieta Saucedo of La Semilla Food Center discusses their beginning farmer fellowship program. Links lasemillafoodcenter.org [website] @LaSemillaFoodCenter [Facebook] @LaSemillaFoodCenter [Instagram]By Center for Farm Financial Management

1
‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one ... 54:47

4M ago54:47

54:47

IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…

1
‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done 44:48

4M ago44:48

44:48

Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …

1
Harnessing the Power of Open Data 46:07

4M ago46:07

46:07

Fraser and Becky (& Becky's dog Kaya!) are joined by Angus Paterson, Electric Vehicles Strategy Senior Officer at Essex County Council, and Joe Ash, Net Zero Associate at UK Power Networks. In this episode we chat about how Essex is harnessing the power of open data to fulfil their net zero planning ambitions, and how the relationship between counc…

1
Sarah Campbell & Aimee Swenson - USDA 30:33

4M ago30:33

30:33

In This Episode Sarah Campbell and Aimee Swenson of the USDA join Curtis Mahnken and Megan Engel of the BFRDP Clearinghouse to discuss resources for beginning farmers and ranchers. Links Farmers.gov [website] @FarmersGov [Facebook] @FarmersGov [Instagram] @FarmersGov [X] @FarmersGov [YouTube]By Center for Farm Financial Management

1
Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis 52:19

4M ago52:19

52:19

Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …

1
Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely ... 57:44

5M ago57:44

57:44

Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a n…

1
Domino’s, Asahi see executive leaders buy-in to better decision-making; now moving Mutinex MMM beyond media’s P&L impact into business planning 32:23

5M ago32:23

32:23

Domino’s and Asahi are both using Mutinex’s GrowthOS platform to make very different media investment decisions, faster, in a fluid market. Both have buy-in across the business after unlocking the impact of media investment on sales. Both are now taking the platform beyond media and into decisions around seasonality, pricing and planning. “It’s not…

1
Greener Better Living: Finance for the Future 54:22

5M ago54:22

54:22

Living Places is a social enterprise focused on funding and delivery of community focused, place-based models for a just net zero transition. Becky and Fraser are joined by their co-founder, Rufus Grantham, to discuss his work in this space. There's a bit of maths and finance - but stick with it! https://livingplaces.earth/…

1
Ethan Page - Central Wyoming College 15:57

5M ago15:57

15:57

In This Episode Ethan Page of Central Wyoming College discusses their crop production practicum, farm business course, and farm incubator for beginning farmers. Links cwc.edu/regenerative-farming/ [website] @CentralWyomingCollege [Facebook] @CWC_Rustlers [Instagram] @Alpine_Science_Institute_CWC [Instagram]…

1
SCA cuts acquisition costs 60%, targets performance ad dollars by doing the same for advertisers with data matching clean room play 30:11

5M ago30:11

30:11

People spend “roughly a third of their time, or four hours a day, listening to audio, yet only 6 per cent of ad revenues are coming towards the medium,” says SCA Chief Commercial Officer Seb Rennie. The network is betting on a data-powered push for performance ad dollars to change that with today’s launch of LiSTNR’s AdTech Hub. SCA has made huge g…

1
‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will ... 50:03

5M ago50:03

50:03

Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He's on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impac…

1
prDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies lagging 35:31

5M ago35:31

35:31

Guinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 …

1
The Fuel Poverty Research Network: Understanding Fuel Poverty 51:03

5M ago51:03

51:03

What can we do to tackle fuel poverty more effectively? A busy episode of Local Zero as Matt, Becky and Fraser are joined by Dr Nicola Willand from RMIT University in Melbourne, Professor Lucie Middlemiss from the University of Leeds, and Dr Neil Simcock from Liverpool John Moores University. Nicki, Lucie and Neil are part of the Fuel Poverty Resea…

1
Simon Ellis - Marine and Environmental Research Institute of Pohnpei 25:01

5M ago25:01

25:01

In This Episode Simon Ellis of the Marine and Environmental Research Institute of Pohnpei discusses their work providing training and technical assistance to beginning aquaculture farmers. Links meripmicronesia.org [website] @MERIPFSM [Facebook]By Center for Farm Financial Management

1
Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services ... 52:08

5M ago52:08

52:08

When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggress…

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