Conversations around marketing for coaches that empowers them to attract Better clients, build a Bolder offer and be Braver with prices, planning and purpose.
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Family memories and love
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Host Frances Anderton looks at design and architecture from a Los Angeles perspective.
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KCRW’s DnA: Design and Architecture explores who and what matters in our designed world – on air, online and at public events. Host Frances Anderton talks to designers, users and experts about products, fashion, buildings and more, in Los Angeles and beyond –revealing how we shape today’s world and how it shapes us.
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A podcast about the buildings and projects shaping Los Angeles, featuring the key individuals driving them forward. Each episode of Building LA features a leading figure in the Los Angeles design, real estate and business sectors. We engage in discussion about the pivotal choices that propelled their professional journey, the driving forces that sustain their motivation, and the untold narratives underlying their most remarkable projects. Subscribe to be inspired by leaders within the real e ...
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BBB partners with EcoSend to help coaches reduce CO2 emissions
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I’m really proud to announce that we are partnering with EcoSend, a “pioneering platform dedicated to increasing email marketing productivity and performance while minimising the carbon footprint associated with digital marketing”. The coaching industry continues to boom, with over 71,000 professional coaches in the UK alone. In this conversation w…
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Michael White and Sarah Koos on The Workplace of The Future
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In today's post-pandemic world, we're presented with many new opportunities to think about and shape our workplaces. With over 7000 team members globally, Gensler leads the way with its innovative approach to workplace design and strategy that prioritizes collaboration and community. In this episode, I talk with Michael White, Gensler's principal a…
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Cyclical Living & Hope with Vix Anderton
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Humans have been "trying to figure it all out" for a while now... The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope. The balance of self-work and bigger picture system change are very alive for a lot of us righ…
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Frances Anderton and David Kersh on Awesome and Affordable: Great Housing Now
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In this episode I sit down with Frances Anderton and David Kersh for a discussion about affordable housing and their new initiative, Awesome and Affordable. Many Los Angeles residents have misconceptions, or even prejudices, towards affordable housing and there is a broad misunderstanding about the process to create affordable housing in this city.…
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Marketing without your Inner Critic with Alex Irving
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Are you a coach who is really struggling to "put yourself" out there in the world? Is there a voice in your head (that perhaps harks back to your childhood) that is telling you that everything you need to produce has to be perfect before you share it? Are you convinced people are not interested? Scared of rejection? Worried about what people will t…
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Robert Hale, FAIA on Echelon Studios, Sony Scenic Arts and Future of Studios in LA
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In this episode, I'm joined by Robert Hale FAIA, Partner at RIOS. We talk about his career and two of his latest studio projects – Echelon Studios in Hollywood and the Sony Pictures Scenic Arts Building in Culver City. During our conversation, we discuss Robert's experience working with Frank Gehry, the future of LA's architectural and studio lands…
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Toxic Marketing Bullsh*t and How to Avoid it: A Very Honest Account
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53:54
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So many people that were looking to pivot their career thanks to Lockdown trained to become a coach. And sadly, a significant number of them then got caught up with some seriously dubious marketing advice and services. It is totally unsurprising, therefore, that Chelle Douglas (now safely in the BBB community) was one of them. Having to think creat…
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Podcasting & Email Marketing with Mark Steadman
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The BBB Podcast is back!And here's the latest episode, which is all about... PODCASTING! In this jovial chat - designed for any people-helpers out there looking to do good, ethical marketing - we give you a raw and ready-to-help rundown of how to go about doing podcasting properly, how to repurpose the content and be inspired by ideas about creatin…
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Marcelo Spina and Georgina Huljich on Victory Wellness and Adaptive Reuse Projects
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Today, I’m joined by Marcelo Spina and Georgina Huljich, the co-founders of Patterns, to discuss their latest project – The Victory Wellness Center in North Hollywood. The project involves the conversion of a former supermarket building originally built in the 1940s, into a contemporary medical office building. In our conversation, we dive into the…
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Nearly three years ago, BBB Community Mentor, Kieran Morris, joined a fledging community for coaches on a hunch that it might be just what he was looking for. He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing u…
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John K Chan, AIA on Atwater Canyon and Creating Great Retail Spaces
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Today, I’m joined by John K Chan, AIA the Co-Founder and Design Director at Formation Association, to discuss how to create a great retail experience, as exemplified by his firm’s design of the Atwater Canyon retail development. We also take a trip outside of the recording studio to explore the project on-site with the owner and developer Myles Rog…
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In this honest conversation, Simon and I tell you why Simon is leaving Better Bolder Braver, and what exciting things are up next for them and also for the BBB community, which continues to thrive. I announce three big bits of news for the future of BBB and, together, Simon and I look back on what has been a remarkable and very rewarding journey ha…
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It is with great joy that I announce a new and wonderful era of collaboration and cheerleading for Better Bolder Braver. I am very pleased to share with you that two of our longest-standing community members, Ellie Lloyd-Jones and Kieran Morris - two of the most delightful beings there are out there - will be stepping up to help mentor new memb…
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Babak Ziai on BrandView and Transforming Underutilized Properties
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In this episode, I speak with Babak Ziai, the Founder and Managing Principal at BrandView, Inc. His commercial real estate investment management firm focuses on acquiring underutilized properties in exceptional locations and transforming them into high-performing mixed-use developments. Today, we discuss BrandView's investment strategy, their creat…
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Oliver Evans on The Kinn and Building Community in LA
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In this episode, I am joined by Oliver Evans, the CEO and co-founder of The Kinn – a membership club and workspace in LA that caters to socially conscious entrepreneurs. The Kinn is a beautiful, light-filled space which fosters a community of like-minded individuals committed to personal and professional growth. Today, we discuss Oliver’s transitio…
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Ski Trip - Monica Cuervo on the Limelight Hotel Mammoth and the LA Hospitality Market
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In this episode we get out of town for the weekend and go to Mammoth to discuss The Limelight Hotel Mammoth with the Managing Director of WATG's LA office, Monica Cuervo. We dive into the company's rich history and its role in designing 5-star resorts across the globe. WATG was founded in Honolulu in 1945 and is now renowned for pioneering hospital…
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Mikey Taylor on Commune Capital and Multifamily Investing in LA
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Not many people can write professional skateboarder, brewery owner, real estate investor and city councilmember on their resume, but my guest Mikey Taylor can. Mikey is the President of Commune Capital, a private equity real estate investment firm with a focus on multifamily and storage assets in California. Born and raised in Southern California, …
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Kristi Paulson, AIA on Healthy Haus and Sustainable Design in SoCal
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Welcome to the first episode of 2024! Today, I'm interviewing Kristi Paulson, a partner at Behnisch Architekten, about their mission to promote sustainability in architecture. Behnisch was founded in Stuttgart, Germany, in 1989 and expanded to Los Angeles in 1999. They are known for pushing the boundaries of design and incorporating sustainability,…
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David Kuo and Catherine Johnson AIA, ACLA on Fatty Mart
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Today, I had the pleasure of talking about one of the most unique and special aspects of Los Angeles – the food. Joining me in the conversation is David Kuo, the founder of Fatty Mart, and Catherine Johnson, the architect behind the project and Founding Partner of the firm Design, Bitches. This episode is truly a testament to how talented people ca…
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Mark Zajdzinski AIA, DBIA on the Chen Neuroscience Research Building
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In this episode I am joined by Mark Zajdzinski AIA, DBIA, a Principal at SmithGroup, to discuss the award-winning California Institute of Technology's Chen Neuroscience Research Building in Pasadena. The building is on the corner of Wilson and Del Mar and serves as an administrative hub for the Division of Biology and Bioengineering with research d…
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Patricia Rhee, FAIA, DBIA on The Culver Steps
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Today, I'm joined by Patricia Rhee, FAIA, DBIA, a partner at Ehrlich Yanai Rhee Chaney Architects (EYRC), to discuss The Culver Steps project. The once underutilized triangular site in Culver City was transformed into an open-air gathering place for the community with fully leased creative office and retail space. In our conversation, we dive into …
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Joe Portsmouth - How to use Storytelling in your (email) Marketing
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Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin.The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks).In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe…
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Andrew Byrne on LAX Airport Metro Connector
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As Angelenos, we're all too familiar with the challenges of navigating the Los Angeles International Airport (LAX). But, with the LAX Airport Metro Connector Project, we are set to experience a game-changing transformation in how people travel to and from one of the world's busiest airports. In this episode, I'm joined by Andrew Byrne, the managing…
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In this episode, I’m joined by Haley Nelson, Design Principal at HGA, to discuss her recent collaboration with Vallarta Supermarkets on their new headquarters space. Vallarta is a family-owned Latin American grocery store chain with a significant presence in Southern California. After immigrating from Mexico to the US in the 1960s, the Gonzalez bro…
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The population of Southern California surged by 52% in the 1940s and 1950s, prompting the initiation of the Huntington Beach energy project in response to the region's increasing energy demands. Fast forward to 2020, my guest Sean Madden's company, SPM Design, had the incredible opportunity to transform the power plant into a work of art. This mass…
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I've always been fascinated by the transformative power of lighting in architecture. Lighting can change the mood and feel of a space, yet it's often an under-appreciated element in design. Today, I'm joined by Brian Orter, a renowned lighting designer and the founder of Brian Orter Lighting Design (BOLD). Brian shares his passion for storytelling …
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Christian Robert & Shawn Gehle on 6000 Hollywood Blvd
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I sat down with Shawn Gehle and Christian Robert, Co-Founders and Principals of Office Untitled or "OU," to discuss the inner workings of their growing company and their exciting 6000 Hollywood development project. I've collaborated with Shawn and Christian since 2020 and can attest to their commitment to collaboration and taking on diverse project…
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In this episode, Ryan Lovett, the Head of Design for the Americas at Lendlease, joins me to discuss his project at 3401 South La Cienega. The project showcases the exciting potential for future development at the intersection of urbanism and architecture. We dive into Ryan’s background in architecture, the key individuals that inspired him along th…
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James Woolum, FAIA on Cal State LA Student Services Building
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Today, I'm joined by James Woolum, partner at ZGF Architects and Fellow of the AIA, to discuss the design of the California State LA Student Services Building. This design encapsulates the core values of sustainability, community, and accessibility, which will leave you optimistic about the potential of architecture to shape a better world. Through…
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"Not Just A Messy People-Pleasing Thing..." with Matt Matheson
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On this podcast episode, I dive deeply with a very dear friend of mine and fellow people-helper, Matt Matheson. Matt is known as The Speaking Coach. He helps people communicate, present and facilitate better. He is a co-creational events and retreat designer and the creator of The Church of Fail - "a cultural totem to instil reflective learning". W…
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Beautiful Brand Assets - a Marketing Masterclass with Leslie Mello
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Leslie Mello is a brand consultant, designer and nutritionist who loves to help natural health practitioners thrive. She is also a member of the Better Bolder Braver community. Check out her gorgeous website: https://www.mellobranding.com/She is dedicated to supporting natural health professionals with everything they need to launch a successful pr…
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BBB meets Warren Minde, who helps "ambitious businesses take creative leaps in their growth."
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In this first episode of our mini series to celebrate the new Better Bolder Braver offering for Businesses, I speak to an old friend, inspirational coach and consultant in Innovation, Warren Minde. We discuss Personal Brand at work and how important it is to get clear on one's limits, needs, skills and values. We talk about how being a leader is li…
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The Future of Coaching with David Henzel, CEO of upcoach
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Are you a coach trying to help change the world one client at a time and to support people you love and care about? However, is the sea of coach product platforms out there like the wild west to you?? Are you excited to expand your coaching from 121 to group, workshop, programme, cohort, community work? Would you like to help your clients be more p…
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The Future of Coaching according to Thomas Kolster - Goodvertising
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Thomas Kolster's 'Zone of Genius' is where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. "In an over-crowded do-good market," he says, "people don’t buy your values or your “why”, but rather who you can help them become... Chang…
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The Future of Coaching according to Helen Isacke
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Helen Isacke is the founder of the Trusted Coach Directory, established in 2016. She has a varied background, having worked in hospitality, IT, HR, recruitment and marketing. Helen changed direction again when she trained as a coach in 2003. She was an Accredited Coach with Association for Coaching, trained in a range of profiling tools including T…
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Work / Work Balance with Steven Fogel
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What connects Property Law to the BBC, Freud to Modern Dance, Classical Music to Swimming in Swiss Lakes, Film Production to Music Festivals and the National Garden Scheme to Venice Biennale. My Dad... I talk a lot about what I call a "work/work" balance (as opposed to the well known concept of the work/life balance). Coaches - in particular - are …
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Tune into Building LA every week, hosted by me, Sam Pepper. In each episode, I will interview the developers, architects, and decision-makers behind impactful projects. Our distinguished guests will share the specific challenges they overcame to realize a project, and lessons learned from all phases of the acquisition, entitlements, permitting, des…
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The Future of Coaching according to Lucy Mullins of RideTheWave
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We are so happy to have one of our coaching industry besties - Lucy Mullins - to talk to us all about diversity in the future of the coaching industry, and to join us in discussing how to have fun with marketing your coaching business. Lucy is also a wonderful advocate for how coaching not only helps create personal change, but can impact big pictu…
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Not all about the numbers: Goals, Habits and Self-Awareness with Gemma Hirsch, Founder of Fitbuddie
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As a follow on from our recent podcast episode, "Why you want fast results from marketing but won't get them", this episode is all about establishing good, sustainable marketing habits that will help you build a long-lasting, healthy coaching business. Drawing on the parallels between physical fitness, self-awareness and Marketing-as-another-self-g…
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Creating Conditions For Great Work with Robbie Swale
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We are honoured to have Robbie Swale - a seasoned coach, author, blogger and podcaster - as the first guest on our new "Future of Coaching..." series. There couldn't be a better person to help us kick things off for 2023... Robbie is the host of the super popular podcast, 'The Coach's Journey'. His third book – written using his 12-Minute Method – …
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Whether you already host a podcast or want to start your own, there are a lot of questions that come up for coaches. We're lucky enough to have two podcasting powerhouses as members of this community Mark Steadman and Rob Lawrence. Mark hosts Ear Brain Heart and was there at the dawn of podcasting. Many of you will recognise Rob's voice from the As…
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Content and Social Media Support with Kate Clarke
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Does the thought of creating content and fiddling with Canva for hours on end fill you with utter dread? Want to get ahead and be confident your content is taken care of so you can take a week off without worrying about posting on social media? Kate Clarke wants to take away the pain, and do the hard work for you. But how do we know what marketing …
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Course Programme Design with Abe Crystal
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Abe is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches, and small businesses. He helps authors, coaches, speakers and other independent experts create their own online courses and learning communities. His mission in life is to make it ridiculously easy for bloggers, authors, coaches, speakers…
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Why you want fast results from marketing, but won’t get them
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Coaches often want fast results and turn to marketing to get them. However, for fast results, marketing isn’t the right tool for the job. There are a lot of people who will argue that it is. And the same people are often happy to take your money to help you get these fast results. The results they’re offering are traffic, clicks or ‘engagement’. Bu…
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Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels. So, how do you attract people to work with you? You could use Facebook or Google Ads to put your offer in front of a wide audience in the hope that they feel like signing up for some coaching. You could…
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When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO, Facebook Ads, Google Ads, Squeeze pages, set up a marketing funnel, or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success! I’m going to go out on a limb here and say you don’t n…
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Anya Pearse is like the mobile libraries of our childhood. You would look forward to it arriving and be welcomed in with open arms to a cave of wonders filled with exciting and nourishing resources to cosy up with. She is the first to have a reassuringly apt reference in any conversation - be it a book, an article, a podcast, a poem… she can contex…
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Move your marketing from conversions to conversations
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Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. You’re not selling vacuum cleaners, or water bottles, or any other ‘disposable’ product or service. Conversions are not your focus. The heart of the coach’s marke…
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Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences. Why is this a potential problem? Because if you always market the same wa…
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In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or se…
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