Fujitsu is one of the top five information and communication technology providers in the world, with over 50 years of experience delivering technology solutions to customers around the globe.
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Client Success Matters is a podcast dedicated to helping agencies ensure the retention and growth of their clients and business. Pulling on over 20 years of experience, plus interviews with relevant subject matter experts, I will provide strategic insights into how you can transform your working relationship with your clients and turn them from satisfied clients, to loyal clients. LinkedIn - https://www.linkedin.com/in/jorogers-marketing-consultant/ Instagram - Customer.Success.Matters
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Episode 13: The Clients Perspective - Expanding from the UK to the US market
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21:40
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On today's episode of Client Success Matters podcast I have with me Carla Leighton, Senior Marketing Manager, Fujitsu who moved over to Texas, USA at the beginning of this year. Carla shares her insights on transitioning from the UK to the US market, highlighting key differences and strategies in global marketing and delves into the cultural and bu…
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Episode 12: Education is massive for Footprint
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54:01
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On today's episode I was joined by Rosie Barker, Head of Client Services at Footprint Digital They are doing some amazing things at Footprint, ao I was really keen to get Rosie on to share what brilliant initiatives they have in place to ensure that their team are provide strategic guidance to their clients to ensure long lasting relationship. We c…
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Episode 11: The Clients Perspective - James Kissell, Fujitsu
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I Believe in the Power of the Brief James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss: What are the key qualities that make an agency stand out above …
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Episode 10: The Clients Perspective - Max Gordon, Tanium
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25:08
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Simple answer… answer the brief! Max Gordon, Senior International Marketing Manager from Tanium uncovers his biggest learnings from moving agency side to client side. We discuss: Biggest take away from working with agencies What are you looking for in an agency How to get your response to brief hitting the mark Untapped opportunities Agency War sto…
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Episode 9: The Clients Perspective - Joanne Chidwick
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23:59
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I Don’t Want An Agency To Be Too Big To Care Joanne Chidwick, Snr Marketing Director shares her insights into what contributes to a long lasting agency relationship. We explore: How Joanne chooses an agency What she looks for in an agency Implications of expectations not being met How to create a collaborative environment with your agency Agency Wa…
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Episode 8: Are you using referrals effectively to grow your agency?
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45% of agencies cite referrals as the most effective way of picking up new clients, BUT a huge 66% of agencies haven’t implement a systematic strategy to increase the number of referrals. Today I speak with David Plunkett of Collaboration Junkie to discuss: How to make it not feel icky The importance of building a culture of referrals Where can ref…
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Episode 7: The Clients Perspective - Jess White
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Jess White, a fractional Marketing Director who is an experienced, senior marketing & events specialist joined me on the podcast today to discuss her view on agencies/ client relationships. Having worked with both clients and agencies, she has a unique insight into what works best and what are the pitfalls that many agencies are falling into. We di…
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Episode 6: Do you know what your client think about you?
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I have the wonderful Remeny Armitage from Brilliant and Human on the show today. Remeny has a passion for supporting businesses in understand what their clients and teams really think about them, with the goal of turning their clients into advocates. We discuss: Why agencies shy away from asking their clients what they think about them? Benefit of …
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Episode 5: It's time to make space at the table!
27:49
27:49
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I had the wonderful Ellie Hale, Director of People and Partnership at Ecce on this episode of the podcast and this episode gives all the feels. What an incredible women Ellie is and I feel very privileged to have had her on the show. In the wake of International Women's Day this conversation couldn't have been more timely. We discuss: The Importanc…
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Episode 4: 6 Key Communication Skills You Need
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8:21
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Communication is key in any relationship, especially when you want to build trust with a client and when handling difficult situations. Today I cover off 6 key skills that will help you with clients and in everyday interactions: Active Listening Paraphrasing Asking open-ended questions Mirroring Validating and Empathy…
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Episode 3: How to Build Long Lasting Relationships with Clients
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31:14
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Today Natasha Gay, a Senior Account Director joins me to discuss how to build sustainable, long lasting relationship with your clients and the benefits that come from it. Not only does having a good relationship with your client increase your chances of retaining them and growing them, it also enables you to be able to have hard conversations about…
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Episode 2: How to Effectively Onboard Clients
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In today's episode I will be discussing why the process of onboarding your clients is so important and the steps you should take to onboard your clients effectively. Follow me on LinkedIn for more insights on Customer Success.By Jo Rogers
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Episode 1: Why Is Client Servicing Important?
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In today's episode I will be discussing: What is Client Servicing How it’s relevant to growing your business How that function looks particularly in an agency What to look for when hiring someone for that roleBy Jo Rogers
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How data and co-creation enables the connected city networks of the future
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With data growing into its burgeoning role as a new kind of currency, and technology driving change at a pace that few organisations can keep up with on their own, how will a more collaborative, co-creation-based approach better enable the future of urban transport?In the final episode of this three-part series, we aim to develop a framework for co…
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If transport is what currently connects our cities and citizens, then connected transport will connect our smart cities.It will offer whole new opportunities, platforms, mediums, and formats by which people will interact with the services they use.In this episode, we explore how smart urban environments will incorporate multimodal, MaaS solutions, …
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When people envision the city of the future, it inevitably comes with images of towering glass structures glinting in the sun, criss-crossed by flying vehicles gliding effortlessly through the sky.But is that really what a smart city will look like? It’s unlikely, to say the least. With transport models moving from ownership to usership, and access…
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