Best George Kao Podcasts (2024)

1
stop marketing to the lizard brain and instead appeal to the best in others 11:08

3d ago11:08

11:08

A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience. To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…? This is a public episode. If you would like to discuss …

1
Describing the variety of what you do — being a multipotentialite or multi passionate business... 14:10

9d ago14:10

14:10

“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income.” — a client said. “That’s a lot of pressure on yourself,” I thought. Who says you need to weave all your interests together in a way that makes sense to anyone else, except for yourself? (You can have t…

1
why I don't mind being "boring" in my content 6:13

24d ago6:13

6:13

Trying to attract with visuals tends towards a shallower engagement with one's audience… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
The 3 Stages of Content Creation 12:20

1M ago12:20

12:20

When you create something and people don't get it, you shouldn't quit. You simply need to test more ideas. This is why I believe in the importance of the 3 stages of content creation: 1. casual, prolific, exploratory. 2. improve on what's liked. 3. integrate and productize. This is a public episode. If you would like to discuss this with other subs…

1
David Mitchell, Founder & CEO XYZ Reality: Building Data Centers with Augmented Reality. 30:09

1M ago30:09

30:09

On this episode I am joined by David Mitchell, Founder & CEO of XYZ Reality. David shares his journey as a founder, and how XYZ are changing how we build data centers. We discuss David's journey as a founder: What triggered the idea to create the product? And what is the true meaning behind the company? David shares how XYZ Reality is changing the …

1
Craig Eadie, MD Straightline Consulting: European Expansion 40:49

1M ago40:49

40:49

On this episode I am joined for a second time by Craig Eadie, Managing Director of Straightline Consulting. Craig first joined me 3 years ago and we take this opportunity to look back over the last 3 years, and to look forward to what may happen next. Craig shares his views on the advancement of the sector over the last 3 years, and we discuss some…

1
I don't use "lead magnets". Here's why... 8:23

1M ago8:23

8:23

I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, …

1
Tom Babbington, DPR: DC CC Tour of Europe 19:17

1M ago19:17

19:17

In this episode I am joined by Tom Babbington of DPR. Tom is part of an amazing team that is cycling from Amsterdam to Cannes, all for the charity Mates in Mind. We discuss how Tom entered the construction sector and how he found his way to world of data centres. We then discuss the Data Center Cycling Club Tour of Europe. On May 26th a team of Dat…

1
Should we sell to the client's pain points? 11:28

2M ago11:28

11:28

There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negativity into the world. Instead of selling to a client's "pain points", there is a better way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus epi…

1
How to demonstrate your expertise (and how not to) 4:50

2M ago4:50

4:50

You don't need to prove yourself as #1 in your field, or best selling author or any kind of puffery. All those tactics will feed your "fixed mindset". Instead, demonstrate your real expertise by showing up consistently to talk about about what's working for you now, and what you're learning. When people see that you are consistently in the practice…

1
Andreas Beck, Managing Director, Zauner: The evolution of Data Center construction 35:19

2M ago35:19

35:19

On this episode I am joined by Andreas Beck, Managing Director of Zauner. We discuss the ever changing face of data center construction: What it looks like today, and what we can expect in the future. Andreas shares how he started his career and how he entered the world of data centres. We discuss the importance of getting a varied experience in yo…

1
I tried giving away my courses for free. Here's what happened... 19:16

2M ago19:16

19:16

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This…

1
Liss Boot-Handford & Chris Thompson, Broadgroup: Datacloud Global Congress, Cannes. 28:35

2M ago28:35

28:35

On this episode I am joined by Liss Boot-Handford & Chris Thompson of Broadgroup. We discuss Datacloud Global Congress which is taking place in Cannes on June 4th - 6th 2024. Chris shares why the event has moved from Monaco to Cannes, and how the new location / venue offers the event the opportunity to deliver much more content and networking oppor…

1
Simplify your gentle launches ✨ The 2 dates that matter... 6:54

2M ago6:54

6:54

My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Business growth via a lighter, nimbler way -- "Gentle Launches" 7:00

3M ago7:00

7:00

Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks... once you've got the most response from whichever one... when would you actually then launch what you'd been talking about? Would that be your next offering? Or would it be a few months out? What do y…

1
Michael Crabb, SVP Commercial at Last Energy: Can Nuclear Energy solve the power challenge? 33:22

3M ago33:22

33:22

On this episode I am joined by Michael Crabb, SVP Commercial at Last Energy. We discuss the impact that nuclear energy can have on the growing power demands in the data center sector. Michael shares how he started his career and how he found his way into the data centre sector. We also discuss the benefit of bringing in new ideas to overcome some o…

1
Want to Create Quality stuff? Focus on Quantity. 20:30

3M ago20:30

20:30

This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my skills? By working with more clients, and noticing who grows the most. True learning comes from action — we build muscles by doing things, not just reading about them. It takes *quantity* of action to…

1
i never feel ready (when i begin) 5:06

3M ago5:06

5:06

how to feel ready to put your work out there? begin, explore, publish, repeat. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Doug Loewe, CEO Kao Data: Data Centres engineered for AI 31:46

3M ago31:46

31:46

On this episode I am joined by Doug Loewe, CEO of Kao Data. We discuss Doug's extensive career in the sector, the exciting plans for Kao Data, and some of the key talking points in the sector today. Doug shares his career journey and outlines why he recently made the decision to join Kao Data. We also discuss the benefits of working for various lev…

1
Sell your services consistently EVEN IF you're inconsistent on social media or content creation... 7:19

3M ago7:19

7:19

Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your audience. I appreciate hearing from people I've hired, even if it's just a few times a year to let me know about their new programs or specials. In this video I also discuss how often to post con…

1
Fraser Anderson & Lewis Cobb: Kick for a cause. Networking through football. 16:55

3M ago16:55

16:55

On this weeks episode I am joined by Fraser Anderson & Lewis Cobb. We discuss the newly launched 'Kick for a Cause' event which hopes to bring the data centre sector together through football, and raise money for charity at the same time. Fraser & Lewis share why they decided to start the event and what they hope to achieve. We discuss how sport ca…

1
Pricing and financial aspirations... enoughness and giving back 9:43

3M ago9:43

9:43

In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charge what you're worth or what the market will bear. It's important to consider our own lifestyle needs and determining what is "enough" for us. By minimizing our lifestyle costs, we can charge less, ser…

1
Announcing: 2024 Instagram for Soulpreneurs Course 4:43

4M ago4:43

4:43

Get all the info here: https://www.georgekao.com/instagram If you have any questions about the course, ask it here. Wishing you a good day and weekend! 🌞 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Phill Lawson-Shanks, CIO Aligned Data Centers: Cooling for the future of data centers. 30:19

4M ago30:19

30:19

On this weeks episode I am joined by Phill Lawson-Shanks, Chief Innovation Officer at Aligned Data Centers. It has been 3 years since our previous episode and a lot has happened in that time. We discuss how the sector has developed over the last 3 years, and what is driving the insatiable demand. Phill shares an insight to Aligned Data Centers new …

1
We Belong to Each Other - Stories from Authors Stanley Kusunoki and Kao Kalia Yang 42:36

4M ago42:36

42:36

In a wide-ranging discussion with host Jarren Peterson Dean, acclaimed authors Stanley Kusunoki and Kao Kalia Yang discuss the power art has to speak the truth and connect us to our shared humanity. They provide intimate examples of how their courageous storytelling has impacted their own and their audiences’ perspectives and lives. Stanley Kusunok…

1
Develop an urgency to create consistently 💪🏽 22:10

4M ago22:10

22:10

Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in a consistent rhythm of creating, both free content like this video, and paid offers as well. Just as our bodies rely on consistent rhythms to stay alive and thrive, our businesses need a steady flow of c…

1
George Rockett, Founder DCD: The Future of Digital Infrastructure. 29:28

4M ago29:28

29:28

In this episode I am joined by George Rockett, the founder of DCD. George discusses his career in the sector, how events have evolved, and how he now plans to bring together the whole of digital infrastructure with a new event: Yotta. George shares how he started his career and how/why DCD was established. We discuss how the company has evolved and…

1
Zahl Limbuwala, Operating Partner DTCP / Chairman Maincubes: Investment in Data Centres 40:32

4M ago40:32

40:32

On this episode I am joined by Zahl Limbuwala, Operating Partner DTCP / Chairman Maincubes. We discuss Zahl's career in the sector, investment in the data centre space, and the growth of Maincubes. Zahl has extensive experience in the data center sector and therefore has a great insight to how the sector has developed. Zahl shares his views on what…

1
Ignore marketing trends. Focus on substance. 9:43

4M ago9:43

9:43

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Not doing the things you say you want / plan to do? 4 solutions to support your motivation at work. 11:59

4M ago11:59

11:59

1. Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motivate ourselves. 2. Got human accountability? Simplest is to use Focusmate. Join my focusmate group here: https://www.focusmate.com/signup/georgekaocommunity 3. Got a clear workflow process? Write it down. …

1
Andy Davis & Paul Hammer – Data Centre Club Nights: Time to empower the community. 27:05

4M ago27:05

27:05

In this episode I am joined by Paul Hammer. We discuss our desire to reshape the networking and events space by creating an informal environment that is open for all. Paul shares his experience within the events space, and offers some inside views on how events are evolving within the data centre and tech spaces. Paul outlines his recent creation, …

1
Your consistent practice of creating content = an important ministry to your ideal audience... 18:22

4M ago18:22

18:22

Here, I talk about the faith that I have in the potential of my content to make an impact -- and hope to inspire *you* to take on that kind of belief for your content creation efforts as well... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com…

1
John Shingler, Executive Vice President at T5: The Data Center lifecycle 28:27

5M ago28:27

28:27

In this episode I am joined by John Shingler, Executive Vice Present at T5. John shares an insight to what it is like to work for an organisation that covers the full lifecycle of a data center. Like many others, John started his career in the Forces before making his way into the Data Center sector. John outlines the benefits of this career path, …

1
Focus first on your few fans -- care for what they care about and you'll grow a true audience... 7:27

5M ago7:27

7:27

Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two years of starting my business I hustled and grew my email list to thousands of subscribers... but then realized that most of them didn't really care about my content or journey. I ended up deleting o…

1
Stijn Grove, Chairman Kickstart Europe: Kickstarting the 2024 conference programme 29:09

5M ago29:09

29:09

On this episode I am joined by Stijn Grove, Chairman of Kickstart Europe. Kickstart takes place on February 26th & 27th and it is the first main event on the European Conference agenda. Stijn shares how Kickstart started and the reasons behind establishing the event. We also discuss some of the outcomes from the networking event, and the reasons wh…

1
The stupidly-simple secret to my success... 13:09

5M ago13:09

13:09

1) more focused hours, 2) way more breaks than most people take, 3) constant reparenting of myself... In the video I also mentioned that I'd share the format of my work retreats. Here it is -- http://smpl.ro/CoWorkRetreat This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit george…

1
Mark Bjornsgaard CEO & Founder Deep Green Technologies: What do you get if you cross a data centre and a swimming pool? 31:27

5M ago31:27

31:27

On this episode I am joined by Mark Bjornsgaard, CEO & Founder of Deep Green Technologies. Deep Green are on a mission to recapture the heat your compute generates and repurposes it for social good, for free. We discuss Mark's career and how he first became aware of the opportunity to recapture compute heat and repurpose it for social good. We then…

1
I don’t mind being unattractive in my marketing... 20:29

5M ago20:29

20:29

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients… I’ve worked for a decade to slowly and steadily build what I would call a "loyal" and "true fan" audience for my business… an audience that feels connected to me not through flashy marketing or clever per…

1
Find joy in your marketing -- by expressing your values and heart 7:28

5M ago7:28

7:28

Authentic marketing means that we practice en-joying the experience of showing up for our marketing. How? By bringing our energy/focus to expressing our values & heart in our marketing actions, and holding loosely to our attachment to the results. By doing so, we learn to deeply en-joy the experience, which then encourages us to show up consistentl…

1
Damien Wells & Ambrose McNevin: Public perception of the data centre sector 41:33

5M ago41:33

41:33

In this episode I am joined by Damien Wells of Spa Communications, and Ambrose McNevin of Tech Marketing Content. We discuss how public perception is evolving as the data centre sector becomes more main stream. Damian & Ambrose share how they started their careers in the data centre sector, and how the sector has evolved throughout their careers. W…

1
Legacies of War - Unexploded Munitions in Southeast Asia 30:25

5M ago30:25

30:25

Millions of life-threatening Unexploded Cluster Munitions and Other Ordnance (UXO) continue to hold the land of Laos, Cambodia, and Vietnam hostage. Legacies of War is the only U.S.-based educational and advocacy organization dedicated to increasing awareness about the American Secret War in Laos and U.S. involvement in Southeast Asia. They are als…

1
Don't niche yourself... but do niche your offers. 6:40

6M ago6:40

6:40

For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates. This is a public episode. If you would like to discuss this with ot…

1
Svante Horn, CEO & Co-Founder Scandinavian Data Centers: 'Power is a privilege, not a right'. 24:24

6M ago24:24

24:24

In this episode I am joined by Svante Horn, CEO & Co-Founder of Scandinavian Data Centers. SDC is striving to create the world’s lowest carbon data center platform. Svante shares how he started his career in investment banking prior to making the transition to the data center sector. Svante then shares the story behind Scandinavian Data Centers and…

1
Consistent email newsletters -- tired of making them? You need a much lighter process... 9:32

6M ago9:32

9:32

See my newsletter examples: https://www.GeorgeKao.com/monthly This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Ben Crowe, Associate Director Sales, Colo & Cloud, ANZ, at Vertiv: Data Centers in Australia & New Zealand. 30:45

6M ago30:45

30:45

On this episode I am joined by Ben Crowe from Vertiv. Ben provides an insight to the ever expanding Australia and New Zealand Data Center regions. Ben shares how he started his career and how he ended up in the world of data centres. We then discuss Australia & New Zealand. Ben covers how the regions are developing, what is driving demand, and what…

1
Create lightly ✨ 22:22

6M ago22:22

22:22

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.comBy George Kao

1
Marketing & business actions that are worthy of the soul's attention ✨ 5:13

6M ago5:13

5:13

0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a business finding its calling. 01:09 Avoiding empty steps and focusing directly on soul's work eliminates the waste of time and life in the marketing process. 02:14 Every business action should be deserving…

1
My thoughts on Energy Signature ✨ and finding our soul group clients and audience 🤗 11:32

7M ago11:32

11:32

In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding, communication style, content, and more. I believe that before birth, you planned with your "soul group" to find each other in this life by recognizing each other's energy signatures. I recommend using au…

1
Kyle Tran Myhre - Creating Social Change Through the Power of Poetry 33:10

7M ago33:10

33:10

Kyle Tran Myhre (aka Guante) is a poet and activist whose work explores the relationships between narrative, power, and resistance. He’s performed at the United Nations, been a member of two National Poetry Slam championship teams, and visited countless colleges, conferences, and festivals, using spoken word and storytelling as doorways into critic…

1
Brian Green, EVP of Operations, Engineering & Project Management at Edgeconnex: Customers. People. Planet. 30:46

7M ago30:46

30:46

On this episode I am joined by Brian Green, EVP of Operations, Engineering & Project Management at Edgeconnex. Brian is very passionate about company culture and creating opportunities in the data center sector for veterans. Brian shares how he started his career in the US Navy and how he made the progression to the data centre sector. He outlines …

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