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Don't niche yourself... but *do* niche your offers.
Manage episode 396897238 series 2841820
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
309 episodes
Manage episode 396897238 series 2841820
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
309 episodes
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