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Join authors Noel Campbell and John Healy for a fascinating look at Castlebar’s rich history based on their recently published research in the book “The History of Castlebar” which is available online at mayobooks.ie.
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
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In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…
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In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…
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Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…
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What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…
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By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…
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Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…
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Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…
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Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challen…
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What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director H…
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Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his e…
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Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in mark…
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Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Giann…
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How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing …
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Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his bu…
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Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketi…
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Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journ…
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If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant pla…
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Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Custome…
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Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the mom…
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“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today’s episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engin…
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No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventuall…
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Your RevOps solution is here! It lies in the hands of the Carabiner Group. Today, Cliff Simons, the CRO of Carabiner Group, shares the tactics and the actions taken to lead the organization to success. Their agility and nimbleness to turn away problems once they see them coming helped their business deal with the challenging tides. Cliff also share…
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Proof isn't just about data – it's about unlocking the potential within every decision. Harness the power of data-driven navigation and make your go-to-market journey a triumph of strategy and success. In this illuminating discussion, we sit down with Mark Stouse, the visionary founder of Proof Analytics, a groundbreaking analytics solution that's …
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Selling is always challenging, but it only takes a great marketing strategy to help you sell successfully. In this episode, Sandeep John, the Head of Marketing at Outplay, dives into the go-to-market Strategy to achieve a competitive advantage in marketing and maximize your chances for success. Repositioning yourself as the product of SMBs changes …
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Account-based marketing is the secret weapon that unites sales and marketing. It unlocks unparalleled growth and drives personalized interactions that resonate with clients, leaving generic approaches and missed opportunities far behind. In this episode, we have exceptional marketing strategist Kristina Jaramillo to discuss the world of account-bas…
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In today’s episode of the Marketer’s Journey, I interview Jessica Gilmartin, CMO of Calendly. You’ve probably used Calendly to book meetings, appointments and organize your busy schedule- but how does Jessica juggle their astounding 20 million users? We dive into that today while tracing Jessica’s nontraditional route to CMO from investment banking…
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In this episode of the Marketer’s Journey, host Randy Frisch sits down with Jennifer Ravalli, CMO of Harri. Jennifer is an award-winning executive who is passionate about HR tech. During her year at Harri, the company has been rapidly growing, which has meant that Jennifer has had to create clear frameworks for determining their best-fit market and…
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It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to success. Jared Robin, the Co-Founder of RevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his …
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Welcome back to The Marketer's Journey! In this episode, Randy sits down with Susan Beermann, CMO at Contentstack. As a three-time CMO and former salesperson, Susan brings years of expertise to the table and has worked to build Contentstack’s marketing team from the ground up. Today the team has over 50 people, and Susan is a leader who wants to ke…
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In this episode of the Marketer's Journey, I had the pleasure of interviewing Peter Mullen, CMO of Interactions. With a background in communications and tech, including his time at Netflix during their CD-mailing era, Peter's expertise has been shaped by his journalism roots. Today's episode revolves around the central theme of communication, a vit…
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Sales isn’t just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dreams a reality. In this episode, we dive deep into the world of sales development and go-to-market strategies with Tito Bohrt, founder and CEO of AltiSales. The discussion kicks off by shedding light on a com…
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Welcome back to The Marketer’s Journey. In this episode, I interview Caroline Goles, CMO of Pax8. With an impressive reach, Pax8 collaborates with a staggering 30,000 partners, all the while catering to the needs of a customer base totalling 500,000. Caroline manages a team of 65 marketers serving 17 markets, and uses her background in sales strate…
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In this episode of the Marketer’s Journey, I interview Alyssa Hall, CMO of CDI. Alyssa has never worked in the same industry twice and pivoted from roofing and manufacturing when she joined CDI. CDI is an I.T. integration company that has experienced tremendous growth, expanding from $250 million to $1 billion in revenue in the past couple years. A…
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Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B …
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On this episode of The Marketer’s Journey, I’m joined by Rob Gonzalez, CMO and co-founder of Salsify. Rob is an ‘accidental CMO,’ with a background in engineering and product management and design. He took on the role of salesperson when he and his co-founder started Salsify and from there, eventually scaled the marketing plan to keep up with Salsi…
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On this episode of The Marketer’s Journey, I sit down with Bryan Law, CMO of ZoomInfo. As the CMO of an organization that does over a billion dollars in revenue, Bryan brings unique insight into how to continue to achieve a high level of growth and lead a large team of marketers to success. We discuss consistently looking for new opportunities for …
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By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their requirements. For today’s episode,LingRaj Patil, VP of Marketing atArmorCode, reveals the company’s go-to-market approach. He shares how ArmorCode prioritizes customer-centric problem-solving to driv…
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On this episode of The Marketer’s Journey, I interview Shay Howe, CMO of ActiveCampaign. He lets the audience in on his unique career journey so far, including how he’s had multiple diverse roles that have all touched go-to-market strategy, but often from more of the design or product perspective. Shay also shares how he landed his current role as …
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For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining …
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On this episode of The Marketer’s Journey, I interview John Solomon, CMO of Therabody, the well-known brand behind Theragun. John discusses how he’s helped to take the brand to the next level since joining in 2021, and how a big part of his strategy has included positioning the product as an essential component of a specific lifestyle. By making th…
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Hear what local issues and external forces shaped local government in Castlebar over four hundred years from the establishment of Castlebar Corporation in 1613 to the abolition of Castlebar Town Council in 2014. For questions, comments and queries about the show please contact us at historyofcastlebar@gmail.com. 'The History of Castlebar' by Noel C…
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On this episode of The Marketer’s Journey, I interview Bill Talbot, CMO of OpsRamp. This is an interesting episode because just before the interview, OpsRamp was acquired by the well-known brand Hewlett Packard Enterprise. We take advantage of this timing to discuss what this acquisition will mean for OpsRamp, what it means for Bill as CMO, and how…
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This episode looks at Castlebar's reputation as a town of music, from the legendary Stephen Garvey through the operettas and pantomimes, grand concerts and martial music, to the outstanding success of the Castlebar Song Contest. "Music Town" was a title richly deserved, and the podcast recounts how and why that accolade was achieved. For questions,…
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On this episode of The Marketer’s Journey, I interview Wendy Steinle, CMO at Domo, a cloud software company. Wendy has worked across a variety of sectors prior to her time at Domo, including positions at Adobe, Novell, and Degreed. Throughout her career, she’s tied her love of words with data to become a well-rounded marketer and storyteller. Wendy…
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From sailing regattas on Lough Lannagh, to week-long horse racing festivals and televised local boxing competitions, Castlebar has enjoyed much sporting success over the past three centuries. This episode looks at the history of major sports clubs and sporting events in the Mayo capital. For questions, comments and queries about the show please con…
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Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episode, we have Karen Steele, Founder of Alloy, CMA of Sendoso, and a seasoned marketing executive of several tech companies. With an impressive resume that includes stints at Apple, Next Computers, Market…
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From the halcyon days of the Bacon factory to the rise and fall of Western Hats and the success of Baxter, this episode outlines the industrial development of Castlebar. Hear how the Bacon factory became the backbone of local employment, how the Hat factory offered an escape route for those fleeing persecution in Europe, and of how Baxter was saved…
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The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the wa…
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Take a walk through commercial Castlebar in the 19th and early 20th centuries when the streets were filled with the smells and noises from the breweries, blacksmiths, butter dealers and bakeries; hear about the growth of the working class into organisations and the move by local businesses to do likewise. For questions, comments and queries about t…
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This episode outlines the history of education in Castlebar from the hedge schools of the Penal days to the new A.T.U. and how the Sisters of Mercy and the De La Salle brothers brought primary education to the town. The old Vocational School (now Davitt College), the Western Care schools, the Gaelscoil and Educate Together, form part of that histor…
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